Table A2-27
First-Class Mail -- Cards Received bv Households -- Household's Percentage of
 Total Mail Received at Each Card Rate Category -- by Industry
Postal Fiscal Years 1987, 2007 and 2008
(Diary Data)		 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2 A24ROW _NAME_ _LABEL_ COL1 COL2
  COUNT Frequency Count 2.440932 2.768496   COUNT Frequency Count 0.815696 0.006426   COUNT Frequency Count 0.021713 0.02155   COUNT Frequency Count 0.007256 5E-05
CREDIT CARD COUNT Frequency Count 0 0.009003 CREDIT CARD COUNT Frequency Count 0.333334 0.450472 CREDIT CARD COUNT Frequency Count 0 7.01E-05 CREDIT CARD COUNT Frequency Count 0.002965 0.003506
BANK COUNT Frequency Count 0 0.039419 BANK COUNT Frequency Count 1.279513 1.03385 BANK COUNT Frequency Count 0 0.000307 BANK COUNT Frequency Count 0.011382 0.008047
SECURITIES COUNT Frequency Count 0 0.032821 SECURITIES COUNT Frequency Count 0.383277 0.384813 SECURITIES COUNT Frequency Count 0 0.000255 SECURITIES COUNT Frequency Count 0.003409 0.002995
MONEY MARKET COUNT Frequency Count 0 0.015048 MONEY MARKET COUNT Frequency Count 0.088924 0.023512 MONEY MARKET COUNT Frequency Count 0 0.000117 MONEY MARKET COUNT Frequency Count 0.000791 0.000183
INSURANCE COUNT Frequency Count 0 0.04322 INSURANCE COUNT Frequency Count 2.996987 2.080302 INSURANCE COUNT Frequency Count 0 0.000336 INSURANCE COUNT Frequency Count 0.026659 0.016193
Industry Percent of Total Nonpresort Percent of Total Presort MORTGAGE COUNT Frequency Count 0 0.120784 MORTGAGE COUNT Frequency Count 1.220363 1.373793 MORTGAGE COUNT Frequency Count 0 0.00094 MORTGAGE COUNT Frequency Count 0.010856 0.010693
Other Financial COUNT Frequency Count 0 0 Other Financial COUNT Frequency Count 1.129463 0.168574 Other Financial COUNT Frequency Count 0 0 Other Financial COUNT Frequency Count 0.010047 0.001312
1987 2008 2009 1987 2008 2009 SUPERMARKETS COUNT Frequency Count 0 0.011727 SUPERMARKETS COUNT Frequency Count 0.095704 0.080763 SUPERMARKETS COUNT Frequency Count 0 9.13E-05 SUPERMARKETS COUNT Frequency Count 0.000851 0.000629
Financial:             Department Store COUNT Frequency Count 0 0.040927 Department Store COUNT Frequency Count 1.951284 1.024561 Department Store COUNT Frequency Count 0 0.000319 Department Store COUNT Frequency Count 0.017357 0.007975
Credit card 0.0 0.0 0.0 0.4 0.3 0.5 MAIL ORDER COUNT Frequency Count 0 0.015296 MAIL ORDER COUNT Frequency Count 0.704795 0.735686 MAIL ORDER COUNT Frequency Count 0 0.000119 MAIL ORDER COUNT Frequency Count 0.006269 0.005726
Bank 0.2 0.0 0.0 0.2 1.3 1.0 Other Store COUNT Frequency Count 0 0.353916 Other Store COUNT Frequency Count 5.217604 5.43413 Other Store COUNT Frequency Count 0 0.002755 Other Store COUNT Frequency Count 0.046412 0.042298
Securities 0.2 0.0 0.0 0.3 0.4 0.4 PUBLISHER COUNT Frequency Count 0 0.065464 PUBLISHER COUNT Frequency Count 0.767452 0.717161 PUBLISHER COUNT Frequency Count 0 0.00051 PUBLISHER COUNT Frequency Count 0.006827 0.005582
Money Market 0.0 0.0 0.0 0.0 0.1 0.0 Land Promotion COUNT Frequency Count 0 0.006932 Land Promotion COUNT Frequency Count 0.144112 0.105389 Land Promotion COUNT Frequency Count 0 5.4E-05 Land Promotion COUNT Frequency Count 0.001282 0.00082
Insurance 12.0 0.0 0.0 0.8 3.0 2.1 ONLINE AUCTION COUNT Frequency Count 0 0.008534 ONLINE AUCTION COUNT Frequency Count 0.013092 0.035681 ONLINE AUCTION COUNT Frequency Count 0 6.64E-05 ONLINE AUCTION COUNT Frequency Count 0.000116 0.000278
Mortgage 1.4 0.0 0.1 0.6 1.2 1.4 Other Merchants COUNT Frequency Count 0 0.189133 Other Merchants COUNT Frequency Count 0.786466 0.721713 Other Merchants COUNT Frequency Count 0 0.001472 Other Merchants COUNT Frequency Count 0.006996 0.005618
Other financial 0.3 0.0 0.0 0.2 1.1 0.2 TELEPHONE COUNT Frequency Count 0 0.02212 TELEPHONE COUNT Frequency Count 0.438614 0.591377 TELEPHONE COUNT Frequency Count 0 0.000172 TELEPHONE COUNT Frequency Count 0.003902 0.004603
   Total Financial 3.3 0.0 0.3 2.4 7.4 5.5 OTHER UTILITY COUNT Frequency Count 0 0.313993 OTHER UTILITY COUNT Frequency Count 1.848719 1.637198 OTHER UTILITY COUNT Frequency Count 0 0.002444 OTHER UTILITY COUNT Frequency Count 0.016445 0.012744
Merchants:             MEDICAL COUNT Frequency Count 0 1.204636 MEDICAL COUNT Frequency Count 1.959979 2.189441 MEDICAL COUNT Frequency Count 0 0.009377 MEDICAL COUNT Frequency Count 0.017435 0.017042
Supermarkets N/A 0.0 0.0 6.1 0.1 0.1 OTHER PROFESSIONAL COUNT Frequency Count 0 0.103629 OTHER PROFESSIONAL COUNT Frequency Count 0.486235 0.781668 OTHER PROFESSIONAL COUNT Frequency Count 0 0.000807 OTHER PROFESSIONAL COUNT Frequency Count 0.004325 0.006084
Department store 3.5 0.0 0.0 6.1 2.0 1.0 Leisure service COUNT Frequency Count 0 0.158076 Leisure service COUNT Frequency Count 2.012166 2.112082 Leisure service COUNT Frequency Count 0 0.00123 Leisure service COUNT Frequency Count 0.017899 0.01644
Mail order 3.7 0.0 0.0 8.6 0.7 0.7 CABLE TV COUNT Frequency Count 0 0 CABLE TV COUNT Frequency Count 0.214358 0.343576 CABLE TV COUNT Frequency Count 0 0 CABLE TV COUNT Frequency Count 0.001907 0.002674
Other store 6.1 0.0 0.4 6.9 5.2 5.4 COMPUTER COUNT Frequency Count 0 0 COMPUTER COUNT Frequency Count 0.099821 0.174081 COMPUTER COUNT Frequency Count 0 0 COMPUTER COUNT Frequency Count 0.000888 0.001355
Publisher 3.1 0.0 0.1 6.6 0.8 0.7 Other services COUNT Frequency Count 0 0.239645 Other services COUNT Frequency Count 1.864035 1.867997 Other services COUNT Frequency Count 0 0.001865 Other services COUNT Frequency Count 0.016581 0.01454
Land Promotion 0.9 0.0 0.0 1.6 0.1 0.1 Consumer packaged goods/manufacturers COUNT Frequency Count 0 0.079437 Consumer packaged goods/manufacturers COUNT Frequency Count 2.029694 1.240955 Consumer packaged goods/manufacturers COUNT Frequency Count 0 0.000618 Consumer packaged goods/manufacturers COUNT Frequency Count 0.018055 0.009659
Restaurant 0.1 0.0 0.1 0.3 0.1 0.3 Federal government COUNT Frequency Count 0.226772 0.091133 Federal government COUNT Frequency Count 0.830542 0.751598 Federal government COUNT Frequency Count 0.002017 0.000709 Federal government COUNT Frequency Count 0.007388 0.00585
Consumer packaged goods/manufacturers 0.1 0.0 0.1 0.6 2.0 1.2 Nonfederal government COUNT Frequency Count 0.029986 0.063253 Nonfederal government COUNT Frequency Count 1.164243 1.372977 Nonfederal government COUNT Frequency Count 0.000267 0.000492 Nonfederal government COUNT Frequency Count 0.010356 0.010687
Auto dealers 0.5 0.0 0.0 1.1 0.5 0.3 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0 0.762402 Social/Charitable/Political/Nonprofit COUNT Frequency Count 2.539505 2.131586 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0 0.005934 Social/Charitable/Political/Nonprofit COUNT Frequency Count 0.02259 0.016592
Service stations 0.4 0.0 0.1 0.1 1.0 1.4 RESTAURANT COUNT Frequency Count 0 0.055711 RESTAURANT COUNT Frequency Count 0.122238 0.33804 RESTAURANT COUNT Frequency Count 0 0.000434 RESTAURANT COUNT Frequency Count 0.001087 0.002631
Other merchants 1.9 0.0 0.2 2.7 0.8 0.7 AUTO DEALERS COUNT Frequency Count 0 0.033922 AUTO DEALERS COUNT Frequency Count 0.54268 0.317209 AUTO DEALERS COUNT Frequency Count 0 0.000264 AUTO DEALERS COUNT Frequency Count 0.004827 0.002469
   Total Merchants 20.3 0.0 0.9 34.6 13.2 12.0 Service stations COUNT Frequency Count 0 0.05006 Service stations COUNT Frequency Count 0.968744 1.352188 Service stations COUNT Frequency Count 0 0.00039 Service stations COUNT Frequency Count 0.008617 0.010525
Services:             CRAFTSMAN COUNT Frequency Count 0 0.051562 CRAFTSMAN COUNT Frequency Count 0.303326 0.796979 CRAFTSMAN COUNT Frequency Count 0 0.000401 CRAFTSMAN COUNT Frequency Count 0.002698 0.006204
Telephone 0.1 0.0 0.0 0.7 0.4 0.6 Don't know/No answer COUNT Frequency Count 0 0.058751 Netflix and Blockbuster COUNT Frequency Count 0.0239 0 Don't know/No answer COUNT Frequency Count 0 0.000457 Netflix and Blockbuster COUNT Frequency Count 0.000213 0
Other Utility 3.1 0.0 0.3 21.5 1.8 1.6   Don't know/No answer COUNT Frequency Count 0.527245 0.116212   Don't know/No answer COUNT Frequency Count 0.00469 0.000905
Medical 5.9 0.0 1.2 0.5 2.0 2.2        
Other professional 1.0 0.0 0.1 0.8 0.5 0.8        
Leisure service 3.0 0.0 0.2 6.9 2.0 2.1        
Cable TV 0.5 0.0 0.0 1.9 0.2 0.3        
Computer 0.1 0.0 0.0 0.2 0.1 0.2        
Craftsman 0.1 0.0 0.1 0.0 0.3 0.8        
Netflix and Blockbuster N/A 0.0 0.0 N/A 0.0 0.0        
Other Services 2.9 0.0 0.2 2.2 1.9 1.9        
   Total Services 16.6 0.0 2.1 34.8 9.3 10.5        
Federal government N/A 0.2 0.1 N/A 0.8 0.8        
Nonfederal government 1.0 0.0 0.1 3.0 1.2 1.4        
Social/charitable/political/nonprofit 7.1 0.0 0.8 2.1 2.5 2.1        
Don't know/No answer 1.0 0.0 0.1 1.5 0.5 0.1        
   Total Mail From Nonhouseholds  49.4 0.0 4.1 78.4 34.1 31.6        
   Received by Households        
   Pieces Per Household Per Week 0.3 0.0 0.1 0.1 0.3 0.3        
Base: RPW Total, First-Class Cards.