Benefits of the PCC3

Slide 1:
United States Postal Service Logo in the far left top corner.
The words included are:
Benefits of the PCC
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information. 

Notes:
Good morning/afternoon (tailor for time of day). It’s a pleasure to be here with you today.  Introduce yourself to the guests (if you haven’t been introduced).  Thank guests for attending the session.
The Postal Customer Council fosters a close working relationship between the Postal Service and business mailers by sharing information and exchanging ideas about new and existing Postal Service products, services, programs, and procedures that affect business mailers. 
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End of Slide 1.



Slide 2:
United States Postal Service Logo in the far left top corner.
The words included are:
Benefits of PCC Membership
Topics:
(square bullet)Goal of the PCC Network
(square bullet)Value of Mail
(square bullet)PCC Programs & Initiatives
(square bullet)Q&A
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information. 

Notes:Today’s presentation will cover the goals of the PCC Network, the value of mail and the numerous PCC programs and initiatives that provide education, communication and networking to help you build your business.  We’ll have some time for Q&A at the completion of the presentation. 
(next slide)
End of Slide 2.



Slide 3:
United States Postal Service Logo in the far left top corner.
The words included are:
Benefits of PCC Membership
Goal of the PCC Network:
A premier network for customer education and training, to facilitate growth for PCC members, their companies, and the Postal Service.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information. 

Notes:
The overall goal of the PCC network is to help you grow your business through education, training and networking.  Participation in a PCC provides growth for both members and the companies they represent by continuing education that expands upon the value of mail.  So, why is mail so important? 
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End of Slide 3.



Slide 4:
United States Postal Service Logo in the far left top corner.
The words included are:
Postal Service commissions research to understand the market.  Here is a sample of what we found . . . 
Promote the value of mail.  Why is mail so important? 
(square bullet)Customers spend 30 minutes per day sorting, viewing and acting on mail
(square bullet)98% households bring in their mail daily
(square bullet)77% sort through their mail daily
(square bullet)Customers use mail to:
(square bullet)Make choices
(square bullet)Shop smarter
(square bullet)Keep connections
(square bullet)Manage bills and payments
End of words included  information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
We have a large bank of research at the Postal Service that is designed to help our customers learn more about how to use the mail. In the next few slides, I’m going to share with you highlights from independent studies conducted by InnoMedia. The Mail Moment study was conducted in 2000 and again in 2004. Both were large Household surveys of 1,500 Postal Service customers. What the research showed is that people have developed in-grained habits for using mail that are as strong today as ever. The study revealed that consumers spend an average of 30 minutes daily with their mail. They rely on it for assistance in running their lives. It’s a habit for them. Think about it—everyone has a mailbox and it’s the conduit for all sorts of valuable information—from coupons and flyers to unique offers that can only be redeemed from information received in the mail. As the slide shows, the Mail Moment research found that: 98% of households collect, assess and sort mail every day. 77% are eager and sort their mail immediately.  Interestingly, only 57% of households check e-mail on a weekly basis. The next slide demonstrates just how Household “CEOs” use Direct Mail to accomplish their daily business.
(next slide)
End of Slide 4.



Slide 5:
United States Postal Service Logo in the far left top corner.
The words included are:
The Mail Moment
There is a mail “CEO”
(square bullet)Mail helps people make decisions:
(square bullet)Browsing for new consumption
(square bullet)Managing the home
(square bullet)Overseeing finances
Mail is an opportunity for marketers because the Mail Moment is when shopping decisions take shape. 
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Mail accomplishes three “jobs.” According to the Mail Moment Study, there is a mail “CEO” in the household. This person uses mail—and counts on it— to help him/her stay in touch with the world around them and to manage household activities. They want mail to assist them with these specific home—and life-related jobs: 
Browsing for new consumption. People are curious … they want to see what’s new and consider products that may enhance their lives. 
Managing the home. Mail gives the Household CEO information that helps manage household duties, such as scheduling home maintenance, arranging children’s activities and remembering health appointments. 
Overseeing finances. Our study found that people use the mail to pay bills, review account statements, clip coupons and find ways to make the most of their household budget. 
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End of Slide 5.



Slide 6:
United States Postal Service Logo in the far left top corner.
The words included are:
The Mailbox is the Gateway into the Home
Collecting the mail is one of the most fundamental habits of home life 
(square bullet)First thing done when getting home at the end    of the day 
(square bullet)In most homes, sorting the mail in the house is 	the very next thing done
Collecting the mail is a moment of pleasure
(square bullet)A time when the consumer is leaving behind the 	stress of work and enjoying home life 
(square bullet)Over half look forward to discover what is in their mail 
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
The mailbox truly is the gateway into the home.  Recall the earlier findings; collecting the mail is part of the daily routine.  As the research states it is the first thing done when getting home and in most homes sorting the mail is the next thing done.  Collecting the mail offers you a time to leave behind the stress of work to enjoy home life.  Many of us, over half, look forward to discover what is in their mail.
(next slide)
End of Slide 6.



Slide 7:
United States Postal Service Logo in the far left top corner.
The words included are:
The Mailbox is the Gateway into the Home 
(square bullet)Mail is not being replaced by the internet
(square bullet)Consumers believe mail
(square bullet)is better suited to reading
(square bullet)allows consumers to read it where they like to spend their time
(square bullet)is private, secure and personal 
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Even the internet won’t replace mail entirely.  Consumers believe mail is better suited to reading than email, allows consumers to read it where they spend their time and is private, secure and personal.   
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End of Slide 7.



Slide 8:
United States Postal Service Logo in the far left top corner.
Has the heading: Daily Media Exposure 
Image Information:
There are six images, in two lines, three in each line.  The lines are seperated by words.
First Line:
Image one: Man using a laptop computer.
Image two: Cartoon image of a television that has the word 'TiVo' in the screen of the televison.  The word 'Home' is off to the left of the television.
Image three: A young woman listening to music through a earphone, smiling with eyes closed and arms raised.
Words:
On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember 4.
Think Customers, Not Campaigns, Four Best Practices in Relationship Marketing 
Second Line:
Image one: A major city, downtown, with tall buildings, red and green lights and trafic moving extremly fast.
Image two: Covers of 5 magazines, which are:
Men, Popular Science, US, Glamour, and Rolling Stone.
Image three: A woman driving a car, putting a cd in the cd player.
End of Image information. 

Notes:
On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember 4. So, when you look at that statistic and everything else going on in the world today to get someone’s attention, ask yourself: How will your message be one of those 4 messages? How will you create the right message, to the right person at the right time? I think you’ll see as we move through this presentation, that mail is a powerful media channel when compared to and also included with all of the channels available to marketers today.
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End of Slide 8.



Slide 9:
United States Postal Service Logo in the far left top corner.
The words included are:
Improving the Value of Mail
Improving the value of mail is critical if we want to retain younger consumers in the mail
Attitude About the Consumers’ Bond with Mail: 
“I really depend on mail and would be lost without it”
Table:
6 Rows.
2 Columns.

Row 1:
Column 1:
(Header)
Age of Consumer
Column 2:
(Header)
Total Sample Percent Top 2 Boxes

Row 2:
Column 1: 
60 years and over
Column 2:
62%

Row 3:
Column 1: 
50 - 59 years
Column 2:
52%

Row 4:
Column 1: 
52%
Column 2:
52%

Row 5:
Column 1: 
Under 40 years
Column 2:
45%

Row 6:
Column 1: 
Base
Column 2:
1,500

End of table.
After the table is the words:
Note:  % top 2 box scores on 5 pointAgree/Disagree scale
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
From the Mail Moment research of 1,500 consumers surveyed, when asked about their bond with mail, the majority stated they would be lost without it.
However, in order to retain younger consumers in the mail it is critical to improve the value of mail.  Let’s take a look at how Direct Mail creates value.  
(next slide) 
End of Slide 9.



Slide 10:
United States Postal Service Logo in the far left top corner.
Has the heading: Value of Mail
Image Information:
There are 5 blue ovals, in three lines.  Each oval has words inside it.
Line 1: 
Blue oval 1:
Personal
Line 2:
Blue oval 1:
Informative
Blue oval 2:
Targetable
Blue oval 3:
Measurable
Line 3:
Blue oval 1:
Creative
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Proven through research, mailers and consumers alike find value in the mail.  That value comes in many forms. Direct Mail allows marketers to make the most out of their media mix. It creates awareness, generates leads, drives sales and traffic as it supports other media. And it works. No matter what business size, Direct Mail allows marketers to reach consumers where they’re receptive to the message—the right message, and lets consumers receive these messages via the engagement of their choosing—the right time. When that message is relevant and personal to them— the right people— it results in the “action” the marketer wants…consideration and ultimately purchase of a product or service. For the head of household, Mail is a coupon to use in shopping. For the “other head of household” it might be a personal postcard invitation to test drive a new car at the neighborhood dealership. 
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End of Slide 10.



Slide 11:
United States Postal Service Logo in the far left top corner.
Has the heading: Multi-Channel Direct Mail Study
The words included are:
Direct Mail Boosts Online Commerce
(square bullet)USPS conducted a follow-up study to 2004’s Multi-Channel Retail research
(square bullet)Direct mail continues to influence online 	consumer behavior
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Shoppers also enjoy receiving catalogs and use them! 
The bottom line is that Mail complements the Internet.  Just 10 years ago, techno-geeks proclaimed the rise of the Internet and the death of all other media—especially print.  Yet, the role of Mail in a multi-channel campaign remains vital, and our research proved that point in 2004 and again in 2006.
(next slide)
End of Slide 11.



Slide 12:
United States Postal Service Logo in the far left top corner.
Has the heading: Multi-Channel Direct Mail Study
The words included are:
Catalogs drive sales for all household income groups
(square bullet)Nearly 60% of online shoppers enjoy receiving catalogs
(square bullet)57% of online shoppers said even though they buy online, they would still like to have a catalog on-hand

Catalogs are business builders
(square bullet)Catalogs were found to discourage comparison shopping – by more than 10%
(square bullet)Those with a catalog were more likely to shop for holiday gifts at the Web site than non-catalog recipients

When shoppers receive catalogs, they buy more!
(square bullet)Revenue is more than two times greater from sending catalogs compared to sending only online communication 
(square bullet)Average purchase is $88 with catalog vs. $69 without a catalog 
End of words included information. 

Notes:
Direct Mail and catalog recipients are more likely to make an online purchase than shoppers who do not receive Direct Mail.  
Catalogs have a tremendous influence upon people’s actions.  More than 60% of recipients were influenced by a catalog to visit a web site—with the greatest influence on first time shoppers. 
Catalogs strengthen the business by attracting customers who don’t feel the need to comparison shop. And they also assist holiday shoppers – getting them to your web site with catalog in hand.   
The increased revenue speaks for itself – greater revenue, bigger purchases, all thanks to the catalog.
(next slide)
End of Slide 12.



Slide 13:
United States Postal Service Logo in the far left top corner.
Has the heading: Fulfillment
The words included are:
Get your online customers to check out, rather than sign off
(square bullet)Shipping has a bigger impact on buying than  	imagined
(square bullet)Customers—and small business owners 	alike—want a choice in shipping
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Everyone here has probably ordered something online and knows the feeling of anticipation for when your new purchase is going to arrive.  It’s the fulfillment stage.

At the Postal Service, we take delivery very seriously, and conducted some research to find out how much choices in shipping and delivery matter to the consumer.  

What we found out was very interesting.  Choice matters.
Our research proves that when you give customers more shippers and prices to choose from, you can increase sales, boost favorability ratings and create a better shopping experience all around.
Here are some findings ….
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End of Slide 13.



Slide 14:
United States Postal Service Logo in the far left top corner.
Has the heading: Fulfillment
The words included are:
Online shoppers want more shipping choices
(square bullet)60% of consumers and 72% of business owners want to choose their shipper when making an online purchase 
(square bullet)Approximately 50% of consumers will choose USPS as their online shipper when given a choice 

 Limiting shipping options can be very limiting to sales
(square bullet)43% of online buyers cancelled their order at checkout over the month the study was conducted
(square bullet)The primary reason for cancellation was “shipping was too expensive” 

Online buyers go for shippers with easy returns
(square bullet)Offering free shipping can boost your favorability among customers by 13%
(square bullet)Three quarters of online buyers would favor companies if prepaid returns were offered 
End of words included information. 

Notes:
Finding #1:  Online shoppers want more shipping choices.  Just as buyers prefer some stores over others, they prefer certain shippers over others.   Their preferences can be based on cost, convenience, reliability or past experience.  This insight can have significant impact on your profits—because our research shows that giving customers choices at checkout increases the likelihood they’ll shop and ship with you.

Finding #2:  Limiting shipping options can be very limiting to sales. When you offer your customers only one shipper, you run the risk of losing buyers and a considerable amount of revenue.  If the shipping cost is too high, buyers can cancel their order with the click of a button – and the findings show they often do.

Finding #3: Online buyers go for shippers with easy returns. The main reason customers shop online?  Convenience.  This expectation holds true until they’ve received and are satisfied with their order.  All the more reason to provide low-cost or free shipping and easy return policies – especially when you consider that nearly one-third of online shoppers have returned merchandise in the past year.
(next slide)
End of Slide 14.



Slide 15:
United States Postal Service Logo in the far left top corner.
Has the heading: www.usps.com
The words included are:
(square bullet)24/7 access to the Postal Service
(square bullet)One stop for all your mailing needs
(square bullet)order free shipping supplies
(square bullet)schedule a free pick-up
(square bullet)pay for postage on-line with Click-n-Ship
(square bullet)on-line mailing services
(square bullet)look up a Zip code, put your mail on hold
(square bullet)Save time and money visit www.usps.com
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
The United States Postal Service provides 24/7 access to help save you time and money.  Providing one-stop shipping solutions; our award-winning Web site brings the Post Office to your home or office.  Order free expedited shipping supplies, print postage using Click-n-Ship then schedule a free pick-up for one or as many packages as you have ready.  You can also look up a Zip code and put your mail on hold all from the convenience of your home or office.  There are also on-line mailing service options available.  www.usps.com just one more way to help you build your business through the mail.  

Another avenue to learn about mail is through your local Postal Customer Council (PCC).  
(next slide) 
End of Slide 15.



Slide 16:
United States Postal Service Logo in the far left top corner.
The words included are:
Benefits of PCC Membership
PCC Programs:
(square bullet)Education
(square bullet)Communication
(square bullet)Networking
(square bullet)Resources & Support
(square bullet)National PCC Events
(square bullet)Recognition Programs
(square bullet)Mail Service Provider’s (MSP) Program
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
To support the growth of mail PCC Membership provides:  education, events, communication tools, networking, resources and support, major events, recognition programs and a complete mail service provider program.  Let’s take a closer look at each of these programs:
(next slide)
End of Slide 16.



Slide 17:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC – Education
The words included are:
Educational Workshops
(square bullet)Timely & Content Rich
(square bullet)Posted on National PCC Web site at 	www.usps.com/pcc
(square bullet)PCC Postal Speakers Bureau
(square bullet)Postal Service HQ Executives
(square bullet)Postal Service HQ Officers
(square bullet)PCC Industry Speakers Bureau
(square bullet)Industry experts from a variety of 	backgrounds
DVDs
(square bullet)Distributed Quarterly
(square bullet)15 – 25 Minutes
(square bullet)Key USPS Officers & Executives
Image Information:
Top far right is an cartoonish image of a man with a pointer, pointing to what appears to be a monitor.
Bottom far right is an cartoonish image of 5 dvds.
End of Image information. 

Notes:
Educational workshops are developed to provide Postal Service™ business customers with information about postal products, services, and tools to help them grow their business as well as improve mail quality. The workshops are suitable for all PCC educational events and can be used to create a customized professional certificate program. All of the workshops are downloadable from the National PCC Web site at www.usps.com/pcc.  Postal as well as Industry Speakers can be scheduled to present on a variety of topics related to the mailing industry, management and personal growth.  
Educational DVDs are distributed quarterly and contain presentations from USPS Executives and Officers.  These DVDs provide attendees a high level view of new initiatives within the Postal Service and factors that are shaping USPS strategies and plans.  
(next slide)
End of Slide 17.



Slide 18:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Education 
The words included are:
Professional Certificate Program
(square bullet)Customized programs providing a 	certificate of completion

Certification Training Programs
Executive Mail Center Manager 	Program (EMCM)
(square bullet)Comprehensive training for developing mail center management skills 
(square bullet)Five-day residency program at NCED
(square bullet)Arranged in your city through local PCC
Image Information:
Top far right is an cartoonish image of a man holding a certificate.
Bottom far right is an cartoonish image of 2 women with graduation gowns and hats on, holding their diplomas.
End of Image information. 

Notes:
The Professional Certificate Program encourages attendance at PCC events. Through participation in the program customers can walk away from an event with a Professional Certificate that recognizes their participation and knowledge. 
The Executive Mail Center Manager (EMCM) program is a comprehensive training program that is designed for individuals who wish to develop Mail Center Management skills.  The EMCM program provides training specifically designed for mailing industry professionals. The program teaches skills needed to:  Manage more effectively  
Improve mail center safety and security  
Boost productivity  
Cut costs Training is available through five-day residency programs offered at Postal Service training facilities located in Norman, Oklahoma. Training may also be arranged in your city through sponsorship by your Postal Customer Council. There are 8 training modules available. 
(next slide)
End of Slide 18.



Slide 19:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Education 
The words included are:
Certification Training Programs
Mail Design Professional (MDP)
(square bullet)Helps mailers design mail to be compatible with 	automated equipment
(square bullet)Coaches mailers on how to achieve lower 	postage rates through automation
Image Information:
Top far right is an cartoonish image of a man holding a certificate.
Bottom far right is an cartoonish image of 2 women with graduation gowns and hats on, holding their diplomas.
End of Image information. 

Notes:
The Mail Design Professional (MDP) program teaches mailing industry personnel how to design mail to enhance its compatibility with U.S. Postal Service® automated equipment. It also coaches mailers on how to achieve lower postage rates through automation. The curriculum is designed for mailing industry professionals, training them to:
Maximize eligibility for postage discounts.  Design mail for automation.  Take advantage of special services.  Design Business Reply Mail® pieces.
For more details about all of these programs, review the course curriculum and guidelines at www.usps.com/pcc under PCC Education.
(next slide)
End of Slide 19.



Slide 20:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Education 
The words included are:
PCC Small Business
Resource Guide
(square bullet)Provides valuable information on USPS 	Products and Services
(square bullet)Tailored for small and medium sized 	businesses
Image Information:
Far left is the cover of the 'Postal Customer Council Small Business Resource Guide'.  The words 'Postal Customer Council Small Business Resource Guide' is a heading on the cover.  There are two women and one man on this cover, one woman sitting down and the other woman and man is standing, and they are all looking at a monitor, discussing things.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  
Notes:
The Small Business Resource Guide provides an array of USPS products and services designed to help you grow your business.  Many of the products and services, such as Click-n-Ship, PC Postage and Direct Mail Services, presented in the Guide can be accessed via the Internet.  The Guide represents just one way the USPS is helping small and medium-size businesses learn about its products and services. 
(next slide) 
End of Slide 20.



Slide 21:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Communication 
The words included are:
Register @ www.usps.com/pcc
(square bullet)Monthly Electronic Newsletter
(square bullet)15th of each month
(square bullet)PCC, Postal Service, Mailing 	Industry
(square bullet)Special editions with breaking news
Image Information:
In the center of this slide, right above the words, is an image of the word PCCInsider.
End of Image information. 

Notes:
PCC Insider is your electronic gateway to information about the U.S. Postal Service, Postal Customer Councils and the issues that affect the mailing industry.  You'll get the latest information on products and services, technology advances and pricing and classification. We'll keep you posted on developments that affect your mailing operations. You'll learn about programs and outreach efforts that can help you achieve mailing success.  Registration is fast and easy. Simply go to www.usps.com/pcc to sign up. 
(next slide) 
End of Slide 21.



Slide 22:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Communication
The words included are:
National PCC Web site
(square bullet)Primary communication for 
all things PCC 
(square bullet)Intuitive and easy to navigate
(square bullet)Five main headings
(square bullet)About the PCC
(square bullet)PCC Education
(square bullet)Leadership Programs & Best
Practices 
(square bullet)Postal News & Communications
(square bullet)Mail Service Provider (MSP)
Program 
Image Information:
A snapshot of the Postal Customer Council website.
End of Image information. 

Notes:
For all things PCC and a gateway to the USPS website look no further than www.usps.com/pcc.  Completely redesigned the PCC Web site is easy to navigate providing you access to everything PCC.  The national PCC Web site provides information on how to get started, access to all of the education programs, leadership programs and best practices.  You can then stay in touch by registering for our electronic and hard copy communication pieces plus find out how to locate or become a Mail Service Provider.  

www.usps.com/pcc for all things PCC.  You’ll certainly want to save this to your favorites.  
(next slide)
End of Slide 22.



Slide 23:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Networking 
The words included are:
Networking
(square bullet)Connect with other small to medium size 	businesses
(square bullet)Attend local PCC meetings and events
(square bullet)Participate on the local PCC Executive Board
(square bullet)Attend educational workshops
(square bullet)Network with Postal Executives and 	Representatives
(square bullet)Get your questions answered
(square bullet)Better understand the mailing industry
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
PCCs offer small to medium businesses tremendous networking opportunities.  You can locate an event from the PCC Web site and keep connected with Postal and PCC happenings by registering for PCC Insider.  You may even want to participate on the local PCC Executive Board.  PCCs offer networking opportunities where you can meet with executives and local personnel who can answer questions, solve problems and help you better understand the mailing industry.    
(next slide)
End of Slide 23.



Slide 24:
United States Postal Service Logo in the far left top corner.
Has the heading: PCC Resources & Support 
The words included are:
Resources & Support 
(square bullet)PCC Advisory Committee (PCCAC)
(square bullet)Postal & Industry Representatives
(square bullet)Interpret PCC Policies and Rules
(square bullet)Oversee PCC Program
(square bullet)Revised PCC Publication 286
(square bullet)Sets forth the critical policies and rules of operation for the PCCs 
End of words included information.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
We’ve just discussed a few of these resources and support such as the Postal and Industry Speakers Bureau along with the PCCAC.  In addition, there is a recently revised Publication of guiding principles, rules and regulations for operating a PCC. This publication, known as Pub 286, provides uniformity and consistency for the more than 200 PCCs throughout the nation in managing their PCC program.
(next slide)
End of Slide 24.



Slide 25:
United States Postal Service Logo in the far left top corner.
Has the heading:  National PCC Events
The words included are:
National Postal Forum – Premier Spring Event
(square bullet)Four day event with more than 140 educational 	workshops and networking opportunities
(square bullet)Attended by PMG, Executives and Officers
(square bullet)Expansive Vendor Hall
(square bullet)Earn certificates by attending workshops, leadership tracks and symposiums
(square bullet)www.npf.org 

National PCC Day – Fall Industry Event
(square bullet)3rd Wednesday in September
(square bullet)Nation-wide live broadcast with PMG and Executives
(square bullet)Nationwide PCC Events
(square bullet)Providing up-to-date USPS information, education  and networking opportunities
(square bullet)Recognition of top performing PCCs 
End of words included information. 

Notes:
Two major events held each year provide customers access to USPS executives and officers, networking with other businesses and training and education programs.  The National Postal Forum is the premier four day event held in the spring and is attended by thousands of customers, exhibitors and USPS employees.  More than a dozen leadership certificate programs are offered through more than 140 various classes providing content rich information covering all aspects of the mailing industry.  Visit www.npf.org for registration and other forum information then plan to attend an upcoming NPF with several thousand of your closest friends.
National PCC Day is held the third Wednesday in September.  A nation-wide live broadcast with the Postmaster General and other USPS executives and officers provides a full day of networking and education through PCC events held across the nation.  PCC Day is the fall event providing up-to-date information to the mailing business.  National PCC Day is where top performing PCCs are recognized for their accomplishments over the past year.  Please join your local PCC at the next event September 17, 2008.  
Speaking of recognition, let’s take a closer look at the award criteria.
(next slide) 
End of Slide 25.



Slide 26:
United States Postal Service Logo in the far left top corner.
Has the heading: Recognition Programs 
The words included are:
Premier PCC Program
(square bullet)Benchmark for PCC excellence
(square bullet)Performance Levels: Bronze, Silver and gold

Leadership Awards
(square bullet)Announced during National PCC Day Broadcast
(square bullet)Seven award categories
(square bullet)PCC Industry Member of the Year (1)
(square bullet)PCC USPS Member of the Year (1)
(square bullet)District Manager of the Year (1)
(square bullet)PCC of the Year (1)
(square bullet)PCC of the Year <500K population & Level 24 or 	below (1)
(square bullet)Communication Program Excellence Award (3)
(square bullet)Education Program Excellence Award (3)
End of words included information. 

Notes:
There are two recognition programs.  The Premier PCC Program provides PCCs with a  set of national standards that serve as the benchmarks for PCC excellence.  PCCs are recognized as performing at a Bronze, Silver or Gold level based on various criteria per level.
Leadership awards include seven categories and are submitted in narrative format addressing and documenting educational programs, effective communication with PCC membership, creativity, originality and membership involvement, positive impact on PCC growth and reaching out to all business mailers in the PCC geographical area.
(next slide)
End of Slide 26.



Slide 27:
United States Postal Service Logo in the far left top corner.
Has the heading: Mail Service Provider (MSP) Program
The words included are:
Purpose: 
(square bullet)Listed on usps.com with company contact information
(square bullet)Connect customers to mail-related service providers
(square bullet)Provides mail preparation and address list support
(square bullet)Access to mail equipment and supplier contacts
(square bullet)Companies can enroll as a local or national provider
(square bullet)Opportunity to grow your business while helping other 	companies to grow their business
(square bullet)Learn more and find an MSP visit www.usps.com/pcc
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information. 

Notes:
Earlier I mentioned the Mail Service Provider Program. The Mail Service Provider Program is designed to help any business interested in finding a local or national provider with the understanding of prepping and sending mail.  Starting a new business and need help with mail preparation and address lists? Looking for equipment or supplies? Want to expand your efforts nationally? U.S. Postal Service customers seeking mail-related services can now turn to the national Postal Customer Council (PCC) Web site at www.usps.com/pcc to search for a list of PCC Mail Service Providers (MSPs) to help them grow their business and enhance their use of mail.  The new PCC MSP program offers access to members of a PCC network of over 200 PCCs nationwide. Initially, the MSP program offers six categories of service providers: mail preparation, mailing lists, mail printing, mailing support, mailing supplies, and mailing equipment. PCC members can enroll in the program as either local or national providers. Businesses can search for mail-related service providers by clicking on the Find Mail Service Providers on www.usps.com/pcc. Businesses may search by city, state, ZIP Code® and mail-related service categories.  A successful search shows an alphabetical list of all local providers in a geographical area based on the search criteria. In addition to standard MSP contact information, a map showing the provider’s location and directions to the provider’s location is also available. National providers will always be listed at the top of the search results.  If you are a Mail Service Provider, you can join by contacting your local PCC. 
(next slide) 
End of Slide 27.



Slide 28:
United States Postal Service Logo in the far left top corner.
The words included are:
Benefits of the PCC 
Join your local PCC today to benefit from educational, communication and networking opportunities to help you grow your business.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information. 

Notes:
I hope that hearing today’s presentation provided you not only a better understanding of the value of mail but the goal of the PCC and the many programs and initiatives that are available by participating in a local PCC.  Consider joining your local PCC to benefit from extensive education, communication and networking opportunities available to you.
(next slide)
End of Slide 28.



Slide 29:
United States Postal Service Logo in the far left top corner.
Image Information:
Image of big words 'Thank You'.
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
Image Information:
PCC (Us Postal Service Postal Customer Council) Logo in far right corner.
End of Image information.  

Notes:
Thank you again for your time and attention.  If there are any questions I would be happy to address those now. 
End of Slide 29.