Table A2-24
First-Class Mail -- Total Cards by Industry
(Percentage of Total Cards)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
  COUNT Frequency Count 4.144404 3.094092   COUNT Frequency Count 0.036866 0.024084
CREDIT CARD COUNT Frequency Count 0.379915 0.596396 CREDIT CARD COUNT Frequency Count 0.003379 0.004642
BANK COUNT Frequency Count 1.642297 1.302359 BANK COUNT Frequency Count 0.014609 0.010137
SECURITIES COUNT Frequency Count 0.474897 0.482845 SECURITIES COUNT Frequency Count 0.004224 0.003758
MONEY MARKET COUNT Frequency Count 0.09408 0.038559 MONEY MARKET COUNT Frequency Count 0.000837 0.0003
Industry 1987 2008 2009 INSURANCE COUNT Frequency Count 3.323523 2.388543 INSURANCE COUNT Frequency Count 0.029564 0.018592
MORTGAGE COUNT Frequency Count 2.452607 2.134941 MORTGAGE COUNT Frequency Count 0.021817 0.016618
Financial:       Other Financial COUNT Frequency Count 1.129463 0.214065 Other Financial COUNT Frequency Count 0.010047 0.001666
Credit card 0.2 0.4 0.6 SUPERMARKETS COUNT Frequency Count 0.195259 0.135148 SUPERMARKETS COUNT Frequency Count 0.001737 0.001052
Bank 0.2 1.6 1.3 Department Store COUNT Frequency Count 2.212112 1.134917 Department Store COUNT Frequency Count 0.019677 0.008834
Securities 0.2 0.5 0.5 MAIL ORDER COUNT Frequency Count 1.017835 0.958054 MAIL ORDER COUNT Frequency Count 0.009054 0.007457
Money Market 0.0 0.1 0.0 Other Store COUNT Frequency Count 6.412096 6.631478 Other Store COUNT Frequency Count 0.057038 0.051618
Insurance 1.1 3.3 2.4 PUBLISHER COUNT Frequency Count 0.923072 0.92404 PUBLISHER COUNT Frequency Count 0.008211 0.007193
Mortgage 1.3 2.5 2.1 Land Promotion COUNT Frequency Count 0.223116 0.128376 Land Promotion COUNT Frequency Count 0.001985 0.000999
Other financial 0.3 1.1 0.2 ONLINE AUCTION COUNT Frequency Count 0.026993 0.064946 ONLINE AUCTION COUNT Frequency Count 0.00024 0.000506
   Total Financial 3.2 9.5 7.2 Other Merchants COUNT Frequency Count 1.409257 1.405098 Other Merchants COUNT Frequency Count 0.012536 0.010937
Merchants:       TELEPHONE COUNT Frequency Count 0.452472 0.723609 TELEPHONE COUNT Frequency Count 0.004025 0.005632
Supermarkets 0.0 0.2 0.1 OTHER UTILITY COUNT Frequency Count 2.428239 2.495037 OTHER UTILITY COUNT Frequency Count 0.0216 0.019421
Department store 4.2 2.2 1.1 MEDICAL COUNT Frequency Count 5.651439 6.782173 MEDICAL COUNT Frequency Count 0.050271 0.052791
Mail order 5.0 1.0 1.0 OTHER PROFESSIONAL COUNT Frequency Count 0.767189 1.306129 OTHER PROFESSIONAL COUNT Frequency Count 0.006824 0.010167
Other store 6.4 6.4 6.6 Leisure service COUNT Frequency Count 2.450074 2.686105 Leisure service COUNT Frequency Count 0.021794 0.020908
Publisher 4.0 0.9 0.9 CABLE TV COUNT Frequency Count 0.221232 0.343576 CABLE TV COUNT Frequency Count 0.001968 0.002674
Land Promotion 1.1 0.2 0.1 COMPUTER COUNT Frequency Count 0.132725 0.174081 COMPUTER COUNT Frequency Count 0.001181 0.001355
Online auction N/A 0.0 0.1 Other services COUNT Frequency Count 2.909088 3.038775 Other services COUNT Frequency Count 0.025877 0.023653
Restaurant 0.2 0.2 0.5 Consumer packaged goods/manufacturers COUNT Frequency Count 2.292503 1.491079 Consumer packaged goods/manufacturers COUNT Frequency Count 0.020393 0.011606
Consumer packaged goods/manufacturers 0.3 2.3 1.5 Federal government COUNT Frequency Count 1.187813 0.981947 Federal government COUNT Frequency Count 0.010566 0.007643
Auto dealers 0.6 0.7 0.4 Nonfederal government COUNT Frequency Count 1.717855 1.961584 Nonfederal government COUNT Frequency Count 0.015281 0.015269
Service stations 0.3 1.0 1.7 Social/Charitable/Political/Nonprofit COUNT Frequency Count 5.196719 5.097731 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.046227 0.03968
Other merchants 2.2 1.4 1.4 RESTAURANT COUNT Frequency Count 0.216619 0.461479 RESTAURANT COUNT Frequency Count 0.001927 0.003592
   Total Merchants 24.4 16.4 15.4 AUTO DEALERS COUNT Frequency Count 0.673885 0.385343 AUTO DEALERS COUNT Frequency Count 0.005994 0.002999
Services:       Service stations COUNT Frequency Count 1.023279 1.662837 Service stations COUNT Frequency Count 0.009102 0.012943
Telephone 0.3 0.5 0.7 CRAFTSMAN COUNT Frequency Count 0.487613 1.082054 CRAFTSMAN COUNT Frequency Count 0.004337 0.008423
Other Utility 7.9 2.4 2.5 Netflix and Blockbuster COUNT Frequency Count 0.0239 0 Netflix and Blockbuster COUNT Frequency Count 0.000213 0
Medical 4.7 5.7 6.8 Don't know/No answer COUNT Frequency Count 0.814856 0.30411 Don't know/No answer COUNT Frequency Count 0.007248 0.002367
Other professional 1.0 0.8 1.3    
Leisure service 4.0 2.5 2.7    
Cable TV 1.0 0.2 0.3    
Computer 0.2 0.1 0.2    
Craftsman 0.0 0.5 1.1    
Netflix and Blockbuster N/A 0.0 0.0    
Other Services 2.7 2.9 3.0    
   Total Services 21.7 15.5 18.6    
Federal government N/A 1.2 1.0    
Nonfederal government 1.4 1.7 2.0    
Social/charitable/political/nonprofit 5.9 5.2 5.1    
Don't know/No answer N/A 0.8 0.3    
Total Mail Recieved by Households 56.7 50.6 49.5    
Pieces Per Household Per Week 0.4 0.5 0.4    
Base: RPW Total, First-Class Cards.       
Note: Totals may not sum due to rounding.