Table A3-30 Standard Mail Pieces from Publishers Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	63.77524	65.37769	6.396751	4.579493	52.81231	55.73002	18.47364	20.59485
															Organization known	PCT_ROW	Percent of Row Frequency	34.9394	36.65439	4.593194	3.904268	21.42656	21.28247	2.581009	3.40117
															Organization unknown	PCT_ROW	Percent of Row Frequency	31.32833	37.55812	4.247294	3.584034	12.00345	13.0951	2.857518	2.434728
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	19.08215	18.00749	2.909344	3.940985	13.71073	17.82682	6.683846	5.478716
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009
Previous customer	65.1	63.8	65.4	8.7	6.4	4.6	54.5	52.8	55.7	27.9	18.5	20.6
Organization known	30.7	34.9	36.7	5.9	4.6	3.9	20.9	21.4	21.3	6.5	2.6	3.4
Organization unknown	27.2	31.3	37.6	9.4	4.2	3.6	16.0	12.0	13.1	6.5	2.9	2.4
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.