| Table A8-12 Advertising Volume Pieces in Millions Years 2000 - 2008 (Diary Data) |
year SURVEY YEAR | year SURVEY YEAR | ||||||||||||||||||||||||||||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |||||||||||||||||
| Count | Count | Count | Count | Count | Count | Count | Count | Count | Sum | Sum | Sum | Sum | Sum | Sum | Sum | Sum | Sum | |||||||||||||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | ADV | Ads Only | 7930.491 | 10743.39 | 10623.94 | 9659.34 | 8840.264 | 10546.12 | 10343.46 | 9033.816 | 8257.343 | wkwgt VOLUME WEIGHT | 47554.75 | 62570.26 | 61327.2 | 61852.79 | 65354.36 | 70088.62 | 73101.45 | 69869.53 | 69367.68 | |||||
| First-Class Ads | 15,335 | 19,146 | 18,376 | 17,450 | 16,329 | 18,395 | 17,997 | 16,888 | 16,445 | Ads Enclosed | 7404.156 | 8402.416 | 7751.733 | 7790.845 | 7489.091 | 7849.103 | 7653.284 | 7853.869 | 8187.475 | |||||||||||||||
| Advertising Only | 7,930 | 10,743 | 10,624 | 9,659 | 8,840 | 10,546 | 10,343 | 9,034 | 8,257 | Total | 15334.65 | 19145.81 | 18375.67 | 17450.18 | 16329.35 | 18395.23 | 17996.74 | 16887.69 | 16444.82 | |||||||||||||||
| Secondary Advertising | 7,404 | 8,402 | 7,752 | 7,791 | 7,489 | 7,849 | 7,653 | 7,854 | 8,187 | |||||||||||||||||||||||||
| Standard Ads 1 | 60,496 | 72,174 | 71,088 | 74,205 | 78,119 | 83,498 | 86,874 | 83,411 | 82,994 | year SURVEY YEAR | ||||||||||||||||||||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | ||||||||||||||||||||||||||
| Total Ads | 75,830 | 91,319 | 89,464 | 91,655 | 94,448 | 101,893 | 104,871 | 100,299 | 99,438 | Sum | Sum | Sum | Sum | Sum | Sum | Sum | Sum | Sum | ||||||||||||||||
| wkwgt VOLUME WEIGHT | 12940.8 | 9603.257 | 9760.82 | 12351.82 | 12764.64 | 13409.64 | 13772.49 | 13541.8 | 13625.86 | |||||||||||||||||||||||||
| First-Class Ads Share of Total Ads | 20% | 21% | 21% | 19% | 17% | 18% | 17% | 17% | 17% | |||||||||||||||||||||||||
| Note: Totals may not sum due to rounding. | ||||||||||||||||||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | ||||||||||||||||||||||||||||||||||