Table A8-15 Treatment Of Advertising Material By Household Income Percent of Households Years 2000 - 2008 (Recruitment Data)														2000	2001	2002	2003	2004	2005	2006	2007	2008
														Count	Count	Count	Count	Count	Count	Count	Count	Count
												Usually read it	Under $25	565.8036	397.8498	369.3171	380.7595	363.8233	370.6529	385.6801	414.078	366.7367
	2000	2001	2002	2003	2004	2005	2006	2007	2008				$25-$49	311.5957	268.2181	269.7116	248.2329	319.8338	316.7147	335.3547	351.0848	321.7691
Usually Read - Total	15%	13%	13%	13%	15%	15%	15%	17%	17%				$50-$64	114.7615	123.6382	139.1849	112.1711	145.261	159.5078	152.7757	154.1591	193.3374
Under $25K	51%	41%	36%	41%	34%	33%	33%	34%	31%				$65+	112.1082	183.9035	258.2764	191.2769	227.4782	261.5376	286.4896	294.1529	304.5393
$25 - $ 49.9	28%	28%	26%	27%	30%	29%	29%	29%	27%			Usually scan it	Under $25	1051.113	767.571	662.5861	673.616	607.0911	574.9134	554.2971	446.5498	385.1186
$50 - $64.9	10%	13%	13%	12%	14%	14%	13%	13%	16%				$25-$49	981.7376	837.8564	782.9442	742.3463	761.5701	730.8751	711.2028	611.5758	537.9398
$65 +	10%	19%	25%	21%	22%	24%	25%	24%	26%				$50-$64	412.9945	390.2199	499.3148	455.3081	435.6182	482.846	414.2205	383.6685	296.0755
													$65+	496.6927	844.1466	1041.893	857.469	878.895	977.4347	1007.411	956.5036	903.9799
Usually Scan - Total	40%	38%	37%	38%	38%	38%	36%	33%	30%			Read some	Under $25	640.5159	514.6906	439.0268	428.8127	412.4931	428.7161	410.6994	391.8764	368.3505
Under 25K	36%	27%	22%	25%	23%	21%	21%	19%	18%				$25-$49	708.4504	607.6168	629.9502	579.9676	543.1688	528.997	613.114	513.3037	526.9075
$25 - $ 49.9	33%	30%	26%	27%	28%	26%	26%	26%	25%				$50-$64	283.768	259.5884	378.0386	365.955	378.2398	397.3775	381.9349	343.2212	348.1572
$50 - $64.9	14%	14%	17%	17%	16%	17%	15%	16%	14%				$65+	369.4403	770.4226	978.2504	842.1376	925.5801	963.2037	989.9899	1024.942	1030.34
$65 +	17%	30%	35%	31%	33%	35%	37%	40%	43%			Don't read	Under $25	487.0605	447.8269	377.7953	328.0561	245.4556	247.9944	231.7315	279.6267	275.7242
													$25-$49	383.5576	377.7295	352.6212	325.0388	240.6687	242.4395	309.3153	306.3232	299.5232
Read Some - Total	27%	29%	30%	31%	32%	32%	32%	31%	32%				$50-$64	160.8627	177.2151	237.3784	188.0499	156.0693	179.8439	196.0714	194.6343	201.8831
Under 25K	32%	24%	18%	19%	18%	18%	17%	17%	16%				$65+	203.9454	485.254	564.4274	453.3183	474.2976	444.9253	517.6392	604.3945	644.4027
$25 - $ 49.9	35%	28%	26%	26%	24%	23%	26%	23%	23%
$50 - $64.9	14%	12%	16%	17%	17%	17%	16%	15%	15%
$65 +	18%	36%	40%	38%	41%	42%	41%	45%	45%
Usually Don't Read - Total	17%	20%	19%	18%	16%	15%	17%	19%	20%
Under 25K	39%	30%	25%	25%	22%	22%	18%	20%	19%
$25 - $ 49.9	31%	25%	23%	25%	22%	22%	25%	22%	21%
$50 - $64.9	13%	12%	15%	15%	14%	16%	16%	14%	14%
$65 +	17%	33%	37%	35%	42%	40%	41%	44%	45%
Note: Totals may not sum due to rounding.