Table A8-16
Purchases Resulting from Ad Mail In Previous Month
Percent of Households
Years 2000 - 2008 (Recruitment Data)
  2000 2001 2002 2003 2004 2005 2006 2007 2008
Column N % Column N % Column N % Column N % Column N % Column N % Column N % Column N % Column N %
Q53. HOUSEHOLD PURCHASES AS A RESULT OF RECEIVING PROMOTIONAL MATERIALS THROUGH MAIL IN PREVIOUS MONTH None 76.02378 79.60363 75.07926 74.77936 75.11031 77.05591 75.09633 77.89676 68.91494
  2000 2001 2002 2003 2004 2005 2006 2007 2008 1 11.46869 9.490839 10.91776 12.3314 12.3964 11.22523 11.47024 11.81603 11.79655
None 76% 80% 75% 75% 75% 77% 75% 78% 69% 2 6.263374 5.032894 6.477779 6.293817 6.435256 6.015132 6.730022 5.061794 8.772137
1 11% 9% 11% 12% 12% 11% 11% 12% 12% 3-5 4.783844 4.401768 5.399275 4.818697 4.393817 4.443976 5.025709 4.154672 7.542059
2 6% 5% 6% 6% 6% 6% 7% 5% 9% 6-10 1.12245 1.047427 1.495719 1.177386 1.366386 0.945366 1.293892 0.745148 1.976413
3-5 5% 4% 5% 5% 4% 4% 5% 4% 8% More than 10 0.33786 0.423441 0.630213 0.599339 0.297832 0.314384 0.383812 0.325595 0.997901
6 or More 1% 1% 1% 1% 1% 1% 1% 1% 2%
Note: Totals may not sum due to rounding.