Table A2-18
Total Percentage of Industry's First-Class Mail Received by
Households Which is Sent Presort
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
A219COL A24ROW _NAME_ _LABEL_ COL1 COL2 A219COL A220ROW _NAME_ _LABEL_ COL1 COL2 A219COL _NAME_ _LABEL_ COL1 COL2 A219COL _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 0.148768 0.993543
  CREDIT CARD PCT_ROW Percent of Row Frequency     FINANCIAL PCT_ROW Percent of Row Frequency   NONPRESORT PCT_COL Percent of Column Frequency 32.68543 27.26288 NONPRESORT COUNT Frequency Count 3.032748 2.105947
  BANK PCT_ROW Percent of Row Frequency     MERCHANTS PCT_ROW Percent of Row Frequency   PRESORT PCT_COL Percent of Column Frequency 67.31457 72.73712 PRESORT COUNT Frequency Count 6.245846 5.618648
  SECURITIES PCT_ROW Percent of Row Frequency     SERVICES PCT_ROW Percent of Row Frequency      
  MONEY MARKET PCT_ROW Percent of Row Frequency     SOCIAL PCT_ROW Percent of Row Frequency      
  INSURANCE PCT_ROW Percent of Row Frequency   NONPRESORT   PCT_ROW Percent of Row Frequency      
Industry Percent Sent Presort   MORTGAGE PCT_ROW Percent of Row Frequency   NONPRESORT FINANCIAL PCT_ROW Percent of Row Frequency 15.11262 13.50669    
  Other Financial PCT_ROW Percent of Row Frequency   NONPRESORT MERCHANTS PCT_ROW Percent of Row Frequency 23.78427 27.31394    
1987 2008 2009   SUPERMARKETS PCT_ROW Percent of Row Frequency   NONPRESORT SERVICES PCT_ROW Percent of Row Frequency 32.12359 29.65202    
Financial:         Department Store PCT_ROW Percent of Row Frequency   NONPRESORT SOCIAL PCT_ROW Percent of Row Frequency 58.3023 54.7306    
Credit Card 76.9 94.1 92.9   MAIL ORDER PCT_ROW Percent of Row Frequency   PRESORT   PCT_ROW Percent of Row Frequency      
Bank 59.1 84.6 85.0   Other Store PCT_ROW Percent of Row Frequency   PRESORT FINANCIAL PCT_ROW Percent of Row Frequency 84.88738 86.49331    
Securities 37.6 79.9 81.1   PUBLISHER PCT_ROW Percent of Row Frequency   PRESORT MERCHANTS PCT_ROW Percent of Row Frequency 76.21573 72.68606    
Money Market 52.4 77.3 80.4   Land Promotion PCT_ROW Percent of Row Frequency   PRESORT SERVICES PCT_ROW Percent of Row Frequency 67.87641 70.34798    
Insurance 62.2 84.5 87.9   ONLINE AUCTION PCT_ROW Percent of Row Frequency   PRESORT SOCIAL PCT_ROW Percent of Row Frequency 41.6977 45.2694    
Mortgage 19.0 60.3 63.3   Other Merchants PCT_ROW Percent of Row Frequency        
Total Financial 58.9 84.9 86.5 B   TELEPHONE PCT_ROW Percent of Row Frequency        
Merchants:         OTHER UTILITY PCT_ROW Percent of Row Frequency        
Supermarkets N/A 76.4 75.6   MEDICAL PCT_ROW Percent of Row Frequency        
Department Store 73.5 86.5 82.2   OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency        
Mail Order 50.0 77.6 82.6   Leisure service PCT_ROW Percent of Row Frequency        
Other Store 33.1 80.8 70.3   CABLE TV PCT_ROW Percent of Row Frequency        
Publisher 58.9 82.7 84.6   COMPUTER PCT_ROW Percent of Row Frequency        
Land Promotion 61.9 63.3 72.8   Other services PCT_ROW Percent of Row Frequency        
Online auction N/A 57.6 51.6   Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency        
Restaurant 50.0 49.1 70.7   Federal government PCT_ROW Percent of Row Frequency        
Consumer packaged goods/manufacturers 30.8 79.0 75.3   Nonfederal government PCT_ROW Percent of Row Frequency        
Auto dealers 45.5 74.2 74.8   Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency        
Service stations 14.3 83.9 73.4   RESTAURANT PCT_ROW Percent of Row Frequency        
Total Merchants 55.0 76.2 72.7 B   AUTO DEALERS PCT_ROW Percent of Row Frequency        
Services:         Service stations PCT_ROW Percent of Row Frequency        
Telephone 84.4 61.0 55.6   CRAFTSMAN PCT_ROW Percent of Row Frequency        
Other utility 81.2 82.7 82.9   Netflix and Blockbuster PCT_ROW Percent of Row Frequency        
Medical 35.9 59.7 67.3   Don't know/No answer PCT_ROW Percent of Row Frequency        
Other professional 7.8 42.5 41.9 NONPRESORT   PCT_ROW Percent of Row Frequency        
Leisure service 31.1 74.3 70.7 NONPRESORT CREDIT CARD PCT_ROW Percent of Row Frequency 5.928439 7.128664      
Cable TV 57.3 73.7 84.1 NONPRESORT BANK PCT_ROW Percent of Row Frequency 15.3745 15.02482      
Computer 15.4 75.4 84.0 NONPRESORT SECURITIES PCT_ROW Percent of Row Frequency 20.14834 18.85563      
Craftsman 22.2 35.4 40.3 NONPRESORT MONEY MARKET PCT_ROW Percent of Row Frequency 22.72779 19.63087      
Netflix and Blockbuster N/A 96.1 97.6 NONPRESORT INSURANCE PCT_ROW Percent of Row Frequency 15.46952 12.14634      
Total Services 56.7 67.9 70.3 B NONPRESORT MORTGAGE PCT_ROW Percent of Row Frequency 39.68738 36.72728      
Federal government N/A 82.7 83.8 NONPRESORT Other Financial PCT_ROW Percent of Row Frequency 21.34411 16.65674      
Nonfederal government 54.0 69.5 77.4 NONPRESORT SUPERMARKETS PCT_ROW Percent of Row Frequency 23.62933 24.38196      
Social/Charitable/Political/Nonprofit 16.5 41.7 45.3 NONPRESORT Department Store PCT_ROW Percent of Row Frequency 13.49299 17.75461      
Total Nonhousehold Mail Received by households 53.9 67.3 72.7 C NONPRESORT MAIL ORDER PCT_ROW Percent of Row Frequency 22.4103 17.43607      
Pieces per household per week 3.7 6.2 5.6 D NONPRESORT Other Store PCT_ROW Percent of Row Frequency 19.24378 29.72658      
Note: Percents are row percentages within each Industry classification.  NONPRESORT PUBLISHER PCT_ROW Percent of Row Frequency 17.25232 15.44927      
NONPRESORT Land Promotion PCT_ROW Percent of Row Frequency 36.66837 27.1826      
NONPRESORT ONLINE AUCTION PCT_ROW Percent of Row Frequency 42.44252 48.40387      
NONPRESORT Other Merchants PCT_ROW Percent of Row Frequency 52.70991 45.85179      
NONPRESORT TELEPHONE PCT_ROW Percent of Row Frequency 39.02669 44.40346      
NONPRESORT OTHER UTILITY PCT_ROW Percent of Row Frequency 17.34834 17.08538      
NONPRESORT MEDICAL PCT_ROW Percent of Row Frequency 40.30578 32.70541      
NONPRESORT OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 57.49788 58.07912      
NONPRESORT Leisure service PCT_ROW Percent of Row Frequency 25.68466 29.33719      
NONPRESORT CABLE TV PCT_ROW Percent of Row Frequency 26.25737 15.85265      
NONPRESORT COMPUTER PCT_ROW Percent of Row Frequency 24.63116 15.99273      
NONPRESORT Other services PCT_ROW Percent of Row Frequency 42.06172 41.59774      
NONPRESORT Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 20.98865 24.70462      
NONPRESORT Federal government PCT_ROW Percent of Row Frequency 17.27999 16.15047      
NONPRESORT Nonfederal government PCT_ROW Percent of Row Frequency 30.50118 22.64714      
NONPRESORT Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 58.3023 54.7306      
NONPRESORT RESTAURANT PCT_ROW Percent of Row Frequency 50.94508 29.34543      
NONPRESORT AUTO DEALERS PCT_ROW Percent of Row Frequency 25.78997 25.20757      
NONPRESORT Service stations PCT_ROW Percent of Row Frequency 16.14367 26.59052      
NONPRESORT CRAFTSMAN PCT_ROW Percent of Row Frequency 64.64962 59.7318      
NONPRESORT Netflix and Blockbuster PCT_ROW Percent of Row Frequency 3.921456 2.384995      
NONPRESORT Don't know/No answer PCT_ROW Percent of Row Frequency 27.52057 22.24008      
PRESORT   PCT_ROW Percent of Row Frequency        
PRESORT CREDIT CARD PCT_ROW Percent of Row Frequency 94.07156 92.87134      
PRESORT BANK PCT_ROW Percent of Row Frequency 84.6255 84.97518      
PRESORT SECURITIES PCT_ROW Percent of Row Frequency 79.85166 81.14437      
PRESORT MONEY MARKET PCT_ROW Percent of Row Frequency 77.27221 80.36913      
PRESORT INSURANCE PCT_ROW Percent of Row Frequency 84.53048 87.85366      
PRESORT MORTGAGE PCT_ROW Percent of Row Frequency 60.31262 63.27272      
PRESORT Other Financial PCT_ROW Percent of Row Frequency 78.65589 83.34326      
PRESORT SUPERMARKETS PCT_ROW Percent of Row Frequency 76.37067 75.61804      
PRESORT Department Store PCT_ROW Percent of Row Frequency 86.50701 82.24539      
PRESORT MAIL ORDER PCT_ROW Percent of Row Frequency 77.5897 82.56393      
PRESORT Other Store PCT_ROW Percent of Row Frequency 80.75622 70.27342      
PRESORT PUBLISHER PCT_ROW Percent of Row Frequency 82.74768 84.55073      
PRESORT Land Promotion PCT_ROW Percent of Row Frequency 63.33163 72.8174      
PRESORT ONLINE AUCTION PCT_ROW Percent of Row Frequency 57.55748 51.59613      
PRESORT Other Merchants PCT_ROW Percent of Row Frequency 47.29009 54.14821      
PRESORT TELEPHONE PCT_ROW Percent of Row Frequency 60.97331 55.59654      
PRESORT OTHER UTILITY PCT_ROW Percent of Row Frequency 82.65166 82.91462      
PRESORT MEDICAL PCT_ROW Percent of Row Frequency 59.69422 67.29459      
PRESORT OTHER PROFESSIONAL PCT_ROW Percent of Row Frequency 42.50212 41.92088      
PRESORT Leisure service PCT_ROW Percent of Row Frequency 74.31534 70.66281      
PRESORT CABLE TV PCT_ROW Percent of Row Frequency 73.74263 84.14735      
PRESORT COMPUTER PCT_ROW Percent of Row Frequency 75.36884 84.00727      
PRESORT Other services PCT_ROW Percent of Row Frequency 57.93828 58.40226      
PRESORT Consumer packaged goods/manufacturers PCT_ROW Percent of Row Frequency 79.01135 75.29538      
PRESORT Federal government PCT_ROW Percent of Row Frequency 82.72001 83.84953      
PRESORT Nonfederal government PCT_ROW Percent of Row Frequency 69.49882 77.35286      
PRESORT Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 41.6977 45.2694      
PRESORT RESTAURANT PCT_ROW Percent of Row Frequency 49.05492 70.65457      
PRESORT AUTO DEALERS PCT_ROW Percent of Row Frequency 74.21003 74.79243      
PRESORT Service stations PCT_ROW Percent of Row Frequency 83.85633 73.40948      
PRESORT CRAFTSMAN PCT_ROW Percent of Row Frequency 35.35038 40.2682      
PRESORT Netflix and Blockbuster PCT_ROW Percent of Row Frequency 96.07854 97.61501      
PRESORT Don't know/No answer PCT_ROW Percent of Row Frequency 72.47943 77.75992