| Table A8-15 Treatment Of Advertising Material By Household Income Percent of Households Years 2000 - 2007 (Recruitment Data) |
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| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | ||
| Usually Read - Total | 14% | 13% | 13% | 13% | 15% | 15% | 15% | 16% | |
| Under $25K | 49% | 41% | 36% | 41% | 34% | 33% | 33% | 34% | |
| $25 - $ 49.9 | 27% | 28% | 26% | 27% | 30% | 29% | 29% | 29% | |
| $50 - $64.9 | 10% | 13% | 13% | 12% | 14% | 14% | 13% | 13% | |
| $65 + | 14% | 19% | 25% | 21% | 22% | 24% | 25% | 24% | |
| Usually Scan - Total | 40% | 38% | 37% | 38% | 37% | 38% | 36% | 33% | |
| Under 25K | 33% | 27% | 22% | 25% | 23% | 21% | 21% | 19% | |
| $25 - $ 49.9 | 31% | 30% | 26% | 27% | 28% | 26% | 26% | 26% | |
| $50 - $64.9 | 13% | 14% | 17% | 17% | 16% | 17% | 15% | 16% | |
| $65 + | 24% | 30% | 35% | 31% | 33% | 35% | 37% | 40% | |
| Read Some - Total | 28% | 29% | 30% | 30% | 32% | 32% | 32% | 32% | |
| Under 25K | 29% | 24% | 18% | 19% | 18% | 18% | 17% | 17% | |
| $25 - $ 49.9 | 32% | 28% | 26% | 26% | 24% | 23% | 26% | 23% | |
| $50 - $64.9 | 13% | 12% | 16% | 17% | 17% | 17% | 16% | 15% | |
| $65 + | 27% | 36% | 40% | 38% | 41% | 42% | 41% | 45% | |
| Usually Don't Read - Total | 18% | 20% | 20% | 19% | 16% | 16% | 17% | 19% | |
| Under 25K | 35% | 30% | 25% | 25% | 22% | 22% | 18% | 20% | |
| $25 - $ 49.9 | 28% | 25% | 23% | 25% | 22% | 22% | 25% | 22% | |
| $50 - $64.9 | 12% | 12% | 15% | 15% | 14% | 16% | 16% | 14% | |
| $65 + | 26% | 33% | 37% | 35% | 42% | 40% | 41% | 44% | |