PCC Management Insights

“Staying in the Know”

PCC Network Branding
(January / February 2011)
According to Wikipedia, “Corporate branding is the practice of using a company’s name as a product brand name.  Corporate branding is not limited to a specific mark or name.  Branding can incorporate multiple touch points.  These touch points include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and service.  Any means by which the general public comes into contact with a specific brand constitutes a touch point that can affect perceptions of the corporate brand.”
As United States Postal Service (USPS)-sponsored organizations, each Postal Customer Council (PCC) is responsible for building and sustaining the USPS / PCC Network brand. The USPS brand is the sum of all the tangible and intangible characteristics in verbal and visual messaging that makes its products and services unique to consumers, employees and other stakeholders.   
The PCC logo is a symbol of the PCC and presents a certain look and feel for the organization to customers.  As such, the PCC logo may be used only on PCC envelopes, PCC postcards, PCC letterhead, PCC business cards, PCC newsletters, PCC websites, PCC clothing, and PCC office items.  With that in mind, the National PCC Team and the USPS’ Brand Equity and Design Office are requesting all PCCs to review their stationery, documents, products and other  items to ensure the correct PCC logo is being used.  
PCCs should be using the Registered ® logo instead of the old Trademark ™ logo.  If needed a copy of the correct logo may be obtained from the National PCC Website.  To learn more about the various uses of the PCC logo and other USPS intellectual property, please go the PCC Graphics Guide.  The guide also provides specific instructions for the use of the PCC logo in both small and large sizes including font, dimensions, color, and placement of the logo on envelopes, postcards, Microsoft Word templates, newsletters, etc.  
We know that we can count on each of you to make sure your PCC is using the correct PCC logo on all applicable materials, including your local website.  
Many thanks!