Table A3-17 Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Mail Received by Household) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	A318ROW	_NAME_	_LABEL_	COL1	COL2			A318ROW	_NAME_	_LABEL_	COL1	COL2
																READ	PCT_COL	Percent of Column Frequency					READ	PCT_COL	Percent of Column Frequency	42.44486	44.81626
																LOOKED AT	PCT_COL	Percent of Column Frequency					LOOKED AT	PCT_COL	Percent of Column Frequency	16.43756	16.13383
																DISCARDED	PCT_COL	Percent of Column Frequency					DISCARDED	PCT_COL	Percent of Column Frequency	27.00807	24.58791
																SET ASIDE	PCT_COL	Percent of Column Frequency					SET ASIDE	PCT_COL	Percent of Column Frequency	5.98924	6.108407
																Don't know/No answer	PCT_COL	Percent of Column Frequency					Don't know/No answer	PCT_COL	Percent of Column Frequency	8.120271	8.353592
Treatment of Advertising	Previous Customer			Organization Known			Organization Not Known			Total 1					Does or has done business with	READ	PCT_COL	Percent of Column Frequency	59.01244	61.21697
															Does or has done business with	LOOKED AT	PCT_COL	Percent of Column Frequency	14.80879	14.91685
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009			Does or has done business with	DISCARDED	PCT_COL	Percent of Column Frequency	18.14857	16.00452
Read	58.4	59.0	61.2	31.2	27.6	28.7	26.2	24.2	25.3	41.5	42.4	44.8			Does or has done business with	SET ASIDE	PCT_COL	Percent of Column Frequency	7.81421	7.682652
Looked at	23.3	14.8	14.9	38.2	22.1	23.1	35.2	21.3	21.2	26.4	16.4	16.1			Does or has done business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.215981	0.17902
Discarded	7.0	18.1	16.0	23.5	46.4	44.1	31.1	50.3	49.5	14.0	27.0	24.6			Knows, but no one does business with	READ	PCT_COL	Percent of Column Frequency	27.61771	28.7359
Set Aside	10.2	7.8	7.7	6.3	3.6	3.9	6.4	4.1	3.8	8.1	6.0	6.1			Knows, but no one does business with	LOOKED AT	PCT_COL	Percent of Column Frequency	22.14706	23.09324
Don't know/No answer	1.1	0.2	0.2	0.8	0.2	0.1	1.2	0.1	0.2	10.0	8.1	8.4			Knows, but no one does business with	DISCARDED	PCT_COL	Percent of Column Frequency	46.4056	44.13335
Total Mail Received by Household	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Knows, but no one does business with	SET ASIDE	PCT_COL	Percent of Column Frequency	3.608906	3.92975
Note: Totals may not sum to 100 due to rounding.															Knows, but no one does business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.220722	0.107763
1 Total includes pieces for which no response was given as to familiarity.															Organization no one in HH knows	READ	PCT_COL	Percent of Column Frequency	24.19977	25.27404
															Organization no one in HH knows	LOOKED AT	PCT_COL	Percent of Column Frequency	21.28184	21.23245
															Organization no one in HH knows	DISCARDED	PCT_COL	Percent of Column Frequency	50.28345	49.5439
															Organization no one in HH knows	SET ASIDE	PCT_COL	Percent of Column Frequency	4.095185	3.792535
															Organization no one in HH knows	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.13975	0.157079
															DK/RF	READ	PCT_COL	Percent of Column Frequency	14.22361	16.78752
															DK/RF	LOOKED AT	PCT_COL	Percent of Column Frequency	5.243123	5.721166
															DK/RF	DISCARDED	PCT_COL	Percent of Column Frequency	7.559612	8.929109
															DK/RF	SET ASIDE	PCT_COL	Percent of Column Frequency	1.961513	2.31346
															DK/RF	Don't know/No answer	PCT_COL	Percent of Column Frequency	71.01214	66.24874