Table A2-14
First-Class Mail Receipt -- Content by Age of Head of Household
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2008 and 2009
(Recruitment and Diary Data)
agehead A2DROW _NAME_ COL1 COL2
18-21 PERSONAL MEAN 0.245264 0.343706
18-21 Social/Charitable/Political/Nonprofit MEAN 0.831446 0.166539
18-21 ADVERTISING MEAN 0.415618 0.42289
18-21 OTHER 1 MEAN 0.948701 1.626438
18-21 BILL 2 MEAN 1.559618 1.494995
18-21 FINANCIAL STATEMENT MEAN 0.555418 0.362675
Contents 18 - 21 22 - 24 25 - 34 35 - 44   18-21 INVITATION/ANNOUNCEMENT MEAN 0.442573 0.134788
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009   22-24 PERSONAL MEAN 0.392049 0.40654
Personal 1.6 0.2 0.3 0.8 0.4 0.4 1.2 0.8 0.7 1.5 0.9 0.8 22-24 Social/Charitable/Political/Nonprofit MEAN 0.268537 0.203278
Business or Nonfederal Government:                         22-24 ADVERTISING MEAN 0.785059 0.86747
Advertising 0.4 0.4 0.4 0.3 0.8 0.9 0.7 1.1 0.8 1.0 1.5 1.1 22-24 OTHER 1 MEAN 1.285961 1.087571
Invitation/Announcement 0.1 0.4 0.1 0.1 0.3 0.1 0.2 0.4 0.3 0.3 0.5 0.3 22-24 BILL 2 MEAN 2.315701 1.584668
Bill 2 1.5 1.6 1.5 1.8 2.3 1.6 2.6 2.9 2.7 3.0 3.4 3.3 22-24 FINANCIAL STATEMENT MEAN 0.616325 0.477426
Financial Statement 0.6 0.6 0.4 0.4 0.6 0.5 0.6 0.8 0.7 1.0 1.1 1.0 22-24 INVITATION/ANNOUNCEMENT MEAN 0.340959 0.071567
Other 1 0.7 0.9 1.6 1.0 1.3 1.1 1.5 1.4 1.5 1.9 1.9 1.6 25-34 PERSONAL MEAN 0.759661 0.743305
     Total Business or Nonfederal Government 3.3 3.9 4.0 3.6 5.3 4.1 5.6 6.6 6.1 7.2 8.4 7.4 25-34 Social/Charitable/Political/Nonprofit MEAN 0.344594 0.317124
Social/Charitable/Political/Nonprofit 0.3 0.8 0.2 0.3 0.3 0.2 0.5 0.3 0.3 0.8 0.5 0.6 25-34 ADVERTISING MEAN 1.091406 0.783628
Total 5.3 5.0 4.6 4.7 6.0 4.7 7.3 7.7 7.1 9.6 9.9 8.8 25-34 OTHER 1 MEAN 1.408005 1.537916
25-34 BILL 2 MEAN 2.919018 2.746895
Contents 45 - 54 55 - 64 65 - 69 70+ 70 - 74 75+ 25-34 FINANCIAL STATEMENT MEAN 0.765888 0.748193
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 2008 2009 25-34 INVITATION/ANNOUNCEMENT MEAN 0.396144 0.269244
Personal 1.8 0.9 0.9 1.8 1.0 0.8 1.7 1.2 1.0 1.9 1.3 1.2 1.3 1.1 35-44 PERSONAL MEAN 0.910424 0.807911
Business or Nonfederal Government:                             35-44 Social/Charitable/Political/Nonprofit MEAN 0.539845 0.594173
Advertising 1.1 1.5 1.2 1.1 1.6 1.3 1.0 1.6 1.3 0.7 1.4 1.1 1.1 0.9 35-44 ADVERTISING MEAN 1.513546 1.114429
Invitation/Announcement 0.4 0.5 0.3 0.3 0.5 0.4 0.4 0.6 0.3 0.2 0.4 0.3 0.4 0.4 35-44 OTHER 1 MEAN 1.902622 1.58346
Bill 2 3.1 3.3 3.2 2.7 3.5 3.3 2.0 3.0 2.9 1.6 2.9 2.3 2.3 2.2 35-44 BILL 2 MEAN 3.390927 3.339447
Financial Statement 1.1 1.2 1.3 1.1 1.4 1.4 0.9 1.2 1.2 0.8 1.1 1.3 1.0 1.1 35-44 FINANCIAL STATEMENT MEAN 1.087193 1.031784
Other 1 2.1 2.0 1.9 2.0 2.1 2.0 1.8 2.1 2.2 1.9 2.4 2.2 2.3 2.3 35-44 INVITATION/ANNOUNCEMENT MEAN 0.509901 0.321224
     Total Business or Nonfederal Government 7.8 8.5 8.0 7.2 9.1 8.4 6.1 8.4 7.8 5.2 8.2 7.2 7.2 6.8 45-54 PERSONAL MEAN 0.85287 0.900372
Social/Charitable/Political/Nonprofit 0.7 0.8 0.6 0.7 0.6 0.5 0.5 0.6 0.5 0.5 0.7 0.6 0.6 0.6 45-54 Social/Charitable/Political/Nonprofit MEAN 0.787212 0.60061
Total 10.4 10.1 9.5 9.9 10.7 9.8 8.5 10.3 9.4 7.6 10.3 9.0 9.1 8.4 45-54 ADVERTISING MEAN 1.506145 1.222573
1 Includes pieces for which no response was given for Mail Type.  45-54 OTHER 1 MEAN 2.002049 1.90506
2 Includes credit card statement/bill. 45-54 BILL 2 MEAN 3.271209 3.24089
Note: Totals may not sum due to rounding. 45-54 FINANCIAL STATEMENT MEAN 1.188892 1.31713
45-54 INVITATION/ANNOUNCEMENT MEAN 0.506299 0.310801
55-64 PERSONAL MEAN 0.961769 0.823427
55-64 Social/Charitable/Political/Nonprofit MEAN 0.630705 0.540331
55-64 ADVERTISING MEAN 1.554511 1.34143
55-64 OTHER 1 MEAN 2.115607 2.010631
55-64 BILL 2 MEAN 3.524042 3.270172
55-64 FINANCIAL STATEMENT MEAN 1.375482 1.374486
55-64 INVITATION/ANNOUNCEMENT MEAN 0.522635 0.400278
65-69 PERSONAL MEAN 1.241584 1.009623
65-69 Social/Charitable/Political/Nonprofit MEAN 0.575232 0.545805
65-69 ADVERTISING MEAN 1.565252 1.298157
65-69 OTHER 1 MEAN 2.088773 2.155599
65-69 BILL 2 MEAN 2.984511 2.887734
65-69 FINANCIAL STATEMENT MEAN 1.244435 1.160021
65-69 INVITATION/ANNOUNCEMENT MEAN 0.563181 0.347056
70-74 PERSONAL MEAN 1.327321 1.247495
70-74 Social/Charitable/Political/Nonprofit MEAN 0.740402 0.550257
70-74 ADVERTISING MEAN 1.439157 1.103634
70-74 OTHER 1 MEAN 2.41037 2.202237
70-74 BILL 2 MEAN 2.865827 2.325595
70-74 FINANCIAL STATEMENT MEAN 1.050574 1.258908
70-74 INVITATION/ANNOUNCEMENT MEAN 0.449922 0.301158
75+ PERSONAL MEAN 1.311026 1.059341
75+ Social/Charitable/Political/Nonprofit MEAN 0.644202 0.570047
75+ ADVERTISING MEAN 1.101223 0.923455
75+ OTHER 1 MEAN 2.348553 2.257163
75+ BILL 2 MEAN 2.269872 2.170529
75+ FINANCIAL STATEMENT MEAN 1.029679 1.073387
75+ INVITATION/ANNOUNCEMENT MEAN 0.411079 0.357614
DK/RF PERSONAL MEAN 0.67779 1.058723
DK/RF Social/Charitable/Political/Nonprofit MEAN 0.758386 0.645268
DK/RF ADVERTISING MEAN 1.237673 1.264806
DK/RF OTHER 1 MEAN 1.962955 2.036724
DK/RF BILL 2 MEAN 2.205416 2.866457
DK/RF FINANCIAL STATEMENT MEAN 1.406368 1.249164
DK/RF INVITATION/ANNOUNCEMENT MEAN 0.400418 0.519753