Table A8-13 Advertising Mail By Sender Type Pieces in Millions Years 2000 - 2007 (Diary Data)
	2000	2001	2002	2003	2004	2005	2006	2007
First-Class Ads �
Financial	6,111	7,876	8,057	7,375	7,036	8,578	7,948	6,696
Merchants	4,241	5,063	4,263	4,092	3,811	4,033	3,955	3,957
Services	3,517	4,564	4,608	4,545	4,222	4,328	4,541	4,629
Manufacturers	286	406	376	388	388	401	373	469
Government	230	286	275	277	272	405	427	349
Social	836	891	718	680	564	595	675	704
Other	114	60	78	93	36	55	78	84
Total	15,335	19,146	18,376	17,450	16,329	18,395	17,997	16,888
Standard Ads ‚
Financial	8,156	12,641	13,397	13,961	16,306	19,367	19,909	17,921
Merchants	23,645	29,709	28,707	27,623	27,904	28,965	30,363	29,876
Services	6,194	9,099	8,213	8,932	9,082	9,948	9,619	10,853
Manufacturers	846	1,220	1,102	1,401	1,399	1,643	1,537	1,529
Government	1,053	1,089	1,192	973	1,166	1,283	1,626	1,408
Social	11,911	10,632	10,759	12,722	13,135	13,630	14,082	13,756
From Multiple Organizations	7,865	7,262	7,236	8,055	8,600	8,081	9,169	7,673
Other	825	521	483	538	527	580	569	396
Total	60,496	72,174	71,088	74,205	78,119	83,498	86,874	83,411
Total Ads
Financial	14,267	20,517	21,453	21,337	23,342	27,945	27,857	24,617
Merchants	27,886	34,772	32,970	31,715	31,716	32,998	34,318	33,832
Services	9,711	13,663	12,821	13,477	13,304	14,276	14,160	15,482
Manufacturers	1,131	1,626	1,478	1,789	1,787	2,044	1,909	1,998
Government	1,283	1,375	1,467	1,249	1,439	1,688	2,053	1,757
Social	12,747	11,523	11,477	13,402	13,698	14,225	14,757	14,460
From Multiple Organizations	7,865	7,262	7,236	8,055	8,600	8,081	9,169	7,673
Other	939	582	561	631	564	636	648	480
Total	75,830	91,319	89,464	91,655	94,448	101,893	104,871	100,299
� Includes Secondary Advertising
‚ Prior to 2007, Detached Address Labels (approx. 3 billion in 2006) were counted as separate pieces, resulting in double counting errors.