| Table A1-3 Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
_NAME_ | _LABEL_ | COL1 | COL2 | YEAR | _TYPE_ | _FREQ_ | TOTSUM | TOTMN01 | TOTMN02 | ||||||||||
| A13ROW1 | PERSONAL | 0.037499 | 0.034903 | 2008 | 0 | 156448 | 148165 | 24.39837 | ||||||||||||
| A13ROW2 | BILLS | 0.122996 | 0.119105 | 2009 | 0 | 138080 | 131085.2 | 21.51267 | ||||||||||||
| A13ROW3 | FINANCIAL STATEMENTS | 0.042393 | 0.043902 | |||||||||||||||||
| A13ROW4 | FC AD ONLY | 0.053872 | 0.044067 | |||||||||||||||||
| Content | 1987 | 2008 | 2009 | A13ROW5 | FC AD ENCLOSED | 0.107936 | 0.096447 | |||||||||||||
| A13ROW6 | FC BUS INV/ANN | 0.017115 | 0.012173 | |||||||||||||||||
| NON-ADVERTISING | A13ROW7 | FC REQ FOR DONATIONS | 0.005007 | 0.004148 | ||||||||||||||||
| Personal | 7.5 | 3.7 | 3.5 | A13ROW8 | STD AD | 0.407255 | 0.343187 | |||||||||||||
| Bills 5 | 12.5 | 12.3 | 11.9 | A13ROW9 | STD REQ | 0.005698 | 0.003367 | |||||||||||||
| Financial Statements | 4.2 | 4.2 | 4.4 | A13ROW10 | STD NONP AD | 0.024778 | 0.020714 | |||||||||||||
| ADVERTISING | A13ROW11 | STD NONP REQ | 0.043296 | 0.040955 | ||||||||||||||||
| First-Class advertising only | 4.7 | 5.4 | 4.4 | A13ROW12 | NEWS | 0.013678 | 0.01234 | |||||||||||||
| First-Class advertising enclosed | 5.5 | 10.8 | 9.6 | A13ROW13 | MAG | 0.03573 | 0.032993 | |||||||||||||
| First-Class business invitations announcements | 1.2 | 1.7 | 1.2 | A13ROW14 | OTH STD MAIL | 0.043161 | 0.043876 | |||||||||||||
| First-Class requests for donations | 0.4 | 0.5 | 0.4 | A13ROW15 | OTH STD NONP | 0.022108 | 0.022227 | |||||||||||||
| Standard Mail (A) advertising | 30.7 | 40.7 | 34.3 | A13ROW16 | FED GOVT | 0.014035 | 0.011172 | |||||||||||||
| Standard Mail (A) requests | 0.5 | 0.6 | 0.3 | A13ROW17 | INTERNATIONAL | 0 | 0.001451 | |||||||||||||
| Standard Mail (A) nonprofit advertising | 2.4 | 2.5 | 2.1 | A13ROW18 | OTHER | 0.085258 | 0.080259 | |||||||||||||
| Standard Mail (A) nonprofit requests | 3.2 | 4.3 | 4.1 | |||||||||||||||||
| Total Advertising With Request For Donations | 48.6 | 66.5 | 56.5 | |||||||||||||||||
| (not including Periodicals) | ||||||||||||||||||||
| Total Advertising Without Request For Donations | 44.5 | 61.1 | 51.7 | |||||||||||||||||
| (not including Periodicals) | ||||||||||||||||||||
| Newspapers | 2.9 | 1.4 | 1.2 | |||||||||||||||||
| Magazines | 4.7 | 3.6 | 3.3 | |||||||||||||||||
| Total Advertising (including Periodicals) | 56.2 | 71.4 | 61.0 | |||||||||||||||||
| OTHER: | ||||||||||||||||||||
| Other Standard Mail (A) 6 | 6.7 | 4.3 | 4.4 | |||||||||||||||||
| Other Standard Mail (A) nonprofit 6 | 3.7 | 2.2 | 2.2 | |||||||||||||||||
| Federal Government | 1.7 | 1.4 | 1.1 | |||||||||||||||||
| International | 0.5 | 0.0 | 0.1 | |||||||||||||||||
| Other 2 | 12.5 | 8.5 | 8.0 | |||||||||||||||||
| Total 3 | 105.5 | 108.2 | 96.7 | |||||||||||||||||
| Pieces per household per week 4 | 20.5 | 24.4 | 21.5 | |||||||||||||||||
| 1 Does not include packages or expedited mail. | ||||||||||||||||||||
| 2 Mostly other First-Class. | ||||||||||||||||||||
| 3 Equals more than 100% because First-Class advertising enclosed may be counted twice. | ||||||||||||||||||||
| 4 First-Class advertising enclosed is only counted once. | ||||||||||||||||||||
| 5 Includes credit card statement/bill. | ||||||||||||||||||||
| 6 Request for donations is now a separate category under advertising. | ||||||||||||||||||||
| 7 2008 data varies from the 2008 report due to a change in RPW numbers. | ||||||||||||||||||||