Table A8-16
Purchases Resulting from Ad Mail In Previous Month
Percent of Households
Years 2000 - 2007 (Recruitment Data)
  2000 2001 2002 2003 2004 2005 2006 2007
None 76% 79% 75% 74% 75% 77% 75% 78%
1 11% 9% 11% 12% 12% 11% 11% 12%
2 6% 5% 6% 6% 6% 6% 7% 5%
3-5 5% 4% 5% 5% 4% 4% 5% 4%
6 or More 1% 1% 2% 2% 2% 1% 2% 1%