Table A4-4 Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households) Postal Fiscal Years 1987, 2006 and 2007 (Diary and Recruitment Data)
Treatment	Actual Standard Mail Pieces
	0 - 7			8 - 10			11 - 12
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Usually read	23.9	19.8	21.8	19.4	12.5	14.2	20.0	12.3	11.6
Usually scan	39.6	33.9	30.5	40.4	34.2	38.5	42.6	34.7	31.7
Read Some	26.4	27.9	28.2	30.4	30.9	28.5	30.0	32.8	37.7
Usually don't read	9.8	15.1	19.3	9.6	21.2	18.4	7.4	18.4	18.8
Don't Know/No Answer	0.3	3.4	0.1	0.2	1.2	0.3	0.0	1.8	0.2
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Treatment	Actual Standard Mail Pieces
	13 - 15			16 - 17			18+
	1987	2006	2007	1987	2006	2007	1987	2006	2007
Usually read	16.0	13.2	14.2	12.9	11.1	11.8	11.5	10.5	9.5
Usually scan	46.3	36.5	34.7	42.6	36.5	38.0	41.3	37.2	33.8
Read Some	28.5	34.4	32.9	34.8	30.6	32.9	39.1	38.2	39.3
Usually don't read	9.2	15.3	18.0	9.2	21.2	17.3	7.9	13.7	17.4
Don't Know/No Answer	0.0	0.7	0.2	0.5	0.5	0.0	0.2	0.4	0.0
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0
Note: Totals may not sum to 100 due to rounding.