Table A3-13
Standard Mail -- Shape by Familiarity With Organization
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B A314ROW _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Previous customer PCT_COL Percent of Column Frequency 46.86001 47.97931
In letter sized envelope Organization known PCT_COL Percent of Column Frequency 27.48934 23.93523
In letter sized envelope Organization unknown PCT_COL Percent of Column Frequency 11.49965 10.90462
In letter sized envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 14.151 17.18085
In envelope larger than letter size (not catalog) Previous customer PCT_COL Percent of Column Frequency 53.39579 60.0266
Familiarity Letter Size Envelope Larger Than
Letter Size Envelope		 Detached Label Postcard Postcard In envelope larger than letter size (not catalog) Organization known PCT_COL Percent of Column Frequency 22.93719 17.32962
In envelope larger than letter size (not catalog) Organization unknown PCT_COL Percent of Column Frequency 12.79636 10.41138
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 10.87066 12.2324
Previous customer 44.5 46.9 48.0 48.6 53.4 60.0 17.9 5.2 6.3 48.7 58.7 59.2 Catalog in envelope Previous customer PCT_COL Percent of Column Frequency 66.49064 74.42074
Organization known 19.8 27.5 23.9 18.8 22.9 17.3 16.4 2.8 1.1 17.6 17.5 20.9 Catalog in envelope Organization known PCT_COL Percent of Column Frequency 13.32014 11.3051
Organization unknown 23.9 11.5 10.9 19.8 12.8 10.4 30.0 2.1 2.1 20.9 18.9 14.2 Catalog in envelope Organization unknown PCT_COL Percent of Column Frequency 7.945282 5.706664
More than one company/ Don't Know/ No Answer 11.9 14.2 17.2 12.8 10.9 12.2 35.7 89.8 90.5 12.8 4.9 5.7 Catalog in envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 12.24394 8.567496
   Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog not in envelope Previous customer PCT_COL Percent of Column Frequency 64.64746 67.67287
Catalog not in envelope Organization known PCT_COL Percent of Column Frequency 14.3797 14.18582
Familiarity Catalog Not In Envelope Flyers Newspapers/Magazines Catalog not in envelope Organization unknown PCT_COL Percent of Column Frequency 9.133767 8.286907
Catalog not in envelope More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 11.83907 9.854395
1987 2008 2009 1987 2008 2009 1987 2008 2009 Detached label card Previous customer PCT_COL Percent of Column Frequency 5.243293 6.342681
Previous customer 63.1 64.6 67.7 49.4 45.0 44.1 24.4 37.8 40.1 Detached label card Organization known PCT_COL Percent of Column Frequency 2.848917 1.072296
Organization known 14.5 14.4 14.2 17.7 16.5 16.0 10.6 10.3 9.5 Detached label card Organization unknown PCT_COL Percent of Column Frequency 2.110818 2.064442
Organization unknown 13.0 9.1 8.3 13.5 11.3 10.7 6.3 4.0 3.6 Detached label card More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 89.79697 90.52058
More than one company/ Don't Know/ No Answer 9.5 11.8 9.9 19.5 27.2 29.1 58.8 47.8 46.8 Postcard Previous customer PCT_COL Percent of Column Frequency 58.72372 59.15233
   Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Postcard Organization known PCT_COL Percent of Column Frequency 17.51819 20.88397
Note: Totals may not sum to 100 due to rounding. Postcard Organization unknown PCT_COL Percent of Column Frequency 18.90192 14.24668
Postcard More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 4.856177 5.717022
Addressed flyer/circulars/folded piece Previous customer PCT_COL Percent of Column Frequency 45.00634 44.10606
Addressed flyer/circulars/folded piece Organization known PCT_COL Percent of Column Frequency 16.51967 16.02295
Addressed flyer/circulars/folded piece Organization unknown PCT_COL Percent of Column Frequency 11.25399 10.74138
Addressed flyer/circulars/folded piece More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 27.22 29.1296
Newspapers/Magazine/Newsletters Previous customer PCT_COL Percent of Column Frequency 37.81965 40.12839
Newspapers/Magazine/Newsletters Organization known PCT_COL Percent of Column Frequency 10.34844 9.451184
Newspapers/Magazine/Newsletters Organization unknown PCT_COL Percent of Column Frequency 3.98241 3.640121
Newspapers/Magazine/Newsletters More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 47.8495 46.78031
Unclassified Previous customer PCT_COL Percent of Column Frequency 70.30361 75.43611
Unclassified Organization known PCT_COL Percent of Column Frequency 15.51878 6.322884
Unclassified Organization unknown PCT_COL Percent of Column Frequency 9.107947 0
Unclassified More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 5.069657 18.241
DK/RF Previous customer PCT_COL Percent of Column Frequency 11.07253 11.04564
DK/RF Organization known PCT_COL Percent of Column Frequency 3.594708 1.092745
DK/RF Organization unknown PCT_COL Percent of Column Frequency 2.838828 2.111713
DK/RF More than one company/ Don't Know/ No Answer PCT_COL Percent of Column Frequency 82.49393 85.74991