Table A2-3
Use of First-Class Advertising-Only Mail -- by Industry
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Industry Percent of First-Class "Advertising Only" Percent of Total First Class Mail Pieces Per Household Per Week
1987 2006 2007 1987 2006 2007 1987 2006 2007
Financial:                  
Credit Card 7.0 20.5 13.8 0.4 3.6 2.1 0.1 0.4 0.2
Bank 7.0 8.0 8.3 0.4 1.4 1.3 0.1 0.1 0.1
Securities 5.4 1.7 1.5 0.3 0.3 0.2 0.0 0.0 0.0
Money Market 0.2 0.3 0.3 0.0 0.1 0.0 0.0 0.0 0.0
Insurance 7.8 5.4 6.2 0.4 0.9 1.0 0.1 0.1 0.1
Mortgage 3.7 6.6 6.9 0.2 1.1 1.1 0.0 0.1 0.1
Other Financial 1.1 0.6 0.7 0.1 0.1 0.1 0.0 0.0 0.0
Total Financial 32.2 43.2 37.7 1.7 7.5 5.8 0.3 0.8 0.6
Merchants:                  
Supermarkets 0.0 1.1 0.8 0.0 0.2 0.1 0.0 0.0 0.0
Deprtment Store 7.0 5.2 4.0 0.4 0.9 0.6 0.1 0.1 0.1
Mail Order 8.5 4.8 3.6 0.4 0.8 0.6 0.1 0.1 0.1
Specialty Store 9.3 8.3 10.6 0.5 1.4 1.6 0.1 0.1 0.2
Publisher 10.8 4.2 3.8 0.6 0.7 0.6 0.1 0.1 0.1
Land Promotion 3.8 0.9 1.1 0.2 0.2 0.2 0.0 0.0 0.0
Online Auction N/A N/A 0.1 N/A N/A 0.0 N/A N/A 0.0
Restaurant 0.2 0.3 0.4 0.0 0.1 0.1 0.0 0.0 0.0
Consumer packaged goods 1.0 3.2 4.2 0.1 0.6 0.6 0.0 0.1 0.1
Auto dealers 2.2 3.2 4.5 0.1 0.6 0.7 0.0 0.1 0.1
Service stations 0.1 1.0 1.7 0.0 0.2 0.3 0.0 0.0 0.0
Other Merchants 3.2 1.6 1.6 0.2 0.3 0.2 0.0 0.0 0.0
Total Merchants 46.1 33.8 36.2 2.4 5.9 5.6 0.4 0.6 0.5
Services:                  
Telephone 1.9 2.2 2.3 0.1 0.4 0.4 0.0 0.0 0.0
Other utility 0.7 0.6 0.7 0.0 0.1 0.1 0.0 0.0 0.0
Medical 1.7 3.0 2.9 0.1 0.5 0.4 0.0 0.1 0.0
Other professional 1.7 1.8 1.2 0.1 0.3 0.2 0.0 0.0 0.0
Leisure service 7.7 6.4 7.8 0.4 1.1 1.2 0.1 0.1 0.1
Cable TV 0.8 1.0 1.3 0.0 0.2 0.2 0.0 0.0 0.0
Computer 0.6 0.8 0.9 0.0 0.1 0.1 0.0 0.0 0.0
Craftsman 0.1 0.1 0.5 0.0 0.0 0.1 0.0 0.0 0.0
Other Services 2.9 2.9 5.1 0.1 0.5 0.8 0.0 0.1 0.1
Total Services 17.5 18.8 22.9 0.9 3.3 3.5 0.2 0.3 0.3
Federal government N/A 2.3 1.6 N/A 0.4 0.3 N/A 0.0 0.0
Nonfederal government 1.0 0.8 0.6 0.0 0.1 0.1 0.0 0.0 0.0
Social/Charitable/Political/Nonprofit 0.0 0.4 0.2 0.0 0.1 0.0 0.0 0.0 0.0
Don't Know/No Answer 3.2 0.7 0.7 0.2 0.1 0.1 0.0 0.0 0.0
Total Advertising-Only Mail Received by Households 100.0 100.0 100.0 5.2 17.4 15.3 0.9 1.7 1.5
Note: Totals may not sum due to rounding.