4. Build on Domestic Strengths to Grow International Business

The expanding global marketplace presents opportunities for the Postal Service to grow inbound and outbound international business. In 2007 the Postal Service completed a top-to-bottom redesign of its international product line. Eight products were reduced to four, eliminating redundancy and reducing customer confusion. International product names now are linked with their domestic counterparts. New packaging was developed that reduces waste and more clearly positions the Postal Service brand. Also in 2007, the Postal Service created a Global Business group to identify and develop initiatives to increase international revenue. With an integrated strategy, centralized accountability, and dedicated market-focused resources, the Postal Service intends to build on domestic strengths to achieve international revenue growth.

The Department of Defense is an important postal customer. APO/FPO military mail service includes all mail addressed to or mailed from military units located outside the continental U.S., or between military units overseas. The Postal Service is proud to support troops abroad. Providing service men and women with dependable mail service will continue to be a high priority.

Help Businesses Establish Relationships in Global Markets

The Postal Service will help U.S. businesses establish global relationships through service-responsive and cost-competitive advertising and fulfillment service that leverage its extensive transportation and distribution infrastructure. The Postal Service manages one of the largest delivery infrastructures in the world‘s largest market for imported goods. It possesses extensive domestic processing and transportation capacity, expanded international processing capabilities, and significant economies of scale in last-mile delivery to U.S. addresses. By partnering with global integrators to strengthen networks serving business and residential customers, the Postal Service will better respond to customer needs for a more unified global service offering in mailing and shipping services.

New Solutions for Direct Mailers

In some emerging markets, other media are not as broad-reaching and effective as direct mail. The continued growth of multi-channel marketing with mail will also contribute to its popularity in these burgeoning markets. The Postal Service is well positioned to take advantage of these global trends with cost-effective advertising products and services that provide the greatest reach, personalization, and impact to consumers while assisting businesses both in and out of the United States overcome complex foreign regulatory and addressing requirements.

The Postal Service will provide direct and bulk mailers with customized flexible solutions for both outbound and inbound direct mail, catalogs, and bulk letter volumes. In addition, partnerships will be developed with industry advocates, publishers, printers, and foreign postal administrations to offer new solutions, pricing, and value-added services. The current Direct Entry program also will be expanded to provide mailers options for lower-cost, faster, more targeted communications into key markets.

Extend Electronic Money Orders to Additional Markets

The Postal Service manages a highly competitive money order brand. With its Dinero Seguro service it has also developed a viable money order transfer infrastructure for ten Latin American destination countries. The Postal Service will expand the service to additional, high-potential markets. In doing so, it will work closely to integrate the postal product with a complementary transfer infrastructure offered by the Universal Postal Union.