| Table
A3-6b Standard Mail1 Industry by Shape (Percentage of Pieces Received by Households) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
BL_B | A34ROW | _NAME_ | _LABEL_ | COL1 | COL2 | BL_B | A348ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | BL_B | _NAME_ | _LABEL_ | COL1 | COL2 | ||||||||||||||||||
| Letter Size Envelope | PCT_ROW | Percent of Row Frequency | Letter Size Envelope | PCT_ROW | Percent of Row Frequency | Letter Size Envelope | PCT_COL | Percent of Column Frequency | 35.81895 | 33.7077 | |||||||||||||||||||||||||
| Letter Size Envelope | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 89.26559 | 86.38995 | Letter Size Envelope | Total Financial | PCT_ROW | Percent of Row Frequency | 74.02875 | 71.09429 | Larger Envelope | PCT_COL | Percent of Column Frequency | 5.313212 | 3.528873 | |||||||||||||||||||
| Letter Size Envelope | BANK | PCT_ROW | Percent of Row Frequency | 74.77199 | 64.38098 | Letter Size Envelope | Total Merchants | PCT_ROW | Percent of Row Frequency | 17.17325 | 18.05798 | Other/Don't Know/No answer | PCT_COL | Percent of Column Frequency | 2.504725 | 2.329025 | |||||||||||||||||||
| Letter Size Envelope | Securities broker | PCT_ROW | Percent of Row Frequency | 38.76303 | 42.48122 | Letter Size Envelope | Total Services | PCT_ROW | Percent of Row Frequency | 38.78773 | 39.7427 | Catalog (not in envelope) | PCT_COL | Percent of Column Frequency | 17.54059 | 17.68494 | |||||||||||||||||||
| Industry | Flyers/ Circulars |
Magazines/ Newsletters | Other/ Don't Know |
Total | Flyers/Circulars | Letter Size Envelope | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 46.2406 | 40.24603 | Letter Size Envelope | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 38.26425 | 31.05949 | Postcard | PCT_COL | Percent of Column Frequency | 3.21631 | 2.640194 | |||||||||||||
| Magazines/Newsletters | Letter Size Envelope | Insurance Company | PCT_ROW | Percent of Row Frequency | 70.2132 | 74.05331 | Larger Envelope | PCT_ROW | Percent of Row Frequency | Flyers/Circulars | PCT_COL | Percent of Column Frequency | 30.2011 | 35.03571 | |||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Other/Don't Know/No answer | Letter Size Envelope | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 42.84337 | 42.68999 | Larger Envelope | Total Financial | PCT_ROW | Percent of Row Frequency | 9.243344 | 6.822994 | Magazines/Newsletters | PCT_COL | Percent of Column Frequency | 5.40512 | 5.073557 | ||||||
| Financial: | Letter Size Envelope | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 53.80737 | 55.05438 | Larger Envelope | Total Merchants | PCT_ROW | Percent of Row Frequency | 3.616924 | 2.365349 | |||||||||||||||||||||||
| Credit card | 8.1 | 2.8 | 8.6 | 0.0 | 0.1 | 0.1 | 0.6 | 0.3 | 0.4 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 9.706566 | 4.557308 | Larger Envelope | Total Services | PCT_ROW | Percent of Row Frequency | 4.838116 | 2.93023 | |||||||||||
| Bank | 14.3 | 16.4 | 28.0 | 0.1 | 1.0 | 1.2 | 0.7 | 0.8 | 0.4 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Department store | PCT_ROW | Percent of Row Frequency | 12.4041 | 12.66055 | Larger Envelope | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 4.546277 | 4.09744 | |||||||||||
| Securities broker | 16.6 | 12.9 | 13.4 | 1.6 | 11.8 | 10.5 | 1.1 | 4.7 | 5.1 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Mail order company | PCT_ROW | Percent of Row Frequency | 12.84692 | 15.67538 | Other/Don't Know/No answer | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Money Market | 14.6 | 10.6 | 14.8 | 0.0 | 10.5 | 11.5 | 1.8 | 2.2 | 3.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Specialty store | PCT_ROW | Percent of Row Frequency | 7.887622 | 6.788349 | Other/Don't Know/No answer | Total Financial | PCT_ROW | Percent of Row Frequency | 1.053979 | 0.962812 | |||||||||||
| Insurance Company | 10.2 | 12.9 | 13.2 | 0.5 | 2.8 | 2.3 | 0.5 | 1.1 | 0.6 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | PUBLISHER | PCT_ROW | Percent of Row Frequency | 56.80326 | 59.86824 | Other/Don't Know/No answer | Total Merchants | PCT_ROW | Percent of Row Frequency | 2.31086 | 2.254872 | |||||||||||
| Real Estate/Mortgage | 44.9 | 39.7 | 43.5 | 1.4 | 2.3 | 1.7 | 0.5 | 0.9 | 0.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Land promotion company | PCT_ROW | Percent of Row Frequency | 19.10689 | 23.57736 | Other/Don't Know/No answer | Total Services | PCT_ROW | Percent of Row Frequency | 1.0936 | 0.829047 | |||||||||||
| Total Financial | 14.7 | 11.0 | 16.0 | 0.5 | 2.3 | 2.4 | 0.8 | 1.1 | 1.0 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 21.99182 | 27.74794 | Other/Don't Know/No answer | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 0.815085 | 0.988797 | |||||||||||
| Merchants: | Letter Size Envelope | Other merchants | PCT_ROW | Percent of Row Frequency | 29.26353 | 25.03678 | Catalog (not in envelope) | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Supermarkets | 85.7 | 66.6 | 72.0 | 0.8 | 8.7 | 8.6 | 0.7 | 0.9 | 1.1 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | TELEPHONE | PCT_ROW | Percent of Row Frequency | 52.06674 | 52.58887 | Catalog (not in envelope) | Total Financial | PCT_ROW | Percent of Row Frequency | 0.919553 | 1.194208 | |||||||||||
| Department store | 42.5 | 42.8 | 45.1 | 0.3 | 3.0 | 2.6 | 0.6 | 2.5 | 3.7 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Other Utilities | PCT_ROW | Percent of Row Frequency | 52.46599 | 47.47594 | Catalog (not in envelope) | Total Merchants | PCT_ROW | Percent of Row Frequency | 39.11453 | 38.0569 | |||||||||||
| Mail order company | 7.0 | 4.3 | 6.0 | 0.2 | 1.8 | 0.9 | 0.8 | 3.2 | 2.9 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | MEDICAL | PCT_ROW | Percent of Row Frequency | 32.14848 | 35.49457 | Catalog (not in envelope) | Total Services | PCT_ROW | Percent of Row Frequency | 4.945792 | 2.841501 | |||||||||||
| Specialty store | 49.8 | 49.2 | 49.5 | 0.3 | 1.7 | 1.5 | 0.7 | 1.4 | 1.4 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Other professional | PCT_ROW | Percent of Row Frequency | 43.73465 | 50.3227 | Catalog (not in envelope) | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 2.785938 | 3.077653 | |||||||||||
| Publisher | 20.4 | 8.5 | 7.0 | 12.1 | 17.9 | 23.1 | 1.2 | 2.7 | 1.3 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Leisure service | PCT_ROW | Percent of Row Frequency | 39.21217 | 25.51669 | Postcard | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Land promotion company | 12.7 | 42.2 | 50.7 | 0.0 | 4.4 | 0.9 | 0.0 | 11.1 | 1.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | CABLE TV | PCT_ROW | Percent of Row Frequency | 45.12475 | 54.90317 | Postcard | Total Financial | PCT_ROW | Percent of Row Frequency | 1.452698 | 1.589443 | |||||||||||
| Online Auction | N/A | 34.2 | 27.4 | N/A | 3.3 | 5.5 | N/A | 0.0 | 2.1 | N/A | 100.0 | 100.0 | Letter Size Envelope | COMPUTER | PCT_ROW | Percent of Row Frequency | 14.22691 | 29.21227 | Postcard | Total Merchants | PCT_ROW | Percent of Row Frequency | 3.393426 | 3.005688 | |||||||||||
| Restaurant | 70.0 | 86.0 | 84.9 | 0.0 | 0.9 | 0.6 | 0.0 | 0.4 | 1.4 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 34.45916 | 34.56448 | Postcard | Total Services | PCT_ROW | Percent of Row Frequency | 5.48607 | 4.024051 | |||||||||||
| Consumer packaged goods | 38.0 | 36.5 | 40.2 | 1.8 | 5.7 | 5.0 | 1.2 | 2.5 | 2.4 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 34.36953 | 31.8816 | Postcard | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 5.501689 | 4.800881 | |||||||||||
| Auto dealers | 42.7 | 67.7 | 62.8 | 1.8 | 1.6 | 1.4 | 0.2 | 0.5 | 1.6 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Federal Government | PCT_ROW | Percent of Row Frequency | 29.9059 | 27.70788 | Flyers/Circulars | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Service stations | 79.9 | 74.7 | 81.3 | 0.0 | 1.4 | 0.2 | 0.0 | 0.9 | 0.0 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 23.73119 | 26.20104 | Flyers/Circulars | Total Financial | PCT_ROW | Percent of Row Frequency | 11.04195 | 15.95604 | |||||||||||
| Mall | 75.9 | 75.1 | 79.7 | 1.0 | 0.0 | 0.0 | 0.0 | 0.0 | 5.9 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 45.63234 | 36.73892 | Flyers/Circulars | Total Merchants | PCT_ROW | Percent of Row Frequency | 30.15101 | 31.67874 | |||||||||||
| Total Merchants | 31.3 | 30.2 | 31.7 | 2.9 | 4.2 | 4.6 | 0.9 | 2.3 | 2.3 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | CHURCH | PCT_ROW | Percent of Row Frequency | 32.59626 | 34.7732 | Flyers/Circulars | Total Services | PCT_ROW | Percent of Row Frequency | 41.89941 | 47.33018 | |||||||||||
| Services: | Letter Size Envelope | VETERANS | PCT_ROW | Percent of Row Frequency | 57.23476 | 62.37915 | Flyers/Circulars | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 41.63744 | 48.44927 | |||||||||||||||||||||||
| Telephone | 14.3 | 32.3 | 36.8 | 1.3 | 0.9 | 0.7 | 1.3 | 1.0 | 1.2 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 39.70847 | 38.9903 | Magazines/Newsletters | PCT_ROW | Percent of Row Frequency | ||||||||||||||
| Other Utilities | 29.3 | 28.0 | 33.4 | 5.0 | 6.0 | 7.1 | 14.7 | 1.3 | 0.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | CHARITIES | PCT_ROW | Percent of Row Frequency | 54.40289 | 59.59539 | Magazines/Newsletters | Total Financial | PCT_ROW | Percent of Row Frequency | 2.259728 | 2.380215 | |||||||||||
| Medical | 50.5 | 43.6 | 45.2 | 4.4 | 7.3 | 6.3 | 0.5 | 1.2 | 1.0 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Political Campaign | PCT_ROW | Percent of Row Frequency | 18.56812 | 10.35973 | Magazines/Newsletters | Total Merchants | PCT_ROW | Percent of Row Frequency | 4.239998 | 4.58047 | |||||||||||
| Other professional | 31.5 | 32.1 | 28.0 | 2.2 | 8.9 | 4.0 | 0.0 | 1.1 | 1.0 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 43.01006 | 33.32463 | Magazines/Newsletters | Total Services | PCT_ROW | Percent of Row Frequency | 2.949282 | 2.302291 | |||||||||||
| Leisure service | 33.1 | 36.2 | 52.2 | 0.8 | 3.9 | 3.8 | 0.4 | 1.6 | 1.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | RESTAURANT | PCT_ROW | Percent of Row Frequency | 3.219933 | 5.510544 | Magazines/Newsletters | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 6.449314 | 7.526469 | |||||||||||
| Cable TV | 36.0 | 43.6 | 39.6 | 3.9 | 1.3 | 0.7 | 1.9 | 0.7 | 0.5 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | AARP | PCT_ROW | Percent of Row Frequency | 74.56453 | 67.42418 | |||||||||||||||||
| Computer | 24.9 | 37.6 | 47.9 | 0.7 | 2.9 | 0.6 | 0.0 | 1.8 | 2.2 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 21.28814 | 26.15327 | |||||||||||||||||
| Craftsman | 70.4 | 63.8 | 64.0 | 0.6 | 0.6 | 0.6 | 0.0 | 0.6 | 0.2 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Service stations | PCT_ROW | Percent of Row Frequency | 16.04709 | 9.303685 | |||||||||||||||||
| Total Services | 34.3 | 41.9 | 47.3 | 2.0 | 2.9 | 2.3 | 1.3 | 1.1 | 0.8 | 100.0 | 100.0 | 100.0 | Letter Size Envelope | Craftsman | PCT_ROW | Percent of Row Frequency | 22.40975 | 27.86762 | |||||||||||||||||
| Government: | Letter Size Envelope | MALL | PCT_ROW | Percent of Row Frequency | 8.524308 | 0 | |||||||||||||||||||||||||||||
| Federal Government | N/A | 28.9 | 41.5 | N/A | 4.5 | 11.7 | N/A | 2.2 | 1.6 | N/A | 100.0 | 100.0 | Larger Envelope | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||
| Nonfederal Government | 55.8 | 41.5 | 35.9 | 2.2 | 22.6 | 23.3 | 1.3 | 2.5 | 3.1 | 100.0 | 100.0 | 100.0 | Larger Envelope | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 6.646469 | 3.370874 | |||||||||||||||||
| Social/Charitable/Political/Nonprofit: | Larger Envelope | BANK | PCT_ROW | Percent of Row Frequency | 4.421774 | 3.19244 | |||||||||||||||||||||||||||||
| Union or Professional Organization | 35.6 | 21.4 | 24.2 | 2.8 | 19.3 | 27.5 | 0.0 | 1.1 | 0.6 | 100.0 | 100.0 | 100.0 | Larger Envelope | Securities broker | PCT_ROW | Percent of Row Frequency | 26.81062 | 22.45118 | |||||||||||||||||
| Church | 38.5 | 37.1 | 25.3 | 1.0 | 14.7 | 15.0 | 0.3 | 0.3 | 2.6 | 100.0 | 100.0 | 100.0 | Larger Envelope | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 25.8567 | 23.88489 | |||||||||||||||||
| Veterans | N/A | 20.9 | 11.8 | N/A | 10.9 | 24.5 | N/A | 0.0 | 1.3 | N/A | 100.0 | 100.0 | Larger Envelope | Insurance Company | PCT_ROW | Percent of Row Frequency | 10.81542 | 7.26712 | |||||||||||||||||
| Educational | 33.7 | 33.7 | 35.8 | 1.4 | 9.1 | 6.4 | 0.6 | 1.2 | 1.1 | 100.0 | 100.0 | 100.0 | Larger Envelope | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 6.442766 | 3.470465 | |||||||||||||||||
| Charities | N/A | 12.2 | 7.5 | N/A | 6.7 | 1.3 | N/A | 2.1 | 2.9 | N/A | 100.0 | 100.0 | Larger Envelope | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 13.94382 | 4.960713 | |||||||||||||||||
| Political Campaign | 54.0 | 69.9 | 80.3 | 1.3 | 1.1 | 1.7 | 0.2 | 0.2 | 0.5 | 100.0 | 100.0 | 100.0 | Larger Envelope | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 3.297653 | 2.550005 | |||||||||||||||||
| AARP | 6.7 | 11.8 | 16.1 | 7.0 | 2.7 | 3.8 | 0.0 | 0.7 | 1.6 | 100.0 | 100.0 | 100.0 | Larger Envelope | Department store | PCT_ROW | Percent of Row Frequency | 3.306411 | 2.645199 | |||||||||||||||||
| Total Social/Charitable/Political/Nonprofit | 39.8 | 41.6 | 48.4 | 2.4 | 6.4 | 7.5 | 0.4 | 0.8 | 1.0 | 100.0 | 100.0 | 100.0 | Larger Envelope | Mail order company | PCT_ROW | Percent of Row Frequency | 4.183304 | 2.261221 | |||||||||||||||||
| Total | 27.2 | 30.2 | 35.0 | 2.3 | 5.4 | 5.1 | 1.3 | 2.5 | 2.3 | 100.0 | 100.0 | 100.0 | Larger Envelope | Specialty store | PCT_ROW | Percent of Row Frequency | 1.328727 | 0.965501 | |||||||||||||||||
| Note: Percentages are row percentages within each Industry. | Larger Envelope | PUBLISHER | PCT_ROW | Percent of Row Frequency | 7.413667 | 4.461203 | |||||||||||||||||||||||||||||
| 1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | Larger Envelope | Land promotion company | PCT_ROW | Percent of Row Frequency | 4.482338 | 6.129162 | |||||||||||||||||||||||||||||
| Larger Envelope | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 4.813149 | 6.922386 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other merchants | PCT_ROW | Percent of Row Frequency | 7.979678 | 9.351445 | ||||||||||||||||||||||||||||||
| Larger Envelope | TELEPHONE | PCT_ROW | Percent of Row Frequency | 6.628737 | 3.682591 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other Utilities | PCT_ROW | Percent of Row Frequency | 6.575581 | 3.737748 | ||||||||||||||||||||||||||||||
| Larger Envelope | MEDICAL | PCT_ROW | Percent of Row Frequency | 5.103432 | 5.581818 | ||||||||||||||||||||||||||||||
| Larger Envelope | Other professional | PCT_ROW | Percent of Row Frequency | 6.368264 | 10.4492 | ||||||||||||||||||||||||||||||
| Larger Envelope | Leisure service | PCT_ROW | Percent of Row Frequency | 5.484817 | 3.205302 | ||||||||||||||||||||||||||||||
| Larger Envelope | CABLE TV | PCT_ROW | Percent of Row Frequency | 2.888124 | 1.51102 | ||||||||||||||||||||||||||||||
| Larger Envelope | COMPUTER | PCT_ROW | Percent of Row Frequency | 2.824527 | 2.752116 | ||||||||||||||||||||||||||||||
| Larger Envelope | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 5.593127 | 2.091807 | ||||||||||||||||||||||||||||||
| Larger Envelope | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 7.93822 | 3.567867 | ||||||||||||||||||||||||||||||
| Larger Envelope | Federal Government | PCT_ROW | Percent of Row Frequency | 6.455733 | 5.542484 | ||||||||||||||||||||||||||||||
| Larger Envelope | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 3.418916 | 2.454997 | ||||||||||||||||||||||||||||||
| Larger Envelope | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 5.674843 | 6.757626 | ||||||||||||||||||||||||||||||
| Larger Envelope | CHURCH | PCT_ROW | Percent of Row Frequency | 6.258593 | 6.478955 | ||||||||||||||||||||||||||||||
| Larger Envelope | VETERANS | PCT_ROW | Percent of Row Frequency | 7.488366 | 0 | ||||||||||||||||||||||||||||||
| Larger Envelope | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 4.225405 | 3.428797 | ||||||||||||||||||||||||||||||
| Larger Envelope | CHARITIES | PCT_ROW | Percent of Row Frequency | 11.36212 | 11.0878 | ||||||||||||||||||||||||||||||
| Larger Envelope | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.963619 | 0.820956 | ||||||||||||||||||||||||||||||
| Larger Envelope | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 6.845285 | 6.633298 | ||||||||||||||||||||||||||||||
| Larger Envelope | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.338378 | 0.645512 | ||||||||||||||||||||||||||||||
| Larger Envelope | AARP | PCT_ROW | Percent of Row Frequency | 9.551507 | 9.287078 | ||||||||||||||||||||||||||||||
| Larger Envelope | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 4.295026 | 4.256036 | ||||||||||||||||||||||||||||||
| Larger Envelope | Service stations | PCT_ROW | Percent of Row Frequency | 0.691681 | 0.633289 | ||||||||||||||||||||||||||||||
| Larger Envelope | Craftsman | PCT_ROW | Percent of Row Frequency | 1.805491 | 0.190235 | ||||||||||||||||||||||||||||||
| Larger Envelope | MALL | PCT_ROW | Percent of Row Frequency | 3.863155 | 0 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.33224 | 0.375832 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | BANK | PCT_ROW | Percent of Row Frequency | 0.76953 | 0.38659 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Securities broker | PCT_ROW | Percent of Row Frequency | 4.746324 | 5.103349 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 2.200861 | 3.529864 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Insurance Company | PCT_ROW | Percent of Row Frequency | 1.105693 | 0.550263 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 0.855005 | 0.459287 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 0.959028 | 1.555714 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 0.867461 | 1.117699 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Department store | PCT_ROW | Percent of Row Frequency | 2.491822 | 3.734583 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Mail order company | PCT_ROW | Percent of Row Frequency | 3.206739 | 2.890097 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Specialty store | PCT_ROW | Percent of Row Frequency | 1.361263 | 1.372285 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | PUBLISHER | PCT_ROW | Percent of Row Frequency | 2.737045 | 1.322616 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Land promotion company | PCT_ROW | Percent of Row Frequency | 11.06029 | 1.51893 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 0 | 2.140724 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other merchants | PCT_ROW | Percent of Row Frequency | 1.426654 | 1.995123 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | TELEPHONE | PCT_ROW | Percent of Row Frequency | 0.951529 | 1.15903 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other Utilities | PCT_ROW | Percent of Row Frequency | 1.314706 | 0.517626 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MEDICAL | PCT_ROW | Percent of Row Frequency | 1.218696 | 0.954823 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Other professional | PCT_ROW | Percent of Row Frequency | 1.111449 | 1.013024 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Leisure service | PCT_ROW | Percent of Row Frequency | 1.557418 | 1.476951 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CABLE TV | PCT_ROW | Percent of Row Frequency | 0.654063 | 0.522623 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | COMPUTER | PCT_ROW | Percent of Row Frequency | 1.773756 | 2.218856 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 0.989476 | 0.43927 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 2.472741 | 2.393329 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Federal Government | PCT_ROW | Percent of Row Frequency | 2.16456 | 1.608433 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 2.46104 | 3.086985 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 1.108994 | 0.629462 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CHURCH | PCT_ROW | Percent of Row Frequency | 0.279943 | 2.618954 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | VETERANS | PCT_ROW | Percent of Row Frequency | 0 | 1.314665 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 1.218802 | 1.082037 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | CHARITIES | PCT_ROW | Percent of Row Frequency | 2.059529 | 2.920761 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.192879 | 0.545818 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 2.647249 | 0.884037 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.417262 | 1.433603 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | AARP | PCT_ROW | Percent of Row Frequency | 0.703769 | 1.616279 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 0.514486 | 1.642977 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Service stations | PCT_ROW | Percent of Row Frequency | 0.895372 | 0 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | Craftsman | PCT_ROW | Percent of Row Frequency | 0.564661 | 0.221452 | ||||||||||||||||||||||||||||||
| Other/Don't Know/No answer | MALL | PCT_ROW | Percent of Row Frequency | 0 | 5.918128 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.515206 | 0.569425 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | BANK | PCT_ROW | Percent of Row Frequency | 0.366077 | 0.470344 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Securities broker | PCT_ROW | Percent of Row Frequency | 4.435596 | 5.866867 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 4.559845 | 4.867718 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Insurance Company | PCT_ROW | Percent of Row Frequency | 0.521396 | 0.586629 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 0.910807 | 2.049858 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 2.471483 | 0.42601 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 5.984255 | 6.925114 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Department store | PCT_ROW | Percent of Row Frequency | 29.42312 | 26.6175 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Mail order company | PCT_ROW | Percent of Row Frequency | 73.20457 | 71.34346 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Specialty store | PCT_ROW | Percent of Row Frequency | 33.91967 | 36.69321 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | PUBLISHER | PCT_ROW | Percent of Row Frequency | 5.615238 | 3.030486 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Land promotion company | PCT_ROW | Percent of Row Frequency | 6.799809 | 2.713289 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 29.90072 | 24.9979 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other merchants | PCT_ROW | Percent of Row Frequency | 10.03734 | 7.37317 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | TELEPHONE | PCT_ROW | Percent of Row Frequency | 4.367097 | 3.267343 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other Utilities | PCT_ROW | Percent of Row Frequency | 0.377012 | 1.495931 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MEDICAL | PCT_ROW | Percent of Row Frequency | 2.090559 | 1.887657 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Other professional | PCT_ROW | Percent of Row Frequency | 2.854438 | 1.224186 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Leisure service | PCT_ROW | Percent of Row Frequency | 9.009054 | 7.856262 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CABLE TV | PCT_ROW | Percent of Row Frequency | 1.629168 | 1.111834 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | COMPUTER | PCT_ROW | Percent of Row Frequency | 37.87054 | 14.05845 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 1.637956 | 0.761552 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 9.020597 | 14.86442 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Federal Government | PCT_ROW | Percent of Row Frequency | 3.801015 | 4.14453 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 2.672956 | 3.780173 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 4.653953 | 2.089971 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CHURCH | PCT_ROW | Percent of Row Frequency | 6.102752 | 5.517876 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | VETERANS | PCT_ROW | Percent of Row Frequency | 2.788402 | 0 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 6.398752 | 9.005334 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | CHARITIES | PCT_ROW | Percent of Row Frequency | 5.930995 | 1.476199 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Political Campaign | PCT_ROW | Percent of Row Frequency | 0.176106 | 0.449258 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 3.349136 | 1.136024 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.535888 | 0.789638 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | AARP | PCT_ROW | Percent of Row Frequency | 0.671768 | 1.79862 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 0.598634 | 1.747205 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Service stations | PCT_ROW | Percent of Row Frequency | 0.332491 | 0.795707 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | Craftsman | PCT_ROW | Percent of Row Frequency | 1.374293 | 0.910666 | ||||||||||||||||||||||||||||||
| Catalog (not in envelope) | MALL | PCT_ROW | Percent of Row Frequency | 3.863155 | 9.992436 | ||||||||||||||||||||||||||||||
| Postcard | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Postcard | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.395821 | 0.526155 | ||||||||||||||||||||||||||||||
| Postcard | BANK | PCT_ROW | Percent of Row Frequency | 2.234165 | 2.319553 | ||||||||||||||||||||||||||||||
| Postcard | Securities broker | PCT_ROW | Percent of Row Frequency | 0.543759 | 0.249209 | ||||||||||||||||||||||||||||||
| Postcard | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 0 | 1.1595 | ||||||||||||||||||||||||||||||
| Postcard | Insurance Company | PCT_ROW | Percent of Row Frequency | 1.657564 | 2.007656 | ||||||||||||||||||||||||||||||
| Postcard | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 6.946225 | 6.189914 | ||||||||||||||||||||||||||||||
| Postcard | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 3.565698 | 2.000458 | ||||||||||||||||||||||||||||||
| Postcard | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 4.870187 | 4.267495 | ||||||||||||||||||||||||||||||
| Postcard | Department store | PCT_ROW | Percent of Row Frequency | 6.592217 | 6.618268 | ||||||||||||||||||||||||||||||
| Postcard | Mail order company | PCT_ROW | Percent of Row Frequency | 0.458073 | 0.910165 | ||||||||||||||||||||||||||||||
| Postcard | Specialty store | PCT_ROW | Percent of Row Frequency | 4.591844 | 3.16925 | ||||||||||||||||||||||||||||||
| Postcard | PUBLISHER | PCT_ROW | Percent of Row Frequency | 0.946281 | 1.236857 | ||||||||||||||||||||||||||||||
| Postcard | Land promotion company | PCT_ROW | Percent of Row Frequency | 11.98135 | 14.40435 | ||||||||||||||||||||||||||||||
| Postcard | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 5.756806 | 5.283798 | ||||||||||||||||||||||||||||||
| Postcard | Other merchants | PCT_ROW | Percent of Row Frequency | 11.10813 | 6.998796 | ||||||||||||||||||||||||||||||
| Postcard | TELEPHONE | PCT_ROW | Percent of Row Frequency | 2.782352 | 1.822803 | ||||||||||||||||||||||||||||||
| Postcard | Other Utilities | PCT_ROW | Percent of Row Frequency | 5.204657 | 6.274116 | ||||||||||||||||||||||||||||||
| Postcard | MEDICAL | PCT_ROW | Percent of Row Frequency | 8.519239 | 4.630643 | ||||||||||||||||||||||||||||||
| Postcard | Other professional | PCT_ROW | Percent of Row Frequency | 4.958688 | 5.001928 | ||||||||||||||||||||||||||||||
| Postcard | Leisure service | PCT_ROW | Percent of Row Frequency | 4.620209 | 5.966722 | ||||||||||||||||||||||||||||||
| Postcard | CABLE TV | PCT_ROW | Percent of Row Frequency | 4.835925 | 1.678666 | ||||||||||||||||||||||||||||||
| Postcard | COMPUTER | PCT_ROW | Percent of Row Frequency | 2.777851 | 3.29709 | ||||||||||||||||||||||||||||||
| Postcard | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 7.059493 | 4.70541 | ||||||||||||||||||||||||||||||
| Postcard | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 3.932315 | 2.130103 | ||||||||||||||||||||||||||||||
| Postcard | Federal Government | PCT_ROW | Percent of Row Frequency | 24.29204 | 7.828311 | ||||||||||||||||||||||||||||||
| Postcard | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 3.631837 | 5.253249 | ||||||||||||||||||||||||||||||
| Postcard | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 2.200382 | 2.14918 | ||||||||||||||||||||||||||||||
| Postcard | CHURCH | PCT_ROW | Percent of Row Frequency | 2.936651 | 10.30971 | ||||||||||||||||||||||||||||||
| Postcard | VETERANS | PCT_ROW | Percent of Row Frequency | 0.684744 | 0 | ||||||||||||||||||||||||||||||
| Postcard | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 5.673354 | 5.219443 | ||||||||||||||||||||||||||||||
| Postcard | CHARITIES | PCT_ROW | Percent of Row Frequency | 7.33599 | 16.12378 | ||||||||||||||||||||||||||||||
| Postcard | Political Campaign | PCT_ROW | Percent of Row Frequency | 9.014581 | 5.839394 | ||||||||||||||||||||||||||||||
| Postcard | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 4.308835 | 2.539614 | ||||||||||||||||||||||||||||||
| Postcard | RESTAURANT | PCT_ROW | Percent of Row Frequency | 8.529312 | 6.1234 | ||||||||||||||||||||||||||||||
| Postcard | AARP | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||||||||||||
| Postcard | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 4.040983 | 1.976101 | ||||||||||||||||||||||||||||||
| Postcard | Service stations | PCT_ROW | Percent of Row Frequency | 5.91074 | 7.733651 | ||||||||||||||||||||||||||||||
| Postcard | Craftsman | PCT_ROW | Percent of Row Frequency | 9.487867 | 6.227785 | ||||||||||||||||||||||||||||||
| Postcard | MALL | PCT_ROW | Percent of Row Frequency | 8.609079 | 4.403865 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Flyers/Circulars | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 2.783863 | 8.619476 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | BANK | PCT_ROW | Percent of Row Frequency | 16.40514 | 28.04645 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Securities broker | PCT_ROW | Percent of Row Frequency | 12.93161 | 13.37724 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 10.60067 | 14.81383 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Insurance Company | PCT_ROW | Percent of Row Frequency | 12.85514 | 13.24247 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 39.6802 | 43.47485 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 19.4198 | 28.37011 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 66.58446 | 71.99637 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Department store | PCT_ROW | Percent of Row Frequency | 42.79583 | 45.12024 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Mail order company | PCT_ROW | Percent of Row Frequency | 4.256284 | 6.012569 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Specialty store | PCT_ROW | Percent of Row Frequency | 49.24605 | 49.53209 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | PUBLISHER | PCT_ROW | Percent of Row Frequency | 8.545521 | 7.022727 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Land promotion company | PCT_ROW | Percent of Row Frequency | 42.21896 | 50.74729 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 34.23377 | 27.41277 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other merchants | PCT_ROW | Percent of Row Frequency | 36.20373 | 44.31196 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | TELEPHONE | PCT_ROW | Percent of Row Frequency | 32.31881 | 36.79098 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other Utilities | PCT_ROW | Percent of Row Frequency | 28.01747 | 33.35715 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MEDICAL | PCT_ROW | Percent of Row Frequency | 43.58721 | 45.19687 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Other professional | PCT_ROW | Percent of Row Frequency | 32.11105 | 27.96693 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Leisure service | PCT_ROW | Percent of Row Frequency | 36.16786 | 52.20244 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CABLE TV | PCT_ROW | Percent of Row Frequency | 43.55045 | 39.58007 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | COMPUTER | PCT_ROW | Percent of Row Frequency | 37.64711 | 47.86592 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 48.69833 | 56.01484 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 36.53883 | 40.15163 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Federal Government | PCT_ROW | Percent of Row Frequency | 28.89896 | 41.49801 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 41.5308 | 35.9026 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 21.38398 | 24.16736 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CHURCH | PCT_ROW | Percent of Row Frequency | 37.09054 | 25.33511 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | VETERANS | PCT_ROW | Percent of Row Frequency | 20.92726 | 11.77273 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 33.66989 | 35.82803 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | CHARITIES | PCT_ROW | Percent of Row Frequency | 12.20154 | 7.48983 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Political Campaign | PCT_ROW | Percent of Row Frequency | 69.93581 | 80.29992 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 30.0522 | 45.53286 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | RESTAURANT | PCT_ROW | Percent of Row Frequency | 86.01565 | 84.91772 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | AARP | PCT_ROW | Percent of Row Frequency | 11.84069 | 16.06013 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 67.70436 | 62.7826 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Service stations | PCT_ROW | Percent of Row Frequency | 74.69457 | 81.34794 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | Craftsman | PCT_ROW | Percent of Row Frequency | 63.78273 | 64.02231 | ||||||||||||||||||||||||||||||
| Flyers/Circulars | MALL | PCT_ROW | Percent of Row Frequency | 75.1403 | 79.68557 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||||||
| Magazines/Newsletters | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 0.060813 | 0.148286 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | BANK | PCT_ROW | Percent of Row Frequency | 1.031319 | 1.203637 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Securities broker | PCT_ROW | Percent of Row Frequency | 11.76907 | 10.47094 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 10.54133 | 11.49818 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Insurance Company | PCT_ROW | Percent of Row Frequency | 2.831588 | 2.292559 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 2.321631 | 1.665635 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 5.8328 | 7.632614 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 8.689418 | 8.586007 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Department store | PCT_ROW | Percent of Row Frequency | 2.986496 | 2.603663 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Mail order company | PCT_ROW | Percent of Row Frequency | 1.844116 | 0.90711 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Specialty store | PCT_ROW | Percent of Row Frequency | 1.664824 | 1.479319 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | PUBLISHER | PCT_ROW | Percent of Row Frequency | 17.93898 | 23.05787 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Land promotion company | PCT_ROW | Percent of Row Frequency | 4.350355 | 0.909621 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 3.303735 | 5.494479 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other merchants | PCT_ROW | Percent of Row Frequency | 3.980942 | 4.932727 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | TELEPHONE | PCT_ROW | Percent of Row Frequency | 0.88474 | 0.688384 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other Utilities | PCT_ROW | Percent of Row Frequency | 6.044583 | 7.141485 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MEDICAL | PCT_ROW | Percent of Row Frequency | 7.332391 | 6.253616 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Other professional | PCT_ROW | Percent of Row Frequency | 8.861465 | 4.022027 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Leisure service | PCT_ROW | Percent of Row Frequency | 3.948473 | 3.775631 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CABLE TV | PCT_ROW | Percent of Row Frequency | 1.31752 | 0.692618 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | COMPUTER | PCT_ROW | Percent of Row Frequency | 2.879313 | 0.595305 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 1.562458 | 1.422643 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 5.727766 | 5.01105 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Federal Government | PCT_ROW | Percent of Row Frequency | 4.481792 | 11.67036 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 22.55326 | 23.32096 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 19.34551 | 27.46748 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CHURCH | PCT_ROW | Percent of Row Frequency | 14.73526 | 14.9662 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | VETERANS | PCT_ROW | Percent of Row Frequency | 10.87647 | 24.53345 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 9.105331 | 6.446067 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | CHARITIES | PCT_ROW | Percent of Row Frequency | 6.70694 | 1.306237 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Political Campaign | PCT_ROW | Percent of Row Frequency | 1.148885 | 1.684923 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 9.787239 | 9.949542 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | RESTAURANT | PCT_ROW | Percent of Row Frequency | 0.943581 | 0.579582 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | AARP | PCT_ROW | Percent of Row Frequency | 2.66773 | 3.813713 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 1.558368 | 1.44181 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Service stations | PCT_ROW | Percent of Row Frequency | 1.428063 | 0.185725 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | Craftsman | PCT_ROW | Percent of Row Frequency | 0.575204 | 0.559933 | ||||||||||||||||||||||||||||||
| Magazines/Newsletters | MALL | PCT_ROW | Percent of Row Frequency | 0 | 0 | ||||||||||||||||||||||||||||||