Table A2-10
Use of First-Class Business Invitations/Announcements Mail -- by Industry
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
CREDIT CARD PCT_COL Percent of Column Frequency 3.144395 4.594847 CREDIT CARD COUNT Frequency Count 0.158513 0.167242 CREDIT CARD COUNT Frequency Count 0.014944 0.01458
BANK PCT_COL Percent of Column Frequency 7.832948 10.72108 BANK COUNT Frequency Count 0.39487 0.390224 BANK COUNT Frequency Count 0.037226 0.03402
SECURITIES PCT_COL Percent of Column Frequency 5.047472 6.540133 SECURITIES COUNT Frequency Count 0.25445 0.238046 SECURITIES COUNT Frequency Count 0.023988 0.020753
MONEY MARKET PCT_COL Percent of Column Frequency 0.609706 0.10476 MONEY MARKET COUNT Frequency Count 0.030736 0.003813 MONEY MARKET COUNT Frequency Count 0.002898 0.000332
Industry Percent of
First-Class
Business Invitations and Announcements		 Percent of Total First Class Mail Pieces Per Household Per Week INSURANCE PCT_COL Percent of Column Frequency 7.654457 7.960494 INSURANCE COUNT Frequency Count 0.385872 0.289744 INSURANCE COUNT Frequency Count 0.036378 0.02526
MORTGAGE PCT_COL Percent of Column Frequency 2.232856 2.628324 MORTGAGE COUNT Frequency Count 0.112561 0.095665 MORTGAGE COUNT Frequency Count 0.010612 0.00834
Other Financial PCT_COL Percent of Column Frequency 1.670313 1.325295 Other Financial COUNT Frequency Count 0.084203 0.048238 Other Financial COUNT Frequency Count 0.007938 0.004205
SUPERMARKETS PCT_COL Percent of Column Frequency 0.199991 0.138505 SUPERMARKETS COUNT Frequency Count 0.010082 0.005041 SUPERMARKETS COUNT Frequency Count 0.00095 0.00044
Department Store PCT_COL Percent of Column Frequency 0.782827 1.142935 Department Store COUNT Frequency Count 0.039463 0.0416 Department Store COUNT Frequency Count 0.00372 0.003627
MAIL ORDER PCT_COL Percent of Column Frequency 1.180522 0.636038 MAIL ORDER COUNT Frequency Count 0.059512 0.02315 MAIL ORDER COUNT Frequency Count 0.00561 0.002018
1987 2008 2009 1987 2008 2009 1987 2008 2009 Other Store PCT_COL Percent of Column Frequency 0.748835 1.685399 Other Store COUNT Frequency Count 0.03775 0.061345 Other Store COUNT Frequency Count 0.003559 0.005348
Financial:                   PUBLISHER PCT_COL Percent of Column Frequency 0.987848 0.872802 PUBLISHER COUNT Frequency Count 0.049799 0.031768 PUBLISHER COUNT Frequency Count 0.004695 0.00277
Credit Card 3.6 3.1 4.6 0.1 0.2 0.2 0.0 0.0 0.0   Land Promotion PCT_COL Percent of Column Frequency 0.360106 0.19986 Land Promotion COUNT Frequency Count 0.018153 0.007274 Land Promotion COUNT Frequency Count 0.001711 0.000634
Bank 8.9 7.8 10.7 0.1 0.4 0.4 0.0 0.0 0.0   ONLINE AUCTION PCT_COL Percent of Column Frequency 0.098279 0.266307 ONLINE AUCTION COUNT Frequency Count 0.004954 0.009693 ONLINE AUCTION COUNT Frequency Count 0.000467 0.000845
Securities 5.3 5.0 6.5 0.1 0.3 0.2 0.0 0.0 0.0   Other Merchants PCT_COL Percent of Column Frequency 3.211023 5.470322 Other Merchants COUNT Frequency Count 0.161872 0.199108 Other Merchants COUNT Frequency Count 0.01526 0.017358
Money Market 0.1 0.6 0.1 0.0 0.0 0.0 0.0 0.0 0.0   TELEPHONE PCT_COL Percent of Column Frequency 2.153605 1.455842 TELEPHONE COUNT Frequency Count 0.108566 0.052989 TELEPHONE COUNT Frequency Count 0.010235 0.00462
Insurance 7.4 7.7 8.0 0.1 0.4 0.3 0.0 0.0 0.0   OTHER UTILITY PCT_COL Percent of Column Frequency 2.229111 2.066528 OTHER UTILITY COUNT Frequency Count 0.112373 0.075217 OTHER UTILITY COUNT Frequency Count 0.010594 0.006558
Mortgage 2.5 2.2 2.6 0.0 0.1 0.1 0.0 0.0 0.0   MEDICAL PCT_COL Percent of Column Frequency 15.14041 16.33512 MEDICAL COUNT Frequency Count 0.763249 0.594562 MEDICAL COUNT Frequency Count 0.071954 0.051835
Other financial 1.7 1.7 1.3 0.0 0.1 0.0 0.0 0.0 0.0   OTHER PROFESSIONAL PCT_COL Percent of Column Frequency 6.294935 5.246775 OTHER PROFESSIONAL COUNT Frequency Count 0.317336 0.190971 OTHER PROFESSIONAL COUNT Frequency Count 0.029916 0.016649
Total Financial 29.5 28.2 33.9 0.5 1.4 1.2 0.1 0.1 0.1   Leisure service PCT_COL Percent of Column Frequency 2.54086 3.725951 Leisure service COUNT Frequency Count 0.128088 0.135616 Leisure service COUNT Frequency Count 0.012075 0.011823
Merchants:                   CABLE TV PCT_COL Percent of Column Frequency 0.492927 1.659947 CABLE TV COUNT Frequency Count 0.024849 0.060418 CABLE TV COUNT Frequency Count 0.002343 0.005267
Supermarkets 0.0 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0   COMPUTER PCT_COL Percent of Column Frequency 0.092306 0.125014 COMPUTER COUNT Frequency Count 0.004653 0.00455 COMPUTER COUNT Frequency Count 0.000439 0.000397
Department Store 2.8 0.8 1.1 0.0 0.0 0.0 0.0 0.0 0.0   Other services PCT_COL Percent of Column Frequency 4.540975 6.124882 Other services COUNT Frequency Count 0.228917 0.222932 Other services COUNT Frequency Count 0.021581 0.019436
Mail Order 1.0 1.2 0.6 0.0 0.1 0.0 0.0 0.0 0.0   Consumer packaged goods/manufacturers PCT_COL Percent of Column Frequency 2.571325 2.612491 Consumer packaged goods/manufacturers COUNT Frequency Count 0.129624 0.095089 Consumer packaged goods/manufacturers COUNT Frequency Count 0.01222 0.00829
Other Store 4.6 0.7 1.7 0.1 0.0 0.1 0.0 0.0 0.0   Federal government PCT_COL Percent of Column Frequency 10.7084 6.576889 Federal government COUNT Frequency Count 0.539825 0.239384 Federal government COUNT Frequency Count 0.050891 0.02087
Publisher 3.6 1.0 0.9 0.1 0.0 0.0 0.0 0.0 0.0   Nonfederal government PCT_COL Percent of Column Frequency 14.74887 8.123181 Nonfederal government COUNT Frequency Count 0.743511 0.295666 Nonfederal government COUNT Frequency Count 0.070094 0.025777
Land Promotion 0.9 0.4 0.2 0.0 0.0 0.0 0.0 0.0 0.0   Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.473295 0 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.023859 0 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.002249 0
Online auction N/A 0.1 0.3 N/A 0.0 0.0 N/A 0.0 0.0   RESTAURANT PCT_COL Percent of Column Frequency 0.115594 0.183695 RESTAURANT COUNT Frequency Count 0.005827 0.006686 RESTAURANT COUNT Frequency Count 0.000549 0.000583
Restaurant 0.2 0.1 0.2 0.0 0.0 0.0 0.0 0.0 0.0   AUTO DEALERS PCT_COL Percent of Column Frequency 0.755882 0.603882 AUTO DEALERS COUNT Frequency Count 0.038105 0.02198 AUTO DEALERS COUNT Frequency Count 0.003592 0.001916
Consumer packaged goods/manufacturers 2.3 2.6 2.6 0.0 0.1 0.1 0.0 0.0 0.0   Service stations PCT_COL Percent of Column Frequency 0.152108 0.315728 Service stations COUNT Frequency Count 0.007668 0.011492 Service stations COUNT Frequency Count 0.000723 0.001002
Auto dealers 0.6 0.8 0.6 0.0 0.0 0.0 0.0 0.0 0.0   CRAFTSMAN PCT_COL Percent of Column Frequency 0.299691 0.263547 CRAFTSMAN COUNT Frequency Count 0.015108 0.009593 CRAFTSMAN COUNT Frequency Count 0.001424 0.000836
Service stations 0.3 0.2 0.3 0.0 0.0 0.0 0.0 0.0 0.0   Netflix and Blockbuster PCT_COL Percent of Column Frequency 0 0 Netflix and Blockbuster COUNT Frequency Count 0 0 Netflix and Blockbuster COUNT Frequency Count 0 0
Other Merchants 4.1 3.2 5.5 0.1 0.2 0.2 0.0 0.0 0.0   Don't know/No answer PCT_COL Percent of Column Frequency 0.928122 0.293424 Don't know/No answer COUNT Frequency Count 0.046788 0.01068 Don't know/No answer COUNT Frequency Count 0.004411 0.000931
Total Merchants 20.4 11.2 14.1 0.3 0.6 0.5 0.1 0.1 0.0        
Services:                        
Telephone 2.6 2.2 1.5 0.0 0.1 0.1 0.0 0.0 0.0        
Other utility 1.6 2.2 2.1 0.0 0.1 0.1 0.0 0.0 0.0        
Medical 11.0 15.1 16.3 0.2 0.8 0.6 0.0 0.1 0.1        
Other professional 5.2 6.3 5.2 0.1 0.3 0.2 0.0 0.0 0.0        
Leisure service 9.9 2.5 3.7 0.2 0.1 0.1 0.0 0.0 0.0        
Cable TV 0.3 0.5 1.7 0.0 0.0 0.1 0.0 0.0 0.0        
Computer 0.9 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0        
Craftsman 0.5 0.3 0.3 0.0 0.0 0.0 0.0 0.0 0.0        
Netflix and Blockbuster N/A 0.0 0.0 N/A 0.0 0.0 N/A 0.0 0.0        
Other Services 4.9 4.5 6.1 0.1 0.2 0.2 0.0 0.0 0.0        
Total Services 36.9 33.8 37.0 0.6 1.7 1.3 0.1 0.2 0.1        
Federal government N/A 10.7 6.6 N/A 0.5 0.2 N/A 0.1 0.0        
Nonfederal government 9.7 14.7 8.1 0.2 0.7 0.3 0.0 0.1 0.0        
Social/Charitable/Political/Nonprofit 0.0 0.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0        
Don't Know/No Answer 3.5 0.9 0.3 0.1 0.0 0.0 0.0 0.0 0.0      
 Total Business Invitations/Announcements  100.0 100.0 100.0 1.5 4.5 3.4 0.3 0.4 0.3      
   Mail Received by Households      
Note: Totals may not sum due to rounding.