USPS 2013 promotional calendar DIRECT MAIL MOBILE COUPON & CLICK-TO-CALL REGISTRATION Jan 15-Apr 30 PROMOTION PERIOD Mar 1-Apr 30 Include direct mail mobile coupons and/or click-to-call functionality to get an upfront 2% postage discount.* PRODUCT SAMPLES REGISTRATION May 1-Sept 30 PROMOTION PERIOD Aug 1-Sept 30 Get a 5% upfront postage discount when you run a qualifying product sample direct mail campaign.* MOBILE BUY-IT-NOW REGISTRATION Sept 15-Dec 31 PROMOTION PERIOD Nov 1-Dec 31 Integrate mobile shopping technology into your mail campaigns and get an upfront 2% postage discount.* PICTURE PERMIT REGISTRATION Jun 1-Sept 30 Suggested Image Approval Process starts in Jan PROMOTION PERIOD Aug 1-Sept 30 Increase the visibility and impact of your mailings - and save up to 2 cents per piece - when you use a Picture Permit imprint indicia on you outgoing mail.* EARNED VALUE REPLY MAIL REGISTRATION Jan 15-Mar 31 PROMOTION PERIOD Apr 1-Jun 30 Increase your response rates and get 2 cents back on every reply when you include First-Class CRM/BRM envelopes in your outgoing mail.* EMERGING TECHNOLOGIES REGISTRATION Jun 15-Sept 30 PROMOTION PERIOD Aug 1-Sept 30 Use innovative technologies - like near-field communication, augmented reality, and authenfication - in your mailings and get a 2% discount.* *Restrictions apply. Promotion details are subject to change.