5. PERIODICALS PRICING TEST
Another pricing initiative was a periodicals price incentive test. This test provides an incentive for small publications to combine their mailings on pallets and drop them closer to the point of delivery — in effect, turning small mailings into larger mailings. Mailers benefit from lower prices while the Postal Service reduces its processing costs. It’s expected that this kind of pricing will become more important with the predicted growth of smaller, more specialized publications.