Table A3-19
Standard Mail Response to Advertising by Familiarity With Organization
(If Pieces Contained an Advertisement of Request for Donation and was from One Organization Only)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_F BL_K _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2 BL_F _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2
  PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency     COUNT Frequency Count 1.268538 1.12241   COUNT Frequency Count 1.140355 0.92021
  Yes PCT_COL Percent of Column Frequency   Yes PCT_COL Percent of Column Frequency 10.63638 12.18304 Previous customer COUNT Frequency Count 5.642791 4.791289 Yes COUNT Frequency Count 1.093679 1.050956
  No PCT_COL Percent of Column Frequency   No PCT_COL Percent of Column Frequency 62.92047 62.71949 Organization known COUNT Frequency Count 2.273731 1.714865 No COUNT Frequency Count 6.469759 5.410422
  Maybe PCT_COL Percent of Column Frequency   Maybe PCT_COL Percent of Column Frequency 16.17818 16.38403 Organization unknown COUNT Frequency Count 1.228232 0.946791 Maybe COUNT Frequency Count 1.663512 1.413349
  No answer PCT_COL Percent of Column Frequency   No answer PCT_COL Percent of Column Frequency 10.26497 8.71344 Don't know/No answer COUNT Frequency Count 1.009502 0.971235 No answer COUNT Frequency Count 1.055489 0.751655
Response to Advertising Previous Customer Organization Known Organization Not Known Total 1 Does or has done business with   PCT_COL Percent of Column Frequency        
Does or has done business with Yes PCT_COL Percent of Column Frequency 16.79764 18.36422      
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Does or has done business with No PCT_COL Percent of Column Frequency 56.39374 56.53992      
Yes 21.6 16.8 18.4 5.7 2.4 2.9 4.6 1.9 2.4 14.6 10.6 12.2 Does or has done business with Maybe PCT_COL Percent of Column Frequency 23.23542 23.00638      
No 47.7 56.4 56.5 78.6 85.8 87.7 83.0 88.6 89.6 58.6 62.9 62.7 Does or has done business with No answer PCT_COL Percent of Column Frequency 3.573199 2.089489      
Maybe 27.4 23.2 23.0 12.1 7.3 7.7 9.0 6.0 6.2 19.9 16.2 16.4 Knows, but no one does business with   PCT_COL Percent of Column Frequency        
No answer 3.3 3.6 2.1 3.6 4.6 1.7 3.4 3.5 1.7 7.0 10.3 8.7 Knows, but no one does business with Yes PCT_COL Percent of Column Frequency 2.392464 2.890258      
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Knows, but no one does business with No PCT_COL Percent of Column Frequency 85.75023 87.73056      
   Pieces Per Household Per Week 3.0 5.6 4.8 1.5 2.3 1.7 1.2 1.2 0.9 6.1 10.3 8.6 Knows, but no one does business with Maybe PCT_COL Percent of Column Frequency 7.299125 7.698696      
Note: Totals may not sum to 100 due to rounding. Knows, but no one does business with No answer PCT_COL Percent of Column Frequency 4.558177 1.680483      
1 Total includes pieces for which no response was given as to familiarity. Organization no one in HH knows   PCT_COL Percent of Column Frequency        
Organization no one in HH knows Yes PCT_COL Percent of Column Frequency 1.919388 2.434546      
Organization no one in HH knows No PCT_COL Percent of Column Frequency 88.60143 89.62481      
Organization no one in HH knows Maybe PCT_COL Percent of Column Frequency 6.023854 6.225825      
Organization no one in HH knows No answer PCT_COL Percent of Column Frequency 3.455331 1.71482      
DK/RF   PCT_COL Percent of Column Frequency        
DK/RF Yes PCT_COL Percent of Column Frequency 3.719825 5.008769      
DK/RF No PCT_COL Percent of Column Frequency 22.71907 26.88272      
DK/RF Maybe PCT_COL Percent of Column Frequency 5.612995 5.896202      
DK/RF No answer PCT_COL Percent of Column Frequency 67.94811 62.21231