Table A3-2
Standard Mail1 by Major Industry by Quarter
(Pieces Per Household Per Week)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
QTR A32ROW _NAME_ COL1 COL2 QTR A348ROWB _NAME_ COL1 COL2 QTR BL_B _NAME_ COL1 COL2 QTR BL_D _NAME_ COL1 COL2
1st Quarter   MEAN 5.671259 5.153282 1st Quarter   MEAN 1.800528 1.614837 1st Quarter In letter sized envelope MEAN 4.279316 3.581487 1st Quarter Material from one organization MEAN 11.9271 10.4089
1st Quarter CREDIT CARD MEAN 1.306222 0.955766 1st Quarter Total Financial MEAN 3.226713 2.46923 1st Quarter In envelope larger than letter size (not catalog) MEAN 0.748369 0.375671 1st Quarter Material from several organizations MEAN 1.141101 1.116159
1st Quarter BANK MEAN 0.707212 0.428878 1st Quarter Total Merchants MEAN 5.83347 5.339313 1st Quarter Catalog in envelope MEAN 0.158789 0.118119 1st Quarter DK/RF MEAN 0.072884 0.043286
1st Quarter SUPERMARKETS MEAN 0.144568 0.155433 1st Quarter Total Services MEAN 1.732149 1.399191 1st Quarter Catalog not in envelope MEAN 2.797172 2.3901 2nd Quarter Material from one organization MEAN 10.04772 8.492615
1st Quarter Department store MEAN 1.172557 1.017821 1st Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.548226 0.720854 1st Quarter Detached label card MEAN 0.110373 0.072589 2nd Quarter Material from several organizations MEAN 1.14891 1.075327
Industry Quarter 1 Quarter 2 Quarter 3 Quarter 4 1st Quarter Mail order company MEAN 1.908429 1.626768 2nd Quarter   MEAN 1.736212 1.481458 1st Quarter Postcard MEAN 0.559804 0.32272 2nd Quarter DK/RF MEAN 0.07316 0.030609
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 1st Quarter SPECIALTY STORE MEAN 1.659527 1.682044 2nd Quarter Total Financial MEAN 3.00914 2.248272 1st Quarter Addressed flyer/circulars/folded piece MEAN 3.756938 3.959316 3rd Quarter Material from one organization MEAN 9.8646 7.627761
Credit Card 0.2 1.3 1.0 0.2 1.2 0.7 0.3 1.0 0.5 0.2 0.9 0.4 1st Quarter PUBLISHER MEAN 0.571312 0.548351 2nd Quarter Total Merchants MEAN 4.317492 3.939356 1st Quarter Newspapers/Magazine/Newsletters MEAN 0.643711 0.663771 3rd Quarter Material from several organizations MEAN 1.307012 1.054308
Bank 0.2 0.7 0.4 0.1 0.6 0.4 0.3 0.6 0.3 0.2 0.5 0.3 2nd Quarter   MEAN 5.411767 4.838918 2nd Quarter Total Services MEAN 1.759965 1.60931 1st Quarter Unclassified MEAN 0.027976 0.004809 3rd Quarter DK/RF MEAN 0.074399 0.026425
Total Financial 0.9 3.2 2.5 0.8 3.0 2.2 1.2 2.8 1.9 0.8 2.4 1.7 2nd Quarter CREDIT CARD MEAN 1.243369 0.671353 2nd Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.446981 0.299136 1st Quarter DK/RF MEAN 0.058639 0.079761 4th Quarter Material from one organization MEAN 8.849362 7.234882
Supermarkets 0.3 0.1 0.2 0.3 0.1 0.1 0.2 0.1 0.1 0.2 0.1 0.1 2nd Quarter BANK MEAN 0.589747 0.414751 3rd Quarter   MEAN 1.865443 1.494958 2nd Quarter In letter sized envelope MEAN 4.355095 3.460732 4th Quarter Material from several organizations MEAN 1.188113 1.115374
Department store 1.4 1.2 1.0 0.8 0.8 0.7 1.3 0.9 0.6 1.1 0.7 0.6 2nd Quarter SUPERMARKETS MEAN 0.135716 0.112728 3rd Quarter Total Financial MEAN 2.784107 1.870991 2nd Quarter In envelope larger than letter size (not catalog) MEAN 0.754699 0.371267 4th Quarter DK/RF MEAN 0.066681 0.030467
Mail order company 1.1 1.9 1.6 1.4 1.5 1.1 1.3 1.3 1.1 1.3 1.2 1.1 2nd Quarter Department store MEAN 0.76651 0.665598 3rd Quarter Total Merchants MEAN 4.344812 3.505176 2nd Quarter Catalog in envelope MEAN 0.139239 0.087643  
Specialty store 0.8 1.7 1.7 0.7 1.0 1.1 0.8 1.2 1.1 0.7 1.1 1.0 2nd Quarter Mail order company MEAN 1.45559 1.14293 3rd Quarter Total Services MEAN 1.73011 1.57084 2nd Quarter Catalog not in envelope MEAN 1.800767 1.647369  
Publisher 0.9 0.6 0.5 1.4 0.6 0.6 0.9 0.5 0.5 1.2 0.5 0.5 2nd Quarter SPECIALTY STORE MEAN 1.020142 1.133982 3rd Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.521539 0.252559 2nd Quarter Detached label card MEAN 0.085938 0.045799  
Total Merchants 4.9 5.8 5.3 4.8 4.3 3.9 5.0 4.3 3.5 4.8 4.0 3.4 2nd Quarter PUBLISHER MEAN 0.64695 0.618292 4th Quarter   MEAN 1.621793 1.587288 2nd Quarter Postcard MEAN 0.324346 0.249918  
Total Services 0.5 1.7 1.4 0.4 1.8 1.6 0.7 1.7 1.6 0.5 1.6 1.4 3rd Quarter   MEAN 5.603037 4.568307 4th Quarter Total Financial MEAN 2.432558 1.675656 2nd Quarter Addressed flyer/circulars/folded piece MEAN 3.089394 3.170289  
Total Social/Charitable/Political/Nonprofit 0.5 0.5 0.7 0.2 0.4 0.3 0.2 0.5 0.3 0.2 0.4 0.2 3rd Quarter CREDIT CARD MEAN 1.003795 0.519467 4th Quarter Total Merchants MEAN 3.991862 3.443736 2nd Quarter Newspapers/Magazine/Newsletters MEAN 0.628439 0.52062  
Detached label card 0.6 0.1 0.1 0.5 0.1 0.0 0.7 0.1 0.1 0.6 0.1 0.1 3rd Quarter BANK MEAN 0.613616 0.322252 4th Quarter Total Services MEAN 1.615747 1.444005 2nd Quarter Unclassified MEAN 0.022833 0.001852  
Not from one organization 0.6 1.1 1.1 0.4 1.1 1.1 0.4 1.3 1.1 0.4 1.2 1.1 3rd Quarter SUPERMARKETS MEAN 0.141489 0.137533 4th Quarter Total Social/Charitable/Political/Nonprofit MEAN 0.442197 0.211061 2nd Quarter DK/RF MEAN 0.06904 0.043063  
Total Pieces Per Household Per Week 8.2 13.1 11.6 7.3 11.3 9.6 8.4 11.2 8.7 7.4 10.1 8.4 3rd Quarter Department store MEAN 0.856622 0.568799   3rd Quarter In letter sized envelope MEAN 4.024826 2.986275  
Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces.  3rd Quarter Mail order company MEAN 1.268579 1.070867   3rd Quarter In envelope larger than letter size (not catalog) MEAN 0.541771 0.358052  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. 3rd Quarter SPECIALTY STORE MEAN 1.209888 1.053435   3rd Quarter Catalog in envelope MEAN 0.09635 0.095445  
3rd Quarter PUBLISHER MEAN 0.548985 0.467835   3rd Quarter Catalog not in envelope MEAN 1.808813 1.36729  
4th Quarter   MEAN 4.954977 4.353899   3rd Quarter Detached label card MEAN 0.076264 0.093571  
4th Quarter CREDIT CARD MEAN 0.90465 0.444289   3rd Quarter Postcard MEAN 0.345279 0.20941  
4th Quarter BANK MEAN 0.515392 0.336247   3rd Quarter Addressed flyer/circulars/folded piece MEAN 3.633645 3.107354  
4th Quarter SUPERMARKETS MEAN 0.123207 0.113487   3rd Quarter Newspapers/Magazine/Newsletters MEAN 0.659974 0.46309  
4th Quarter Department store MEAN 0.742331 0.625609   3rd Quarter Unclassified MEAN 0.011922 0.001  
4th Quarter Mail order company MEAN 1.235645 1.071626   3rd Quarter DK/RF MEAN 0.047166 0.027007  
4th Quarter SPECIALTY STORE MEAN 1.10379 0.968879   4th Quarter In letter sized envelope MEAN 3.69335 2.839844  
4th Quarter PUBLISHER MEAN 0.524165 0.466688   4th Quarter In envelope larger than letter size (not catalog) MEAN 0.377328 0.241848  
    4th Quarter Catalog in envelope MEAN 0.095691 0.087764  
    4th Quarter Catalog not in envelope MEAN 1.654868 1.376476  
    4th Quarter Detached label card MEAN 0.081893 0.085736  
    4th Quarter Postcard MEAN 0.250161 0.228782  
    4th Quarter Addressed flyer/circulars/folded piece MEAN 3.351148 3.175872  
    4th Quarter Newspapers/Magazine/Newsletters MEAN 0.53589 0.294259  
    4th Quarter Unclassified MEAN 0.004252 0.001372  
    4th Quarter DK/RF MEAN 0.059577 0.048769