Table A8-13
Advertising Mail By Sender Type
Pieces in Millions
Years 2000 - 2008 (Diary Data)		   2000 2001 2002 2003 2004 2005 2006 2007 2008   2000 2001 2002 2003 2004 2005 2006 2007 2008
YES YES YES YES YES YES YES YES YES Count Count Count Count Count Count Count Count Count
Count Count Count Count Count Count Count Count Count Financial 7952.779 12534.05 13306.54 13849.14 16200.29 19201.72 19726.23 17756.8 17384.46
  2000 2001 2002 2003 2004 2005 2006 2007 2008 pur_d  SENDER TYPE Financial 6111.316 7875.573 8056.875 7375.287 7036.464 8578.35 7948.072 6696.349 6002.961 Merchants 22776.43 29158.79 28160.68 27066.28 27232.91 28285.94 29637.57 29091.49 27962.52
First-Class Ads 1                   Merchants 4240.987 5063.273 4263.194 4092.267 3811.458 4032.734 3954.942 3681.218 3621.003 Services 5457.434 8423.94 7452.121 7864.682 8008.298 8941.404 8496.941 9651.763 10387.52
Financial 6,111 7,876 8,057 7,375 7,036 8,578 7,948 6,696 6,003 Services 3516.852 4563.751 4607.823 4544.719 4221.667 4328.332 4541.354 4904.271 5134.385 Manufacturers 819.4527 1216.661 1095.919 1385.696 1387.033 1636.783 1507.325 1522.509 1487.626
Merchants 4,241 5,063 4,263 4,092 3,811 4,033 3,955 3,681 3,621 Manufacturers 285.5879 405.8 376.2055 388.2109 387.8384 400.9115 372.52 468.8673 475.8293 Government 876.8819 974.2725 1020.244 761.8963 896.4094 950.3479 1370.501 1205.348 1271.881
Services 3,517 4,564 4,608 4,545 4,222 4,328 4,541 4,904 5,134 Government 229.9485 286.0928 275.3615 276.9003 272.1948 404.5081 426.5233 348.6997 334.4426 Social 2162.982 2859.192 2967.273 2669.851 2943.373 2719.31 2986 2850.845 2967.979
Manufacturers 286 406 376 388 388 401 373 469 476 Social 836.0684 890.9836 718.2631 680.141 563.5181 594.9643 675.011 703.9468 695.33 From Multiple Organizations 4315.514 6050.186 6147.883 7070.246 7230.409 7281.27 8118.557 6962.662 7267.34
Government 230 286 275 277 272 405 427 349 334 DK/RF 113.8864 60.33564 77.94975 92.66027 36.21537 55.42786 78.3221 84.33388 180.8675 DK/RF 3193.278 1353.164 1176.536 1184.999 1455.644 1071.853 1258.322 828.1097 638.3422
Social 836 891 718 680 564 595 675 704 695 Total 15334.65 19145.81 18375.67 17450.18 16329.35 18395.23 17996.74 16887.69 16444.82 Total 47554.75 62570.26 61327.2 61852.79 65354.36 70088.62 73101.45 69869.53 69367.68
Other 114 60 78 93 36 55 78 84 181
Total 15,335 19,146 18,376 17,450 16,329 18,395 17,997 16,888 16,445
Standard Ads 2  
Financial 8,156 12,641 13,397 13,961 16,306 19,367 19,909 17,921 17,502
Merchants 23,645 29,709 28,707 27,623 27,904 28,965 30,363 29,788 28,691   2000 2001 2002 2003 2004 2005 2006 2007 2008
Services 6,194 9,099 8,213 8,932 9,082 9,948 9,619 10,941 11,625 Count Count Count Count Count Count Count Count Count
Manufacturers 846 1,220 1,102 1,401 1,399 1,643 1,537 1,529 1,488 Financial 202.9833 107.2238 89.968 112.1243 105.6177 165.3522 183.1282 164.1883 117.6361
Government 1,053 1,089 1,192 973 1,166 1,283 1,626 1,408 1,575 Merchants 868.2103 549.8407 545.9143 556.5086 671.4045 679.4802 725.109 696.4601 728.1687
Social 11,911 10,632 10,759 12,722 13,135 13,630 14,082 13,756 13,936 Services 737.0136 675.1652 761.013 1067.246 1073.656 1006.536 1121.621 1289.153 1237.693
From Multiple Organizations 4,500 6,149 6,211 7,143 7,365 7,363 8,222 7,067 7,345 Manufacturers 26.12793 3.426796 5.793074 15.54956 11.73863 5.814494 29.3993 6.320004 0.025804
Other 4,190 1,634 1,508 1,450 1,763 1,299 1,516 1,002 832 Government 176.3247 114.5612 171.8483 210.6147 269.9905 332.9317 255.7214 202.5981 302.9715
Total 60,496 72,174 71,088 74,205 78,119 83,498 86,874 83,411 82,994 Social 9748.274 7773.078 7791.842 10052.31 10191.27 10910.77 11096.12 10904.84 10967.76
Total Ads   From Multiple Organizations 184.9705 98.95983 62.89323 72.85998 134.0918 81.55783 103.7292 104.7321 78.1453
Financial 14,267 20,517 21,453 21,337 23,342 27,945 27,857 24,617 23,505 DK/RF 996.8939 281.0017 331.548 264.5994 306.8759 227.2035 257.6665 173.5082 193.4617
Merchants 27,886 34,772 32,970 31,715 31,716 32,998 34,318 33,469 32,312 Total 12940.8 9603.257 9760.82 12351.82 12764.64 13409.64 13772.49 13541.8 13625.86
Services 9,711 13,663 12,821 13,477 13,304 14,276 14,160 15,845 16,760
Manufacturers 1,131 1,626 1,478 1,789 1,787 2,044 1,909 1,998 1,963
Government 1,283 1,375 1,467 1,249 1,439 1,688 2,053 1,757 1,909
Social 12,747 11,523 11,477 13,402 13,698 14,225 14,757 14,460 14,631
From Multiple Organizations 4,500 6,149 6,211 7,143 7,365 7,363 8,222 7,067 7,345
Other 4,304 1,695 1,586 1,542 1,799 1,354 1,594 1,086 1,013
Total 75,830 91,319 89,464 91,655 94,448 101,893 104,871 100,299 99,438
Note: Totals may not sum due to rounding.
1 Includes Secondary Advertising
2 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.