| Table
A3-12 Standard Mail by Industry and Familiarity (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
BL_F | A34ROW | _NAME_ | _LABEL_ | COL1 | COL2 | BL_F | A348ROWB | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||||||
| PCT_ROW | Percent of Row Frequency | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| CREDIT CARD | PCT_ROW | Percent of Row Frequency | Total Financial | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| BANK | PCT_ROW | Percent of Row Frequency | Total Merchants | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Securities broker | PCT_ROW | Percent of Row Frequency | Total Services | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| Industry | Previous Customer | Organization Known | Organization Unknown | Don't Know/
No Answer |
Total | MONEY MARKET | PCT_ROW | Percent of Row Frequency | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||
| Insurance Company | PCT_ROW | Percent of Row Frequency | Does or has done business with | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Financial | PCT_ROW | Percent of Row Frequency | 47.45502 | 50.18783 | ||||||||
| Financial: | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Merchants | PCT_ROW | Percent of Row Frequency | 65.84824 | 67.29145 | ||||||||||||||||||||||
| Credit card | 52.4 | 50.4 | 57.5 | 19.9 | 40.6 | 28.5 | 17.7 | 5.4 | 5.0 | 10.0 | 3.6 | 9.0 | 100.0 | 100.0 | 100.0 | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Services | PCT_ROW | Percent of Row Frequency | 48.45633 | 46.04408 | |||||||
| Bank | 43.6 | 51.2 | 55.2 | 17.3 | 19.2 | 20.0 | 23.1 | 15.4 | 12.6 | 16.0 | 14.2 | 12.1 | 100.0 | 100.0 | 100.0 | Department store | PCT_ROW | Percent of Row Frequency | Does or has done business with | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 35.17509 | 32.42325 | |||||||
| Securities broker | 49.5 | 73.6 | 83.1 | 13.5 | 7.0 | 3.8 | 25.7 | 10.0 | 5.0 | 11.3 | 9.5 | 8.1 | 100.0 | 100.0 | 100.0 | Mail order company | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | PCT_ROW | Percent of Row Frequency | ||||||||||
| Money Market | 55.3 | 72.2 | 76.3 | 13.3 | 9.3 | 6.2 | 15.9 | 10.6 | 12.4 | 15.5 | 7.9 | 5.1 | 100.0 | 100.0 | 100.0 | Specialty store | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Financial | PCT_ROW | Percent of Row Frequency | 31.28449 | 27.26247 | |||||||
| Insurance Company | 33.6 | 33.6 | 33.4 | 21.8 | 38.7 | 37.9 | 32.3 | 17.2 | 15.4 | 12.3 | 10.5 | 13.3 | 100.0 | 100.0 | 100.0 | PUBLISHER | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Merchants | PCT_ROW | Percent of Row Frequency | 14.43283 | 13.62607 | |||||||
| Real Estate/Mortgage | 13.3 | 24.9 | 26.8 | 41.1 | 26.4 | 28.6 | 32.6 | 38.5 | 37.5 | 13.0 | 10.3 | 7.1 | 100.0 | 100.0 | 100.0 | Land promotion company | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Services | PCT_ROW | Percent of Row Frequency | 26.14918 | 26.09066 | |||||||
| Total Financial | 40.5 | 47.5 | 50.2 | 21.3 | 31.3 | 27.3 | 25.7 | 12.8 | 11.7 | 12.5 | 8.4 | 10.8 | 100.0 | 100.0 | 100.0 | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | Knows, but no one does business with | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 33.19332 | 32.71191 | |||||||
| Merchants: | Other merchants | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||
| Supermarkets | 60.1 | 74.7 | 80.1 | 15.2 | 13.7 | 9.5 | 5.4 | 4.4 | 2.5 | 19.3 | 7.2 | 8.0 | 100.0 | 100.0 | 100.0 | TELEPHONE | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Financial | PCT_ROW | Percent of Row Frequency | 12.81512 | 11.73037 | |||||||
| Department store | 75.2 | 85.6 | 86.4 | 9.1 | 4.9 | 4.4 | 4.3 | 1.9 | 1.2 | 11.4 | 7.6 | 8.0 | 100.0 | 100.0 | 100.0 | Other Utilities | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Merchants | PCT_ROW | Percent of Row Frequency | 9.153305 | 8.009796 | |||||||
| Mail order company | 50.8 | 57.9 | 59.1 | 17.3 | 16.5 | 16.2 | 22.4 | 13.2 | 12.6 | 9.4 | 12.5 | 12.2 | 100.0 | 100.0 | 100.0 | MEDICAL | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Services | PCT_ROW | Percent of Row Frequency | 16.66805 | 16.94385 | |||||||
| Specialty store | 50.5 | 73.4 | 74.0 | 20.0 | 12.3 | 11.9 | 17.2 | 6.1 | 5.2 | 12.4 | 8.2 | 8.9 | 100.0 | 100.0 | 100.0 | Other professional | PCT_ROW | Percent of Row Frequency | Organization no one in HH knows | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 20.56094 | 21.92033 | |||||||
| Publisher | 40.9 | 52.3 | 52.4 | 18.6 | 21.7 | 19.0 | 14.3 | 10.2 | 9.5 | 26.2 | 15.8 | 19.0 | 100.0 | 100.0 | 100.0 | Leisure service | PCT_ROW | Percent of Row Frequency | DK/RF | PCT_ROW | Percent of Row Frequency | ||||||||||
| Land promotion company | 3.0 | 18.6 | 11.5 | 15.4 | 25.7 | 22.3 | 70.4 | 49.0 | 45.5 | 11.2 | 6.7 | 20.7 | 100.0 | 100.0 | 100.0 | CABLE TV | PCT_ROW | Percent of Row Frequency | DK/RF | Total Financial | PCT_ROW | Percent of Row Frequency | 8.445375 | 10.81933 | |||||||
| Online Auction | N/A | 71.3 | 57.4 | N/A | 11.2 | 20.2 | N/A | 5.9 | 20.1 | N/A | 11.6 | 2.2 | N/A | 100.0 | 100.0 | COMPUTER | PCT_ROW | Percent of Row Frequency | DK/RF | Total Merchants | PCT_ROW | Percent of Row Frequency | 10.56562 | 11.07268 | |||||||
| Restaurant | 50.2 | 50.8 | 54.6 | 20.2 | 19.3 | 22.0 | 13.4 | 15.7 | 15.2 | 16.2 | 14.2 | 8.1 | 100.0 | 100.0 | 100.0 | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | DK/RF | Total Services | PCT_ROW | Percent of Row Frequency | 8.726445 | 10.9214 | |||||||
| Consumer packaged goods | 55.7 | 49.7 | 60.2 | 20.5 | 23.6 | 20.0 | 11.7 | 15.6 | 9.1 | 12.1 | 11.1 | 10.8 | 100.0 | 100.0 | 100.0 | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | DK/RF | Total Social/Charitable/Political/Nonprofit | PCT_ROW | Percent of Row Frequency | 11.07065 | 12.94451 | |||||||
| Auto dealers | 48.2 | 31.5 | 38.7 | 27.1 | 37.5 | 38.8 | 12.5 | 22.8 | 13.8 | 12.2 | 8.2 | 8.7 | 100.0 | 100.0 | 100.0 | Federal Government | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Service stations | 23.6 | 59.8 | 62.4 | 34.1 | 17.2 | 20.6 | 24.7 | 11.9 | 9.3 | 17.6 | 11.0 | 7.7 | 100.0 | 100.0 | 100.0 | Nonfederal Government | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Mall | 39.8 | 37.9 | 66.4 | 2.5 | 4.7 | 18.3 | 0.4 | 3.9 | 0.0 | 57.3 | 53.5 | 15.3 | 100.0 | 100.0 | 100.0 | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Total Merchants | 54.0 | 65.8 | 67.3 | 16.1 | 14.4 | 13.6 | 14.7 | 9.2 | 8.0 | 15.2 | 10.6 | 11.1 | 100.0 | 100.0 | 100.0 | CHURCH | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Services: | VETERANS | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| Telephone | 65.1 | 64.6 | 62.7 | 17.1 | 24.4 | 23.7 | 5.9 | 2.3 | 2.5 | 11.9 | 8.7 | 11.0 | 100.0 | 100.0 | 100.0 | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Other Utilities | 70.9 | 71.4 | 71.9 | 5.8 | 9.4 | 14.0 | 7.9 | 10.5 | 6.6 | 15.4 | 8.6 | 7.5 | 100.0 | 100.0 | 100.0 | CHARITIES | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Medical | 35.0 | 36.4 | 34.8 | 19.5 | 19.2 | 19.4 | 34.4 | 34.5 | 35.5 | 11.2 | 9.9 | 10.3 | 100.0 | 100.0 | 100.0 | Political Campaign | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Other professional | 43.9 | 28.8 | 35.5 | 13.9 | 21.5 | 18.7 | 31.2 | 41.7 | 39.1 | 11.0 | 8.0 | 6.7 | 100.0 | 100.0 | 100.0 | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Leisure service | 33.7 | 60.7 | 60.9 | 21.2 | 21.4 | 16.0 | 31.0 | 10.9 | 11.6 | 14.1 | 7.0 | 11.5 | 100.0 | 100.0 | 100.0 | RESTAURANT | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Cable TV | 65.4 | 49.8 | 45.9 | 17.7 | 38.8 | 40.2 | 6.1 | 3.4 | 4.3 | 10.8 | 8.0 | 9.6 | 100.0 | 100.0 | 100.0 | AARP | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Computer | 42.7 | 60.1 | 53.3 | 26.7 | 27.7 | 25.3 | 22.7 | 5.0 | 12.8 | 8.0 | 7.2 | 8.6 | 100.0 | 100.0 | 100.0 | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Craftsman | 7.7 | 11.2 | 10.1 | 32.1 | 27.1 | 23.7 | 47.7 | 53.1 | 50.7 | 12.5 | 8.6 | 15.5 | 100.0 | 100.0 | 100.0 | Service stations | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Total Services | 41.6 | 48.5 | 46.0 | 20.0 | 26.1 | 26.1 | 24.9 | 16.7 | 16.9 | 13.5 | 8.7 | 10.9 | 100.0 | 100.0 | 100.0 | Craftsman | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Nonfederal Government | 47.8 | 58.3 | 53.7 | 26.5 | 19.6 | 23.4 | 8.9 | 5.4 | 7.5 | 16.9 | 16.7 | 15.4 | 100.0 | 100.0 | 100.0 | MALL | PCT_ROW | Percent of Row Frequency | |||||||||||||
| Note: Percents are row percentages within each Industry classification. | Does or has done business with | PCT_ROW | Percent of Row Frequency | ||||||||||||||||||||||||||||
| Does or has done business with | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 50.40366 | 57.45765 | ||||||||||||||||||||||||||
| Does or has done business with | BANK | PCT_ROW | Percent of Row Frequency | 51.20332 | 55.20543 | ||||||||||||||||||||||||||
| Does or has done business with | Securities broker | PCT_ROW | Percent of Row Frequency | 73.58678 | 83.07054 | ||||||||||||||||||||||||||
| Does or has done business with | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 72.1904 | 76.2901 | ||||||||||||||||||||||||||
| Does or has done business with | Insurance Company | PCT_ROW | Percent of Row Frequency | 33.63633 | 33.44626 | ||||||||||||||||||||||||||
| Does or has done business with | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 24.87058 | 26.83578 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 38.4219 | 43.61702 | ||||||||||||||||||||||||||
| Does or has done business with | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 74.66494 | 80.08716 | ||||||||||||||||||||||||||
| Does or has done business with | Department store | PCT_ROW | Percent of Row Frequency | 85.57194 | 86.40439 | ||||||||||||||||||||||||||
| Does or has done business with | Mail order company | PCT_ROW | Percent of Row Frequency | 57.8626 | 59.07493 | ||||||||||||||||||||||||||
| Does or has done business with | Specialty store | PCT_ROW | Percent of Row Frequency | 73.40064 | 73.9924 | ||||||||||||||||||||||||||
| Does or has done business with | PUBLISHER | PCT_ROW | Percent of Row Frequency | 52.31378 | 52.42318 | ||||||||||||||||||||||||||
| Does or has done business with | Land promotion company | PCT_ROW | Percent of Row Frequency | 18.63138 | 11.47074 | ||||||||||||||||||||||||||
| Does or has done business with | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 71.28369 | 57.43694 | ||||||||||||||||||||||||||
| Does or has done business with | Other merchants | PCT_ROW | Percent of Row Frequency | 41.29481 | 40.87299 | ||||||||||||||||||||||||||
| Does or has done business with | TELEPHONE | PCT_ROW | Percent of Row Frequency | 64.59854 | 62.74443 | ||||||||||||||||||||||||||
| Does or has done business with | Other Utilities | PCT_ROW | Percent of Row Frequency | 71.42001 | 71.90324 | ||||||||||||||||||||||||||
| Does or has done business with | MEDICAL | PCT_ROW | Percent of Row Frequency | 36.35478 | 34.78737 | ||||||||||||||||||||||||||
| Does or has done business with | Other professional | PCT_ROW | Percent of Row Frequency | 28.76676 | 35.54159 | ||||||||||||||||||||||||||
| Does or has done business with | Leisure service | PCT_ROW | Percent of Row Frequency | 60.70979 | 60.85398 | ||||||||||||||||||||||||||
| Does or has done business with | CABLE TV | PCT_ROW | Percent of Row Frequency | 49.83375 | 45.85613 | ||||||||||||||||||||||||||
| Does or has done business with | COMPUTER | PCT_ROW | Percent of Row Frequency | 60.13051 | 53.27069 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 29.19628 | 28.07146 | ||||||||||||||||||||||||||
| Does or has done business with | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 49.74856 | 60.191 | ||||||||||||||||||||||||||
| Does or has done business with | Federal Government | PCT_ROW | Percent of Row Frequency | 62.15518 | 46.67499 | ||||||||||||||||||||||||||
| Does or has done business with | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 58.27026 | 53.71999 | ||||||||||||||||||||||||||
| Does or has done business with | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 59.52316 | 59.80442 | ||||||||||||||||||||||||||
| Does or has done business with | CHURCH | PCT_ROW | Percent of Row Frequency | 60.68159 | 52.80926 | ||||||||||||||||||||||||||
| Does or has done business with | VETERANS | PCT_ROW | Percent of Row Frequency | 71.79633 | 65.73247 | ||||||||||||||||||||||||||
| Does or has done business with | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 31.97749 | 30.61905 | ||||||||||||||||||||||||||
| Does or has done business with | CHARITIES | PCT_ROW | Percent of Row Frequency | 63.65328 | 55.13754 | ||||||||||||||||||||||||||
| Does or has done business with | Political Campaign | PCT_ROW | Percent of Row Frequency | 12.30647 | 14.53428 | ||||||||||||||||||||||||||
| Does or has done business with | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 46.45869 | 37.15055 | ||||||||||||||||||||||||||
| Does or has done business with | RESTAURANT | PCT_ROW | Percent of Row Frequency | 50.76726 | 54.59771 | ||||||||||||||||||||||||||
| Does or has done business with | AARP | PCT_ROW | Percent of Row Frequency | 56.28187 | 49.03808 | ||||||||||||||||||||||||||
| Does or has done business with | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 31.52249 | 38.66301 | ||||||||||||||||||||||||||
| Does or has done business with | Service stations | PCT_ROW | Percent of Row Frequency | 59.83247 | 62.42966 | ||||||||||||||||||||||||||
| Does or has done business with | Craftsman | PCT_ROW | Percent of Row Frequency | 11.17932 | 10.13195 | ||||||||||||||||||||||||||
| Does or has done business with | MALL | PCT_ROW | Percent of Row Frequency | 37.93362 | 66.43924 | ||||||||||||||||||||||||||
| Knows, but no one does business with | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Knows, but no one does business with | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 40.56932 | 28.50195 | ||||||||||||||||||||||||||
| Knows, but no one does business with | BANK | PCT_ROW | Percent of Row Frequency | 19.19905 | 20.03483 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Securities broker | PCT_ROW | Percent of Row Frequency | 6.957203 | 3.809799 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 9.287258 | 6.221479 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Insurance Company | PCT_ROW | Percent of Row Frequency | 38.70127 | 37.93991 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 26.37791 | 28.60916 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 15.99075 | 10.83204 | ||||||||||||||||||||||||||
| Knows, but no one does business with | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 13.65228 | 9.456129 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Department store | PCT_ROW | Percent of Row Frequency | 4.862099 | 4.39 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Mail order company | PCT_ROW | Percent of Row Frequency | 16.45472 | 16.20008 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Specialty store | PCT_ROW | Percent of Row Frequency | 12.28561 | 11.89435 | ||||||||||||||||||||||||||
| Knows, but no one does business with | PUBLISHER | PCT_ROW | Percent of Row Frequency | 21.66435 | 19.0212 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Land promotion company | PCT_ROW | Percent of Row Frequency | 25.67828 | 22.31366 | ||||||||||||||||||||||||||
| Knows, but no one does business with | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 11.20998 | 20.236 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other merchants | PCT_ROW | Percent of Row Frequency | 19.36202 | 19.95933 | ||||||||||||||||||||||||||
| Knows, but no one does business with | TELEPHONE | PCT_ROW | Percent of Row Frequency | 24.37572 | 23.73248 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other Utilities | PCT_ROW | Percent of Row Frequency | 9.408009 | 14.00154 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MEDICAL | PCT_ROW | Percent of Row Frequency | 19.15777 | 19.378 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Other professional | PCT_ROW | Percent of Row Frequency | 21.47806 | 18.68495 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Leisure service | PCT_ROW | Percent of Row Frequency | 21.39993 | 16.02752 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CABLE TV | PCT_ROW | Percent of Row Frequency | 38.76699 | 40.1987 | ||||||||||||||||||||||||||
| Knows, but no one does business with | COMPUTER | PCT_ROW | Percent of Row Frequency | 27.66772 | 25.2538 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 30.44111 | 30.57788 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 23.57806 | 19.95763 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Federal Government | PCT_ROW | Percent of Row Frequency | 22.08087 | 30.10437 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 19.60621 | 23.3554 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 20.0493 | 18.87412 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CHURCH | PCT_ROW | Percent of Row Frequency | 17.28427 | 13.56903 | ||||||||||||||||||||||||||
| Knows, but no one does business with | VETERANS | PCT_ROW | Percent of Row Frequency | 17.22543 | 14.74991 | ||||||||||||||||||||||||||
| Knows, but no one does business with | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 36.6675 | 35.38453 | ||||||||||||||||||||||||||
| Knows, but no one does business with | CHARITIES | PCT_ROW | Percent of Row Frequency | 20.61225 | 24.94529 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Political Campaign | PCT_ROW | Percent of Row Frequency | 44.85724 | 45.3546 | ||||||||||||||||||||||||||
| Knows, but no one does business with | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 21.20253 | 23.40701 | ||||||||||||||||||||||||||
| Knows, but no one does business with | RESTAURANT | PCT_ROW | Percent of Row Frequency | 19.33451 | 22.03328 | ||||||||||||||||||||||||||
| Knows, but no one does business with | AARP | PCT_ROW | Percent of Row Frequency | 23.30953 | 19.15353 | ||||||||||||||||||||||||||
| Knows, but no one does business with | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 37.4876 | 38.81555 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Service stations | PCT_ROW | Percent of Row Frequency | 17.23343 | 20.60252 | ||||||||||||||||||||||||||
| Knows, but no one does business with | Craftsman | PCT_ROW | Percent of Row Frequency | 27.12434 | 23.69734 | ||||||||||||||||||||||||||
| Knows, but no one does business with | MALL | PCT_ROW | Percent of Row Frequency | 4.747837 | 18.28229 | ||||||||||||||||||||||||||
| Organization no one in HH knows | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| Organization no one in HH knows | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 5.393414 | 5.029576 | ||||||||||||||||||||||||||
| Organization no one in HH knows | BANK | PCT_ROW | Percent of Row Frequency | 15.35446 | 12.63492 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Securities broker | PCT_ROW | Percent of Row Frequency | 10.00265 | 5.011731 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 10.5765 | 12.40831 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Insurance Company | PCT_ROW | Percent of Row Frequency | 17.20154 | 15.36042 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 38.47314 | 37.4845 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 37.54437 | 35.99318 | ||||||||||||||||||||||||||
| Organization no one in HH knows | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 4.439828 | 2.456717 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Department store | PCT_ROW | Percent of Row Frequency | 1.941961 | 1.192494 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Mail order company | PCT_ROW | Percent of Row Frequency | 13.19234 | 12.56826 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Specialty store | PCT_ROW | Percent of Row Frequency | 6.104912 | 5.185204 | ||||||||||||||||||||||||||
| Organization no one in HH knows | PUBLISHER | PCT_ROW | Percent of Row Frequency | 10.17633 | 9.538736 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Land promotion company | PCT_ROW | Percent of Row Frequency | 48.9626 | 45.53103 | ||||||||||||||||||||||||||
| Organization no one in HH knows | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 5.913146 | 20.09368 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other merchants | PCT_ROW | Percent of Row Frequency | 27.36012 | 26.71513 | ||||||||||||||||||||||||||
| Organization no one in HH knows | TELEPHONE | PCT_ROW | Percent of Row Frequency | 2.277863 | 2.481026 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other Utilities | PCT_ROW | Percent of Row Frequency | 10.52662 | 6.572601 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MEDICAL | PCT_ROW | Percent of Row Frequency | 34.53884 | 35.49752 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Other professional | PCT_ROW | Percent of Row Frequency | 41.7332 | 39.09308 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Leisure service | PCT_ROW | Percent of Row Frequency | 10.8735 | 11.57367 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CABLE TV | PCT_ROW | Percent of Row Frequency | 3.397926 | 4.297854 | ||||||||||||||||||||||||||
| Organization no one in HH knows | COMPUTER | PCT_ROW | Percent of Row Frequency | 4.995168 | 12.82993 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 29.73929 | 28.5331 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 15.61616 | 9.070197 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Federal Government | PCT_ROW | Percent of Row Frequency | 7.228163 | 8.319944 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 5.389506 | 7.501614 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 11.42771 | 8.643554 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CHURCH | PCT_ROW | Percent of Row Frequency | 15.91948 | 20.84352 | ||||||||||||||||||||||||||
| Organization no one in HH knows | VETERANS | PCT_ROW | Percent of Row Frequency | 6.439721 | 1.900048 | ||||||||||||||||||||||||||
| Organization no one in HH knows | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 25.7448 | 27.2441 | ||||||||||||||||||||||||||
| Organization no one in HH knows | CHARITIES | PCT_ROW | Percent of Row Frequency | 11.46066 | 12.54524 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Political Campaign | PCT_ROW | Percent of Row Frequency | 29.87399 | 28.75761 | ||||||||||||||||||||||||||
| Organization no one in HH knows | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 16.57837 | 19.97795 | ||||||||||||||||||||||||||
| Organization no one in HH knows | RESTAURANT | PCT_ROW | Percent of Row Frequency | 15.69785 | 15.2444 | ||||||||||||||||||||||||||
| Organization no one in HH knows | AARP | PCT_ROW | Percent of Row Frequency | 2.798617 | 3.957327 | ||||||||||||||||||||||||||
| Organization no one in HH knows | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 22.76071 | 13.80755 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Service stations | PCT_ROW | Percent of Row Frequency | 11.91475 | 9.2789 | ||||||||||||||||||||||||||
| Organization no one in HH knows | Craftsman | PCT_ROW | Percent of Row Frequency | 53.0635 | 50.6696 | ||||||||||||||||||||||||||
| Organization no one in HH knows | MALL | PCT_ROW | Percent of Row Frequency | 3.863155 | 0 | ||||||||||||||||||||||||||
| DK/RF | PCT_ROW | Percent of Row Frequency | |||||||||||||||||||||||||||||
| DK/RF | CREDIT CARD | PCT_ROW | Percent of Row Frequency | 3.633608 | 9.010824 | ||||||||||||||||||||||||||
| DK/RF | BANK | PCT_ROW | Percent of Row Frequency | 14.24318 | 12.12482 | ||||||||||||||||||||||||||
| DK/RF | Securities broker | PCT_ROW | Percent of Row Frequency | 9.45337 | 8.107927 | ||||||||||||||||||||||||||
| DK/RF | MONEY MARKET | PCT_ROW | Percent of Row Frequency | 7.945847 | 5.080111 | ||||||||||||||||||||||||||
| DK/RF | Insurance Company | PCT_ROW | Percent of Row Frequency | 10.46086 | 13.25341 | ||||||||||||||||||||||||||
| DK/RF | Real Estate/Mortgage | PCT_ROW | Percent of Row Frequency | 10.27837 | 7.070563 | ||||||||||||||||||||||||||
| DK/RF | OTHER FINANCIAL | PCT_ROW | Percent of Row Frequency | 8.042984 | 9.557753 | ||||||||||||||||||||||||||
| DK/RF | SUPERMARKETS | PCT_ROW | Percent of Row Frequency | 7.242947 | 7.999988 | ||||||||||||||||||||||||||
| DK/RF | Department store | PCT_ROW | Percent of Row Frequency | 7.623999 | 8.013118 | ||||||||||||||||||||||||||
| DK/RF | Mail order company | PCT_ROW | Percent of Row Frequency | 12.49034 | 12.15673 | ||||||||||||||||||||||||||
| DK/RF | Specialty store | PCT_ROW | Percent of Row Frequency | 8.208831 | 8.928043 | ||||||||||||||||||||||||||
| DK/RF | PUBLISHER | PCT_ROW | Percent of Row Frequency | 15.84555 | 19.01689 | ||||||||||||||||||||||||||
| DK/RF | Land promotion company | PCT_ROW | Percent of Row Frequency | 6.727739 | 20.68457 | ||||||||||||||||||||||||||
| DK/RF | ONLINE AUCTION | PCT_ROW | Percent of Row Frequency | 11.59319 | 2.233389 | ||||||||||||||||||||||||||
| DK/RF | Other merchants | PCT_ROW | Percent of Row Frequency | 11.98305 | 12.45256 | ||||||||||||||||||||||||||
| DK/RF | TELEPHONE | PCT_ROW | Percent of Row Frequency | 8.747879 | 11.04207 | ||||||||||||||||||||||||||
| DK/RF | Other Utilities | PCT_ROW | Percent of Row Frequency | 8.645358 | 7.522621 | ||||||||||||||||||||||||||
| DK/RF | MEDICAL | PCT_ROW | Percent of Row Frequency | 9.948616 | 10.33711 | ||||||||||||||||||||||||||
| DK/RF | Other professional | PCT_ROW | Percent of Row Frequency | 8.021979 | 6.680386 | ||||||||||||||||||||||||||
| DK/RF | Leisure service | PCT_ROW | Percent of Row Frequency | 7.016774 | 11.54483 | ||||||||||||||||||||||||||
| DK/RF | CABLE TV | PCT_ROW | Percent of Row Frequency | 8.001333 | 9.647314 | ||||||||||||||||||||||||||
| DK/RF | COMPUTER | PCT_ROW | Percent of Row Frequency | 7.206607 | 8.645587 | ||||||||||||||||||||||||||
| DK/RF | OTHER SERVICES | PCT_ROW | Percent of Row Frequency | 10.62331 | 12.81756 | ||||||||||||||||||||||||||
| DK/RF | Consumer packaged goods | PCT_ROW | Percent of Row Frequency | 11.05723 | 10.78117 | ||||||||||||||||||||||||||
| DK/RF | Federal Government | PCT_ROW | Percent of Row Frequency | 8.535779 | 14.90069 | ||||||||||||||||||||||||||
| DK/RF | Nonfederal Government | PCT_ROW | Percent of Row Frequency | 16.73403 | 15.42299 | ||||||||||||||||||||||||||
| DK/RF | Union or Professional Organization | PCT_ROW | Percent of Row Frequency | 8.999827 | 12.67791 | ||||||||||||||||||||||||||
| DK/RF | CHURCH | PCT_ROW | Percent of Row Frequency | 6.114663 | 12.77819 | ||||||||||||||||||||||||||
| DK/RF | VETERANS | PCT_ROW | Percent of Row Frequency | 4.538518 | 17.61757 | ||||||||||||||||||||||||||
| DK/RF | EDUCATIONAL | PCT_ROW | Percent of Row Frequency | 5.610216 | 6.752329 | ||||||||||||||||||||||||||
| DK/RF | CHARITIES | PCT_ROW | Percent of Row Frequency | 4.273814 | 7.371922 | ||||||||||||||||||||||||||
| DK/RF | Political Campaign | PCT_ROW | Percent of Row Frequency | 12.9623 | 11.35351 | ||||||||||||||||||||||||||
| DK/RF | OTHER SOCIAL | PCT_ROW | Percent of Row Frequency | 15.76042 | 19.46449 | ||||||||||||||||||||||||||
| DK/RF | RESTAURANT | PCT_ROW | Percent of Row Frequency | 14.20038 | 8.124615 | ||||||||||||||||||||||||||
| DK/RF | AARP | PCT_ROW | Percent of Row Frequency | 17.60998 | 27.85106 | ||||||||||||||||||||||||||
| DK/RF | AUTO DEALERS | PCT_ROW | Percent of Row Frequency | 8.229203 | 8.713899 | ||||||||||||||||||||||||||
| DK/RF | Service stations | PCT_ROW | Percent of Row Frequency | 11.01935 | 7.688923 | ||||||||||||||||||||||||||
| DK/RF | Craftsman | PCT_ROW | Percent of Row Frequency | 8.632842 | 15.50111 | ||||||||||||||||||||||||||
| DK/RF | MALL | PCT_ROW | Percent of Row Frequency | 53.45539 | 15.27846 | ||||||||||||||||||||||||||