Table A2-25
First-Class Mail -- Total Cards by Content
(Percentage of Total Cards)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 A21ROW _NAME_ _LABEL_ COL1 COL2 A21ROW _NAME_ _LABEL_ COL1 COL2
HOLIDAY CARD COUNT Frequency Count 0.279311 0.239728 HOLIDAY CARD COUNT Frequency Count 0.002485 0.001866
Other greeting cards COUNT Frequency Count 0.512509 0.462927 Other greeting cards COUNT Frequency Count 0.004559 0.003603
Invitations COUNT Frequency Count 0.817334 1.19942 Invitations COUNT Frequency Count 0.00727 0.009336
LETTER COUNT Frequency Count 0.804694 0.892485 LETTER COUNT Frequency Count 0.007158 0.006947
   
   
Content Percentage of Total Envelopes ANNOUNCEMENTS COUNT Frequency Count 0.030071 0.159773 ANNOUNCEMENTS COUNT Frequency Count 0.000267 0.001244
OTHER PERSONAL COUNT Frequency Count 0.275879 0.139759 OTHER PERSONAL COUNT Frequency Count 0.002454 0.001088
1987 2008 2009 Announcement/meeting COUNT Frequency Count 4.054402 3.787954 Announcement/meeting COUNT Frequency Count 0.036065 0.029485
Personal:       Request for donation COUNT Frequency Count 0.25712 0.380579 Request for donation COUNT Frequency Count 0.002287 0.002962
Holiday card 0.9 0.3 0.2 Confirmation of donation COUNT Frequency Count 0.213595 0.174945 Confirmation of donation COUNT Frequency Count 0.0019 0.001362
Other greeting cards 1.1 0.5 0.5 Bill/invoice/premium COUNT Frequency Count 0.01699 0.075899 Bill/invoice/premium COUNT Frequency Count 0.000151 0.000591
Invitations 1.7 0.8 1.2 Other social/charitable/political/nonprofit COUNT Frequency Count 0.614407 0.576722 Other social/charitable/political/nonprofit COUNT Frequency Count 0.005465 0.004489
Letter 3.9 0.8 0.9 Advertising Only COUNT Frequency Count 28.65276 28.08609 Advertising Only COUNT Frequency Count 0.254876 0.218618
Announcements 0.2 0.0 0.2 NOTICE OF ORDER COUNT Frequency Count 5.833978 6.043865 NOTICE OF ORDER COUNT Frequency Count 0.051895 0.047044
Other personal 1.4 0.3 0.1 Bill/invoice/premium 1 COUNT Frequency Count 3.53237 3.344171 Bill/invoice/premium 1 COUNT Frequency Count 0.031422 0.02603
   Total Personal 9.2 2.7 3.1 FINANCIAL STATEMENT COUNT Frequency Count 0.403859 0.342666 FINANCIAL STATEMENT COUNT Frequency Count 0.003592 0.002667
Business or Nonfederal Government:       PAYMENT COUNT Frequency Count 0.073658 0.174155 PAYMENT COUNT Frequency Count 0.000655 0.001356
Advertising only 22.2 28.7 28.1 REBATE COUNT Frequency Count 0.333145 0.398984 REBATE COUNT Frequency Count 0.002963 0.003106
Notice of order 5.1 5.8 6.0 GREETING CARD COUNT Frequency Count 1.121242 1.195639 GREETING CARD COUNT Frequency Count 0.009974 0.009307
Bill/invoice/premium 1 10.6 3.5 3.3 Invitation or announcement COUNT Frequency Count 4.506078 3.781966 Invitation or announcement COUNT Frequency Count 0.040083 0.029438
Financial statement 0.1 0.4 0.3 CD/DVD/VIDEO GAME COUNT Frequency Count 0.011869 0 CD/DVD/VIDEO GAME COUNT Frequency Count 0.000106 0
Payment 0.1 0.1 0.2 Other business or government COUNT Frequency Count 0.503815 0.609301 Other business or government COUNT Frequency Count 0.004482 0.004743
Rebate 0.1 0.3 0.4 Receipts for direct deposit COUNT Frequency Count 0.008697 0 Receipts for direct deposit COUNT Frequency Count 7.74E-05 0
Greeting card 0.8 1.1 1.2 SWEEPSTAKES COUNT Frequency Count 0.074829 0.131214 SWEEPSTAKES COUNT Frequency Count 0.000666 0.001021
Invitation or announcement 7.3 4.5 3.8 Insurance policy 2 COUNT Frequency Count 0.186243 0.185482 Insurance policy 2 COUNT Frequency Count 0.001657 0.001444
Sweepstakes 0.4 0.1 0.1 TAX FORMS COUNT Frequency Count 0.164963 0.13157 TAX FORMS COUNT Frequency Count 0.001467 0.001024
Receipts for direct deposit 0.2 0.0 0.0 Don't know/No answer COUNT Frequency Count 1.424606 0.874548 Don't know/No answer COUNT Frequency Count 0.012672 0.006807
Insurance policy 2 0.1 0.2 0.2    
Tax Forms 0.0 0.2 0.1    
CD/DVD/Video game N/A 0.0 0.0    
Other business or government 3.9 0.5 0.6    
   Total Business or Nonfederal Government 50.9 45.4 44.4    
Social/Charitable/Political/Nonprofit:          
Announcement/meeting 4.0 4.1 3.8    
Request for donation 0.3 0.3 0.4    
Confirmation of donation 0.3 0.2 0.2    
Bill/invoice/premium 0.1 0.0 0.1    
Educational acceptances 0.0 0.0 0.0    
Other social/charitable/political/nonprofit 1.2 0.6 0.6    
   Total Social/Charitable/Political/Nonprofit 5.9 5.2 5.0    
Don't Know/No answer 0.6 1.4 0.9    
   Total  66.6 54.7 53.4    
   Pieces Per Household Per Week 0.5 0.49 0.42    
Base: RPW Total, First-Class Cards.       
1 Includes credit card statement/bill.