| Table A8-16 Purchases Resulting from Ad Mail In Previous Month Percent of Households Years 2000 - 2008 (Recruitment Data) |
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |||||||||||||
| Column N % | Column N % | Column N % | Column N % | Column N % | Column N % | Column N % | Column N % | Column N % | ||||||||||||||
| Q53. HOUSEHOLD PURCHASES AS A RESULT OF RECEIVING PROMOTIONAL MATERIALS THROUGH MAIL IN PREVIOUS MONTH | None | 76.02378 | 79.60363 | 75.07926 | 74.77936 | 75.11031 | 77.05591 | 75.09633 | 77.89676 | 68.91494 | ||||||||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 1 | 11.46869 | 9.490839 | 10.91776 | 12.3314 | 12.3964 | 11.22523 | 11.47024 | 11.81603 | 11.79655 | ||||
| None | 76% | 80% | 75% | 75% | 75% | 77% | 75% | 78% | 69% | 2 | 6.263374 | 5.032894 | 6.477779 | 6.293817 | 6.435256 | 6.015132 | 6.730022 | 5.061794 | 8.772137 | |||
| 1 | 11% | 9% | 11% | 12% | 12% | 11% | 11% | 12% | 12% | 3-5 | 4.783844 | 4.401768 | 5.399275 | 4.818697 | 4.393817 | 4.443976 | 5.025709 | 4.154672 | 7.542059 | |||
| 2 | 6% | 5% | 6% | 6% | 6% | 6% | 7% | 5% | 9% | 6-10 | 1.12245 | 1.047427 | 1.495719 | 1.177386 | 1.366386 | 0.945366 | 1.293892 | 0.745148 | 1.976413 | |||
| 3-5 | 5% | 4% | 5% | 5% | 4% | 4% | 5% | 4% | 8% | More than 10 | 0.33786 | 0.423441 | 0.630213 | 0.599339 | 0.297832 | 0.314384 | 0.383812 | 0.325595 | 0.997901 | |||
| 6 or More | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 1% | 2% | |||||||||||||
| Note: Totals may not sum due to rounding. | ||||||||||||||||||||||