Table A3-12
Standard Mail by Industry and Familiarity
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_F A34ROW _NAME_ _LABEL_ COL1 COL2 BL_F A348ROWB _NAME_ _LABEL_ COL1 COL2
  PCT_ROW Percent of Row Frequency     PCT_ROW Percent of Row Frequency  
  CREDIT CARD PCT_ROW Percent of Row Frequency     Total Financial PCT_ROW Percent of Row Frequency  
  BANK PCT_ROW Percent of Row Frequency     Total Merchants PCT_ROW Percent of Row Frequency  
  Securities broker PCT_ROW Percent of Row Frequency     Total Services PCT_ROW Percent of Row Frequency  
Industry Previous Customer Organization Known Organization Unknown Don't Know/
No Answer		 Total   MONEY MARKET PCT_ROW Percent of Row Frequency     Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency  
  Insurance Company PCT_ROW Percent of Row Frequency   Does or has done business with   PCT_ROW Percent of Row Frequency  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009   Real Estate/Mortgage PCT_ROW Percent of Row Frequency   Does or has done business with Total Financial PCT_ROW Percent of Row Frequency 47.45502 50.18783
Financial:                                 OTHER FINANCIAL PCT_ROW Percent of Row Frequency   Does or has done business with Total Merchants PCT_ROW Percent of Row Frequency 65.84824 67.29145
Credit card 52.4 50.4 57.5 19.9 40.6 28.5 17.7 5.4 5.0 10.0 3.6 9.0 100.0 100.0 100.0   SUPERMARKETS PCT_ROW Percent of Row Frequency   Does or has done business with Total Services PCT_ROW Percent of Row Frequency 48.45633 46.04408
Bank 43.6 51.2 55.2 17.3 19.2 20.0 23.1 15.4 12.6 16.0 14.2 12.1 100.0 100.0 100.0   Department store PCT_ROW Percent of Row Frequency   Does or has done business with Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 35.17509 32.42325
Securities broker 49.5 73.6 83.1 13.5 7.0 3.8 25.7 10.0 5.0 11.3 9.5 8.1 100.0 100.0 100.0   Mail order company PCT_ROW Percent of Row Frequency   Knows, but no one does business with   PCT_ROW Percent of Row Frequency  
Money Market 55.3 72.2 76.3 13.3 9.3 6.2 15.9 10.6 12.4 15.5 7.9 5.1 100.0 100.0 100.0   Specialty store PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Financial PCT_ROW Percent of Row Frequency 31.28449 27.26247
Insurance Company 33.6 33.6 33.4 21.8 38.7 37.9 32.3 17.2 15.4 12.3 10.5 13.3 100.0 100.0 100.0   PUBLISHER PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Merchants PCT_ROW Percent of Row Frequency 14.43283 13.62607
Real Estate/Mortgage 13.3 24.9 26.8 41.1 26.4 28.6 32.6 38.5 37.5 13.0 10.3 7.1 100.0 100.0 100.0   Land promotion company PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Services PCT_ROW Percent of Row Frequency 26.14918 26.09066
Total Financial 40.5 47.5 50.2 21.3 31.3 27.3 25.7 12.8 11.7 12.5 8.4 10.8 100.0 100.0 100.0   ONLINE AUCTION PCT_ROW Percent of Row Frequency   Knows, but no one does business with Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 33.19332 32.71191
Merchants:                                 Other merchants PCT_ROW Percent of Row Frequency   Organization no one in HH knows   PCT_ROW Percent of Row Frequency  
Supermarkets 60.1 74.7 80.1 15.2 13.7 9.5 5.4 4.4 2.5 19.3 7.2 8.0 100.0 100.0 100.0   TELEPHONE PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Financial PCT_ROW Percent of Row Frequency 12.81512 11.73037
Department store 75.2 85.6 86.4 9.1 4.9 4.4 4.3 1.9 1.2 11.4 7.6 8.0 100.0 100.0 100.0   Other Utilities PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Merchants PCT_ROW Percent of Row Frequency 9.153305 8.009796
Mail order company 50.8 57.9 59.1 17.3 16.5 16.2 22.4 13.2 12.6 9.4 12.5 12.2 100.0 100.0 100.0   MEDICAL PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Services PCT_ROW Percent of Row Frequency 16.66805 16.94385
Specialty store 50.5 73.4 74.0 20.0 12.3 11.9 17.2 6.1 5.2 12.4 8.2 8.9 100.0 100.0 100.0   Other professional PCT_ROW Percent of Row Frequency   Organization no one in HH knows Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 20.56094 21.92033
Publisher 40.9 52.3 52.4 18.6 21.7 19.0 14.3 10.2 9.5 26.2 15.8 19.0 100.0 100.0 100.0   Leisure service PCT_ROW Percent of Row Frequency   DK/RF   PCT_ROW Percent of Row Frequency  
Land promotion company 3.0 18.6 11.5 15.4 25.7 22.3 70.4 49.0 45.5 11.2 6.7 20.7 100.0 100.0 100.0   CABLE TV PCT_ROW Percent of Row Frequency   DK/RF Total Financial PCT_ROW Percent of Row Frequency 8.445375 10.81933
Online Auction N/A 71.3 57.4 N/A 11.2 20.2 N/A 5.9 20.1 N/A 11.6 2.2 N/A 100.0 100.0   COMPUTER PCT_ROW Percent of Row Frequency   DK/RF Total Merchants PCT_ROW Percent of Row Frequency 10.56562 11.07268
Restaurant 50.2 50.8 54.6 20.2 19.3 22.0 13.4 15.7 15.2 16.2 14.2 8.1 100.0 100.0 100.0   OTHER SERVICES PCT_ROW Percent of Row Frequency   DK/RF Total Services PCT_ROW Percent of Row Frequency 8.726445 10.9214
Consumer packaged goods 55.7 49.7 60.2 20.5 23.6 20.0 11.7 15.6 9.1 12.1 11.1 10.8 100.0 100.0 100.0   Consumer packaged goods PCT_ROW Percent of Row Frequency   DK/RF Total Social/Charitable/Political/Nonprofit PCT_ROW Percent of Row Frequency 11.07065 12.94451
Auto dealers 48.2 31.5 38.7 27.1 37.5 38.8 12.5 22.8 13.8 12.2 8.2 8.7 100.0 100.0 100.0   Federal Government PCT_ROW Percent of Row Frequency    
Service stations 23.6 59.8 62.4 34.1 17.2 20.6 24.7 11.9 9.3 17.6 11.0 7.7 100.0 100.0 100.0   Nonfederal Government PCT_ROW Percent of Row Frequency    
Mall 39.8 37.9 66.4 2.5 4.7 18.3 0.4 3.9 0.0 57.3 53.5 15.3 100.0 100.0 100.0   Union or Professional Organization PCT_ROW Percent of Row Frequency    
Total Merchants 54.0 65.8 67.3 16.1 14.4 13.6 14.7 9.2 8.0 15.2 10.6 11.1 100.0 100.0 100.0   CHURCH PCT_ROW Percent of Row Frequency    
Services:                                 VETERANS PCT_ROW Percent of Row Frequency    
Telephone 65.1 64.6 62.7 17.1 24.4 23.7 5.9 2.3 2.5 11.9 8.7 11.0 100.0 100.0 100.0   EDUCATIONAL PCT_ROW Percent of Row Frequency    
Other Utilities 70.9 71.4 71.9 5.8 9.4 14.0 7.9 10.5 6.6 15.4 8.6 7.5 100.0 100.0 100.0   CHARITIES PCT_ROW Percent of Row Frequency    
Medical 35.0 36.4 34.8 19.5 19.2 19.4 34.4 34.5 35.5 11.2 9.9 10.3 100.0 100.0 100.0   Political Campaign PCT_ROW Percent of Row Frequency    
Other professional 43.9 28.8 35.5 13.9 21.5 18.7 31.2 41.7 39.1 11.0 8.0 6.7 100.0 100.0 100.0   OTHER SOCIAL PCT_ROW Percent of Row Frequency    
Leisure service 33.7 60.7 60.9 21.2 21.4 16.0 31.0 10.9 11.6 14.1 7.0 11.5 100.0 100.0 100.0   RESTAURANT PCT_ROW Percent of Row Frequency    
Cable TV 65.4 49.8 45.9 17.7 38.8 40.2 6.1 3.4 4.3 10.8 8.0 9.6 100.0 100.0 100.0   AARP PCT_ROW Percent of Row Frequency    
Computer 42.7 60.1 53.3 26.7 27.7 25.3 22.7 5.0 12.8 8.0 7.2 8.6 100.0 100.0 100.0   AUTO DEALERS PCT_ROW Percent of Row Frequency    
Craftsman 7.7 11.2 10.1 32.1 27.1 23.7 47.7 53.1 50.7 12.5 8.6 15.5 100.0 100.0 100.0   Service stations PCT_ROW Percent of Row Frequency    
Total Services 41.6 48.5 46.0 20.0 26.1 26.1 24.9 16.7 16.9 13.5 8.7 10.9 100.0 100.0 100.0   Craftsman PCT_ROW Percent of Row Frequency    
Nonfederal Government 47.8 58.3 53.7 26.5 19.6 23.4 8.9 5.4 7.5 16.9 16.7 15.4 100.0 100.0 100.0   MALL PCT_ROW Percent of Row Frequency    
Note: Percents are row percentages within each Industry classification.  Does or has done business with   PCT_ROW Percent of Row Frequency    
Does or has done business with CREDIT CARD PCT_ROW Percent of Row Frequency 50.40366 57.45765  
Does or has done business with BANK PCT_ROW Percent of Row Frequency 51.20332 55.20543  
Does or has done business with Securities broker PCT_ROW Percent of Row Frequency 73.58678 83.07054  
Does or has done business with MONEY MARKET PCT_ROW Percent of Row Frequency 72.1904 76.2901  
Does or has done business with Insurance Company PCT_ROW Percent of Row Frequency 33.63633 33.44626  
Does or has done business with Real Estate/Mortgage PCT_ROW Percent of Row Frequency 24.87058 26.83578  
Does or has done business with OTHER FINANCIAL PCT_ROW Percent of Row Frequency 38.4219 43.61702  
Does or has done business with SUPERMARKETS PCT_ROW Percent of Row Frequency 74.66494 80.08716  
Does or has done business with Department store PCT_ROW Percent of Row Frequency 85.57194 86.40439  
Does or has done business with Mail order company PCT_ROW Percent of Row Frequency 57.8626 59.07493  
Does or has done business with Specialty store PCT_ROW Percent of Row Frequency 73.40064 73.9924  
Does or has done business with PUBLISHER PCT_ROW Percent of Row Frequency 52.31378 52.42318  
Does or has done business with Land promotion company PCT_ROW Percent of Row Frequency 18.63138 11.47074  
Does or has done business with ONLINE AUCTION PCT_ROW Percent of Row Frequency 71.28369 57.43694  
Does or has done business with Other merchants PCT_ROW Percent of Row Frequency 41.29481 40.87299  
Does or has done business with TELEPHONE PCT_ROW Percent of Row Frequency 64.59854 62.74443  
Does or has done business with Other Utilities PCT_ROW Percent of Row Frequency 71.42001 71.90324  
Does or has done business with MEDICAL PCT_ROW Percent of Row Frequency 36.35478 34.78737  
Does or has done business with Other professional PCT_ROW Percent of Row Frequency 28.76676 35.54159  
Does or has done business with Leisure service PCT_ROW Percent of Row Frequency 60.70979 60.85398  
Does or has done business with CABLE TV PCT_ROW Percent of Row Frequency 49.83375 45.85613  
Does or has done business with COMPUTER PCT_ROW Percent of Row Frequency 60.13051 53.27069  
Does or has done business with OTHER SERVICES PCT_ROW Percent of Row Frequency 29.19628 28.07146  
Does or has done business with Consumer packaged goods PCT_ROW Percent of Row Frequency 49.74856 60.191  
Does or has done business with Federal Government PCT_ROW Percent of Row Frequency 62.15518 46.67499  
Does or has done business with Nonfederal Government PCT_ROW Percent of Row Frequency 58.27026 53.71999  
Does or has done business with Union or Professional Organization PCT_ROW Percent of Row Frequency 59.52316 59.80442  
Does or has done business with CHURCH PCT_ROW Percent of Row Frequency 60.68159 52.80926  
Does or has done business with VETERANS PCT_ROW Percent of Row Frequency 71.79633 65.73247  
Does or has done business with EDUCATIONAL PCT_ROW Percent of Row Frequency 31.97749 30.61905  
Does or has done business with CHARITIES PCT_ROW Percent of Row Frequency 63.65328 55.13754  
Does or has done business with Political Campaign PCT_ROW Percent of Row Frequency 12.30647 14.53428  
Does or has done business with OTHER SOCIAL PCT_ROW Percent of Row Frequency 46.45869 37.15055  
Does or has done business with RESTAURANT PCT_ROW Percent of Row Frequency 50.76726 54.59771  
Does or has done business with AARP PCT_ROW Percent of Row Frequency 56.28187 49.03808  
Does or has done business with AUTO DEALERS PCT_ROW Percent of Row Frequency 31.52249 38.66301  
Does or has done business with Service stations PCT_ROW Percent of Row Frequency 59.83247 62.42966  
Does or has done business with Craftsman PCT_ROW Percent of Row Frequency 11.17932 10.13195  
Does or has done business with MALL PCT_ROW Percent of Row Frequency 37.93362 66.43924  
Knows, but no one does business with   PCT_ROW Percent of Row Frequency    
Knows, but no one does business with CREDIT CARD PCT_ROW Percent of Row Frequency 40.56932 28.50195  
Knows, but no one does business with BANK PCT_ROW Percent of Row Frequency 19.19905 20.03483  
Knows, but no one does business with Securities broker PCT_ROW Percent of Row Frequency 6.957203 3.809799  
Knows, but no one does business with MONEY MARKET PCT_ROW Percent of Row Frequency 9.287258 6.221479  
Knows, but no one does business with Insurance Company PCT_ROW Percent of Row Frequency 38.70127 37.93991  
Knows, but no one does business with Real Estate/Mortgage PCT_ROW Percent of Row Frequency 26.37791 28.60916  
Knows, but no one does business with OTHER FINANCIAL PCT_ROW Percent of Row Frequency 15.99075 10.83204  
Knows, but no one does business with SUPERMARKETS PCT_ROW Percent of Row Frequency 13.65228 9.456129  
Knows, but no one does business with Department store PCT_ROW Percent of Row Frequency 4.862099 4.39  
Knows, but no one does business with Mail order company PCT_ROW Percent of Row Frequency 16.45472 16.20008  
Knows, but no one does business with Specialty store PCT_ROW Percent of Row Frequency 12.28561 11.89435  
Knows, but no one does business with PUBLISHER PCT_ROW Percent of Row Frequency 21.66435 19.0212  
Knows, but no one does business with Land promotion company PCT_ROW Percent of Row Frequency 25.67828 22.31366  
Knows, but no one does business with ONLINE AUCTION PCT_ROW Percent of Row Frequency 11.20998 20.236  
Knows, but no one does business with Other merchants PCT_ROW Percent of Row Frequency 19.36202 19.95933  
Knows, but no one does business with TELEPHONE PCT_ROW Percent of Row Frequency 24.37572 23.73248  
Knows, but no one does business with Other Utilities PCT_ROW Percent of Row Frequency 9.408009 14.00154  
Knows, but no one does business with MEDICAL PCT_ROW Percent of Row Frequency 19.15777 19.378  
Knows, but no one does business with Other professional PCT_ROW Percent of Row Frequency 21.47806 18.68495  
Knows, but no one does business with Leisure service PCT_ROW Percent of Row Frequency 21.39993 16.02752  
Knows, but no one does business with CABLE TV PCT_ROW Percent of Row Frequency 38.76699 40.1987  
Knows, but no one does business with COMPUTER PCT_ROW Percent of Row Frequency 27.66772 25.2538  
Knows, but no one does business with OTHER SERVICES PCT_ROW Percent of Row Frequency 30.44111 30.57788  
Knows, but no one does business with Consumer packaged goods PCT_ROW Percent of Row Frequency 23.57806 19.95763  
Knows, but no one does business with Federal Government PCT_ROW Percent of Row Frequency 22.08087 30.10437  
Knows, but no one does business with Nonfederal Government PCT_ROW Percent of Row Frequency 19.60621 23.3554  
Knows, but no one does business with Union or Professional Organization PCT_ROW Percent of Row Frequency 20.0493 18.87412  
Knows, but no one does business with CHURCH PCT_ROW Percent of Row Frequency 17.28427 13.56903  
Knows, but no one does business with VETERANS PCT_ROW Percent of Row Frequency 17.22543 14.74991  
Knows, but no one does business with EDUCATIONAL PCT_ROW Percent of Row Frequency 36.6675 35.38453  
Knows, but no one does business with CHARITIES PCT_ROW Percent of Row Frequency 20.61225 24.94529  
Knows, but no one does business with Political Campaign PCT_ROW Percent of Row Frequency 44.85724 45.3546  
Knows, but no one does business with OTHER SOCIAL PCT_ROW Percent of Row Frequency 21.20253 23.40701  
Knows, but no one does business with RESTAURANT PCT_ROW Percent of Row Frequency 19.33451 22.03328  
Knows, but no one does business with AARP PCT_ROW Percent of Row Frequency 23.30953 19.15353  
Knows, but no one does business with AUTO DEALERS PCT_ROW Percent of Row Frequency 37.4876 38.81555  
Knows, but no one does business with Service stations PCT_ROW Percent of Row Frequency 17.23343 20.60252  
Knows, but no one does business with Craftsman PCT_ROW Percent of Row Frequency 27.12434 23.69734  
Knows, but no one does business with MALL PCT_ROW Percent of Row Frequency 4.747837 18.28229  
Organization no one in HH knows   PCT_ROW Percent of Row Frequency    
Organization no one in HH knows CREDIT CARD PCT_ROW Percent of Row Frequency 5.393414 5.029576  
Organization no one in HH knows BANK PCT_ROW Percent of Row Frequency 15.35446 12.63492  
Organization no one in HH knows Securities broker PCT_ROW Percent of Row Frequency 10.00265 5.011731  
Organization no one in HH knows MONEY MARKET PCT_ROW Percent of Row Frequency 10.5765 12.40831  
Organization no one in HH knows Insurance Company PCT_ROW Percent of Row Frequency 17.20154 15.36042  
Organization no one in HH knows Real Estate/Mortgage PCT_ROW Percent of Row Frequency 38.47314 37.4845  
Organization no one in HH knows OTHER FINANCIAL PCT_ROW Percent of Row Frequency 37.54437 35.99318  
Organization no one in HH knows SUPERMARKETS PCT_ROW Percent of Row Frequency 4.439828 2.456717  
Organization no one in HH knows Department store PCT_ROW Percent of Row Frequency 1.941961 1.192494  
Organization no one in HH knows Mail order company PCT_ROW Percent of Row Frequency 13.19234 12.56826  
Organization no one in HH knows Specialty store PCT_ROW Percent of Row Frequency 6.104912 5.185204  
Organization no one in HH knows PUBLISHER PCT_ROW Percent of Row Frequency 10.17633 9.538736  
Organization no one in HH knows Land promotion company PCT_ROW Percent of Row Frequency 48.9626 45.53103  
Organization no one in HH knows ONLINE AUCTION PCT_ROW Percent of Row Frequency 5.913146 20.09368  
Organization no one in HH knows Other merchants PCT_ROW Percent of Row Frequency 27.36012 26.71513  
Organization no one in HH knows TELEPHONE PCT_ROW Percent of Row Frequency 2.277863 2.481026  
Organization no one in HH knows Other Utilities PCT_ROW Percent of Row Frequency 10.52662 6.572601  
Organization no one in HH knows MEDICAL PCT_ROW Percent of Row Frequency 34.53884 35.49752  
Organization no one in HH knows Other professional PCT_ROW Percent of Row Frequency 41.7332 39.09308  
Organization no one in HH knows Leisure service PCT_ROW Percent of Row Frequency 10.8735 11.57367  
Organization no one in HH knows CABLE TV PCT_ROW Percent of Row Frequency 3.397926 4.297854  
Organization no one in HH knows COMPUTER PCT_ROW Percent of Row Frequency 4.995168 12.82993  
Organization no one in HH knows OTHER SERVICES PCT_ROW Percent of Row Frequency 29.73929 28.5331  
Organization no one in HH knows Consumer packaged goods PCT_ROW Percent of Row Frequency 15.61616 9.070197  
Organization no one in HH knows Federal Government PCT_ROW Percent of Row Frequency 7.228163 8.319944  
Organization no one in HH knows Nonfederal Government PCT_ROW Percent of Row Frequency 5.389506 7.501614  
Organization no one in HH knows Union or Professional Organization PCT_ROW Percent of Row Frequency 11.42771 8.643554  
Organization no one in HH knows CHURCH PCT_ROW Percent of Row Frequency 15.91948 20.84352  
Organization no one in HH knows VETERANS PCT_ROW Percent of Row Frequency 6.439721 1.900048  
Organization no one in HH knows EDUCATIONAL PCT_ROW Percent of Row Frequency 25.7448 27.2441  
Organization no one in HH knows CHARITIES PCT_ROW Percent of Row Frequency 11.46066 12.54524  
Organization no one in HH knows Political Campaign PCT_ROW Percent of Row Frequency 29.87399 28.75761  
Organization no one in HH knows OTHER SOCIAL PCT_ROW Percent of Row Frequency 16.57837 19.97795  
Organization no one in HH knows RESTAURANT PCT_ROW Percent of Row Frequency 15.69785 15.2444  
Organization no one in HH knows AARP PCT_ROW Percent of Row Frequency 2.798617 3.957327  
Organization no one in HH knows AUTO DEALERS PCT_ROW Percent of Row Frequency 22.76071 13.80755  
Organization no one in HH knows Service stations PCT_ROW Percent of Row Frequency 11.91475 9.2789  
Organization no one in HH knows Craftsman PCT_ROW Percent of Row Frequency 53.0635 50.6696  
Organization no one in HH knows MALL PCT_ROW Percent of Row Frequency 3.863155 0  
DK/RF   PCT_ROW Percent of Row Frequency    
DK/RF CREDIT CARD PCT_ROW Percent of Row Frequency 3.633608 9.010824  
DK/RF BANK PCT_ROW Percent of Row Frequency 14.24318 12.12482  
DK/RF Securities broker PCT_ROW Percent of Row Frequency 9.45337 8.107927  
DK/RF MONEY MARKET PCT_ROW Percent of Row Frequency 7.945847 5.080111  
DK/RF Insurance Company PCT_ROW Percent of Row Frequency 10.46086 13.25341  
DK/RF Real Estate/Mortgage PCT_ROW Percent of Row Frequency 10.27837 7.070563  
DK/RF OTHER FINANCIAL PCT_ROW Percent of Row Frequency 8.042984 9.557753  
DK/RF SUPERMARKETS PCT_ROW Percent of Row Frequency 7.242947 7.999988  
DK/RF Department store PCT_ROW Percent of Row Frequency 7.623999 8.013118  
DK/RF Mail order company PCT_ROW Percent of Row Frequency 12.49034 12.15673  
DK/RF Specialty store PCT_ROW Percent of Row Frequency 8.208831 8.928043  
DK/RF PUBLISHER PCT_ROW Percent of Row Frequency 15.84555 19.01689  
DK/RF Land promotion company PCT_ROW Percent of Row Frequency 6.727739 20.68457  
DK/RF ONLINE AUCTION PCT_ROW Percent of Row Frequency 11.59319 2.233389  
DK/RF Other merchants PCT_ROW Percent of Row Frequency 11.98305 12.45256  
DK/RF TELEPHONE PCT_ROW Percent of Row Frequency 8.747879 11.04207  
DK/RF Other Utilities PCT_ROW Percent of Row Frequency 8.645358 7.522621  
DK/RF MEDICAL PCT_ROW Percent of Row Frequency 9.948616 10.33711  
DK/RF Other professional PCT_ROW Percent of Row Frequency 8.021979 6.680386  
DK/RF Leisure service PCT_ROW Percent of Row Frequency 7.016774 11.54483  
DK/RF CABLE TV PCT_ROW Percent of Row Frequency 8.001333 9.647314  
DK/RF COMPUTER PCT_ROW Percent of Row Frequency 7.206607 8.645587  
DK/RF OTHER SERVICES PCT_ROW Percent of Row Frequency 10.62331 12.81756  
DK/RF Consumer packaged goods PCT_ROW Percent of Row Frequency 11.05723 10.78117  
DK/RF Federal Government PCT_ROW Percent of Row Frequency 8.535779 14.90069  
DK/RF Nonfederal Government PCT_ROW Percent of Row Frequency 16.73403 15.42299  
DK/RF Union or Professional Organization PCT_ROW Percent of Row Frequency 8.999827 12.67791  
DK/RF CHURCH PCT_ROW Percent of Row Frequency 6.114663 12.77819  
DK/RF VETERANS PCT_ROW Percent of Row Frequency 4.538518 17.61757  
DK/RF EDUCATIONAL PCT_ROW Percent of Row Frequency 5.610216 6.752329  
DK/RF CHARITIES PCT_ROW Percent of Row Frequency 4.273814 7.371922  
DK/RF Political Campaign PCT_ROW Percent of Row Frequency 12.9623 11.35351  
DK/RF OTHER SOCIAL PCT_ROW Percent of Row Frequency 15.76042 19.46449  
DK/RF RESTAURANT PCT_ROW Percent of Row Frequency 14.20038 8.124615  
DK/RF AARP PCT_ROW Percent of Row Frequency 17.60998 27.85106  
DK/RF AUTO DEALERS PCT_ROW Percent of Row Frequency 8.229203 8.713899  
DK/RF Service stations PCT_ROW Percent of Row Frequency 11.01935 7.688923  
DK/RF Craftsman PCT_ROW Percent of Row Frequency 8.632842 15.50111  
DK/RF MALL PCT_ROW Percent of Row Frequency 53.45539 15.27846