Table A3-6a
Standard Mail1 Industry by Shape
(Percentage of Pieces Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B A34ROW _NAME_ _LABEL_ COL1 COL2 BL_B A348ROWB _NAME_ _LABEL_ COL1 COL2 BL_B _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope   PCT_ROW Percent of Row Frequency   Letter Size Envelope   PCT_ROW Percent of Row Frequency   Letter Size Envelope PCT_COL Percent of Column Frequency 35.81895 33.7077
Letter Size Envelope CREDIT CARD PCT_ROW Percent of Row Frequency 89.26559 86.38995 Letter Size Envelope Total Financial PCT_ROW Percent of Row Frequency 74.02875 71.09429 Larger Envelope PCT_COL Percent of Column Frequency 5.313212 3.528873
Letter Size Envelope BANK PCT_ROW Percent of Row Frequency 74.77199 64.38098 Letter Size Envelope Total Merchants PCT_ROW Percent of Row Frequency 17.17325 18.05798 Other/Don't Know/No answer PCT_COL Percent of Column Frequency 2.504725 2.329025
Letter Size Envelope Securities broker PCT_ROW Percent of Row Frequency 38.76303 42.48122 Letter Size Envelope Total Services PCT_ROW Percent of Row Frequency 38.78773 39.7427 Catalog (not in envelope) PCT_COL Percent of Column Frequency 17.54059 17.68494
Industry Letter Size Envelope Larger Envelope Postcard Catalog
(not in envelope)		 Catalog (not in envelope) Letter Size Envelope MONEY MARKET PCT_ROW Percent of Row Frequency 46.2406 40.24603 Letter Size Envelope Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 38.26425 31.05949 Postcard PCT_COL Percent of Column Frequency 3.21631 2.640194
Letter Size Envelope Insurance Company PCT_ROW Percent of Row Frequency 70.2132 74.05331 Larger Envelope   PCT_ROW Percent of Row Frequency   Flyers/Circulars PCT_COL Percent of Column Frequency 30.2011 35.03571
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Letter Size Envelope Real Estate/Mortgage PCT_ROW Percent of Row Frequency 42.84337 42.68999 Larger Envelope Total Financial PCT_ROW Percent of Row Frequency 9.243344 6.822994 Magazines/Newsletters PCT_COL Percent of Column Frequency 5.40512 5.073557
Financial:                         Letter Size Envelope OTHER FINANCIAL PCT_ROW Percent of Row Frequency 53.80737 55.05438 Larger Envelope Total Merchants PCT_ROW Percent of Row Frequency 3.616924 2.365349  
Credit card 59.5 89.3 86.4 28.1 6.6 3.4 0.4 0.4 0.5 3.1 0.5 0.6 Letter Size Envelope SUPERMARKETS PCT_ROW Percent of Row Frequency 9.706566 4.557308 Larger Envelope Total Services PCT_ROW Percent of Row Frequency 4.838116 2.93023  
Bank 65.0 74.8 64.4 14.6 4.4 3.2 3.4 2.2 2.3 1.8 0.4 0.5 Letter Size Envelope Department store PCT_ROW Percent of Row Frequency 12.4041 12.66055 Larger Envelope Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 4.546277 4.09744  
Securities broker 56.3 38.8 42.5 18.7 26.8 22.5 0.5 0.5 0.2 5.2 4.4 5.9 Letter Size Envelope Mail order company PCT_ROW Percent of Row Frequency 12.84692 15.67538 Other/Don't Know/No answer   PCT_ROW Percent of Row Frequency    
Money Market 66.1 46.2 40.2 8.3 25.9 23.9 0.7 0.0 1.2 8.5 4.6 4.9 Letter Size Envelope Specialty store PCT_ROW Percent of Row Frequency 7.887622 6.788349 Other/Don't Know/No answer Total Financial PCT_ROW Percent of Row Frequency 1.053979 0.962812  
Insurance Company 66.8 70.2 74.1 19.9 10.8 7.3 0.7 1.7 2.0 1.4 0.5 0.6 Letter Size Envelope PUBLISHER PCT_ROW Percent of Row Frequency 56.80326 59.86824 Other/Don't Know/No answer Total Merchants PCT_ROW Percent of Row Frequency 2.31086 2.254872  
Real Estate/Mortgage 32.1 42.8 42.7 7.3 6.4 3.5 10.7 6.9 6.2 3.2 0.9 2.0 Letter Size Envelope Land promotion company PCT_ROW Percent of Row Frequency 19.10689 23.57736 Other/Don't Know/No answer Total Services PCT_ROW Percent of Row Frequency 1.0936 0.829047  
Total Financial 60.1 74.0 71.1 19.4 9.2 6.8 2.0 1.5 1.6 2.6 0.9 1.2 Letter Size Envelope ONLINE AUCTION PCT_ROW Percent of Row Frequency 21.99182 27.74794 Other/Don't Know/No answer Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 0.815085 0.988797  
Merchants:                         Letter Size Envelope Other merchants PCT_ROW Percent of Row Frequency 29.26353 25.03678 Catalog (not in envelope)   PCT_ROW Percent of Row Frequency    
Supermarkets 4.0 9.7 4.6 2.7 3.3 2.6 0.7 4.9 4.3 5.2 6.0 6.9 Letter Size Envelope TELEPHONE PCT_ROW Percent of Row Frequency 52.06674 52.58887 Catalog (not in envelope) Total Financial PCT_ROW Percent of Row Frequency 0.919553 1.194208  
Department store 8.8 12.4 12.7 3.6 3.3 2.6 3.3 6.6 6.6 40.8 29.4 26.6 Letter Size Envelope Other Utilities PCT_ROW Percent of Row Frequency 52.46599 47.47594 Catalog (not in envelope) Total Merchants PCT_ROW Percent of Row Frequency 39.11453 38.0569  
Mail order company 20.8 12.8 15.7 22.0 4.2 2.3 0.8 0.5 0.9 48.5 73.2 71.3 Letter Size Envelope MEDICAL PCT_ROW Percent of Row Frequency 32.14848 35.49457 Catalog (not in envelope) Total Services PCT_ROW Percent of Row Frequency 4.945792 2.841501  
Specialty store 10.5 7.9 6.8 6.5 1.3 1.0 5.1 4.6 3.2 26.8 33.9 36.7 Letter Size Envelope Other professional PCT_ROW Percent of Row Frequency 43.73465 50.3227 Catalog (not in envelope) Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 2.785938 3.077653  
Publisher 26.5 56.8 59.9 34.1 7.4 4.5 1.2 0.9 1.2 4.4 5.6 3.0 Letter Size Envelope Leisure service PCT_ROW Percent of Row Frequency 39.21217 25.51669 Postcard   PCT_ROW Percent of Row Frequency    
Land promotion company 78.1 19.1 23.6 4.4 4.5 6.1 1.3 12.0 14.4 3.4 6.8 2.7 Letter Size Envelope CABLE TV PCT_ROW Percent of Row Frequency 45.12475 54.90317 Postcard Total Financial PCT_ROW Percent of Row Frequency 1.452698 1.589443  
Online Auction N/A 22.0 27.7 N/A 4.8 6.9 N/A 5.8 5.3 N/A 29.9 25.0 Letter Size Envelope COMPUTER PCT_ROW Percent of Row Frequency 14.22691 29.21227 Postcard Total Merchants PCT_ROW Percent of Row Frequency 3.393426 3.005688  
Restaurant 4.5 3.2 5.5 1.6 0.3 0.6 21.8 8.5 6.1 2.1 0.5 0.8 Letter Size Envelope OTHER SERVICES PCT_ROW Percent of Row Frequency 34.45916 34.56448 Postcard Total Services PCT_ROW Percent of Row Frequency 5.48607 4.024051  
Consumer packaged goods 35.1 34.4 31.9 16.1 7.9 3.6 2.2 3.9 2.1 5.6 9.0 14.9 Letter Size Envelope Consumer packaged goods PCT_ROW Percent of Row Frequency 34.36953 31.8816 Postcard Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 5.501689 4.800881  
Auto dealers 28.1 21.3 26.2 13.6 4.3 4.3 6.5 4.0 2.0 7.1 0.6 1.7 Letter Size Envelope Federal Government PCT_ROW Percent of Row Frequency 29.9059 27.70788 Flyers/Circulars   PCT_ROW Percent of Row Frequency    
Service stations 14.2 16.0 9.3 0.0 0.7 0.6 5.9 5.9 7.7 0.0 0.3 0.8 Letter Size Envelope Nonfederal Government PCT_ROW Percent of Row Frequency 23.73119 26.20104 Flyers/Circulars Total Financial PCT_ROW Percent of Row Frequency 11.04195 15.95604  
Mall 0.7 8.5 0.0 0.0 3.9 0.0 0.9 8.6 4.4 21.6 3.9 10.0 Letter Size Envelope Union or Professional Organization PCT_ROW Percent of Row Frequency 45.63234 36.73892 Flyers/Circulars Total Merchants PCT_ROW Percent of Row Frequency 30.15101 31.67874  
Total Merchants 18.0 17.2 18.1 16.3 3.6 2.4 2.5 3.4 3.0 28.1 39.1 38.1 Letter Size Envelope CHURCH PCT_ROW Percent of Row Frequency 32.59626 34.7732 Flyers/Circulars Total Services PCT_ROW Percent of Row Frequency 41.89941 47.33018  
Services:                         Letter Size Envelope VETERANS PCT_ROW Percent of Row Frequency 57.23476 62.37915 Flyers/Circulars Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 41.63744 48.44927  
Telephone 28.9 52.1 52.6 42.9 6.6 3.7 5.2 2.8 1.8 6.2 4.4 3.3 Letter Size Envelope EDUCATIONAL PCT_ROW Percent of Row Frequency 39.70847 38.9903 Magazines/Newsletters   PCT_ROW Percent of Row Frequency    
Other Utilities 33.1 52.5 47.5 9.5 6.6 3.7 2.2 5.2 6.3 6.0 0.4 1.5 Letter Size Envelope CHARITIES PCT_ROW Percent of Row Frequency 54.40289 59.59539 Magazines/Newsletters Total Financial PCT_ROW Percent of Row Frequency 2.259728 2.380215  
Medical 27.1 32.1 35.5 8.1 5.1 5.6 6.9 8.5 4.6 2.6 2.1 1.9 Letter Size Envelope Political Campaign PCT_ROW Percent of Row Frequency 18.56812 10.35973 Magazines/Newsletters Total Merchants PCT_ROW Percent of Row Frequency 4.239998 4.58047  
Other professional 48.6 43.7 50.3 14.0 6.4 10.4 1.8 5.0 5.0 1.9 2.9 1.2 Letter Size Envelope OTHER SOCIAL PCT_ROW Percent of Row Frequency 43.01006 33.32463 Magazines/Newsletters Total Services PCT_ROW Percent of Row Frequency 2.949282 2.302291  
Leisure service 41.5 39.2 25.5 15.9 5.5 3.2 4.2 4.6 6.0 4.1 9.0 7.9 Letter Size Envelope RESTAURANT PCT_ROW Percent of Row Frequency 3.219933 5.510544 Magazines/Newsletters Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 6.449314 7.526469  
Cable TV 15.4 45.1 54.9 14.4 2.9 1.5 7.8 4.8 1.7 20.6 1.6 1.1 Letter Size Envelope AARP PCT_ROW Percent of Row Frequency 74.56453 67.42418    
Computer 30.7 14.2 29.2 27.6 2.8 2.8 0.0 2.8 3.3 16.2 37.9 14.1 Letter Size Envelope AUTO DEALERS PCT_ROW Percent of Row Frequency 21.28814 26.15327    
Craftsman 13.2 22.4 27.9 9.9 1.8 0.2 5.9 9.5 6.2 0.0 1.4 0.9 Letter Size Envelope Service stations PCT_ROW Percent of Row Frequency 16.04709 9.303685    
Total Services 32.8 38.8 39.7 17.5 4.8 2.9 6.0 5.5 4.0 6.1 4.9 2.8 Letter Size Envelope Craftsman PCT_ROW Percent of Row Frequency 22.40975 27.86762    
Government:                         Letter Size Envelope MALL PCT_ROW Percent of Row Frequency 8.524308 0    
Federal Government N/A 29.9 27.7 N/A 6.5 5.5 N/A 24.3 7.8 N/A 3.8 4.1 Larger Envelope   PCT_ROW Percent of Row Frequency      
Nonfederal Government 17.5 23.7 26.2 9.1 3.4 2.5 4.0 3.6 5.3 10.0 2.7 3.8 Larger Envelope CREDIT CARD PCT_ROW Percent of Row Frequency 6.646469 3.370874    
Social/Charitable/Political/Nonprofit:                         Larger Envelope BANK PCT_ROW Percent of Row Frequency 4.421774 3.19244    
Union or Professional Organization 38.3 45.6 36.7 17.7 5.7 6.8 2.2 2.2 2.1 3.4 4.7 2.1 Larger Envelope Securities broker PCT_ROW Percent of Row Frequency 26.81062 22.45118    
Church 36.3 32.6 34.8 10.1 6.3 6.5 3.5 2.9 10.3 4.3 6.1 5.5 Larger Envelope MONEY MARKET PCT_ROW Percent of Row Frequency 25.8567 23.88489    
Veterans N/A 57.2 62.4 N/A 7.5 0.0 N/A 0.7 0.0 N/A 2.8 0.0 Larger Envelope Insurance Company PCT_ROW Percent of Row Frequency 10.81542 7.26712    
Educational 40.0 39.7 39.0 14.2 4.2 3.4 3.0 5.7 5.2 7.1 6.4 9.0 Larger Envelope Real Estate/Mortgage PCT_ROW Percent of Row Frequency 6.442766 3.470465    
Charities N/A 54.4 59.6 N/A 11.4 11.1 N/A 7.3 16.1 N/A 5.9 1.5 Larger Envelope OTHER FINANCIAL PCT_ROW Percent of Row Frequency 13.94382 4.960713    
Political Campaign 33.1 18.6 10.4 2.7 1.0 0.8 8.4 9.0 5.8 0.4 0.2 0.4 Larger Envelope SUPERMARKETS PCT_ROW Percent of Row Frequency 3.297653 2.550005    
AARP 20.9 74.6 67.4 57.2 9.6 9.3 0.0 0.0 0.0 8.1 0.7 1.8 Larger Envelope Department store PCT_ROW Percent of Row Frequency 3.306411 2.645199    
Total Social/Charitable/Political/Nonprofit 37.0 38.3 31.1 12.4 4.5 4.1 4.5 5.5 4.8 3.3 2.8 3.1 Larger Envelope Mail order company PCT_ROW Percent of Row Frequency 4.183304 2.261221    
   Total 23.5 35.8 33.7 16.2 5.3 3.5 2.5 3.2 2.6 19.2 17.5 17.7 Larger Envelope Specialty store PCT_ROW Percent of Row Frequency 1.328727 0.965501    
Note: Percentages are row percentages within each Industry.  Larger Envelope PUBLISHER PCT_ROW Percent of Row Frequency 7.413667 4.461203    
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Larger Envelope Land promotion company PCT_ROW Percent of Row Frequency 4.482338 6.129162    
Larger Envelope ONLINE AUCTION PCT_ROW Percent of Row Frequency 4.813149 6.922386    
Larger Envelope Other merchants PCT_ROW Percent of Row Frequency 7.979678 9.351445    
Larger Envelope TELEPHONE PCT_ROW Percent of Row Frequency 6.628737 3.682591    
Larger Envelope Other Utilities PCT_ROW Percent of Row Frequency 6.575581 3.737748    
Larger Envelope MEDICAL PCT_ROW Percent of Row Frequency 5.103432 5.581818    
Larger Envelope Other professional PCT_ROW Percent of Row Frequency 6.368264 10.4492    
Larger Envelope Leisure service PCT_ROW Percent of Row Frequency 5.484817 3.205302    
Larger Envelope CABLE TV PCT_ROW Percent of Row Frequency 2.888124 1.51102    
Larger Envelope COMPUTER PCT_ROW Percent of Row Frequency 2.824527 2.752116    
Larger Envelope OTHER SERVICES PCT_ROW Percent of Row Frequency 5.593127 2.091807    
Larger Envelope Consumer packaged goods PCT_ROW Percent of Row Frequency 7.93822 3.567867    
Larger Envelope Federal Government PCT_ROW Percent of Row Frequency 6.455733 5.542484    
Larger Envelope Nonfederal Government PCT_ROW Percent of Row Frequency 3.418916 2.454997    
Larger Envelope Union or Professional Organization PCT_ROW Percent of Row Frequency 5.674843 6.757626    
Larger Envelope CHURCH PCT_ROW Percent of Row Frequency 6.258593 6.478955    
Larger Envelope VETERANS PCT_ROW Percent of Row Frequency 7.488366 0    
Larger Envelope EDUCATIONAL PCT_ROW Percent of Row Frequency 4.225405 3.428797    
Larger Envelope CHARITIES PCT_ROW Percent of Row Frequency 11.36212 11.0878    
Larger Envelope Political Campaign PCT_ROW Percent of Row Frequency 0.963619 0.820956    
Larger Envelope OTHER SOCIAL PCT_ROW Percent of Row Frequency 6.845285 6.633298    
Larger Envelope RESTAURANT PCT_ROW Percent of Row Frequency 0.338378 0.645512    
Larger Envelope AARP PCT_ROW Percent of Row Frequency 9.551507 9.287078    
Larger Envelope AUTO DEALERS PCT_ROW Percent of Row Frequency 4.295026 4.256036    
Larger Envelope Service stations PCT_ROW Percent of Row Frequency 0.691681 0.633289    
Larger Envelope Craftsman PCT_ROW Percent of Row Frequency 1.805491 0.190235    
Larger Envelope MALL PCT_ROW Percent of Row Frequency 3.863155 0    
Other/Don't Know/No answer   PCT_ROW Percent of Row Frequency      
Other/Don't Know/No answer CREDIT CARD PCT_ROW Percent of Row Frequency 0.33224 0.375832    
Other/Don't Know/No answer BANK PCT_ROW Percent of Row Frequency 0.76953 0.38659    
Other/Don't Know/No answer Securities broker PCT_ROW Percent of Row Frequency 4.746324 5.103349    
Other/Don't Know/No answer MONEY MARKET PCT_ROW Percent of Row Frequency 2.200861 3.529864    
Other/Don't Know/No answer Insurance Company PCT_ROW Percent of Row Frequency 1.105693 0.550263    
Other/Don't Know/No answer Real Estate/Mortgage PCT_ROW Percent of Row Frequency 0.855005 0.459287    
Other/Don't Know/No answer OTHER FINANCIAL PCT_ROW Percent of Row Frequency 0.959028 1.555714    
Other/Don't Know/No answer SUPERMARKETS PCT_ROW Percent of Row Frequency 0.867461 1.117699    
Other/Don't Know/No answer Department store PCT_ROW Percent of Row Frequency 2.491822 3.734583    
Other/Don't Know/No answer Mail order company PCT_ROW Percent of Row Frequency 3.206739 2.890097    
Other/Don't Know/No answer Specialty store PCT_ROW Percent of Row Frequency 1.361263 1.372285    
Other/Don't Know/No answer PUBLISHER PCT_ROW Percent of Row Frequency 2.737045 1.322616    
Other/Don't Know/No answer Land promotion company PCT_ROW Percent of Row Frequency 11.06029 1.51893    
Other/Don't Know/No answer ONLINE AUCTION PCT_ROW Percent of Row Frequency 0 2.140724    
Other/Don't Know/No answer Other merchants PCT_ROW Percent of Row Frequency 1.426654 1.995123    
Other/Don't Know/No answer TELEPHONE PCT_ROW Percent of Row Frequency 0.951529 1.15903    
Other/Don't Know/No answer Other Utilities PCT_ROW Percent of Row Frequency 1.314706 0.517626    
Other/Don't Know/No answer MEDICAL PCT_ROW Percent of Row Frequency 1.218696 0.954823    
Other/Don't Know/No answer Other professional PCT_ROW Percent of Row Frequency 1.111449 1.013024    
Other/Don't Know/No answer Leisure service PCT_ROW Percent of Row Frequency 1.557418 1.476951    
Other/Don't Know/No answer CABLE TV PCT_ROW Percent of Row Frequency 0.654063 0.522623    
Other/Don't Know/No answer COMPUTER PCT_ROW Percent of Row Frequency 1.773756 2.218856    
Other/Don't Know/No answer OTHER SERVICES PCT_ROW Percent of Row Frequency 0.989476 0.43927    
Other/Don't Know/No answer Consumer packaged goods PCT_ROW Percent of Row Frequency 2.472741 2.393329    
Other/Don't Know/No answer Federal Government PCT_ROW Percent of Row Frequency 2.16456 1.608433    
Other/Don't Know/No answer Nonfederal Government PCT_ROW Percent of Row Frequency 2.46104 3.086985    
Other/Don't Know/No answer Union or Professional Organization PCT_ROW Percent of Row Frequency 1.108994 0.629462    
Other/Don't Know/No answer CHURCH PCT_ROW Percent of Row Frequency 0.279943 2.618954    
Other/Don't Know/No answer VETERANS PCT_ROW Percent of Row Frequency 0 1.314665    
Other/Don't Know/No answer EDUCATIONAL PCT_ROW Percent of Row Frequency 1.218802 1.082037    
Other/Don't Know/No answer CHARITIES PCT_ROW Percent of Row Frequency 2.059529 2.920761    
Other/Don't Know/No answer Political Campaign PCT_ROW Percent of Row Frequency 0.192879 0.545818    
Other/Don't Know/No answer OTHER SOCIAL PCT_ROW Percent of Row Frequency 2.647249 0.884037    
Other/Don't Know/No answer RESTAURANT PCT_ROW Percent of Row Frequency 0.417262 1.433603    
Other/Don't Know/No answer AARP PCT_ROW Percent of Row Frequency 0.703769 1.616279    
Other/Don't Know/No answer AUTO DEALERS PCT_ROW Percent of Row Frequency 0.514486 1.642977    
Other/Don't Know/No answer Service stations PCT_ROW Percent of Row Frequency 0.895372 0    
Other/Don't Know/No answer Craftsman PCT_ROW Percent of Row Frequency 0.564661 0.221452    
Other/Don't Know/No answer MALL PCT_ROW Percent of Row Frequency 0 5.918128    
Catalog (not in envelope)   PCT_ROW Percent of Row Frequency      
Catalog (not in envelope) CREDIT CARD PCT_ROW Percent of Row Frequency 0.515206 0.569425    
Catalog (not in envelope) BANK PCT_ROW Percent of Row Frequency 0.366077 0.470344    
Catalog (not in envelope) Securities broker PCT_ROW Percent of Row Frequency 4.435596 5.866867    
Catalog (not in envelope) MONEY MARKET PCT_ROW Percent of Row Frequency 4.559845 4.867718    
Catalog (not in envelope) Insurance Company PCT_ROW Percent of Row Frequency 0.521396 0.586629    
Catalog (not in envelope) Real Estate/Mortgage PCT_ROW Percent of Row Frequency 0.910807 2.049858    
Catalog (not in envelope) OTHER FINANCIAL PCT_ROW Percent of Row Frequency 2.471483 0.42601    
Catalog (not in envelope) SUPERMARKETS PCT_ROW Percent of Row Frequency 5.984255 6.925114    
Catalog (not in envelope) Department store PCT_ROW Percent of Row Frequency 29.42312 26.6175    
Catalog (not in envelope) Mail order company PCT_ROW Percent of Row Frequency 73.20457 71.34346    
Catalog (not in envelope) Specialty store PCT_ROW Percent of Row Frequency 33.91967 36.69321    
Catalog (not in envelope) PUBLISHER PCT_ROW Percent of Row Frequency 5.615238 3.030486    
Catalog (not in envelope) Land promotion company PCT_ROW Percent of Row Frequency 6.799809 2.713289    
Catalog (not in envelope) ONLINE AUCTION PCT_ROW Percent of Row Frequency 29.90072 24.9979    
Catalog (not in envelope) Other merchants PCT_ROW Percent of Row Frequency 10.03734 7.37317    
Catalog (not in envelope) TELEPHONE PCT_ROW Percent of Row Frequency 4.367097 3.267343    
Catalog (not in envelope) Other Utilities PCT_ROW Percent of Row Frequency 0.377012 1.495931    
Catalog (not in envelope) MEDICAL PCT_ROW Percent of Row Frequency 2.090559 1.887657    
Catalog (not in envelope) Other professional PCT_ROW Percent of Row Frequency 2.854438 1.224186    
Catalog (not in envelope) Leisure service PCT_ROW Percent of Row Frequency 9.009054 7.856262    
Catalog (not in envelope) CABLE TV PCT_ROW Percent of Row Frequency 1.629168 1.111834    
Catalog (not in envelope) COMPUTER PCT_ROW Percent of Row Frequency 37.87054 14.05845    
Catalog (not in envelope) OTHER SERVICES PCT_ROW Percent of Row Frequency 1.637956 0.761552    
Catalog (not in envelope) Consumer packaged goods PCT_ROW Percent of Row Frequency 9.020597 14.86442    
Catalog (not in envelope) Federal Government PCT_ROW Percent of Row Frequency 3.801015 4.14453    
Catalog (not in envelope) Nonfederal Government PCT_ROW Percent of Row Frequency 2.672956 3.780173    
Catalog (not in envelope) Union or Professional Organization PCT_ROW Percent of Row Frequency 4.653953 2.089971    
Catalog (not in envelope) CHURCH PCT_ROW Percent of Row Frequency 6.102752 5.517876    
Catalog (not in envelope) VETERANS PCT_ROW Percent of Row Frequency 2.788402 0    
Catalog (not in envelope) EDUCATIONAL PCT_ROW Percent of Row Frequency 6.398752 9.005334    
Catalog (not in envelope) CHARITIES PCT_ROW Percent of Row Frequency 5.930995 1.476199    
Catalog (not in envelope) Political Campaign PCT_ROW Percent of Row Frequency 0.176106 0.449258    
Catalog (not in envelope) OTHER SOCIAL PCT_ROW Percent of Row Frequency 3.349136 1.136024    
Catalog (not in envelope) RESTAURANT PCT_ROW Percent of Row Frequency 0.535888 0.789638    
Catalog (not in envelope) AARP PCT_ROW Percent of Row Frequency 0.671768 1.79862    
Catalog (not in envelope) AUTO DEALERS PCT_ROW Percent of Row Frequency 0.598634 1.747205    
Catalog (not in envelope) Service stations PCT_ROW Percent of Row Frequency 0.332491 0.795707    
Catalog (not in envelope) Craftsman PCT_ROW Percent of Row Frequency 1.374293 0.910666    
Catalog (not in envelope) MALL PCT_ROW Percent of Row Frequency 3.863155 9.992436    
Postcard   PCT_ROW Percent of Row Frequency      
Postcard CREDIT CARD PCT_ROW Percent of Row Frequency 0.395821 0.526155    
Postcard BANK PCT_ROW Percent of Row Frequency 2.234165 2.319553    
Postcard Securities broker PCT_ROW Percent of Row Frequency 0.543759 0.249209    
Postcard MONEY MARKET PCT_ROW Percent of Row Frequency 0 1.1595    
Postcard Insurance Company PCT_ROW Percent of Row Frequency 1.657564 2.007656    
Postcard Real Estate/Mortgage PCT_ROW Percent of Row Frequency 6.946225 6.189914    
Postcard OTHER FINANCIAL PCT_ROW Percent of Row Frequency 3.565698 2.000458    
Postcard SUPERMARKETS PCT_ROW Percent of Row Frequency 4.870187 4.267495    
Postcard Department store PCT_ROW Percent of Row Frequency 6.592217 6.618268    
Postcard Mail order company PCT_ROW Percent of Row Frequency 0.458073 0.910165    
Postcard Specialty store PCT_ROW Percent of Row Frequency 4.591844 3.16925    
Postcard PUBLISHER PCT_ROW Percent of Row Frequency 0.946281 1.236857    
Postcard Land promotion company PCT_ROW Percent of Row Frequency 11.98135 14.40435    
Postcard ONLINE AUCTION PCT_ROW Percent of Row Frequency 5.756806 5.283798    
Postcard Other merchants PCT_ROW Percent of Row Frequency 11.10813 6.998796    
Postcard TELEPHONE PCT_ROW Percent of Row Frequency 2.782352 1.822803    
Postcard Other Utilities PCT_ROW Percent of Row Frequency 5.204657 6.274116    
Postcard MEDICAL PCT_ROW Percent of Row Frequency 8.519239 4.630643    
Postcard Other professional PCT_ROW Percent of Row Frequency 4.958688 5.001928    
Postcard Leisure service PCT_ROW Percent of Row Frequency 4.620209 5.966722    
Postcard CABLE TV PCT_ROW Percent of Row Frequency 4.835925 1.678666    
Postcard COMPUTER PCT_ROW Percent of Row Frequency 2.777851 3.29709    
Postcard OTHER SERVICES PCT_ROW Percent of Row Frequency 7.059493 4.70541    
Postcard Consumer packaged goods PCT_ROW Percent of Row Frequency 3.932315 2.130103    
Postcard Federal Government PCT_ROW Percent of Row Frequency 24.29204 7.828311    
Postcard Nonfederal Government PCT_ROW Percent of Row Frequency 3.631837 5.253249    
Postcard Union or Professional Organization PCT_ROW Percent of Row Frequency 2.200382 2.14918    
Postcard CHURCH PCT_ROW Percent of Row Frequency 2.936651 10.30971    
Postcard VETERANS PCT_ROW Percent of Row Frequency 0.684744 0    
Postcard EDUCATIONAL PCT_ROW Percent of Row Frequency 5.673354 5.219443    
Postcard CHARITIES PCT_ROW Percent of Row Frequency 7.33599 16.12378    
Postcard Political Campaign PCT_ROW Percent of Row Frequency 9.014581 5.839394    
Postcard OTHER SOCIAL PCT_ROW Percent of Row Frequency 4.308835 2.539614    
Postcard RESTAURANT PCT_ROW Percent of Row Frequency 8.529312 6.1234    
Postcard AARP PCT_ROW Percent of Row Frequency 0 0    
Postcard AUTO DEALERS PCT_ROW Percent of Row Frequency 4.040983 1.976101    
Postcard Service stations PCT_ROW Percent of Row Frequency 5.91074 7.733651    
Postcard Craftsman PCT_ROW Percent of Row Frequency 9.487867 6.227785    
Postcard MALL PCT_ROW Percent of Row Frequency 8.609079 4.403865    
Flyers/Circulars   PCT_ROW Percent of Row Frequency      
Flyers/Circulars CREDIT CARD PCT_ROW Percent of Row Frequency 2.783863 8.619476    
Flyers/Circulars BANK PCT_ROW Percent of Row Frequency 16.40514 28.04645    
Flyers/Circulars Securities broker PCT_ROW Percent of Row Frequency 12.93161 13.37724    
Flyers/Circulars MONEY MARKET PCT_ROW Percent of Row Frequency 10.60067 14.81383    
Flyers/Circulars Insurance Company PCT_ROW Percent of Row Frequency 12.85514 13.24247    
Flyers/Circulars Real Estate/Mortgage PCT_ROW Percent of Row Frequency 39.6802 43.47485    
Flyers/Circulars OTHER FINANCIAL PCT_ROW Percent of Row Frequency 19.4198 28.37011    
Flyers/Circulars SUPERMARKETS PCT_ROW Percent of Row Frequency 66.58446 71.99637    
Flyers/Circulars Department store PCT_ROW Percent of Row Frequency 42.79583 45.12024    
Flyers/Circulars Mail order company PCT_ROW Percent of Row Frequency 4.256284 6.012569    
Flyers/Circulars Specialty store PCT_ROW Percent of Row Frequency 49.24605 49.53209    
Flyers/Circulars PUBLISHER PCT_ROW Percent of Row Frequency 8.545521 7.022727    
Flyers/Circulars Land promotion company PCT_ROW Percent of Row Frequency 42.21896 50.74729    
Flyers/Circulars ONLINE AUCTION PCT_ROW Percent of Row Frequency 34.23377 27.41277    
Flyers/Circulars Other merchants PCT_ROW Percent of Row Frequency 36.20373 44.31196    
Flyers/Circulars TELEPHONE PCT_ROW Percent of Row Frequency 32.31881 36.79098    
Flyers/Circulars Other Utilities PCT_ROW Percent of Row Frequency 28.01747 33.35715    
Flyers/Circulars MEDICAL PCT_ROW Percent of Row Frequency 43.58721 45.19687    
Flyers/Circulars Other professional PCT_ROW Percent of Row Frequency 32.11105 27.96693    
Flyers/Circulars Leisure service PCT_ROW Percent of Row Frequency 36.16786 52.20244    
Flyers/Circulars CABLE TV PCT_ROW Percent of Row Frequency 43.55045 39.58007    
Flyers/Circulars COMPUTER PCT_ROW Percent of Row Frequency 37.64711 47.86592    
Flyers/Circulars OTHER SERVICES PCT_ROW Percent of Row Frequency 48.69833 56.01484    
Flyers/Circulars Consumer packaged goods PCT_ROW Percent of Row Frequency 36.53883 40.15163    
Flyers/Circulars Federal Government PCT_ROW Percent of Row Frequency 28.89896 41.49801    
Flyers/Circulars Nonfederal Government PCT_ROW Percent of Row Frequency 41.5308 35.9026    
Flyers/Circulars Union or Professional Organization PCT_ROW Percent of Row Frequency 21.38398 24.16736    
Flyers/Circulars CHURCH PCT_ROW Percent of Row Frequency 37.09054 25.33511    
Flyers/Circulars VETERANS PCT_ROW Percent of Row Frequency 20.92726 11.77273    
Flyers/Circulars EDUCATIONAL PCT_ROW Percent of Row Frequency 33.66989 35.82803    
Flyers/Circulars CHARITIES PCT_ROW Percent of Row Frequency 12.20154 7.48983    
Flyers/Circulars Political Campaign PCT_ROW Percent of Row Frequency 69.93581 80.29992    
Flyers/Circulars OTHER SOCIAL PCT_ROW Percent of Row Frequency 30.0522 45.53286    
Flyers/Circulars RESTAURANT PCT_ROW Percent of Row Frequency 86.01565 84.91772    
Flyers/Circulars AARP PCT_ROW Percent of Row Frequency 11.84069 16.06013    
Flyers/Circulars AUTO DEALERS PCT_ROW Percent of Row Frequency 67.70436 62.7826    
Flyers/Circulars Service stations PCT_ROW Percent of Row Frequency 74.69457 81.34794    
Flyers/Circulars Craftsman PCT_ROW Percent of Row Frequency 63.78273 64.02231    
Flyers/Circulars MALL PCT_ROW Percent of Row Frequency 75.1403 79.68557    
Magazines/Newsletters   PCT_ROW Percent of Row Frequency      
Magazines/Newsletters CREDIT CARD PCT_ROW Percent of Row Frequency 0.060813 0.148286    
Magazines/Newsletters BANK PCT_ROW Percent of Row Frequency 1.031319 1.203637    
Magazines/Newsletters Securities broker PCT_ROW Percent of Row Frequency 11.76907 10.47094    
Magazines/Newsletters MONEY MARKET PCT_ROW Percent of Row Frequency 10.54133 11.49818    
Magazines/Newsletters Insurance Company PCT_ROW Percent of Row Frequency 2.831588 2.292559    
Magazines/Newsletters Real Estate/Mortgage PCT_ROW Percent of Row Frequency 2.321631 1.665635    
Magazines/Newsletters OTHER FINANCIAL PCT_ROW Percent of Row Frequency 5.8328 7.632614    
Magazines/Newsletters SUPERMARKETS PCT_ROW Percent of Row Frequency 8.689418 8.586007    
Magazines/Newsletters Department store PCT_ROW Percent of Row Frequency 2.986496 2.603663    
Magazines/Newsletters Mail order company PCT_ROW Percent of Row Frequency 1.844116 0.90711    
Magazines/Newsletters Specialty store PCT_ROW Percent of Row Frequency 1.664824 1.479319    
Magazines/Newsletters PUBLISHER PCT_ROW Percent of Row Frequency 17.93898 23.05787    
Magazines/Newsletters Land promotion company PCT_ROW Percent of Row Frequency 4.350355 0.909621    
Magazines/Newsletters ONLINE AUCTION PCT_ROW Percent of Row Frequency 3.303735 5.494479    
Magazines/Newsletters Other merchants PCT_ROW Percent of Row Frequency 3.980942 4.932727    
Magazines/Newsletters TELEPHONE PCT_ROW Percent of Row Frequency 0.88474 0.688384    
Magazines/Newsletters Other Utilities PCT_ROW Percent of Row Frequency 6.044583 7.141485    
Magazines/Newsletters MEDICAL PCT_ROW Percent of Row Frequency 7.332391 6.253616    
Magazines/Newsletters Other professional PCT_ROW Percent of Row Frequency 8.861465 4.022027    
Magazines/Newsletters Leisure service PCT_ROW Percent of Row Frequency 3.948473 3.775631    
Magazines/Newsletters CABLE TV PCT_ROW Percent of Row Frequency 1.31752 0.692618    
Magazines/Newsletters COMPUTER PCT_ROW Percent of Row Frequency 2.879313 0.595305    
Magazines/Newsletters OTHER SERVICES PCT_ROW Percent of Row Frequency 1.562458 1.422643    
Magazines/Newsletters Consumer packaged goods PCT_ROW Percent of Row Frequency 5.727766 5.01105    
Magazines/Newsletters Federal Government PCT_ROW Percent of Row Frequency 4.481792 11.67036    
Magazines/Newsletters Nonfederal Government PCT_ROW Percent of Row Frequency 22.55326 23.32096    
Magazines/Newsletters Union or Professional Organization PCT_ROW Percent of Row Frequency 19.34551 27.46748    
Magazines/Newsletters CHURCH PCT_ROW Percent of Row Frequency 14.73526 14.9662    
Magazines/Newsletters VETERANS PCT_ROW Percent of Row Frequency 10.87647 24.53345    
Magazines/Newsletters EDUCATIONAL PCT_ROW Percent of Row Frequency 9.105331 6.446067    
Magazines/Newsletters CHARITIES PCT_ROW Percent of Row Frequency 6.70694 1.306237    
Magazines/Newsletters Political Campaign PCT_ROW Percent of Row Frequency 1.148885 1.684923    
Magazines/Newsletters OTHER SOCIAL PCT_ROW Percent of Row Frequency 9.787239 9.949542    
Magazines/Newsletters RESTAURANT PCT_ROW Percent of Row Frequency 0.943581 0.579582    
Magazines/Newsletters AARP PCT_ROW Percent of Row Frequency 2.66773 3.813713    
Magazines/Newsletters AUTO DEALERS PCT_ROW Percent of Row Frequency 1.558368 1.44181    
Magazines/Newsletters Service stations PCT_ROW Percent of Row Frequency 1.428063 0.185725    
Magazines/Newsletters Craftsman PCT_ROW Percent of Row Frequency 0.575204 0.559933    
Magazines/Newsletters MALL PCT_ROW Percent of Row Frequency 0 0