Table A3-29 Standard Mail Pieces from Mail Order Companies Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	58.4287	58.08438	15.19614	14.52406	67.02171	66.64431	16.90133	16.88257
															Organization known	PCT_ROW	Percent of Row Frequency	34.58655	35.21326	12.53316	11.49713	27.24115	29.78881	3.444626	2.971737
															Organization unknown	PCT_ROW	Percent of Row Frequency	21.99488	21.90637	10.94576	10.03394	13.7779	12.68205	1.84216	3.087703
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	15.67651	15.35583	2.409502	2.657648	11.71802	11.94391	4.261179	6.307687
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009
Previous customer	58.4	58.4	58.1	14.0	15.2	14.5	63.0	67.0	66.6	24.0	16.9	16.9
Organization known	32.3	34.6	35.2	10.3	12.5	11.5	26.8	27.2	29.8	6.5	3.4	3.0
Organization unknown	22.2	22.0	21.9	11.3	10.9	10.0	13.9	13.8	12.7	4.6	1.8	3.1
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.