Table A3-14
Standard Mail -- Mail Order Industry Shape
by Familiarity With Organization 
(Percentage of Mail Pieces Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B BL_F _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Previous customer PCT_COL Percent of Column Frequency 49.80063 54.05712
In letter sized envelope Organization known PCT_COL Percent of Column Frequency 16.43896 13.64225
In letter sized envelope Organization unknown PCT_COL Percent of Column Frequency 13.70032 12.7619
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 20.06009 19.53873
In envelope larger than letter size (not catalog) Previous customer PCT_COL Percent of Column Frequency 55.31047 60.22809
In envelope larger than letter size (not catalog) Organization known PCT_COL Percent of Column Frequency 18.55302 18.04532
Familiarity Letter Size Envelope Larger Than
Letter Size Envelope		 Catalog Not In Envelope Flyers In envelope larger than letter size (not catalog) Organization unknown PCT_COL Percent of Column Frequency 20.7918 16.25371
In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 5.344713 5.47287
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog in envelope Previous customer PCT_COL Percent of Column Frequency 68.50135 72.3034
Previous customer 46.6 49.8 54.1 52.9 55.3 60.2 53.0 59.8 61.2 42.0 46.1 44.9 Catalog in envelope Organization known PCT_COL Percent of Column Frequency 15.14837 13.27905
Organization known 17.1 16.4 13.6 15.4 18.6 18.0 18.8 16.3 16.9 15.5 17.9 13.6 Catalog in envelope Organization unknown PCT_COL Percent of Column Frequency 7.697356 10.04588
Organization unknown 27.3 13.7 12.8 19.8 20.8 16.3 20.7 12.6 12.3 29.7 17.8 16.5 Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 8.652925 4.371672
Don't know/No answer 9.0 20.1 19.5 11.9 5.3 5.5 7.5 11.3 9.5 12.8 18.2 24.9 Catalog not in envelope Previous customer PCT_COL Percent of Column Frequency 59.83458 61.23041
   Total  100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog not in envelope Organization known PCT_COL Percent of Column Frequency 16.32913 16.9074
Note: Totals may not sum to 100 due to rounding. Catalog not in envelope Organization unknown PCT_COL Percent of Column Frequency 12.56083 12.32773
Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 11.27546 9.534455
Detached label card Previous customer PCT_COL Percent of Column Frequency 43.16384  
Detached label card Organization known PCT_COL Percent of Column Frequency 43.23627  
Detached label card Organization unknown PCT_COL Percent of Column Frequency 13.59988  
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 0  
Postcard Previous customer PCT_COL Percent of Column Frequency 59.51929 51.80476
Postcard Organization known PCT_COL Percent of Column Frequency 10.92626 33.92135
Postcard Organization unknown PCT_COL Percent of Column Frequency 25.1477 14.27389
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 4.406758 0
Addressed flyer/circulars/folded piece Previous customer PCT_COL Percent of Column Frequency 46.09103 44.93847
Addressed flyer/circulars/folded piece Organization known PCT_COL Percent of Column Frequency 17.89657 13.64901
Addressed flyer/circulars/folded piece Organization unknown PCT_COL Percent of Column Frequency 17.84558 16.52518
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 18.16682 24.88733
Newspapers/Magazine/Newsletters Previous customer PCT_COL Percent of Column Frequency 60.31928 71.63791
Newspapers/Magazine/Newsletters Organization known PCT_COL Percent of Column Frequency 19.17857 15.44932
Newspapers/Magazine/Newsletters Organization unknown PCT_COL Percent of Column Frequency 10.98083 5.213633
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 9.521326 7.699135
Unclassified Previous customer PCT_COL Percent of Column Frequency 70.74038 100
Unclassified Organization known PCT_COL Percent of Column Frequency 0 0
Unclassified Organization unknown PCT_COL Percent of Column Frequency 29.25962 0
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 0 0
DK/RF Previous customer PCT_COL Percent of Column Frequency 3.364959 6.792667
DK/RF Organization known PCT_COL Percent of Column Frequency 4.300202 2.15407
DK/RF Organization unknown PCT_COL Percent of Column Frequency 12.97111 0
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 79.36373 91.05326