Table A4-3
Total Pieces of Advertising Mail Received Per Week by Education of Head of Household
Postal Fiscal Years 1987, 2006 and 2007
(Diary Data)
Type of Ad Mail < 8th Grade Some High School High School Some College
1987 2006 2007 1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                        
Advertising alone 0.5 1.3 1.2 0.7 1.0 0.9 0.7 1.6 1.4 0.9 1.8 1.4
Business invitation/ announcements 0.1 0.4 0.7 0.1 0.3 0.5 0.2 0.5 0.5 0.3 0.5 0.5
Stuffers (Advertising Enclosed) 0.5 2.1 2.1 0.7 2.0 1.9 1.0 2.8 2.6 1.3 3.2 2.7
   Total First-Class ƒ 1.1 3.8 4.1 1.5 3.3 3.3 1.9 4.9 4.5 2.5 5.5 4.7
Standard Mail:                        
Commercial 5.0 9.2 1.3 5.6 8.1 2.0 7.0 11.3 2.3 7.9 12.6 2.9
Nonprofit 1.2 1.6 1.9 1.5 1.3 1.9 1.6 1.8 1.9 2.2 2.4 2.0
   Total Standard Mail 6.2 10.8 3.2 7.1 9.4 3.8 8.6 13.1 4.3 9.9 15.1 4.9
   Total Advertising ƒ 7.3 14.6 7.3 8.6 12.7 7.2 10.5 18.0 8.8 12.4 20.6 9.6
Type of Ad Mail Tech School College Post Graduate
1987 2006 2007 1987 2006 2007 1987 2006 2007
First-Class:                  
Advertising alone 0.9 1.9 1.7 1.2 2.1 1.7 1.5 2.3 1.9
Business invitation/announcements 0.3 0.7 0.5 0.4 0.7 0.5 0.6 0.7 0.6
Stuffers (Advertising Enclosed) 1.1 3.3 3.1 1.6 3.5 3.2 2.1 4.1 3.4
   Total First-Class ƒ 2.3 5.8 5.3 3.2 6.3 5.5 4.2 7.2 5.9
Standard Mail:                  
Commercial 7.8 11.7 2.5 9.9 14.6 4.6 11.8 17.2 3.7
Nonprofit 1.9 2.6 2.2 2.6 2.8 2.5 2.1 4.1 3.5
   Total Standard Mail 9.7 14.3 4.7 12.6 17.4 7.1 16.3 21.4 7.2
   Total Advertising ƒ 12.0 20.1 9.9 15.8 23.7 12.6 20.5 28.5 13.1
  Includes First-Class advertising only, First-Class advertising enclosed, business invitations/announcements, and Standard Mail (A) non-package mail.
  Fluctuations may be due to small sample sizes.
 ƒ Total First-Class and total advertising are over-reported because some stuffers are counted twice.
Note: Totals may not sum due to rounding.