Table A3-4
Standard Mail1 Addressee by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_A A34ROW _NAME_ _LABEL_ COL1 COL2 BL_A A348ROWB _NAME_ _LABEL_ COL1 COL2
Specific member(s) of HH   PCT_ROW Percent of Row Frequency   Specific member(s) of HH   PCT_ROW Percent of Row Frequency  
Specific member(s) of HH CREDIT CARD PCT_ROW Percent of Row Frequency 97.87658881 96.41923345 Specific member(s) of HH Total Financial PCT_ROW Percent of Row Frequency 92.32991634 91.1730824
Specific member(s) of HH BANK PCT_ROW Percent of Row Frequency 86.90894388 83.0520016 Specific member(s) of HH Total Merchants PCT_ROW Percent of Row Frequency 86.87655343 85.8909063
Specific member(s) of HH Securities broker PCT_ROW Percent of Row Frequency 95.04671261 94.07119869 Specific member(s) of HH Total Services PCT_ROW Percent of Row Frequency 81.68050726 80.26285221
Specific member(s) of HH MONEY MARKET PCT_ROW Percent of Row Frequency 92.81836657 95.07401066 Specific member(s) of HH Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 88.02651436 88.64650456
Industry Addressed to Specific Household Members Addressed To Occupant/ Resident  Total Specific member(s) of HH Insurance Company PCT_ROW Percent of Row Frequency 88.0492909 90.60008206 Occupant, resident, postal patron   PCT_ROW Percent of Row Frequency  
Specific member(s) of HH Real Estate/Mortgage PCT_ROW Percent of Row Frequency 86.55740265 84.55150745 Occupant, resident, postal patron Total Financial PCT_ROW Percent of Row Frequency 5.051996232 6.060137352
Specific member(s) of HH OTHER FINANCIAL PCT_ROW Percent of Row Frequency 94.84750877 89.20473665 Occupant, resident, postal patron Total Merchants PCT_ROW Percent of Row Frequency 11.75304436 12.75814217
Specific member(s) of HH SUPERMARKETS PCT_ROW Percent of Row Frequency 53.1262274 49.04459638 Occupant, resident, postal patron Total Services PCT_ROW Percent of Row Frequency 16.92950851 18.20631994
1987 2008 2009 1987 2008 2009 1987 2008 2009 Specific member(s) of HH Department store PCT_ROW Percent of Row Frequency 90.46990725 90.39403243 Occupant, resident, postal patron Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 9.529752008 9.351488774
Financial:                   Specific member(s) of HH Mail order company PCT_ROW Percent of Row Frequency 96.60976035 96.64121827 DK/RF   PCT_ROW Percent of Row Frequency  
Credit card 97.1 97.9 96.4 2.0 1.0 1.0 100.0 100.0 100.0 Specific member(s) of HH Specialty store PCT_ROW Percent of Row Frequency 83.21356494 84.0532423 DK/RF Total Financial PCT_ROW Percent of Row Frequency 2.618087424 2.766780251
Bank 89.8 86.9 83.1 8.7 7.5 14.2 100.0 100.0 100.0 Specific member(s) of HH PUBLISHER PCT_ROW Percent of Row Frequency 83.65109664 78.84995135 DK/RF Total Merchants PCT_ROW Percent of Row Frequency 1.370402213 1.350951527
Securities broker 96.8 95.0 94.1 2.9 3.4 4.4 100.0 100.0 100.0 Specific member(s) of HH Land promotion company PCT_ROW Percent of Row Frequency 84.41468975 84.67578473 DK/RF Total Services PCT_ROW Percent of Row Frequency 1.389984226 1.530827851
Money Market 93.7 92.8 95.1 0.0 5.5 4.9 100.0 100.0 100.0 Specific member(s) of HH ONLINE AUCTION PCT_ROW Percent of Row Frequency 92.23729972 89.31718524 DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 2.443733633 2.002006665
Insurance Company 93.2 88.0 90.6 5.5 8.8 5.8 100.0 100.0 100.0 Specific member(s) of HH Other merchants PCT_ROW Percent of Row Frequency 82.93946683 78.27683774  
Real Estate/Mortgage 72.8 86.6 84.6 26.7 11.7 14.6 100.0 100.0 100.0 Specific member(s) of HH TELEPHONE PCT_ROW Percent of Row Frequency 87.48433049 88.39875963  
Total Financial 92.1 92.3 91.2 6.8 5.1 6.1 100.0 100.0 100.0 Specific member(s) of HH Other Utilities PCT_ROW Percent of Row Frequency 83.46598224 81.62956256  
Merchants:                   Specific member(s) of HH MEDICAL PCT_ROW Percent of Row Frequency 81.21765453 80.34711288  
Supermarkets 11.1 53.1 49.0 87.7 46.3 49.7 100.0 100.0 100.0 Specific member(s) of HH Other professional PCT_ROW Percent of Row Frequency 86.36089754 88.28048124  
Department store 68.3 90.5 90.4 30.9 9.1 8.9 100.0 100.0 100.0 Specific member(s) of HH Leisure service PCT_ROW Percent of Row Frequency 94.41208667 95.11258849  
Mail order company 95.8 96.6 96.6 3.3 1.6 1.6 100.0 100.0 100.0 Specific member(s) of HH CABLE TV PCT_ROW Percent of Row Frequency 69.59274532 68.51052306  
Specialty store 56.4 83.2 84.1 43.0 16.2 15.3 100.0 100.0 100.0 Specific member(s) of HH COMPUTER PCT_ROW Percent of Row Frequency 89.26779717 80.01641658  
Publisher 72.0 83.7 78.8 25.8 12.3 18.0 100.0 100.0 100.0 Specific member(s) of HH OTHER SERVICES PCT_ROW Percent of Row Frequency 74.54815129 75.1474245  
Land promotion company 92.0 84.4 84.7 8.0 15.1 15.3 100.0 100.0 100.0 Specific member(s) of HH Consumer packaged goods PCT_ROW Percent of Row Frequency 90.20749774 94.72028227  
Online Auction N/A 92.2 89.3 N/A 7.8 10.7 N/A 100.0 100.0 Specific member(s) of HH Federal Government PCT_ROW Percent of Row Frequency 44.48398674 75.80839721  
Restaurant 21.3 21.5 25.4 77.6 78.3 74.0 100.0 100.0 100.0 Specific member(s) of HH Nonfederal Government PCT_ROW Percent of Row Frequency 59.30530152 56.07381097  
Consumer packaged goods 86.1 90.2 94.7 13.5 7.8 3.9 100.0 100.0 100.0 Specific member(s) of HH Union or Professional Organization PCT_ROW Percent of Row Frequency 92.66695859 91.11602781  
Auto dealers 88.7 81.6 85.9 8.6 18.2 13.9 100.0 100.0 100.0 Specific member(s) of HH CHURCH PCT_ROW Percent of Row Frequency 84.63825813 82.43794256  
Service stations 56.4 82.1 82.4 43.6 17.9 17.1 100.0 100.0 100.0 Specific member(s) of HH VETERANS PCT_ROW Percent of Row Frequency 91.5873105 85.24770992  
Mall 19.3 40.6 67.3 80.7 59.4 32.7 100.0 100.0 100.0 Specific member(s) of HH EDUCATIONAL PCT_ROW Percent of Row Frequency 87.6523323 89.588423  
Other merchants 19.4 82.9 78.3 83.3 16.2 18.9 100.0 100.0 100.0 Specific member(s) of HH CHARITIES PCT_ROW Percent of Row Frequency 84.44015854 76.75960869  
Total Merchants 72.1 86.9 85.9 26.7 11.8 12.8 100.0 100.0 100.0 Specific member(s) of HH Political Campaign PCT_ROW Percent of Row Frequency 85.07823336 89.65113972  
Services:                   Specific member(s) of HH OTHER SOCIAL PCT_ROW Percent of Row Frequency 90.80587846 87.8305125  
Telephone 94.6 87.5 88.4 4.7 10.0 8.9 100.0 100.0 100.0 Specific member(s) of HH RESTAURANT PCT_ROW Percent of Row Frequency 21.54274628 25.40646672  
Other Utilities 90.4 83.5 81.6 2.4 14.0 17.2 100.0 100.0 100.0 Specific member(s) of HH AARP PCT_ROW Percent of Row Frequency 93.45691325 88.5205738  
Medical 77.2 81.2 80.3 22.7 18.0 18.8 100.0 100.0 100.0 Specific member(s) of HH AUTO DEALERS PCT_ROW Percent of Row Frequency 81.64716254 85.94849171  
Other professional 91.0 86.4 88.3 6.5 10.7 10.2 100.0 100.0 100.0 Specific member(s) of HH Service stations PCT_ROW Percent of Row Frequency 82.14108462 82.36546175  
Leisure service 85.2 94.4 95.1 14.5 4.7 3.6 100.0 100.0 100.0 Specific member(s) of HH Craftsman PCT_ROW Percent of Row Frequency 71.54620633 67.98294489  
Cable TV 80.1 69.6 68.5 19.9 29.1 30.0 100.0 100.0 100.0 Specific member(s) of HH MALL PCT_ROW Percent of Row Frequency 40.55738802 67.30982959  
Computer 98.3 89.3 80.0 1.1 9.7 19.1 100.0 100.0 100.0 Occupant, resident, postal patron   PCT_ROW Percent of Row Frequency    
Craftsman 41.9 71.5 68.0 57.2 27.8 31.3 100.0 100.0 100.0 Occupant, resident, postal patron CREDIT CARD PCT_ROW Percent of Row Frequency 0.98791876 0.954795528  
Total Services 81.5 81.7 80.3 17.5 16.9 18.2 100.0 100.0 100.0 Occupant, resident, postal patron BANK PCT_ROW Percent of Row Frequency 7.541009833 14.23209623  
Federal Government N/A 44.5 75.8 N/A 54.8 20.5 N/A 100.0 100.0 Occupant, resident, postal patron Securities broker PCT_ROW Percent of Row Frequency 3.418858378 4.383044592  
Nonfederal Government 73.3 59.3 56.1 26.3 40.3 42.7 100.0 100.0 100.0 Occupant, resident, postal patron MONEY MARKET PCT_ROW Percent of Row Frequency 5.475079779 4.925989337  
Social/Charitable/Political/Nonprofit:                   Occupant, resident, postal patron Insurance Company PCT_ROW Percent of Row Frequency 8.817873412 5.767193819  
Union or Professional Organization 89.6 92.7 91.1 10.4 4.4 6.1 100.0 100.0 100.0 Occupant, resident, postal patron Real Estate/Mortgage PCT_ROW Percent of Row Frequency 11.71827944 14.62636236  
Church 79.4 84.6 82.4 15.9 15.4 15.6 100.0 100.0 100.0 Occupant, resident, postal patron OTHER FINANCIAL PCT_ROW Percent of Row Frequency 3.779071534 8.860610066  
Veterans N/A 91.6 85.2 N/A 8.4 11.7 N/A 100.0 100.0 Occupant, resident, postal patron SUPERMARKETS PCT_ROW Percent of Row Frequency 46.27826065 49.73891691  
Educational 87.9 87.7 89.6 11.4 12.2 10.3 100.0 100.0 100.0 Occupant, resident, postal patron Department store PCT_ROW Percent of Row Frequency 9.077427387 8.873590075  
Charities 98.1 84.4 76.8 1.9 15.2 18.4 100.0 100.0 100.0 Occupant, resident, postal patron Mail order company PCT_ROW Percent of Row Frequency 1.588002307 1.581090628  
Political Campaign 87.3 85.1 89.7 12.1 11.7 10.0 100.0 100.0 100.0 Occupant, resident, postal patron Specialty store PCT_ROW Percent of Row Frequency 16.16717979 15.3362727  
AARP 100.0 93.5 88.5 0.0 1.0 1.1 100.0 100.0 100.0 Occupant, resident, postal patron PUBLISHER PCT_ROW Percent of Row Frequency 12.29220049 18.03398194  
Total Social/Charitable/Political/Nonprofit 88.3 88.0 88.6 10.7 9.5 9.4 100.0 100.0 100.0 Occupant, resident, postal patron Land promotion company PCT_ROW Percent of Row Frequency 15.10374989 15.32421527  
Note: Percents are row percentages within each Industry classification.  Occupant, resident, postal patron ONLINE AUCTION PCT_ROW Percent of Row Frequency 7.762700281 10.68281476  
Totals may not equal exactly 100% due to unreported categories. Occupant, resident, postal patron Other merchants PCT_ROW Percent of Row Frequency 16.17004667 18.89444146  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Occupant, resident, postal patron TELEPHONE PCT_ROW Percent of Row Frequency 10.04482177 8.932605983  
Occupant, resident, postal patron Other Utilities PCT_ROW Percent of Row Frequency 14.00804766 17.19328437  
Occupant, resident, postal patron MEDICAL PCT_ROW Percent of Row Frequency 18.00720201 18.76170421  
Occupant, resident, postal patron Other professional PCT_ROW Percent of Row Frequency 10.69275528 10.17475826  
Occupant, resident, postal patron Leisure service PCT_ROW Percent of Row Frequency 4.724416338 3.575062535  
Occupant, resident, postal patron CABLE TV PCT_ROW Percent of Row Frequency 29.09410366 29.97925228  
Occupant, resident, postal patron COMPUTER PCT_ROW Percent of Row Frequency 9.672663093 19.11341021  
Occupant, resident, postal patron OTHER SERVICES PCT_ROW Percent of Row Frequency 23.87119528 23.1364396  
Occupant, resident, postal patron Consumer packaged goods PCT_ROW Percent of Row Frequency 7.779994938 3.901284327  
Occupant, resident, postal patron Federal Government PCT_ROW Percent of Row Frequency 54.75437094 20.53058038  
Occupant, resident, postal patron Nonfederal Government PCT_ROW Percent of Row Frequency 40.30155607 42.68446642  
Occupant, resident, postal patron Union or Professional Organization PCT_ROW Percent of Row Frequency 4.44109034 6.137455026  
Occupant, resident, postal patron CHURCH PCT_ROW Percent of Row Frequency 15.36174187 15.63878851  
Occupant, resident, postal patron VETERANS PCT_ROW Percent of Row Frequency 8.412689505 11.73199874  
Occupant, resident, postal patron EDUCATIONAL PCT_ROW Percent of Row Frequency 12.1534076 10.27064274  
Occupant, resident, postal patron CHARITIES PCT_ROW Percent of Row Frequency 15.19733041 18.37229336  
Occupant, resident, postal patron Political Campaign PCT_ROW Percent of Row Frequency 11.74163454 10.00234338  
Occupant, resident, postal patron OTHER SOCIAL PCT_ROW Percent of Row Frequency 7.365998711 9.053740268  
Occupant, resident, postal patron RESTAURANT PCT_ROW Percent of Row Frequency 78.29534428 73.99886987  
Occupant, resident, postal patron AARP PCT_ROW Percent of Row Frequency 1.032370736 1.087152447  
Occupant, resident, postal patron AUTO DEALERS PCT_ROW Percent of Row Frequency 18.22689757 13.91578715  
Occupant, resident, postal patron Service stations PCT_ROW Percent of Row Frequency 17.85891538 17.1373201  
Occupant, resident, postal patron Craftsman PCT_ROW Percent of Row Frequency 27.82363191 31.31705783  
Occupant, resident, postal patron MALL PCT_ROW Percent of Row Frequency 59.44261198 32.69017041  
DK/RF   PCT_ROW Percent of Row Frequency    
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 1.135492429 2.62597102  
DK/RF BANK PCT_ROW Percent of Row Frequency 5.550046289 2.715902172  
DK/RF Securities broker PCT_ROW Percent of Row Frequency 1.534429012 1.545756719  
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 1.706553654 0  
DK/RF Insurance Company PCT_ROW Percent of Row Frequency 3.132835691 3.632724126  
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 1.724317907 0.822130191  
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 1.373419698 1.934653282  
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 0.59551195 1.216486705  
DK/RF Department store PCT_ROW Percent of Row Frequency 0.452665359 0.732377494  
DK/RF Mail order company PCT_ROW Percent of Row Frequency 1.802237342 1.777691101  
DK/RF Specialty store PCT_ROW Percent of Row Frequency 0.619255271 0.610485002  
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 4.056702864 3.116066714  
DK/RF Land promotion company PCT_ROW Percent of Row Frequency 0.481560362 0  
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 0  
DK/RF Other merchants PCT_ROW Percent of Row Frequency 0.890486502 2.828720806  
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 2.470847739 2.668634384  
DK/RF Other Utilities PCT_ROW Percent of Row Frequency 2.525970102 1.177153069  
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 0.775143456 0.89118291  
DK/RF Other professional PCT_ROW Percent of Row Frequency 2.946347182 1.544760497  
DK/RF Leisure service PCT_ROW Percent of Row Frequency 0.863496989 1.312348977  
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 1.313151014 1.510224659  
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 1.059539742 0.870173204  
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 1.580653423 1.7161359  
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 2.012507321 1.378433401  
DK/RF Federal Government PCT_ROW Percent of Row Frequency 0.761642316 3.661022403  
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 0.393142409 1.241722615  
DK/RF Union or Professional Organization PCT_ROW Percent of Row Frequency 2.89195107 2.746517166  
DK/RF CHURCH PCT_ROW Percent of Row Frequency 0 1.923268932  
DK/RF VETERANS PCT_ROW Percent of Row Frequency 0 3.020291343  
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 0.194260102 0.140934259  
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 0.362511045 4.868097943  
DK/RF Political Campaign PCT_ROW Percent of Row Frequency 3.1801321 0.346516893  
DK/RF OTHER SOCIAL PCT_ROW Percent of Row Frequency 1.828122833 3.115747234  
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 0.161909436 0.594663411  
DK/RF AARP PCT_ROW Percent of Row Frequency 5.510716013 10.39227375  
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 0.125939882 0.135721139  
DK/RF Service stations PCT_ROW Percent of Row Frequency 0 0.497218155  
DK/RF Craftsman PCT_ROW Percent of Row Frequency 0.630161756 0.699997277  
DK/RF MALL PCT_ROW Percent of Row Frequency 0 0