Table A3-7b
Standard Mail1 Shape by Industry
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B A37ROW _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope Not from one organization PCT_COL Percent of Column Frequency 4.186978 4.935199
Letter Size Envelope CREDIT CARD PCT_COL Percent of Column Frequency 24.31988 17.325
Letter Size Envelope BANK PCT_COL Percent of Column Frequency 11.06521 7.517374
Letter Size Envelope Securities broker PCT_COL Percent of Column Frequency 2.415654 2.739044
Letter Size Envelope MONEY MARKET PCT_COL Percent of Column Frequency 0.305693 0.270855
Industry Catalog
(not in envelope)		 Flyers/
Circulars		 Magazines/ Newsletters Letter Size Envelope Insurance Company PCT_COL Percent of Column Frequency 11.71926 16.22189
Letter Size Envelope Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.427643 1.137067
1987 2008 2009 1987 2008 2009 1987 2008 2009 Letter Size Envelope OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.542135 0.421274
Financial:                   Letter Size Envelope SUPERMARKETS PCT_COL Percent of Column Frequency 0.323164 0.18306
Credit card 0.5 0.3 0.2 0.9 0.9 1.7 0.0 0.1 0.2 Letter Size Envelope Department store PCT_COL Percent of Column Frequency 2.667293 2.816659
Bank 0.2 0.1 0.1 1.3 2.9 3.2 0.1 1.0 0.9 Letter Size Envelope Mail order company PCT_COL Percent of Column Frequency 4.590129 5.957733
Securities broker 0.3 0.6 0.7 0.7 1.0 0.8 0.8 4.9 4.5 Letter Size Envelope Specialty store PCT_COL Percent of Column Frequency 2.391353 2.53995
Money Market 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.5 0.5 Letter Size Envelope PUBLISHER PCT_COL Percent of Column Frequency 7.970762 9.798673
Insurance Company 0.3 0.2 0.2 1.4 2.5 2.8 0.8 3.1 3.3 Letter Size Envelope Land promotion company PCT_COL Percent of Column Frequency 0.07602 0.065246
Real Estate/Mortgage 0.2 0.1 0.1 1.7 1.6 1.1 0.6 0.5 0.3 Letter Size Envelope ONLINE AUCTION PCT_COL Percent of Column Frequency 0.028766 0.071994
Other Financial 0.0 0.1 0.0 0.3 0.2 0.2 0.2 0.4 0.4 Letter Size Envelope Other merchants PCT_COL Percent of Column Frequency 0.485341 0.463131
   Total Financial 1.6 1.3 1.5 6.4 9.2 9.9 2.5 10.5 10.2 Letter Size Envelope TELEPHONE PCT_COL Percent of Column Frequency 3.203611 3.993556
Merchants:                   Letter Size Envelope Other Utilities PCT_COL Percent of Column Frequency 0.940718 0.859635
Supermarkets 0.9 0.4 0.5 10.0 2.6 2.8 1.1 1.9 2.3 Letter Size Envelope MEDICAL PCT_COL Percent of Column Frequency 1.604851 2.105154
Department store 31.9 12.9 11.3 23.4 10.9 9.7 2.1 4.3 3.8 Letter Size Envelope Other professional PCT_COL Percent of Column Frequency 0.403218 0.388699
Mail order company 41.0 53.4 51.7 4.2 1.8 2.2 1.4 4.4 2.3 Letter Size Envelope Leisure service PCT_COL Percent of Column Frequency 3.292695 1.883693
Specialty store 12.9 21.0 26.2 17.0 17.7 17.8 1.4 3.3 3.7 Letter Size Envelope CABLE TV PCT_COL Percent of Column Frequency 3.366182 5.183792
Publisher 3.2 1.6 0.9 10.3 1.4 1.1 71.9 16.7 25.1 Letter Size Envelope COMPUTER PCT_COL Percent of Column Frequency 0.237748 0.308839
Land promotion company 0.1 0.1 0.0 0.3 0.2 0.1 0.0 0.1 0.0 Letter Size Envelope OTHER SERVICES PCT_COL Percent of Column Frequency 2.596203 3.17147
Online Auction N/A 0.1 0.1 N/A 0.1 0.1 N/A 0.0 0.1 Letter Size Envelope Consumer packaged goods PCT_COL Percent of Column Frequency 2.057772 2.396914
Restaurant 0.1 0.0 0.0 1.8 2.0 2.2 0.0 0.1 0.1 Letter Size Envelope Federal Government PCT_COL Percent of Column Frequency 0.832805 0.456449
Consumer packaged goods 0.5 1.1 2.1 2.2 2.6 2.9 1.3 2.3 2.5 Letter Size Envelope Nonfederal Government PCT_COL Percent of Column Frequency 0.553921 0.640898
Auto dealers 0.2 0.0 0.1 0.9 2.7 1.5 0.4 0.4 0.2 Letter Size Envelope Union/professional PCT_COL Percent of Column Frequency 0.517311 0.399982
Service stations 0.0 0.0 0.0 0.4 1.1 1.3 0.0 0.1 0.0 Letter Size Envelope CHURCH PCT_COL Percent of Column Frequency 0.198283 0.156409
Mall 0.2 0.0 0.0 0.4 0.1 0.0 0.1 0.0 0.0 Letter Size Envelope VETERANS PCT_COL Percent of Column Frequency 0.108237 0.106976
Other merchants 0.9 0.3 0.3 1.4 0.7 0.8 0.0 0.4 0.6 Letter Size Envelope EDUCATIONAL PCT_COL Percent of Column Frequency 1.013723 1.055709
   Total Merchants 91.9 91.0 93.3 72.3 43.9 42.5 79.7 34.0 40.8 Letter Size Envelope CHARITIES PCT_COL Percent of Column Frequency 0.251392 0.220459
Services:                   Letter Size Envelope Political PCT_COL Percent of Column Frequency 0.822386 0.414324
Telephone 0.3 0.5 0.5 0.4 2.4 2.7 0.4 0.4 0.3 Letter Size Envelope Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.350241 0.558405
Other Utilities 0.1 0.0 0.1 0.2 0.6 0.6 0.4 0.7 0.9 Letter Size Envelope RESTAURANT PCT_COL Percent of Column Frequency 0.063462 0.147851
Medical 0.1 0.2 0.2 1.7 2.6 2.6 1.7 2.4 2.5 Letter Size Envelope AARP PCT_COL Percent of Column Frequency 1.309141 0.625502
Other professional 0.0 0.1 0.0 0.5 0.4 0.2 0.4 0.5 0.2 Letter Size Envelope AUTO DEALERS PCT_COL Percent of Column Frequency 0.725 0.646081
Leisure service 0.3 1.5 1.1 2.0 3.6 3.7 0.6 2.2 1.9 Letter Size Envelope Service stations PCT_COL Percent of Column Frequency 0.191363 0.149935
Cable TV 1.0 0.2 0.2 1.2 3.9 3.6 1.6 0.7 0.4 Letter Size Envelope Craftsman PCT_COL Percent of Column Frequency 0.379142 0.585583
Computer 0.2 1.3 0.3 0.2 0.7 0.5 0.1 0.3 0.0 Letter Size Envelope MALL PCT_COL Percent of Column Frequency 0.005459 0
Craftsman 0.0 0.0 0.0 0.5 1.3 1.3 0.0 0.1 0.1 Letter Size Envelope Don't know/No answer PCT_COL Percent of Column Frequency 0.45986 0.683924
Other services 0.2 0.3 0.1 1.8 4.4 4.9 0.8 0.8 0.9 Larger Envelope Not from one organization PCT_COL Percent of Column Frequency 6.389149 6.860833
   Total Services 2.2 4.2 2.5 8.5 19.7 20.1 6.0 8.1 7.2 Larger Envelope CREDIT CARD PCT_COL Percent of Column Frequency 12.20742 6.457222
Federal Government N/A 0.2 0.1 N/A 1.0 0.7 N/A 0.8 1.3 Larger Envelope BANK PCT_COL Percent of Column Frequency 4.411364 3.56061
Nonfederal Government 0.5 0.1 0.2 2.0 1.1 0.8 1.0 3.5 3.8 Larger Envelope Securities broker PCT_COL Percent of Column Frequency 11.26366 13.8272
Social/Charitable/Political/Nonprofit:                   Larger Envelope MONEY MARKET PCT_COL Percent of Column Frequency 1.152365 1.535428
Union/professional 0.1 0.1 0.0 0.4 0.3 0.3 0.4 1.5 2.0 Larger Envelope Insurance Company PCT_COL Percent of Column Frequency 12.16972 15.20591
Church 0.0 0.1 0.0 0.3 0.3 0.1 0.7 0.6 0.4 Larger Envelope Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.447319 0.882959
Veterans N/A 0.0 0.0 N/A 0.0 0.0 N/A 0.1 0.3 Larger Envelope OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.947116 0.362585
Educational 0.3 0.3 0.5 0.9 1.0 0.9 0.4 1.5 1.2 Larger Envelope SUPERMARKETS PCT_COL Percent of Column Frequency 0.740146 0.978409
Charities N/A 0.1 0.0 N/A 0.1 0.0 N/A 0.2 0.0 Larger Envelope Department store PCT_COL Percent of Column Frequency 4.793114 5.621254
Political 0.0 0.0 0.0 2.2 3.7 3.1 0.6 0.3 0.4 Larger Envelope Mail order company PCT_COL Percent of Column Frequency 10.0763 8.209166
AARP 0.1 0.0 0.0 0.0 0.2 0.1 0.4 0.3 0.2 Larger Envelope Specialty store PCT_COL Percent of Column Frequency 2.715745 3.450699
Other Social/Charitable/Political/Nonprofit 0.0 0.1 0.0 0.7 0.3 0.7 0.8 0.5 1.1 Larger Envelope PUBLISHER PCT_COL Percent of Column Frequency 7.013185 6.974546
   Total Social/Charitable/Political/Nonprofit 0.5 0.7 0.7 4.5 5.9 5.3 3.3 5.1 5.7 Larger Envelope Land promotion company PCT_COL Percent of Column Frequency 0.120225 0.162014
Not from one organization 1.9 2.2 1.3 4.9 19.1 20.4 6.0 37.7 30.3 Larger Envelope ONLINE AUCTION PCT_COL Percent of Column Frequency 0.042442 0.17156
Don't know/No answer 1.4 0.2 0.4 1.4 0.1 0.2 1.5 0.3 0.8 Larger Envelope Other merchants PCT_COL Percent of Column Frequency 0.892199 1.652331
   Total 100.0 100.0 100.0 100.0 100.0 99.9 100.0 100.0 99.9 Larger Envelope TELEPHONE PCT_COL Percent of Column Frequency 2.749577 2.671238
Note: Sub-totals and Totals may not sum due to rounding. Larger Envelope Other Utilities PCT_COL Percent of Column Frequency 0.794825 0.646463
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).  Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results. Larger Envelope MEDICAL PCT_COL Percent of Column Frequency 1.717482 3.162211
Larger Envelope Other professional PCT_COL Percent of Column Frequency 0.395814 0.770949
Larger Envelope Leisure service PCT_COL Percent of Column Frequency 3.104906 2.260205
Larger Envelope CABLE TV PCT_COL Percent of Column Frequency 1.452427 1.362741
Larger Envelope COMPUTER PCT_COL Percent of Column Frequency 0.318205 0.277925
Larger Envelope OTHER SERVICES PCT_COL Percent of Column Frequency 2.840824 1.83335
Larger Envelope Consumer packaged goods PCT_COL Percent of Column Frequency 3.204074 2.562207
Larger Envelope Federal Government PCT_COL Percent of Column Frequency 1.211959 0.872142
Larger Envelope Nonfederal Government PCT_COL Percent of Column Frequency 0.537988 0.573606
Larger Envelope Union/professional PCT_COL Percent of Column Frequency 0.433699 0.70275
Larger Envelope CHURCH PCT_COL Percent of Column Frequency 0.256655 0.278365
Larger Envelope VETERANS PCT_COL Percent of Column Frequency 0.095468 0
Larger Envelope EDUCATIONAL PCT_COL Percent of Column Frequency 0.72721 0.886794
Larger Envelope CHARITIES PCT_COL Percent of Column Frequency 0.353952 0.39179
Larger Envelope Political PCT_COL Percent of Column Frequency 0.287719 0.313621
Larger Envelope Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.37579 1.061712
Larger Envelope RESTAURANT PCT_COL Percent of Column Frequency 0.04496 0.165435
Larger Envelope AARP PCT_COL Percent of Column Frequency 1.130529 0.822972
Larger Envelope AUTO DEALERS PCT_COL Percent of Column Frequency 0.986101 1.00429
Larger Envelope Service stations PCT_COL Percent of Column Frequency 0.055606 0.097486
Larger Envelope Craftsman PCT_COL Percent of Column Frequency 0.205928 0.038183
Larger Envelope MALL PCT_COL Percent of Column Frequency 0.016678 0
Larger Envelope Don't know/No answer PCT_COL Percent of Column Frequency 0.320157 1.201372
Other/Don't Know/No answer Not from one organization PCT_COL Percent of Column Frequency 40.24505 37.80618
Other/Don't Know/No answer CREDIT CARD PCT_COL Percent of Column Frequency 1.294441 1.090834
Other/Don't Know/No answer BANK PCT_COL Percent of Column Frequency 1.628541 0.653302
Other/Don't Know/No answer Securities broker PCT_COL Percent of Column Frequency 4.229871 4.762251
Other/Don't Know/No answer MONEY MARKET PCT_COL Percent of Column Frequency 0.208069 0.343816
Other/Don't Know/No answer Insurance Company PCT_COL Percent of Column Frequency 2.639177 1.744544
Other/Don't Know/No answer Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.407434 0.177051
Other/Don't Know/No answer OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.138181 0.172289
Other/Don't Know/No answer SUPERMARKETS PCT_COL Percent of Column Frequency 0.413009 0.649779
Other/Don't Know/No answer Department store PCT_COL Percent of Column Frequency 7.662583 12.02483
Other/Don't Know/No answer Mail order company PCT_COL Percent of Column Frequency 16.38484 15.89756
Other/Don't Know/No answer Specialty store PCT_COL Percent of Column Frequency 5.901905 7.431227
Other/Don't Know/No answer PUBLISHER PCT_COL Percent of Column Frequency 5.492389 3.132995
Other/Don't Know/No answer Land promotion company PCT_COL Percent of Column Frequency 0.629296 0.060835
Other/Don't Know/No answer ONLINE AUCTION PCT_COL Percent of Column Frequency 0 0.080387
Other/Don't Know/No answer Other merchants PCT_COL Percent of Column Frequency 0.33837 0.534133
Other/Don't Know/No answer TELEPHONE PCT_COL Percent of Column Frequency 0.837248 1.273842
Other/Don't Know/No answer Other Utilities PCT_COL Percent of Column Frequency 0.337103 0.135647
Other/Don't Know/No answer MEDICAL PCT_COL Percent of Column Frequency 0.870006 0.819596
Other/Don't Know/No answer Other professional PCT_COL Percent of Column Frequency 0.14654 0.113246
Other/Don't Know/No answer Leisure service PCT_COL Percent of Column Frequency 1.870203 1.578
Other/Don't Know/No answer CABLE TV PCT_COL Percent of Column Frequency 0.697742 0.714156
Other/Don't Know/No answer COMPUTER PCT_COL Percent of Column Frequency 0.423889 0.339509
Other/Don't Know/No answer OTHER SERVICES PCT_COL Percent of Column Frequency 1.066086 0.583334
Other/Don't Know/No answer Consumer packaged goods PCT_COL Percent of Column Frequency 2.117167 2.604173
Other/Don't Know/No answer Federal Government PCT_COL Percent of Column Frequency 0.862003 0.383484
Other/Don't Know/No answer Nonfederal Government PCT_COL Percent of Column Frequency 0.821485 1.092848
Other/Don't Know/No answer Union/professional PCT_COL Percent of Column Frequency 0.179788 0.099183
Other/Don't Know/No answer CHURCH PCT_COL Percent of Column Frequency 0.024352 0.17049
Other/Don't Know/No answer VETERANS PCT_COL Percent of Column Frequency 0 0.03263
Other/Don't Know/No answer EDUCATIONAL PCT_COL Percent of Column Frequency 0.444961 0.424019
Other/Don't Know/No answer CHARITIES PCT_COL Percent of Column Frequency 0.136098 0.156374
Other/Don't Know/No answer Political PCT_COL Percent of Column Frequency 0.122164 0.315933
Other/Don't Know/No answer Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.30828 0.214393
Other/Don't Know/No answer RESTAURANT PCT_COL Percent of Column Frequency 0.117606 0.556692
Other/Don't Know/No answer AARP PCT_COL Percent of Column Frequency 0.1767 0.217012
Other/Don't Know/No answer AUTO DEALERS PCT_COL Percent of Column Frequency 0.250569 0.587418
Other/Don't Know/No answer Service stations PCT_COL Percent of Column Frequency 0.152692 0
Other/Don't Know/No answer Craftsman PCT_COL Percent of Column Frequency 0.136617 0.067348
Other/Don't Know/No answer MALL PCT_COL Percent of Column Frequency 0 0.050343
Other/Don't Know/No answer Don't know/No answer PCT_COL Percent of Column Frequency 0.287535 0.588679
Catalog (not in envelope) Not from one organization PCT_COL Percent of Column Frequency 2.242745 1.261033
Catalog (not in envelope) CREDIT CARD PCT_COL Percent of Column Frequency 0.286634 0.217657
Catalog (not in envelope) BANK PCT_COL Percent of Column Frequency 0.110627 0.104677
Catalog (not in envelope) Securities broker PCT_COL Percent of Column Frequency 0.564466 0.720997
Catalog (not in envelope) MONEY MARKET PCT_COL Percent of Column Frequency 0.061557 0.06244
Catalog (not in envelope) Insurance Company PCT_COL Percent of Column Frequency 0.177712 0.244932
Catalog (not in envelope) Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.061977 0.104066
Catalog (not in envelope) OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.05085 0.006213
Catalog (not in envelope) SUPERMARKETS PCT_COL Percent of Column Frequency 0.406851 0.530198
Catalog (not in envelope) Department store PCT_COL Percent of Column Frequency 12.92 11.28689
Catalog (not in envelope) Mail order company PCT_COL Percent of Column Frequency 53.41125 51.68239
Catalog (not in envelope) Specialty store PCT_COL Percent of Column Frequency 20.99992 26.1681
Catalog (not in envelope) PUBLISHER PCT_COL Percent of Column Frequency 1.609027 0.945385
Catalog (not in envelope) Land promotion company PCT_COL Percent of Column Frequency 0.055246 0.014311
Catalog (not in envelope) ONLINE AUCTION PCT_COL Percent of Column Frequency 0.079866 0.123622
Catalog (not in envelope) Other merchants PCT_COL Percent of Column Frequency 0.339944 0.259959
Catalog (not in envelope) TELEPHONE PCT_COL Percent of Column Frequency 0.548707 0.472918
Catalog (not in envelope) Other Utilities PCT_COL Percent of Column Frequency 0.013804 0.051627
Catalog (not in envelope) MEDICAL PCT_COL Percent of Column Frequency 0.213111 0.213388
Catalog (not in envelope) Other professional PCT_COL Percent of Column Frequency 0.053741 0.018023
Catalog (not in envelope) Leisure service PCT_COL Percent of Column Frequency 1.544822 1.10542
Catalog (not in envelope) CABLE TV PCT_COL Percent of Column Frequency 0.248175 0.200085
Catalog (not in envelope) COMPUTER PCT_COL Percent of Column Frequency 1.292337 0.283289
Catalog (not in envelope) OTHER SERVICES PCT_COL Percent of Column Frequency 0.252002 0.133185
Catalog (not in envelope) Consumer packaged goods PCT_COL Percent of Column Frequency 1.102878 2.130031
Catalog (not in envelope) Federal Government PCT_COL Percent of Column Frequency 0.21615 0.130134
Catalog (not in envelope) Nonfederal Government PCT_COL Percent of Column Frequency 0.127406 0.176241
Catalog (not in envelope) Union/professional PCT_COL Percent of Column Frequency 0.107738 0.043369
Catalog (not in envelope) CHURCH PCT_COL Percent of Column Frequency 0.075808 0.047306
Catalog (not in envelope) VETERANS PCT_COL Percent of Column Frequency 0.010768 0
Catalog (not in envelope) EDUCATIONAL PCT_COL Percent of Column Frequency 0.33358 0.464743
Catalog (not in envelope) CHARITIES PCT_COL Percent of Column Frequency 0.055966 0.010408
Catalog (not in envelope) Political PCT_COL Percent of Column Frequency 0.015928 0.034246
Catalog (not in envelope) Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.055693 0.036282
Catalog (not in envelope) RESTAURANT PCT_COL Percent of Column Frequency 0.021568 0.040382
Catalog (not in envelope) AARP PCT_COL Percent of Column Frequency 0.024085 0.031804
Catalog (not in envelope) AUTO DEALERS PCT_COL Percent of Column Frequency 0.041632 0.082268
Catalog (not in envelope) Service stations PCT_COL Percent of Column Frequency 0.008097 0.024441
Catalog (not in envelope) Craftsman PCT_COL Percent of Column Frequency 0.04748 0.036473
Catalog (not in envelope) MALL PCT_COL Percent of Column Frequency 0.005052 0.011194
Catalog (not in envelope) Don't know/No answer PCT_COL Percent of Column Frequency 0.204802 0.446358
Postcard Not from one organization PCT_COL Percent of Column Frequency 1.715673 1.735348
Postcard CREDIT CARD PCT_COL Percent of Column Frequency 1.200967 1.347155
Postcard BANK PCT_COL Percent of Column Frequency 3.682059 3.45785
Postcard Securities broker PCT_COL Percent of Column Frequency 0.37738 0.205144
Postcard MONEY MARKET PCT_COL Percent of Column Frequency 0 0.099627
Postcard Insurance Company PCT_COL Percent of Column Frequency 3.081105 5.614867
Postcard Real Estate/Mortgage PCT_COL Percent of Column Frequency 2.577745 2.10493
Postcard OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.400097 0.195432
Postcard SUPERMARKETS PCT_COL Percent of Column Frequency 1.805748 2.188529
Postcard Department store PCT_COL Percent of Column Frequency 15.78671 18.79833
Postcard Mail order company PCT_COL Percent of Column Frequency 1.822702 4.416481
Postcard Specialty store PCT_COL Percent of Column Frequency 15.50385 15.13947
Postcard PUBLISHER PCT_COL Percent of Column Frequency 1.478773 2.584541
Postcard Land promotion company PCT_COL Percent of Column Frequency 0.53088 0.508916
Postcard ONLINE AUCTION PCT_COL Percent of Column Frequency 0.083859 0.175028
Postcard Other merchants PCT_COL Percent of Column Frequency 2.051712 1.652881
Postcard TELEPHONE PCT_COL Percent of Column Frequency 1.906542 1.767254
Postcard Other Utilities PCT_COL Percent of Column Frequency 1.03927 1.450396
Postcard MEDICAL PCT_COL Percent of Column Frequency 4.736198 3.506361
Postcard Other professional PCT_COL Percent of Column Frequency 0.509138 0.493265
Postcard Leisure service PCT_COL Percent of Column Frequency 4.320631 5.623607
Postcard CABLE TV PCT_COL Percent of Column Frequency 4.017512 2.02352
Postcard COMPUTER PCT_COL Percent of Column Frequency 0.516975 0.445032
Postcard OTHER SERVICES PCT_COL Percent of Column Frequency 5.923281 5.512153
Postcard Consumer packaged goods PCT_COL Percent of Column Frequency 2.621965 2.04459
Postcard Federal Government PCT_COL Percent of Column Frequency 7.533648 1.646459
Postcard Nonfederal Government PCT_COL Percent of Column Frequency 0.944082 1.640557
Postcard Union/professional PCT_COL Percent of Column Frequency 0.2778 0.298731
Postcard CHURCH PCT_COL Percent of Column Frequency 0.198941 0.592046
Postcard VETERANS PCT_COL Percent of Column Frequency 0.014421 0
Postcard EDUCATIONAL PCT_COL Percent of Column Frequency 1.612987 1.804285
Postcard CHARITIES PCT_COL Percent of Column Frequency 0.377523 0.761508
Postcard Political PCT_COL Percent of Column Frequency 4.446398 2.981624
Postcard Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.390762 0.543307
Postcard RESTAURANT PCT_COL Percent of Column Frequency 1.872129 2.097572
Postcard AARP PCT_COL Percent of Column Frequency 0 0
Postcard AUTO DEALERS PCT_COL Percent of Column Frequency 1.532647 0.623251
Postcard Service stations PCT_COL Percent of Column Frequency 0.784979 1.591201
Postcard Craftsman PCT_COL Percent of Column Frequency 1.787672 1.670766
Postcard MALL PCT_COL Percent of Column Frequency 0.061398 0.033047
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 0.473843 0.597479
Flyers/Circulars Not from one organization PCT_COL Percent of Column Frequency 19.11236 20.4464
Flyers/Circulars CREDIT CARD PCT_COL Percent of Column Frequency 0.899529 1.663065
Flyers/Circulars BANK PCT_COL Percent of Column Frequency 2.879326 3.150683
Flyers/Circulars Securities broker PCT_COL Percent of Column Frequency 0.955784 0.829825
Flyers/Circulars MONEY MARKET PCT_COL Percent of Column Frequency 0.083116 0.095918
Flyers/Circulars Insurance Company PCT_COL Percent of Column Frequency 2.544767 2.790898
Flyers/Circulars Real Estate/Mortgage PCT_COL Percent of Column Frequency 1.568195 1.114079
Flyers/Circulars OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.23206 0.208858
Flyers/Circulars SUPERMARKETS PCT_COL Percent of Column Frequency 2.629176 2.78237
Flyers/Circulars Department store PCT_COL Percent of Column Frequency 10.91433 9.657646
Flyers/Circulars Mail order company PCT_COL Percent of Column Frequency 1.803627 2.198575
Flyers/Circulars Specialty store PCT_COL Percent of Column Frequency 17.70757 17.8306
Flyers/Circulars PUBLISHER PCT_COL Percent of Column Frequency 1.422182 1.105846
Flyers/Circulars Land promotion company PCT_COL Percent of Column Frequency 0.19922 0.135111
Flyers/Circulars ONLINE AUCTION PCT_COL Percent of Column Frequency 0.053108 0.068429
Flyers/Circulars Other merchants PCT_COL Percent of Column Frequency 0.712138 0.788614
Flyers/Circulars TELEPHONE PCT_COL Percent of Column Frequency 2.35844 2.687978
Flyers/Circulars Other Utilities PCT_COL Percent of Column Frequency 0.5958 0.581096
Flyers/Circulars MEDICAL PCT_COL Percent of Column Frequency 2.580616 2.578983
Flyers/Circulars Other professional PCT_COL Percent of Column Frequency 0.351122 0.207832
Flyers/Circulars Leisure service PCT_COL Percent of Column Frequency 3.601998 3.707617
Flyers/Circulars CABLE TV PCT_COL Percent of Column Frequency 3.853058 3.59538
Flyers/Circulars COMPUTER PCT_COL Percent of Column Frequency 0.746152 0.486869
Flyers/Circulars OTHER SERVICES PCT_COL Percent of Column Frequency 4.351491 4.944836
Flyers/Circulars Consumer packaged goods PCT_COL Percent of Column Frequency 2.594589 2.904249
Flyers/Circulars Federal Government PCT_COL Percent of Column Frequency 0.954462 0.657711
Flyers/Circulars Nonfederal Government PCT_COL Percent of Column Frequency 1.149711 0.844917
Flyers/Circulars Union/professional PCT_COL Percent of Column Frequency 0.287513 0.25314
Flyers/Circulars CHURCH PCT_COL Percent of Column Frequency 0.267591 0.109637
Flyers/Circulars VETERANS PCT_COL Percent of Column Frequency 0.046937 0.019424
Flyers/Circulars EDUCATIONAL PCT_COL Percent of Column Frequency 1.019454 0.933316
Flyers/Circulars CHARITIES PCT_COL Percent of Column Frequency 0.06687 0.026657
Flyers/Circulars Political PCT_COL Percent of Column Frequency 3.673649 3.089763
Flyers/Circulars Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.290244 0.734053
Flyers/Circulars RESTAURANT PCT_COL Percent of Column Frequency 2.010641 2.192035
Flyers/Circulars AARP PCT_COL Percent of Column Frequency 0.246559 0.143344
Flyers/Circulars AUTO DEALERS PCT_COL Percent of Column Frequency 2.734682 1.49217
Flyers/Circulars Service stations PCT_COL Percent of Column Frequency 1.056429 1.261281
Flyers/Circulars Craftsman PCT_COL Percent of Column Frequency 1.279846 1.29431
Flyers/Circulars MALL PCT_COL Percent of Column Frequency 0.05707 0.045061
Flyers/Circulars Don't know/No answer PCT_COL Percent of Column Frequency 0.108591 0.203862
Magazines/Newsletters Not from one organization PCT_COL Percent of Column Frequency 37.69357 30.32683
Magazines/Newsletters CREDIT CARD PCT_COL Percent of Column Frequency 0.109795 0.197573
Magazines/Newsletters BANK PCT_COL Percent of Column Frequency 1.011396 0.933729
Magazines/Newsletters Securities broker PCT_COL Percent of Column Frequency 4.860339 4.48543
Magazines/Newsletters MONEY MARKET PCT_COL Percent of Column Frequency 0.461811 0.514113
Magazines/Newsletters Insurance Company PCT_COL Percent of Column Frequency 3.13198 3.336523
Magazines/Newsletters Real Estate/Mortgage PCT_COL Percent of Column Frequency 0.512669 0.294752
Magazines/Newsletters OTHER FINANCIAL PCT_COL Percent of Column Frequency 0.389448 0.388027
Magazines/Newsletters SUPERMARKETS PCT_COL Percent of Column Frequency 1.917145 2.291363
Magazines/Newsletters Department store PCT_COL Percent of Column Frequency 4.255736 3.848425
Magazines/Newsletters Mail order company PCT_COL Percent of Column Frequency 4.366381 2.290549
Magazines/Newsletters Specialty store PCT_COL Percent of Column Frequency 3.344825 3.677388
Magazines/Newsletters PUBLISHER PCT_COL Percent of Column Frequency 16.68137 25.07302
Magazines/Newsletters Land promotion company PCT_COL Percent of Column Frequency 0.114701 0.016724
Magazines/Newsletters ONLINE AUCTION PCT_COL Percent of Column Frequency 0.028637 0.094713
Magazines/Newsletters Other merchants PCT_COL Percent of Column Frequency 0.437536 0.606218
Magazines/Newsletters TELEPHONE PCT_COL Percent of Column Frequency 0.360747 0.347307
Magazines/Newsletters Other Utilities PCT_COL Percent of Column Frequency 0.718217 0.859104
Magazines/Newsletters MEDICAL PCT_COL Percent of Column Frequency 2.425646 2.464165
Magazines/Newsletters Other professional PCT_COL Percent of Column Frequency 0.541411 0.206401
Magazines/Newsletters Leisure service PCT_COL Percent of Column Frequency 2.197188 1.851791
Magazines/Newsletters CABLE TV PCT_COL Percent of Column Frequency 0.65131 0.434471
Magazines/Newsletters COMPUTER PCT_COL Percent of Column Frequency 0.318861 0.041814
Magazines/Newsletters OTHER SERVICES PCT_COL Percent of Column Frequency 0.780099 0.867248
Magazines/Newsletters Consumer packaged goods PCT_COL Percent of Column Frequency 2.272566 2.502982
Magazines/Newsletters Federal Government PCT_COL Percent of Column Frequency 0.827077 1.277293
Magazines/Newsletters Nonfederal Government PCT_COL Percent of Column Frequency 3.488553 3.789946
Magazines/Newsletters Union/professional PCT_COL Percent of Column Frequency 1.453338 1.986777
Magazines/Newsletters CHURCH PCT_COL Percent of Column Frequency 0.593996 0.447243
Magazines/Newsletters VETERANS PCT_COL Percent of Column Frequency 0.136305 0.279526
Magazines/Newsletters EDUCATIONAL PCT_COL Percent of Column Frequency 1.54042 1.159576
Magazines/Newsletters CHARITIES PCT_COL Percent of Column Frequency 0.205382 0.032104
Magazines/Newsletters Political PCT_COL Percent of Column Frequency 0.337203 0.447701
Magazines/Newsletters Other Social/Charitable/Political/Nonprofit PCT_COL Percent of Column Frequency 0.52816 1.107654
Magazines/Newsletters RESTAURANT PCT_COL Percent of Column Frequency 0.123241 0.103315
Magazines/Newsletters AARP PCT_COL Percent of Column Frequency 0.310387 0.235059
Magazines/Newsletters AUTO DEALERS PCT_COL Percent of Column Frequency 0.351704 0.236639
Magazines/Newsletters Service stations PCT_COL Percent of Column Frequency 0.112854 0.019885
Magazines/Newsletters Craftsman PCT_COL Percent of Column Frequency 0.06449 0.07817
Magazines/Newsletters MALL PCT_COL Percent of Column Frequency 0 0
Magazines/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 0.343503 0.762182