Table A3-11
Standard Mail by Familiarity With Institution
(Percentage of Mail Pieces Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
BL_F _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency  
Previous customer PCT_COL Percent of Column Frequency 55.5707 56.87544
Organization known PCT_COL Percent of Column Frequency 22.3919 20.35646
Organization unknown PCT_COL Percent of Column Frequency 12.09573 11.23897
Don't know/No answer PCT_COL Percent of Column Frequency 9.941663 11.52913
Familiarity 1987 2008 2009  
 
Previous customer 47.5 55.6 56.9  
Organization known 17.4 22.4 20.4  
Organization unknown 18.1 12.1 11.2  
Don't know/No answer 17.1 9.9 11.5  
Total Received 100.0 100.0 100.0  
Note: Totals may not sum to 100 due to rounding.