Table A3-18 Standard Mail Usefulness of Mail Pieces by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	BL_I	_NAME_	_LABEL_	COL1	COL2			BL_I	_NAME_	_LABEL_	COL1	COL2
																Useful	PCT_COL	Percent of Column Frequency					Useful	PCT_COL	Percent of Column Frequency	37.73998	42.15908
																Interesting	PCT_COL	Percent of Column Frequency					Interesting	PCT_COL	Percent of Column Frequency	13.0983	13.88516
																Not interesting	PCT_COL	Percent of Column Frequency					Not interesting	PCT_COL	Percent of Column Frequency	36.12289	34.60883
																Objectionable	PCT_COL	Percent of Column Frequency					Objectionable	PCT_COL	Percent of Column Frequency	4.704405	0.797596
																Don't know/No answer	PCT_COL	Percent of Column Frequency					Don't know/No answer	PCT_COL	Percent of Column Frequency	8.334419	8.549334
Reaction to Advertising	Previous Customer			Organization Known			Organization Not Known			Total 1					Does or has done business with	Useful	PCT_COL	Percent of Column Frequency	57.00477	61.42804
															Does or has done business with	Interesting	PCT_COL	Percent of Column Frequency	13.61176	14.18667
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009			Does or has done business with	Not interesting	PCT_COL	Percent of Column Frequency	25.74494	23.62854
Useful	62.5	57.0	61.4	25.9	16.0	18.7	14.8	11.1	11.8	40.2	37.7	42.2			Does or has done business with	Objectionable	PCT_COL	Percent of Column Frequency	3.255952	0.463495
Interesting	21.7	13.6	14.2	31.7	16.7	18.8	24.4	12.4	15.0	22.0	13.1	13.9			Does or has done business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.382574	0.293252
Not interesting	10.6	25.7	23.6	32.9	59.5	61.0	46.7	68.0	70.6	21.3	36.1	34.6			Knows, but no one does business with	Useful	PCT_COL	Percent of Column Frequency	15.98902	18.73921
Objectionable	2.2	3.3	0.5	6.7	7.4	1.1	10.7	8.2	2.3	4.6	4.7	0.8			Knows, but no one does business with	Interesting	PCT_COL	Percent of Column Frequency	16.65721	18.83151
Don't know/No answer	3.1	0.4	0.3	2.8	0.5	0.4	3.4	0.4	0.3	12.0	8.3	8.5	DK/RF		Knows, but no one does business with	Not interesting	PCT_COL	Percent of Column Frequency	59.47092	60.97895
Total	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0	100.0			Knows, but no one does business with	Objectionable	PCT_COL	Percent of Column Frequency	7.42259	1.090994
Note: Totals may not sum to 100 due to rounding.															Knows, but no one does business with	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.460264	0.359323
1 Total includes pieces for which no response was given as to familiarity.															Organization no one in HH knows	Useful	PCT_COL	Percent of Column Frequency	11.11354	11.79988
															Organization no one in HH knows	Interesting	PCT_COL	Percent of Column Frequency	12.35234	14.99982
															Organization no one in HH knows	Not interesting	PCT_COL	Percent of Column Frequency	68.00499	70.57463
															Organization no one in HH knows	Objectionable	PCT_COL	Percent of Column Frequency	8.168054	2.344821
															Organization no one in HH knows	Don't know/No answer	PCT_COL	Percent of Column Frequency	0.361069	0.280842
															DK/RF	Useful	PCT_COL	Percent of Column Frequency	10.49445	13.97802
															DK/RF	Interesting	PCT_COL	Percent of Column Frequency	4.895817	6.02252
															DK/RF	Not interesting	PCT_COL	Percent of Column Frequency	11.16105	12.7792
															DK/RF	Objectionable	PCT_COL	Percent of Column Frequency	1.859474	0.461392
															DK/RF	Don't know/No answer	PCT_COL	Percent of Column Frequency	71.58921	66.75887