Table A8-14 Advertising Mail By Sender Type Percent of Pieces Years 2000 - 2008 (Diary Data)
												Uses data from Table A8-14
	2000	2001	2002	2003	2004	2005	2006	2007	2008
First-Class Ads 1
Financial	40%	41%	44%	42%	43%	47%	44%	40%	37%
Merchants	28%	26%	23%	23%	23%	22%	22%	22%	22%
Services	23%	24%	25%	26%	26%	24%	25%	29%	31%
Manufacturers	2%	2%	2%	2%	2%	2%	2%	3%	3%
Government	1%	1%	1%	2%	2%	2%	2%	2%	2%
Social	5%	5%	4%	4%	3%	3%	4%	4%	4%
Other	1%	0%	0%	1%	0%	0%	0%	0%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%
Standard Ads 2
Financial	13%	18%	19%	19%	21%	23%	23%	21%	21%
Merchants	39%	41%	40%	37%	36%	35%	35%	36%	35%
Services	10%	13%	12%	12%	12%	12%	11%	13%	14%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	1%	2%	2%	2%	2%
Social	20%	15%	15%	17%	17%	16%	16%	16%	17%
From Multiple Organizations	7%	9%	9%	10%	9%	9%	9%	8%	9%
Other	7%	2%	2%	2%	2%	2%	2%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%
Total Ads
Financial	19%	22%	24%	23%	25%	27%	27%	25%	24%
Merchants	37%	38%	37%	35%	34%	32%	33%	33%	32%
Services	13%	15%	14%	15%	14%	14%	14%	16%	17%
Manufacturers	1%	2%	2%	2%	2%	2%	2%	2%	2%
Government	2%	2%	2%	1%	2%	2%	2%	2%	2%
Social	17%	13%	13%	15%	15%	14%	14%	14%	15%
From Multiple Organizations	6%	7%	7%	8%	8%	7%	8%	7%	7%
Other	6%	2%	2%	2%	2%	1%	2%	1%	1%
Total	100%	100%	100%	100%	100%	100%	100%	100%	100%
Note: Totals may not sum due to rounding.
1 Includes Secondary Advertising
2 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.