Table A8-12
Advertising Volume
Pieces in Millions
Years 2000 - 2008 (Diary Data)
  year  SURVEY YEAR   year  SURVEY YEAR
2000 2001 2002 2003 2004 2005 2006 2007 2008 2000 2001 2002 2003 2004 2005 2006 2007 2008
Count Count Count Count Count Count Count Count Count Sum Sum Sum Sum Sum Sum Sum Sum Sum
  2000 2001 2002 2003 2004 2005 2006 2007 2008 ADV Ads Only 7930.491 10743.39 10623.94 9659.34 8840.264 10546.12 10343.46 9033.816 8257.343 wkwgt  VOLUME WEIGHT 47554.75 62570.26 61327.2 61852.79 65354.36 70088.62 73101.45 69869.53 69367.68
First-Class Ads 15,335 19,146 18,376 17,450 16,329 18,395 17,997 16,888 16,445 Ads Enclosed 7404.156 8402.416 7751.733 7790.845 7489.091 7849.103 7653.284 7853.869 8187.475
Advertising Only 7,930 10,743 10,624 9,659 8,840 10,546 10,343 9,034 8,257 Total 15334.65 19145.81 18375.67 17450.18 16329.35 18395.23 17996.74 16887.69 16444.82
Secondary Advertising 7,404 8,402 7,752 7,791 7,489 7,849 7,653 7,854 8,187
   
Standard Ads 1 60,496 72,174 71,088 74,205 78,119 83,498 86,874 83,411 82,994   year  SURVEY YEAR  
      2000 2001 2002 2003 2004 2005 2006 2007 2008
Total Ads 75,830 91,319 89,464 91,655 94,448 101,893 104,871 100,299 99,438   Sum Sum Sum Sum Sum Sum Sum Sum Sum
    wkwgt  VOLUME WEIGHT 12940.8 9603.257 9760.82 12351.82 12764.64 13409.64 13772.49 13541.8 13625.86
First-Class Ads Share of Total Ads 20% 21% 21% 19% 17% 18% 17% 17% 17%
Note: Totals may not sum due to rounding.
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.