Table A1-3
Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)
_NAME_ _LABEL_ COL1 COL2 YEAR _TYPE_ _FREQ_ TOTSUM TOTMN01 TOTMN02
A13ROW1 PERSONAL 0.037499 0.034903 2008 0 156448 148165 24.39837  
A13ROW2 BILLS 0.122996 0.119105 2009 0 138080 131085.2   21.51267
A13ROW3 FINANCIAL STATEMENTS 0.042393 0.043902  
A13ROW4 FC AD ONLY 0.053872 0.044067  
Content 1987 2008 2009 A13ROW5 FC AD ENCLOSED 0.107936 0.096447  
A13ROW6 FC BUS INV/ANN 0.017115 0.012173  
NON-ADVERTISING       A13ROW7 FC REQ FOR DONATIONS 0.005007 0.004148  
Personal 7.5 3.7 3.5 A13ROW8 STD AD 0.407255 0.343187  
Bills 5 12.5 12.3 11.9 A13ROW9 STD REQ 0.005698 0.003367  
Financial Statements 4.2 4.2 4.4 A13ROW10 STD NONP AD 0.024778 0.020714  
ADVERTISING       A13ROW11 STD NONP REQ 0.043296 0.040955  
First-Class advertising only 4.7 5.4 4.4 A13ROW12 NEWS 0.013678 0.01234  
First-Class advertising enclosed 5.5 10.8 9.6 A13ROW13 MAG 0.03573 0.032993  
First-Class business invitations announcements 1.2 1.7 1.2 A13ROW14 OTH STD MAIL 0.043161 0.043876  
First-Class requests for donations 0.4 0.5 0.4 A13ROW15 OTH STD NONP 0.022108 0.022227  
Standard Mail (A) advertising 30.7 40.7 34.3 A13ROW16 FED GOVT 0.014035 0.011172  
Standard Mail (A) requests 0.5 0.6 0.3 A13ROW17 INTERNATIONAL 0 0.001451  
Standard Mail (A) nonprofit advertising 2.4 2.5 2.1 A13ROW18 OTHER 0.085258 0.080259  
Standard Mail (A) nonprofit requests 3.2 4.3 4.1  
   Total Advertising With Request For Donations 48.6 66.5 56.5  
   (not including Periodicals)  
   Total Advertising Without Request For Donations 44.5 61.1 51.7  
   (not including Periodicals)  
Newspapers 2.9 1.4 1.2  
Magazines 4.7 3.6 3.3  
   Total Advertising (including Periodicals) 56.2 71.4 61.0  
OTHER:        
Other Standard Mail (A) 6 6.7 4.3 4.4  
Other Standard Mail (A) nonprofit 6 3.7 2.2 2.2  
Federal Government 1.7 1.4 1.1  
International 0.5 0.0 0.1  
Other 2 12.5 8.5 8.0  
   Total 3 105.5 108.2 96.7  
Pieces per household per week 4 20.5 24.4 21.5  
 
1 Does not include packages or expedited mail.   
2 Mostly other First-Class.  
3 Equals more than 100% because First-Class advertising enclosed may be counted twice.  
4 First-Class advertising enclosed is only counted once.  
5 Includes credit card statement/bill.  
6 Request for donations is now a separate category under advertising.  
7 2008 data varies from the 2008 report due to a change in RPW numbers.