| Table A2-29 First-Class Mail -- Cards Received bv Households -- Household's Percentage of Total Mail Sent at Each Card Rate Category -- by Industry Postal Fiscal Years 1987, 2006 and 2007 (Diary Data) |
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| Industry | Percent of Total Nonpresort | Percent of Total Presort | ||||
| 1987 | 2006 | 2007 | 1987 | 2006 | 2007 | |
| Financial: | ||||||
| Credit cards | 0.0 | 0.1 | 0.1 | 0.4 | 0.6 | 0.5 |
| Bank | 0.2 | 0.3 | 0.5 | 0.2 | 1.6 | 1.9 |
| Securities | 0.2 | 0.1 | 0.1 | 0.3 | 0.3 | 0.5 |
| Money Market | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.1 |
| Insurance | 12.0 | 0.5 | 0.3 | 0.8 | 2.5 | 3.8 |
| Mortgage | 1.4 | 2.0 | 1.6 | 0.6 | 1.9 | 2.3 |
| Other financial | 0.3 | 0.0 | 0.0 | 0.2 | 0.2 | 0.4 |
| Total Financial | 3.3 | 3.0 | 2.6 | 2.4 | 7.4 | 9.5 |
| Merchants: | ||||||
| Supermarkets | N/A | 0.0 | 0.0 | 6.1 | 0.3 | 0.2 |
| Department store | 3.5 | 0.2 | 0.2 | 6.1 | 2.6 | 1.9 |
| Mail order | 3.7 | 0.2 | 0.2 | 8.6 | 1.6 | 1.1 |
| Other store | 6.1 | 1.4 | 1.4 | 6.9 | 4.8 | 5.2 |
| Publisher | 3.1 | 0.2 | 0.2 | 6.6 | 1.8 | 1.2 |
| Land Promotion | 0.9 | 0.1 | 0.1 | 1.6 | 0.4 | 0.4 |
| Restaurant | 0.1 | 0.1 | 0.1 | 0.3 | 0.1 | 0.2 |
| Consumer packaged goods | 0.1 | 0.3 | 0.2 | 0.6 | 1.1 | 2.0 |
| Auto dealers | 0.5 | 0.2 | 0.2 | 1.1 | 0.7 | 1.1 |
| Service stations | 0.4 | 0.2 | 0.1 | 0.1 | 0.9 | 1.1 |
| Other merchants | 1.9 | 0.4 | 0.5 | 2.7 | 0.7 | 0.7 |
| Total Merchants | 20.3 | 3.3 | 3.2 | 34.6 | 14.6 | 14.8 |
| Services: | ||||||
| Telephone | 0.1 | 0.1 | 0.1 | 0.7 | 0.6 | 0.8 |
| Other Utility | 3.1 | 0.6 | 0.7 | 21.5 | 1.5 | 1.7 |
| Medical | 5.9 | 3.1 | 3.1 | 0.5 | 1.8 | 1.9 |
| Other professional | 1.0 | 0.4 | 0.2 | 0.8 | 0.4 | 0.3 |
| Leisure service | 3.0 | 0.6 | 0.5 | 6.9 | 2.8 | 3.5 |
| Cable TV | 0.5 | 0.0 | 0.0 | 1.9 | 0.4 | 0.7 |
| Computer | 0.1 | 0.0 | 0.1 | 0.2 | 0.3 | 0.4 |
| Craftsman | 0.1 | 0.1 | 0.2 | 0.0 | 0.1 | 0.1 |
| Other Services | 2.9 | 1.0 | 1.6 | 2.2 | 1.3 | 2.8 |
| Total Services | 16.6 | 5.8 | 6.5 | 34.8 | 9.3 | 12.3 |
| Federal government | N/A | 0.3 | 0.3 | N/A | 1.6 | 1.1 |
| Nonfederal government | 1.0 | 0.5 | 0.5 | 3.0 | 1.6 | 1.2 |
| Social/charitable/political/nonprofit | 7.1 | 2.6 | 3.3 | 2.1 | 2.3 | 2.8 |
| Don't know/No answer | 1.0 | 0.0 | 0.1 | 1.5 | 0.2 | 0.2 |
| Total Mail From Nonhouseholds | 49.4 | 15.2 | 16.1 | 78.4 | 35.4 | 40.8 |
| Received by Households | ||||||
| Pieces Per Household Per Week | 0.3 | 0.1 | 0.2 | 0.1 | 0.4 | 0.4 |
| Base: RPW Total, First-Class Cards. | ||||||