Table A2-5
First-Class Mail Usage of Reply Envelopes -- by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 PUR_E A24ROW _NAME_ _LABEL_ COL1 COL2 A26MN A24ROW _NAME_ _LABEL_ COL1 COL2 PUR_E A24ROW _NAME_ _LABEL_ COL1 COL2 A26MN A24ROW _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 1.41907 0.857419   COUNT Frequency Count 1.41907 0.857419
  CREDIT CARD PCT_COL Percent of Column Frequency     CREDIT CARD PCT_COL Percent of Column Frequency     CREDIT CARD COUNT Frequency Count 0 0   CREDIT CARD COUNT Frequency Count 0.205775 0.295098
  BANK PCT_COL Percent of Column Frequency     BANK PCT_COL Percent of Column Frequency     BANK COUNT Frequency Count 0 0   BANK COUNT Frequency Count 0.855841 0.880154
  SECURITIES PCT_COL Percent of Column Frequency     SECURITIES PCT_COL Percent of Column Frequency     SECURITIES COUNT Frequency Count 0 0   SECURITIES COUNT Frequency Count 0.288417 0.306809
  MONEY MARKET PCT_COL Percent of Column Frequency     MONEY MARKET PCT_COL Percent of Column Frequency     MONEY MARKET COUNT Frequency Count 0 0   MONEY MARKET COUNT Frequency Count 0.029986 0.034355
Industry BRM CRM Total Reply Mail   INSURANCE PCT_COL Percent of Column Frequency     INSURANCE PCT_COL Percent of Column Frequency     INSURANCE COUNT Frequency Count 0 0   INSURANCE COUNT Frequency Count 0.645772 0.635846
1987 2008 2009 1987 2008 2009 1987 2008 2009   MORTGAGE PCT_COL Percent of Column Frequency     MORTGAGE PCT_COL Percent of Column Frequency     MORTGAGE COUNT Frequency Count 0 0   MORTGAGE COUNT Frequency Count 0.114173 0.101775
Financial:                     Other Financial PCT_COL Percent of Column Frequency     Other Financial PCT_COL Percent of Column Frequency     Other Financial COUNT Frequency Count 0 0   Other Financial COUNT Frequency Count 0.060984 0.044126
Credit Card 12.2 16.3 9.4 14.0 19.3 26.0 13.7 18.6 22.8   SUPERMARKETS PCT_COL Percent of Column Frequency     SUPERMARKETS PCT_COL Percent of Column Frequency     SUPERMARKETS COUNT Frequency Count 0 0   SUPERMARKETS COUNT Frequency Count 0.014912 0.01784
Bank 10.5 7.6 6.4 5.5 7.2 6.6 6.8 7.3 6.5   Department Store PCT_COL Percent of Column Frequency     Department Store PCT_COL Percent of Column Frequency     Department Store COUNT Frequency Count 0 0   Department Store COUNT Frequency Count 0.099295 0.054554
Securities 9.5 4.2 3.8 1.4 1.2 0.9 3.1 1.8 1.5   MAIL ORDER PCT_COL Percent of Column Frequency     MAIL ORDER PCT_COL Percent of Column Frequency     MAIL ORDER COUNT Frequency Count 0 0   MAIL ORDER COUNT Frequency Count 0.052051 0.048147
Money Market 1.1 0.5 0.5 0.2 0.2 0.2 0.4 0.3 0.2   Other Store PCT_COL Percent of Column Frequency     Other Store PCT_COL Percent of Column Frequency     Other Store COUNT Frequency Count 0 0   Other Store COUNT Frequency Count 0.188042 0.161752
Insurance 13.0 9.7 8.5 9.5 8.6 8.7 10.3 8.8 8.6   PUBLISHER PCT_COL Percent of Column Frequency     PUBLISHER PCT_COL Percent of Column Frequency     PUBLISHER COUNT Frequency Count 0 0   PUBLISHER COUNT Frequency Count 0.044908 0.043294
Mortgage 1.6 0.8 1.4 0.4 1.9 2.1 0.6 1.7 2.0   Land Promotion PCT_COL Percent of Column Frequency     Land Promotion PCT_COL Percent of Column Frequency     Land Promotion COUNT Frequency Count 0 0   Land Promotion COUNT Frequency Count 0.013246 0.005606
Other Financial 1.4 0.6 0.6 0.4 0.5 0.2 0.6 0.5 0.3   ONLINE AUCTION PCT_COL Percent of Column Frequency     ONLINE AUCTION PCT_COL Percent of Column Frequency     ONLINE AUCTION COUNT Frequency Count 0 0   ONLINE AUCTION COUNT Frequency Count 0.005359 0.009563
Total Financial 49.3 39.8 30.6 31.4 38.8 44.7 35.0 39.0 42.0   Other Merchants PCT_COL Percent of Column Frequency     Other Merchants PCT_COL Percent of Column Frequency     Other Merchants COUNT Frequency Count 0 0   Other Merchants COUNT Frequency Count 0.128235 0.136025
Merchants:                     TELEPHONE PCT_COL Percent of Column Frequency     TELEPHONE PCT_COL Percent of Column Frequency     TELEPHONE COUNT Frequency Count 0 0   TELEPHONE COUNT Frequency Count 0.116758 0.11506
Supermarkets 0.0 0.1 0.0 0.0 0.1 0.1 0.0 0.1 0.1   OTHER UTILITY PCT_COL Percent of Column Frequency     OTHER UTILITY PCT_COL Percent of Column Frequency     OTHER UTILITY COUNT Frequency Count 0 0   OTHER UTILITY COUNT Frequency Count 0.148455 0.150181
Department Store 3.7 1.4 0.7 9.4 5.6 1.1 8.1 4.7 1.0   MEDICAL PCT_COL Percent of Column Frequency     MEDICAL PCT_COL Percent of Column Frequency     MEDICAL COUNT Frequency Count 0 0   MEDICAL COUNT Frequency Count 0.338826 0.371987
Mail Order 4.6 1.9 1.2 2.3 1.2 1.1 2.6 1.4 1.1   OTHER PROFESSIONAL PCT_COL Percent of Column Frequency     OTHER PROFESSIONAL PCT_COL Percent of Column Frequency     OTHER PROFESSIONAL COUNT Frequency Count 0 0   OTHER PROFESSIONAL COUNT Frequency Count 0.106983 0.107188
Other Store 1.2 1.2 0.4 1.8 2.2 0.7 1.6 2.0 0.7   Leisure service PCT_COL Percent of Column Frequency     Leisure service PCT_COL Percent of Column Frequency     Leisure service COUNT Frequency Count 0 0   Leisure service COUNT Frequency Count 0.139922 0.131772
Publisher 8.2 3.6 4.4 6.8 2.7 2.4 7.0 2.9 2.8   CABLE TV PCT_COL Percent of Column Frequency     CABLE TV PCT_COL Percent of Column Frequency     CABLE TV COUNT Frequency Count 0 0   CABLE TV COUNT Frequency Count 0.044583 0.057041
Land Promotion 0.5 0.3 0.0 0.1 0.0 0.0 0.2 0.1 0.0   COMPUTER PCT_COL Percent of Column Frequency     COMPUTER PCT_COL Percent of Column Frequency     COMPUTER COUNT Frequency Count 0 0   COMPUTER COUNT Frequency Count 0.012352 0.013
Online auction N/A 0.2 0.0 N/A 0.0 0.1 N/A 0.1 0.1   Other services PCT_COL Percent of Column Frequency     Other services PCT_COL Percent of Column Frequency     Other services COUNT Frequency Count 0 0   Other services COUNT Frequency Count 0.12647 0.132977
Restaurant 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0   Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency     Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency     Consumer packaged goods/manufacturers COUNT Frequency Count 0 0   Consumer packaged goods/manufacturers COUNT Frequency Count 0.103573 0.095809
Consumer packaged goods/manufacturers 0.7 1.5 1.4 0.1 0.9 0.2 0.2 1.0 0.5   Federal government PCT_COL Percent of Column Frequency     Federal government PCT_COL Percent of Column Frequency     Federal government COUNT Frequency Count 0 0   Federal government COUNT Frequency Count 0.201785 0.178883
Auto dealers 0.3 0.4 0.1 0.0 0.1 0.1 0.1 0.1 0.1   Nonfederal government PCT_COL Percent of Column Frequency     Nonfederal government PCT_COL Percent of Column Frequency     Nonfederal government COUNT Frequency Count 0 0   Nonfederal government COUNT Frequency Count 0.23155 0.261535
Service stations 0.0 0.2 0.1 0.0 0.1 0.0 0.0 0.1 0.1   Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency     Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency     Social/Charitable/Political/Nonprofit COUNT Frequency Count 0 0   Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.431318 0.401122
Other Merchants 0.8 0.7 0.7 0.7 0.3 0.6 0.7 0.4 0.6   RESTAURANT PCT_COL Percent of Column Frequency     RESTAURANT PCT_COL Percent of Column Frequency     RESTAURANT COUNT Frequency Count 0 0   RESTAURANT COUNT Frequency Count 0.00732 0.008217
Total Merchants 21.1 11.4 9.0 21.2 13.2 6.4 21.2 12.8 6.9   AUTO DEALERS PCT_COL Percent of Column Frequency     AUTO DEALERS PCT_COL Percent of Column Frequency     AUTO DEALERS COUNT Frequency Count 0 0   AUTO DEALERS COUNT Frequency Count 0.05879 0.048258
Services:                     Service stations PCT_COL Percent of Column Frequency     Service stations PCT_COL Percent of Column Frequency     Service stations COUNT Frequency Count 0 0   Service stations COUNT Frequency Count 0.024825 0.032871
Telephone 3.6 2.5 2.9 11.8 11.2 10.6 10.3 9.3 9.1   CRAFTSMAN PCT_COL Percent of Column Frequency     CRAFTSMAN PCT_COL Percent of Column Frequency     CRAFTSMAN COUNT Frequency Count 0 0   CRAFTSMAN COUNT Frequency Count 0.017977 0.027329
Other utility 3.1 3.8 3.6 14.4 12.8 13.2 12.1 10.9 11.4   Netflix and Blockbuster PCT_COL Percent of Column Frequency     Netflix and Blockbuster PCT_COL Percent of Column Frequency     Netflix and Blockbuster COUNT Frequency Count 0 0   Netflix and Blockbuster COUNT Frequency Count 0.005216 0.006719
Medical 3.8 4.4 5.8 8.6 8.5 9.8 7.6 7.6 9.1   Don't know/No answer PCT_COL Percent of Column Frequency     Don't know/No answer PCT_COL Percent of Column Frequency     Don't know/No answer COUNT Frequency Count 0 0   Don't know/No answer COUNT Frequency Count 0.05372 0.120941
Other professional 1.0 0.8 0.6 0.4 0.5 0.6 0.6 0.6 0.6 Yes - pre-stamped or postage paid   PCT_COL Percent of Column Frequency   TOTAL REPLY MAIL   PCT_COL Percent of Column Frequency   Yes - pre-stamped or postage paid   COUNT Frequency Count 0 0 TOTAL REPLY MAIL   COUNT Frequency Count 0 0
Leisure service 1.6 1.0 1.2 0.7 0.4 0.4 0.9 0.5 0.5 Yes - pre-stamped or postage paid CREDIT CARD PCT_COL Percent of Column Frequency 16.33733 9.380724 TOTAL REPLY MAIL CREDIT CARD PCT_COL Percent of Column Frequency 18.64127 22.77276 Yes - pre-stamped or postage paid CREDIT CARD COUNT Frequency Count 0.106161 0.051328 TOTAL REPLY MAIL CREDIT CARD COUNT Frequency Count 0.576178 0.640228
Cable TV 0.5 1.1 0.9 3.5 4.7 4.9 2.9 4.0 4.1 Yes - pre-stamped or postage paid BANK PCT_COL Percent of Column Frequency 7.576994 6.388522 TOTAL REPLY MAIL BANK PCT_COL Percent of Column Frequency 7.27944 6.521317 Yes - pre-stamped or postage paid BANK COUNT Frequency Count 0.049236 0.034956 TOTAL REPLY MAIL BANK COUNT Frequency Count 0.224998 0.183339
Computer 0.1 0.2 0.1 0.0 0.4 0.3 0.0 0.3 0.2 Yes - pre-stamped or postage paid SECURITIES PCT_COL Percent of Column Frequency 4.160464 3.844722 TOTAL REPLY MAIL SECURITIES PCT_COL Percent of Column Frequency 1.817241 1.495804 Yes - pre-stamped or postage paid SECURITIES COUNT Frequency Count 0.027035 0.021037 TOTAL REPLY MAIL SECURITIES COUNT Frequency Count 0.056169 0.042053
Craftsman 0.1 0.1 0.3 0.1 0.1 0.1 0.1 0.1 0.1 Yes - pre-stamped or postage paid MONEY MARKET PCT_COL Percent of Column Frequency 0.54653 0.47113 TOTAL REPLY MAIL MONEY MARKET PCT_COL Percent of Column Frequency 0.259395 0.247187 Yes - pre-stamped or postage paid MONEY MARKET COUNT Frequency Count 0.003551 0.002578 TOTAL REPLY MAIL MONEY MARKET COUNT Frequency Count 0.008018 0.006949
Netflix and Blockbuster N/A 17.0 24.9 N/A 0.1 0.0 N/A 3.6 4.9 Yes - pre-stamped or postage paid INSURANCE PCT_COL Percent of Column Frequency 9.74556 8.495786 TOTAL REPLY MAIL INSURANCE PCT_COL Percent of Column Frequency 8.807595 8.64646 Yes - pre-stamped or postage paid INSURANCE COUNT Frequency Count 0.063327 0.046486 TOTAL REPLY MAIL INSURANCE COUNT Frequency Count 0.272232 0.243084
Other services 1.8 3.2 2.9 1.0 1.3 1.4 1.2 1.7 1.7 Yes - pre-stamped or postage paid MORTGAGE PCT_COL Percent of Column Frequency 0.801423 1.38243 TOTAL REPLY MAIL MORTGAGE PCT_COL Percent of Column Frequency 1.669194 1.974377 Yes - pre-stamped or postage paid MORTGAGE COUNT Frequency Count 0.005208 0.007564 TOTAL REPLY MAIL MORTGAGE COUNT Frequency Count 0.051593 0.055507
Total Services 15.6 34.2 43.2 40.5 39.8 41.2 35.5 38.6 41.6 Yes - pre-stamped or postage paid Other Financial PCT_COL Percent of Column Frequency 0.607856 0.58823 TOTAL REPLY MAIL Other Financial PCT_COL Percent of Column Frequency 0.515313 0.303611 Yes - pre-stamped or postage paid Other Financial COUNT Frequency Count 0.00395 0.003219 TOTAL REPLY MAIL Other Financial COUNT Frequency Count 0.015928 0.008536
Federal government N/A 2.3 3.0 N/A 0.7 1.0 N/A 1.0 1.4 Yes - pre-stamped or postage paid SUPERMARKETS PCT_COL Percent of Column Frequency 0.120168 0.034566 TOTAL REPLY MAIL SUPERMARKETS PCT_COL Percent of Column Frequency 0.124093 0.050381 Yes - pre-stamped or postage paid SUPERMARKETS COUNT Frequency Count 0.000781 0.000189 TOTAL REPLY MAIL SUPERMARKETS COUNT Frequency Count 0.003836 0.001416
Nonfederal government 10.0 2.2 3.9 2.1 2.9 2.3 2.2 2.8 2.6 Yes - pre-stamped or postage paid Department Store PCT_COL Percent of Column Frequency 1.412146 0.714402 TOTAL REPLY MAIL Department Store PCT_COL Percent of Column Frequency 4.723742 1.044548 Yes - pre-stamped or postage paid Department Store COUNT Frequency Count 0.009176 0.003909 TOTAL REPLY MAIL Department Store COUNT Frequency Count 0.146005 0.029366
Social/Charitable/Political/Nonprofit 2.6 9.9 10.1 3.6 4.5 4.1 5.0 5.6 5.3 Yes - pre-stamped or postage paid MAIL ORDER PCT_COL Percent of Column Frequency 1.900546 1.180766 TOTAL REPLY MAIL MAIL ORDER PCT_COL Percent of Column Frequency 1.377669 1.123955 Yes - pre-stamped or postage paid MAIL ORDER COUNT Frequency Count 0.01235 0.006461 TOTAL REPLY MAIL MAIL ORDER COUNT Frequency Count 0.042582 0.031599
Don't know/No answer 1.4 0.2 0.3 1.2 0.1 0.1 1.2 0.1 0.2 Yes - pre-stamped or postage paid Other Store PCT_COL Percent of Column Frequency 1.205256 0.365958 TOTAL REPLY MAIL Other Store PCT_COL Percent of Column Frequency 1.965129 0.661185 Yes - pre-stamped or postage paid Other Store COUNT Frequency Count 0.007832 0.002002 TOTAL REPLY MAIL Other Store COUNT Frequency Count 0.06074 0.018588
Total Nonhousehold Mail Received 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Yes - pre-stamped or postage paid PUBLISHER PCT_COL Percent of Column Frequency 3.557243 4.404482 TOTAL REPLY MAIL PUBLISHER PCT_COL Percent of Column Frequency 2.888546 2.814623 Yes - pre-stamped or postage paid PUBLISHER COUNT Frequency Count 0.023115 0.0241 TOTAL REPLY MAIL PUBLISHER COUNT Frequency Count 0.089281 0.07913
by Households Yes - pre-stamped or postage paid Land Promotion PCT_COL Percent of Column Frequency 0.282065 0 TOTAL REPLY MAIL Land Promotion PCT_COL Percent of Column Frequency 0.086649 0.018505 Yes - pre-stamped or postage paid Land Promotion COUNT Frequency Count 0.001833 0 TOTAL REPLY MAIL Land Promotion COUNT Frequency Count 0.002678 0.00052
Pieces per household per week 0.5 0.6 0.5 2.1 2.4 2.3 2.7 3.1 2.8 Yes - pre-stamped or postage paid ONLINE AUCTION PCT_COL Percent of Column Frequency 0.225912 0.015203 TOTAL REPLY MAIL ONLINE AUCTION PCT_COL Percent of Column Frequency 0.068141 0.069809 Yes - pre-stamped or postage paid ONLINE AUCTION COUNT Frequency Count 0.001468 8.32E-05 TOTAL REPLY MAIL ONLINE AUCTION COUNT Frequency Count 0.002106 0.001963
Note: Totals may not sum to 100 due to rounding. Yes - pre-stamped or postage paid Other Merchants PCT_COL Percent of Column Frequency 0.74136 0.662268 TOTAL REPLY MAIL Other Merchants PCT_COL Percent of Column Frequency 0.361001 0.574129 Yes - pre-stamped or postage paid Other Merchants COUNT Frequency Count 0.004817 0.003624 TOTAL REPLY MAIL Other Merchants COUNT Frequency Count 0.011158 0.016141
Yes - pre-stamped or postage paid TELEPHONE PCT_COL Percent of Column Frequency 2.489641 2.917613 TOTAL REPLY MAIL TELEPHONE PCT_COL Percent of Column Frequency 9.33031 9.064571 Yes - pre-stamped or postage paid TELEPHONE COUNT Frequency Count 0.016178 0.015964 TOTAL REPLY MAIL TELEPHONE COUNT Frequency Count 0.288388 0.254839
Yes - pre-stamped or postage paid OTHER UTILITY PCT_COL Percent of Column Frequency 3.8216 3.629876 TOTAL REPLY MAIL OTHER UTILITY PCT_COL Percent of Column Frequency 10.88007 11.36774 Yes - pre-stamped or postage paid OTHER UTILITY COUNT Frequency Count 0.024833 0.019861 TOTAL REPLY MAIL OTHER UTILITY COUNT Frequency Count 0.336289 0.31959
Yes - pre-stamped or postage paid MEDICAL PCT_COL Percent of Column Frequency 4.37537 5.752376 TOTAL REPLY MAIL MEDICAL PCT_COL Percent of Column Frequency 7.610765 9.052464 Yes - pre-stamped or postage paid MEDICAL COUNT Frequency Count 0.028432 0.031475 TOTAL REPLY MAIL MEDICAL COUNT Frequency Count 0.235239 0.254499
Yes - pre-stamped or postage paid OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.774574 0.564019 TOTAL REPLY MAIL OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.567794 0.567237 Yes - pre-stamped or postage paid OTHER PROFESSIONAL COUNT Frequency Count 0.005033 0.003086 TOTAL REPLY MAIL OTHER PROFESSIONAL COUNT Frequency Count 0.01755 0.015947
Yes - pre-stamped or postage paid Leisure service PCT_COL Percent of Column Frequency 1.033716 1.165414 TOTAL REPLY MAIL Leisure service PCT_COL Percent of Column Frequency 0.503893 0.536692 Yes - pre-stamped or postage paid Leisure service COUNT Frequency Count 0.006717 0.006377 TOTAL REPLY MAIL Leisure service COUNT Frequency Count 0.015575 0.015088
Yes - pre-stamped or postage paid CABLE TV PCT_COL Percent of Column Frequency 1.133314 0.926148 TOTAL REPLY MAIL CABLE TV PCT_COL Percent of Column Frequency 3.983384 4.108718 Yes - pre-stamped or postage paid CABLE TV COUNT Frequency Count 0.007364 0.005068 TOTAL REPLY MAIL CABLE TV COUNT Frequency Count 0.123121 0.115511
Yes - pre-stamped or postage paid COMPUTER PCT_COL Percent of Column Frequency 0.190047 0.108522 TOTAL REPLY MAIL COMPUTER PCT_COL Percent of Column Frequency 0.342453 0.249455 Yes - pre-stamped or postage paid COMPUTER COUNT Frequency Count 0.001235 0.000594 TOTAL REPLY MAIL COMPUTER COUNT Frequency Count 0.010585 0.007013
Yes - pre-stamped or postage paid Other services PCT_COL Percent of Column Frequency 3.217043 2.901972 TOTAL REPLY MAIL Other services PCT_COL Percent of Column Frequency 1.714325 1.664858 Yes - pre-stamped or postage paid Other services COUNT Frequency Count 0.020905 0.015879 TOTAL REPLY MAIL Other services COUNT Frequency Count 0.052988 0.046805
Yes - pre-stamped or postage paid Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 1.459149 1.3645 TOTAL REPLY MAIL Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 0.989317 0.45668 Yes - pre-stamped or postage paid Consumer packaged goods/manufacturers COUNT Frequency Count 0.009482 0.007466 TOTAL REPLY MAIL Consumer packaged goods/manufacturers COUNT Frequency Count 0.030579 0.012839
Yes - pre-stamped or postage paid Federal government PCT_COL Percent of Column Frequency 2.29255 3.047862 TOTAL REPLY MAIL Federal government PCT_COL Percent of Column Frequency 1.043765 1.413913 Yes - pre-stamped or postage paid Federal government COUNT Frequency Count 0.014897 0.016677 TOTAL REPLY MAIL Federal government COUNT Frequency Count 0.032261 0.03975
Yes - pre-stamped or postage paid Nonfederal government PCT_COL Percent of Column Frequency 2.173804 3.85765 TOTAL REPLY MAIL Nonfederal government PCT_COL Percent of Column Frequency 2.777655 2.627668 Yes - pre-stamped or postage paid Nonfederal government COUNT Frequency Count 0.014126 0.021108 TOTAL REPLY MAIL Nonfederal government COUNT Frequency Count 0.085854 0.073874
Yes - pre-stamped or postage paid Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 9.942335 10.11421 TOTAL REPLY MAIL Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 5.634239 5.30106 Yes - pre-stamped or postage paid Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.064606 0.055341 TOTAL REPLY MAIL Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.174147 0.149033
Yes - pre-stamped or postage paid RESTAURANT PCT_COL Percent of Column Frequency 0 0 TOTAL REPLY MAIL RESTAURANT PCT_COL Percent of Column Frequency 0.003575 0 Yes - pre-stamped or postage paid RESTAURANT COUNT Frequency Count 0 0 TOTAL REPLY MAIL RESTAURANT COUNT Frequency Count 0.000111 0
Yes - pre-stamped or postage paid AUTO DEALERS PCT_COL Percent of Column Frequency 0.390521 0.105845 TOTAL REPLY MAIL AUTO DEALERS PCT_COL Percent of Column Frequency 0.131599 0.063375 Yes - pre-stamped or postage paid AUTO DEALERS COUNT Frequency Count 0.002538 0.000579 TOTAL REPLY MAIL AUTO DEALERS COUNT Frequency Count 0.004068 0.001782
Yes - pre-stamped or postage paid Service stations PCT_COL Percent of Column Frequency 0.153574 0.103012 TOTAL REPLY MAIL Service stations PCT_COL Percent of Column Frequency 0.119557 0.05442 Yes - pre-stamped or postage paid Service stations COUNT Frequency Count 0.000998 0.000564 TOTAL REPLY MAIL Service stations COUNT Frequency Count 0.003695 0.00153
Yes - pre-stamped or postage paid CRAFTSMAN PCT_COL Percent of Column Frequency 0.103272 0.277841 TOTAL REPLY MAIL CRAFTSMAN PCT_COL Percent of Column Frequency 0.070848 0.112237 Yes - pre-stamped or postage paid CRAFTSMAN COUNT Frequency Count 0.000671 0.00152 TOTAL REPLY MAIL CRAFTSMAN COUNT Frequency Count 0.00219 0.003155
Yes - pre-stamped or postage paid Netflix and Blockbuster PCT_COL Percent of Column Frequency 17.029 24.9472 TOTAL REPLY MAIL Netflix and Blockbuster PCT_COL Percent of Column Frequency 3.622236 4.880391 Yes - pre-stamped or postage paid Netflix and Blockbuster COUNT Frequency Count 0.110656 0.136502 TOTAL REPLY MAIL Netflix and Blockbuster COUNT Frequency Count 0.111959 0.137206
Yes - pre-stamped or postage paid Don't know/No answer PCT_COL Percent of Column Frequency 0.199631 0.273907 TOTAL REPLY MAIL Don't know/No answer PCT_COL Percent of Column Frequency 0.089794 0.157365 Yes - pre-stamped or postage paid Don't know/No answer COUNT Frequency Count 0.001297 0.001499 TOTAL REPLY MAIL Don't know/No answer COUNT Frequency Count 0.002775 0.004424
Yes - needs a stamp   PCT_COL Percent of Column Frequency     Yes - needs a stamp   COUNT Frequency Count 0 0  
Yes - needs a stamp CREDIT CARD PCT_COL Percent of Column Frequency 19.25458 26.00906   Yes - needs a stamp CREDIT CARD COUNT Frequency Count 0.470017 0.5889  
Yes - needs a stamp BANK PCT_COL Percent of Column Frequency 7.200231 6.553408   Yes - needs a stamp BANK COUNT Frequency Count 0.175762 0.148383  
Yes - needs a stamp SECURITIES PCT_COL Percent of Column Frequency 1.193478 0.928168   Yes - needs a stamp SECURITIES COUNT Frequency Count 0.029134 0.021016  
Yes - needs a stamp MONEY MARKET PCT_COL Percent of Column Frequency 0.18296 0.193069   Yes - needs a stamp MONEY MARKET COUNT Frequency Count 0.004466 0.004371  
Yes - needs a stamp INSURANCE PCT_COL Percent of Column Frequency 8.55791 8.682872   Yes - needs a stamp INSURANCE COUNT Frequency Count 0.208904 0.196598  
Yes - needs a stamp MORTGAGE PCT_COL Percent of Column Frequency 1.900193 2.117426   Yes - needs a stamp MORTGAGE COUNT Frequency Count 0.046385 0.047943  
Yes - needs a stamp Other Financial PCT_COL Percent of Column Frequency 0.490678 0.234831   Yes - needs a stamp Other Financial COUNT Frequency Count 0.011978 0.005317  
Yes - needs a stamp SUPERMARKETS PCT_COL Percent of Column Frequency 0.125138 0.054203   Yes - needs a stamp SUPERMARKETS COUNT Frequency Count 0.003055 0.001227  
Yes - needs a stamp Department Store PCT_COL Percent of Column Frequency 5.605285 1.124331   Yes - needs a stamp Department Store COUNT Frequency Count 0.136829 0.025457  
Yes - needs a stamp MAIL ORDER PCT_COL Percent of Column Frequency 1.23848 1.110226   Yes - needs a stamp MAIL ORDER COUNT Frequency Count 0.030232 0.025138  
Yes - needs a stamp Other Store PCT_COL Percent of Column Frequency 2.167407 0.732528   Yes - needs a stamp Other Store COUNT Frequency Count 0.052908 0.016586  
Yes - needs a stamp PUBLISHER PCT_COL Percent of Column Frequency 2.710539 2.43042   Yes - needs a stamp PUBLISHER COUNT Frequency Count 0.066166 0.05503  
Yes - needs a stamp Land Promotion PCT_COL Percent of Column Frequency 0.03463 0.022977   Yes - needs a stamp Land Promotion COUNT Frequency Count 0.000845 0.00052  
Yes - needs a stamp ONLINE AUCTION PCT_COL Percent of Column Frequency 0.026142 0.083005   Yes - needs a stamp ONLINE AUCTION COUNT Frequency Count 0.000638 0.001879  
Yes - needs a stamp Other Merchants PCT_COL Percent of Column Frequency 0.25975 0.55283   Yes - needs a stamp Other Merchants COUNT Frequency Count 0.006341 0.012517  
Yes - needs a stamp TELEPHONE PCT_COL Percent of Column Frequency 11.15129 10.55003   Yes - needs a stamp TELEPHONE COUNT Frequency Count 0.27221 0.238875  
Yes - needs a stamp OTHER UTILITY PCT_COL Percent of Column Frequency 12.75903 13.23766   Yes - needs a stamp OTHER UTILITY COUNT Frequency Count 0.311456 0.299728  
Yes - needs a stamp MEDICAL PCT_COL Percent of Column Frequency 8.472024 9.849958   Yes - needs a stamp MEDICAL COUNT Frequency Count 0.206807 0.223024  
Yes - needs a stamp OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 0.51275 0.568015   Yes - needs a stamp OTHER PROFESSIONAL COUNT Frequency Count 0.012517 0.012861  
Yes - needs a stamp Leisure service PCT_COL Percent of Column Frequency 0.362855 0.384756   Yes - needs a stamp Leisure service COUNT Frequency Count 0.008858 0.008712  
Yes - needs a stamp CABLE TV PCT_COL Percent of Column Frequency 4.74207 4.877813   Yes - needs a stamp CABLE TV COUNT Frequency Count 0.115757 0.110444  
Yes - needs a stamp COMPUTER PCT_COL Percent of Column Frequency 0.383023 0.283513   Yes - needs a stamp COMPUTER COUNT Frequency Count 0.00935 0.006419  
Yes - needs a stamp Other services PCT_COL Percent of Column Frequency 1.314303 1.365899   Yes - needs a stamp Other services COUNT Frequency Count 0.032083 0.030927  
Yes - needs a stamp Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 0.864248 0.237298   Yes - needs a stamp Consumer packaged goods/manufacturers COUNT Frequency Count 0.021097 0.005373  
Yes - needs a stamp Federal government PCT_COL Percent of Column Frequency 0.711339 1.019055   Yes - needs a stamp Federal government COUNT Frequency Count 0.017364 0.023074  
Yes - needs a stamp Nonfederal government PCT_COL Percent of Column Frequency 2.9384 2.330433   Yes - needs a stamp Nonfederal government COUNT Frequency Count 0.071728 0.052766  
Yes - needs a stamp Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 4.487429 4.137923   Yes - needs a stamp Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.109541 0.093691  
Yes - needs a stamp RESTAURANT PCT_COL Percent of Column Frequency 0.004527 0   Yes - needs a stamp RESTAURANT COUNT Frequency Count 0.000111 0  
Yes - needs a stamp AUTO DEALERS PCT_COL Percent of Column Frequency 0.062674 0.053112   Yes - needs a stamp AUTO DEALERS COUNT Frequency Count 0.00153 0.001203  
Yes - needs a stamp Service stations PCT_COL Percent of Column Frequency 0.110501 0.042678   Yes - needs a stamp Service stations COUNT Frequency Count 0.002697 0.000966  
Yes - needs a stamp CRAFTSMAN PCT_COL Percent of Column Frequency 0.062217 0.072217   Yes - needs a stamp CRAFTSMAN COUNT Frequency Count 0.001519 0.001635  
Yes - needs a stamp Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.053369 0.031081   Yes - needs a stamp Netflix and Blockbuster COUNT Frequency Count 0.001303 0.000704  
Yes - needs a stamp Don't know/No answer PCT_COL Percent of Column Frequency 0.060555 0.129202   Yes - needs a stamp Don't know/No answer COUNT Frequency Count 0.001478 0.002925  
No return envelope or card included   PCT_COL Percent of Column Frequency     No return envelope or card included   COUNT Frequency Count 0 0  
No return envelope or card included CREDIT CARD PCT_COL Percent of Column Frequency 4.090552 5.559931   No return envelope or card included CREDIT CARD COUNT Frequency Count 0.189572 0.251502  
No return envelope or card included BANK PCT_COL Percent of Column Frequency 18.07767 18.27728   No return envelope or card included BANK COUNT Frequency Count 0.837787 0.826767  
No return envelope or card included SECURITIES PCT_COL Percent of Column Frequency 6.135313 6.416204   No return envelope or card included SECURITIES COUNT Frequency Count 0.284333 0.290235  
No return envelope or card included MONEY MARKET PCT_COL Percent of Column Frequency 0.639128 0.719812   No return envelope or card included MONEY MARKET COUNT Frequency Count 0.02962 0.03256  
No return envelope or card included INSURANCE PCT_COL Percent of Column Frequency 13.09675 12.74477   No return envelope or card included INSURANCE COUNT Frequency Count 0.606953 0.576506  
No return envelope or card included MORTGAGE PCT_COL Percent of Column Frequency 2.400543 2.171908   No return envelope or card included MORTGAGE COUNT Frequency Count 0.11125 0.098246  
No return envelope or card included Other Financial PCT_COL Percent of Column Frequency 1.278482 0.898074   No return envelope or card included Other Financial COUNT Frequency Count 0.05925 0.040624  
No return envelope or card included SUPERMARKETS PCT_COL Percent of Column Frequency 0.316928 0.382808   No return envelope or card included SUPERMARKETS COUNT Frequency Count 0.014688 0.017316  
No return envelope or card included Department Store PCT_COL Percent of Column Frequency 1.908981 1.104205   No return envelope or card included Department Store COUNT Frequency Count 0.088469 0.049948  
No return envelope or card included MAIL ORDER PCT_COL Percent of Column Frequency 1.061916 0.938073   No return envelope or card included MAIL ORDER COUNT Frequency Count 0.049213 0.042433  
No return envelope or card included Other Store PCT_COL Percent of Column Frequency 3.920611 3.476373   No return envelope or card included Other Store COUNT Frequency Count 0.181696 0.157253  
No return envelope or card included PUBLISHER PCT_COL Percent of Column Frequency 0.91342 0.796616   No return envelope or card included PUBLISHER COUNT Frequency Count 0.042331 0.036035  
No return envelope or card included Land Promotion PCT_COL Percent of Column Frequency 0.277012 0.123925   No return envelope or card included Land Promotion COUNT Frequency Count 0.012838 0.005606  
No return envelope or card included ONLINE AUCTION PCT_COL Percent of Column Frequency 0.097493 0.191959   No return envelope or card included ONLINE AUCTION COUNT Frequency Count 0.004518 0.008683  
No return envelope or card included Other Merchants PCT_COL Percent of Column Frequency 2.62173 2.834628   No return envelope or card included Other Merchants COUNT Frequency Count 0.121501 0.128224  
No return envelope or card included TELEPHONE PCT_COL Percent of Column Frequency 2.089511 2.032758   No return envelope or card included TELEPHONE COUNT Frequency Count 0.096836 0.091951  
No return envelope or card included OTHER UTILITY PCT_COL Percent of Column Frequency 2.825138 2.841657   No return envelope or card included OTHER UTILITY COUNT Frequency Count 0.130927 0.128541  
No return envelope or card included MEDICAL PCT_COL Percent of Column Frequency 6.998933 7.521345   No return envelope or card included MEDICAL COUNT Frequency Count 0.324357 0.340226  
No return envelope or card included OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 2.199164 2.193247   No return envelope or card included OTHER PROFESSIONAL COUNT Frequency Count 0.101918 0.099211  
No return envelope or card included Leisure service PCT_COL Percent of Column Frequency 2.886008 2.752227   No return envelope or card included Leisure service COUNT Frequency Count 0.133748 0.124496  
No return envelope or card included CABLE TV PCT_COL Percent of Column Frequency 0.824119 1.102461   No return envelope or card included CABLE TV COUNT Frequency Count 0.038193 0.04987  
No return envelope or card included COMPUTER PCT_COL Percent of Column Frequency 0.261343 0.25981   No return envelope or card included COMPUTER COUNT Frequency Count 0.012112 0.011752  
No return envelope or card included Other services PCT_COL Percent of Column Frequency 2.67484 2.705281   No return envelope or card included Other services COUNT Frequency Count 0.123962 0.122373  
No return envelope or card included Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 2.165239 2.00488   No return envelope or card included Consumer packaged goods/manufacturers COUNT Frequency Count 0.100345 0.09069  
No return envelope or card included Federal government PCT_COL Percent of Column Frequency 4.277756 3.636434   No return envelope or card included Federal government COUNT Frequency Count 0.198247 0.164493  
No return envelope or card included Nonfederal government PCT_COL Percent of Column Frequency 4.881306 5.294468   No return envelope or card included Nonfederal government COUNT Frequency Count 0.226218 0.239494  
No return envelope or card included Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 8.497508 7.849419   No return envelope or card included Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.393806 0.355066  
No return envelope or card included RESTAURANT PCT_COL Percent of Column Frequency 0.15346 0.17576   No return envelope or card included RESTAURANT COUNT Frequency Count 0.007112 0.00795  
No return envelope or card included AUTO DEALERS PCT_COL Percent of Column Frequency 1.242711 1.030765   No return envelope or card included AUTO DEALERS COUNT Frequency Count 0.057592 0.046626  
No return envelope or card included Service stations PCT_COL Percent of Column Frequency 0.531228 0.713381   No return envelope or card included Service stations COUNT Frequency Count 0.024619 0.03227  
No return envelope or card included CRAFTSMAN PCT_COL Percent of Column Frequency 0.38141 0.57634   No return envelope or card included CRAFTSMAN COUNT Frequency Count 0.017676 0.026071  
No return envelope or card included Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.090559 0.094072   No return envelope or card included Netflix and Blockbuster COUNT Frequency Count 0.004197 0.004255  
No return envelope or card included Don't know/No answer PCT_COL Percent of Column Frequency 0.183245 0.282686   No return envelope or card included Don't know/No answer COUNT Frequency Count 0.008492 0.012787  
DK/RF   PCT_COL Percent of Column Frequency     DK/RF   COUNT Frequency Count 0 0  
DK/RF CREDIT CARD PCT_COL Percent of Column Frequency 5.72464 8.290309   DK/RF CREDIT CARD COUNT Frequency Count 0.016203 0.043597  
DK/RF BANK PCT_COL Percent of Column Frequency 6.378488 10.15212   DK/RF BANK COUNT Frequency Count 0.018054 0.053387  
DK/RF SECURITIES PCT_COL Percent of Column Frequency 1.442659 3.151689   DK/RF SECURITIES COUNT Frequency Count 0.004083 0.016574  
DK/RF MONEY MARKET PCT_COL Percent of Column Frequency 0.129554 0.341177   DK/RF MONEY MARKET COUNT Frequency Count 0.000367 0.001794  
DK/RF INSURANCE PCT_COL Percent of Column Frequency 13.71476 11.28404   DK/RF INSURANCE COUNT Frequency Count 0.038819 0.05934  
DK/RF MORTGAGE PCT_COL Percent of Column Frequency 1.032771 0.671127   DK/RF MORTGAGE COUNT Frequency Count 0.002923 0.003529  
DK/RF Other Financial PCT_COL Percent of Column Frequency 0.61286 0.665916   DK/RF Other Financial COUNT Frequency Count 0.001735 0.003502  
DK/RF SUPERMARKETS PCT_COL Percent of Column Frequency 0.079176 0.099652   DK/RF SUPERMARKETS COUNT Frequency Count 0.000224 0.000524  
DK/RF Department Store PCT_COL Percent of Column Frequency 3.824854 0.875747   DK/RF Department Store COUNT Frequency Count 0.010826 0.004605  
DK/RF MAIL ORDER PCT_COL Percent of Column Frequency 1.002552 1.086508   DK/RF MAIL ORDER COUNT Frequency Count 0.002838 0.005714  
DK/RF Other Store PCT_COL Percent of Column Frequency 2.242194 0.855646   DK/RF Other Store COUNT Frequency Count 0.006346 0.0045  
DK/RF PUBLISHER PCT_COL Percent of Column Frequency 0.910518 1.380511   DK/RF PUBLISHER COUNT Frequency Count 0.002577 0.00726  
DK/RF Land Promotion PCT_COL Percent of Column Frequency 0.144393 0   DK/RF Land Promotion COUNT Frequency Count 0.000409 0  
DK/RF ONLINE AUCTION PCT_COL Percent of Column Frequency 0.297144 0.167207   DK/RF ONLINE AUCTION COUNT Frequency Count 0.000841 0.000879  
DK/RF Other Merchants PCT_COL Percent of Column Frequency 2.379104 1.483567   DK/RF Other Merchants COUNT Frequency Count 0.006734 0.007802  
DK/RF TELEPHONE PCT_COL Percent of Column Frequency 7.038568 4.394266   DK/RF TELEPHONE COUNT Frequency Count 0.019922 0.023108  
DK/RF OTHER UTILITY PCT_COL Percent of Column Frequency 6.19234 4.114924   DK/RF OTHER UTILITY COUNT Frequency Count 0.017527 0.021639  
DK/RF MEDICAL PCT_COL Percent of Column Frequency 5.111941 6.039616   DK/RF MEDICAL COUNT Frequency Count 0.014469 0.031761  
DK/RF OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 1.789602 1.51701   DK/RF OTHER PROFESSIONAL COUNT Frequency Count 0.005065 0.007978  
DK/RF Leisure service PCT_COL Percent of Column Frequency 2.181204 1.38349   DK/RF Leisure service COUNT Frequency Count 0.006174 0.007275  
DK/RF CABLE TV PCT_COL Percent of Column Frequency 2.257713 1.363689   DK/RF CABLE TV COUNT Frequency Count 0.00639 0.007171  
DK/RF COMPUTER PCT_COL Percent of Column Frequency 0.08508 0.237289   DK/RF COMPUTER COUNT Frequency Count 0.000241 0.001248  
DK/RF Other services PCT_COL Percent of Column Frequency 0.886136 2.016564   DK/RF Other services COUNT Frequency Count 0.002508 0.010605  
DK/RF Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 1.140273 0.973316   DK/RF Consumer packaged goods/manufacturers COUNT Frequency Count 0.003227 0.005118  
DK/RF Federal government PCT_COL Percent of Column Frequency 1.249989 2.736332   DK/RF Federal government COUNT Frequency Count 0.003538 0.01439  
DK/RF Nonfederal government PCT_COL Percent of Column Frequency 1.88392 4.191443   DK/RF Nonfederal government COUNT Frequency Count 0.005332 0.022042  
DK/RF Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 13.25267 8.75791   DK/RF Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.037511 0.046056  
DK/RF RESTAURANT PCT_COL Percent of Column Frequency 0.073594 0.050748   DK/RF RESTAURANT COUNT Frequency Count 0.000208 0.000267  
DK/RF AUTO DEALERS PCT_COL Percent of Column Frequency 0.423127 0.310243   DK/RF AUTO DEALERS COUNT Frequency Count 0.001198 0.001631  
DK/RF Service stations PCT_COL Percent of Column Frequency 0.072695 0.114441   DK/RF Service stations COUNT Frequency Count 0.000206 0.000602  
DK/RF CRAFTSMAN PCT_COL Percent of Column Frequency 0.106503 0.239326   DK/RF CRAFTSMAN COUNT Frequency Count 0.000301 0.001259  
DK/RF Netflix and Blockbuster PCT_COL Percent of Column Frequency 0.359962 0.468495   DK/RF Netflix and Blockbuster COUNT Frequency Count 0.001019 0.002464  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 15.97902 20.56648   DK/RF Don't know/No answer COUNT Frequency Count 0.045228 0.108154