Table A8-12
Advertising Volume
Pieces in Millions
Years 2000 - 2007 (Diary Data)
  2000 2001 2002 2003 2004 2005 2006 2007
First-Class Ads 15,335 19,146 18,376 17,450 16,329 18,395 17,997 16,888
Advertising Only 7,930 10,743 10,624 9,659 8,840 10,546 10,343 9,034
Secondary Advertising 7,404 8,402 7,752 7,791 7,489 7,849 7,653 7,854
                 
Standard Ads 60,496 72,174 71,088 74,205 78,119 83,498 86,874 83,411
                 
Total Ads 75,830 91,319 89,464 91,655 94,448 101,893 104,871 100,299
                 
First-Class Ads Share of Total Ads 20% 21% 21% 19% 17% 18% 17% 17%
Prior to 2007, Detached Address Labels (approx. 3 billion in 2006) were counted as separate pieces, resulting in double counting errors.