Table A3-27 Standard Mail Pieces from Insurance Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	61.79126	58.83197	6.247472	6.924201	54.99897	53.44876	9.173088	10.08689
															Organization known	PCT_ROW	Percent of Row Frequency	23.49125	21.10688	2.782789	2.022542	11.2473	12.34711	0.858729	1.642419
															Organization unknown	PCT_ROW	Percent of Row Frequency	21.74223	21.62963	4.057366	2.112976	6.810788	7.391135	2.631207	2.155207
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	12.49161	13.15893	0.200718	1.648659	6.57889	8.179013	1.495388	4.50721
Familiarity		Read Immediately		Set Aside				Found Useful			Will Respond
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009
Previous customer	56.7	61.8	58.8	5.6	6.2	6.9	48.2	55.0	53.4	12.9	9.2	10.1
Organization known	31.1	23.5	21.1	6.7	2.8	2.0	20.8	11.2	12.3	5.4	0.9	1.6
Organization unknown	20.2	21.7	21.6	1.9	4.1	2.1	8.5	6.8	7.4	1.9	2.6	2.2
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.