| Table A3-2 Standard Mail1 by Major Industry by Quarter (Pieces Per Household Per Week) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
QTR | A32ROW | _NAME_ | COL1 | COL2 | QTR | A348ROWB | _NAME_ | COL1 | COL2 | QTR | BL_B | _NAME_ | COL1 | COL2 | QTR | BL_D | _NAME_ | COL1 | COL2 | ||||||||||||||||||||
| 1st Quarter | MEAN | 5.671259 | 5.153282 | 1st Quarter | MEAN | 1.800528 | 1.614837 | 1st Quarter | In letter sized envelope | MEAN | 4.279316 | 3.581487 | 1st Quarter | Material from one organization | MEAN | 11.9271 | 10.4089 | |||||||||||||||||||||||
| 1st Quarter | CREDIT CARD | MEAN | 1.306222 | 0.955766 | 1st Quarter | Total Financial | MEAN | 3.226713 | 2.46923 | 1st Quarter | In envelope larger than letter size (not catalog) | MEAN | 0.748369 | 0.375671 | 1st Quarter | Material from several organizations | MEAN | 1.141101 | 1.116159 | |||||||||||||||||||||
| 1st Quarter | BANK | MEAN | 0.707212 | 0.428878 | 1st Quarter | Total Merchants | MEAN | 5.83347 | 5.339313 | 1st Quarter | Catalog in envelope | MEAN | 0.158789 | 0.118119 | 1st Quarter | DK/RF | MEAN | 0.072884 | 0.043286 | |||||||||||||||||||||
| 1st Quarter | SUPERMARKETS | MEAN | 0.144568 | 0.155433 | 1st Quarter | Total Services | MEAN | 1.732149 | 1.399191 | 1st Quarter | Catalog not in envelope | MEAN | 2.797172 | 2.3901 | 2nd Quarter | Material from one organization | MEAN | 10.04772 | 8.492615 | |||||||||||||||||||||
| 1st Quarter | Department store | MEAN | 1.172557 | 1.017821 | 1st Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.548226 | 0.720854 | 1st Quarter | Detached label card | MEAN | 0.110373 | 0.072589 | 2nd Quarter | Material from several organizations | MEAN | 1.14891 | 1.075327 | |||||||||||||||||||||
| Industry | Quarter 1 | Quarter 2 | Quarter 3 | Quarter 4 | 1st Quarter | Mail order company | MEAN | 1.908429 | 1.626768 | 2nd Quarter | MEAN | 1.736212 | 1.481458 | 1st Quarter | Postcard | MEAN | 0.559804 | 0.32272 | 2nd Quarter | DK/RF | MEAN | 0.07316 | 0.030609 | |||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1st Quarter | SPECIALTY STORE | MEAN | 1.659527 | 1.682044 | 2nd Quarter | Total Financial | MEAN | 3.00914 | 2.248272 | 1st Quarter | Addressed flyer/circulars/folded piece | MEAN | 3.756938 | 3.959316 | 3rd Quarter | Material from one organization | MEAN | 9.8646 | 7.627761 | |||||||||
| Credit Card | 0.2 | 1.3 | 1.0 | 0.2 | 1.2 | 0.7 | 0.3 | 1.0 | 0.5 | 0.2 | 0.9 | 0.4 | 1st Quarter | PUBLISHER | MEAN | 0.571312 | 0.548351 | 2nd Quarter | Total Merchants | MEAN | 4.317492 | 3.939356 | 1st Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.643711 | 0.663771 | 3rd Quarter | Material from several organizations | MEAN | 1.307012 | 1.054308 | ||||||||
| Bank | 0.2 | 0.7 | 0.4 | 0.1 | 0.6 | 0.4 | 0.3 | 0.6 | 0.3 | 0.2 | 0.5 | 0.3 | 2nd Quarter | MEAN | 5.411767 | 4.838918 | 2nd Quarter | Total Services | MEAN | 1.759965 | 1.60931 | 1st Quarter | Unclassified | MEAN | 0.027976 | 0.004809 | 3rd Quarter | DK/RF | MEAN | 0.074399 | 0.026425 | |||||||||
| Total Financial | 0.9 | 3.2 | 2.5 | 0.8 | 3.0 | 2.2 | 1.2 | 2.8 | 1.9 | 0.8 | 2.4 | 1.7 | 2nd Quarter | CREDIT CARD | MEAN | 1.243369 | 0.671353 | 2nd Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.446981 | 0.299136 | 1st Quarter | DK/RF | MEAN | 0.058639 | 0.079761 | 4th Quarter | Material from one organization | MEAN | 8.849362 | 7.234882 | ||||||||
| Supermarkets | 0.3 | 0.1 | 0.2 | 0.3 | 0.1 | 0.1 | 0.2 | 0.1 | 0.1 | 0.2 | 0.1 | 0.1 | 2nd Quarter | BANK | MEAN | 0.589747 | 0.414751 | 3rd Quarter | MEAN | 1.865443 | 1.494958 | 2nd Quarter | In letter sized envelope | MEAN | 4.355095 | 3.460732 | 4th Quarter | Material from several organizations | MEAN | 1.188113 | 1.115374 | |||||||||
| Department store | 1.4 | 1.2 | 1.0 | 0.8 | 0.8 | 0.7 | 1.3 | 0.9 | 0.6 | 1.1 | 0.7 | 0.6 | 2nd Quarter | SUPERMARKETS | MEAN | 0.135716 | 0.112728 | 3rd Quarter | Total Financial | MEAN | 2.784107 | 1.870991 | 2nd Quarter | In envelope larger than letter size (not catalog) | MEAN | 0.754699 | 0.371267 | 4th Quarter | DK/RF | MEAN | 0.066681 | 0.030467 | ||||||||
| Mail order company | 1.1 | 1.9 | 1.6 | 1.4 | 1.5 | 1.1 | 1.3 | 1.3 | 1.1 | 1.3 | 1.2 | 1.1 | 2nd Quarter | Department store | MEAN | 0.76651 | 0.665598 | 3rd Quarter | Total Merchants | MEAN | 4.344812 | 3.505176 | 2nd Quarter | Catalog in envelope | MEAN | 0.139239 | 0.087643 | |||||||||||||
| Specialty store | 0.8 | 1.7 | 1.7 | 0.7 | 1.0 | 1.1 | 0.8 | 1.2 | 1.1 | 0.7 | 1.1 | 1.0 | 2nd Quarter | Mail order company | MEAN | 1.45559 | 1.14293 | 3rd Quarter | Total Services | MEAN | 1.73011 | 1.57084 | 2nd Quarter | Catalog not in envelope | MEAN | 1.800767 | 1.647369 | |||||||||||||
| Publisher | 0.9 | 0.6 | 0.5 | 1.4 | 0.6 | 0.6 | 0.9 | 0.5 | 0.5 | 1.2 | 0.5 | 0.5 | 2nd Quarter | SPECIALTY STORE | MEAN | 1.020142 | 1.133982 | 3rd Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.521539 | 0.252559 | 2nd Quarter | Detached label card | MEAN | 0.085938 | 0.045799 | |||||||||||||
| Total Merchants | 4.9 | 5.8 | 5.3 | 4.8 | 4.3 | 3.9 | 5.0 | 4.3 | 3.5 | 4.8 | 4.0 | 3.4 | 2nd Quarter | PUBLISHER | MEAN | 0.64695 | 0.618292 | 4th Quarter | MEAN | 1.621793 | 1.587288 | 2nd Quarter | Postcard | MEAN | 0.324346 | 0.249918 | ||||||||||||||
| Total Services | 0.5 | 1.7 | 1.4 | 0.4 | 1.8 | 1.6 | 0.7 | 1.7 | 1.6 | 0.5 | 1.6 | 1.4 | 3rd Quarter | MEAN | 5.603037 | 4.568307 | 4th Quarter | Total Financial | MEAN | 2.432558 | 1.675656 | 2nd Quarter | Addressed flyer/circulars/folded piece | MEAN | 3.089394 | 3.170289 | ||||||||||||||
| Total Social/Charitable/Political/Nonprofit | 0.5 | 0.5 | 0.7 | 0.2 | 0.4 | 0.3 | 0.2 | 0.5 | 0.3 | 0.2 | 0.4 | 0.2 | 3rd Quarter | CREDIT CARD | MEAN | 1.003795 | 0.519467 | 4th Quarter | Total Merchants | MEAN | 3.991862 | 3.443736 | 2nd Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.628439 | 0.52062 | |||||||||||||
| Detached label card | 0.6 | 0.1 | 0.1 | 0.5 | 0.1 | 0.0 | 0.7 | 0.1 | 0.1 | 0.6 | 0.1 | 0.1 | 3rd Quarter | BANK | MEAN | 0.613616 | 0.322252 | 4th Quarter | Total Services | MEAN | 1.615747 | 1.444005 | 2nd Quarter | Unclassified | MEAN | 0.022833 | 0.001852 | |||||||||||||
| Not from one organization | 0.6 | 1.1 | 1.1 | 0.4 | 1.1 | 1.1 | 0.4 | 1.3 | 1.1 | 0.4 | 1.2 | 1.1 | 3rd Quarter | SUPERMARKETS | MEAN | 0.141489 | 0.137533 | 4th Quarter | Total Social/Charitable/Political/Nonprofit | MEAN | 0.442197 | 0.211061 | 2nd Quarter | DK/RF | MEAN | 0.06904 | 0.043063 | |||||||||||||
| Total Pieces Per Household Per Week | 8.2 | 13.1 | 11.6 | 7.3 | 11.3 | 9.6 | 8.4 | 11.2 | 8.7 | 7.4 | 10.1 | 8.4 | 3rd Quarter | Department store | MEAN | 0.856622 | 0.568799 | 3rd Quarter | In letter sized envelope | MEAN | 4.024826 | 2.986275 | ||||||||||||||||||
| Note: Totals are independent from summation of row stubs since row stubs are not exhaustive of all mail pieces. | 3rd Quarter | Mail order company | MEAN | 1.268579 | 1.070867 | 3rd Quarter | In envelope larger than letter size (not catalog) | MEAN | 0.541771 | 0.358052 | ||||||||||||||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | 3rd Quarter | SPECIALTY STORE | MEAN | 1.209888 | 1.053435 | 3rd Quarter | Catalog in envelope | MEAN | 0.09635 | 0.095445 | ||||||||||||||||||||||||||||||
| 3rd Quarter | PUBLISHER | MEAN | 0.548985 | 0.467835 | 3rd Quarter | Catalog not in envelope | MEAN | 1.808813 | 1.36729 | |||||||||||||||||||||||||||||||
| 4th Quarter | MEAN | 4.954977 | 4.353899 | 3rd Quarter | Detached label card | MEAN | 0.076264 | 0.093571 | ||||||||||||||||||||||||||||||||
| 4th Quarter | CREDIT CARD | MEAN | 0.90465 | 0.444289 | 3rd Quarter | Postcard | MEAN | 0.345279 | 0.20941 | |||||||||||||||||||||||||||||||
| 4th Quarter | BANK | MEAN | 0.515392 | 0.336247 | 3rd Quarter | Addressed flyer/circulars/folded piece | MEAN | 3.633645 | 3.107354 | |||||||||||||||||||||||||||||||
| 4th Quarter | SUPERMARKETS | MEAN | 0.123207 | 0.113487 | 3rd Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.659974 | 0.46309 | |||||||||||||||||||||||||||||||
| 4th Quarter | Department store | MEAN | 0.742331 | 0.625609 | 3rd Quarter | Unclassified | MEAN | 0.011922 | 0.001 | |||||||||||||||||||||||||||||||
| 4th Quarter | Mail order company | MEAN | 1.235645 | 1.071626 | 3rd Quarter | DK/RF | MEAN | 0.047166 | 0.027007 | |||||||||||||||||||||||||||||||
| 4th Quarter | SPECIALTY STORE | MEAN | 1.10379 | 0.968879 | 4th Quarter | In letter sized envelope | MEAN | 3.69335 | 2.839844 | |||||||||||||||||||||||||||||||
| 4th Quarter | PUBLISHER | MEAN | 0.524165 | 0.466688 | 4th Quarter | In envelope larger than letter size (not catalog) | MEAN | 0.377328 | 0.241848 | |||||||||||||||||||||||||||||||
| 4th Quarter | Catalog in envelope | MEAN | 0.095691 | 0.087764 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Catalog not in envelope | MEAN | 1.654868 | 1.376476 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Detached label card | MEAN | 0.081893 | 0.085736 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Postcard | MEAN | 0.250161 | 0.228782 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Addressed flyer/circulars/folded piece | MEAN | 3.351148 | 3.175872 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Newspapers/Magazine/Newsletters | MEAN | 0.53589 | 0.294259 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | Unclassified | MEAN | 0.004252 | 0.001372 | ||||||||||||||||||||||||||||||||||||
| 4th Quarter | DK/RF | MEAN | 0.059577 | 0.048769 | ||||||||||||||||||||||||||||||||||||