Table A3-31
Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B BL_H _NAME_ _LABEL_ COL1 COL2 BL_H _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Read by member of household PCT_COL Percent of Column Frequency 33.41109 35.91074 Read by member of household PCT_COL Percent of Column Frequency 35.21214 37.21577
In letter sized envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 3.83749 4.943332 Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.232713 7.600489
In letter sized envelope Looked at PCT_COL Percent of Column Frequency 18.59913 17.95226 Looked at PCT_COL Percent of Column Frequency 16.43756 16.13383
In letter sized envelope Discarded PCT_COL Percent of Column Frequency 32.98158 29.33951 Discarded PCT_COL Percent of Column Frequency 27.00807 24.58791
In letter sized envelope Set aside PCT_COL Percent of Column Frequency 3.376308 3.210684 Set aside PCT_COL Percent of Column Frequency 5.98924 6.108407
Treatment Letter Size Envelope Larger Than Letter Size Envelope Detached Label Postcard Postcard In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 7.794403 8.643465 Don't know/No answer PCT_COL Percent of Column Frequency 8.120271 8.353592
In envelope larger than letter size (not catalog) Read by member of household PCT_COL Percent of Column Frequency 39.17906 42.22356  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Read by more than one member of household 1 PCT_COL Percent of Column Frequency 5.446717 7.848238  
Read by member of household 44.5 33.4 35.9 44.0 39.2 42.2 30.8 24.7 26.9 50.1 47.9 51.4 In envelope larger than letter size (not catalog) Looked at PCT_COL Percent of Column Frequency 17.26535 15.55168  
Read by more than one member of household 1 N/A 3.8 4.9 N/A 5.4 7.8 N/A 4.6 6.0 N/A 8.3 10.0 In envelope larger than letter size (not catalog) Discarded PCT_COL Percent of Column Frequency 28.56245 24.14156  
Looked at 26.1 18.6 18.0 26.0 17.3 15.6 33.8 20.4 21.0 24.7 15.2 12.7 In envelope larger than letter size (not catalog) Set aside PCT_COL Percent of Column Frequency 6.279439 7.137089  
Discarded 15.3 33.0 29.3 13.8 28.6 24.1 19.6 34.2 31.0 15.7 24.1 21.2 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 3.266991 3.097872  
Set aside 4.8 3.4 3.2 8.8 6.3 7.1 3.9 3.5 4.9 2.2 2.5 2.6 Catalog in envelope Read by member of household PCT_COL Percent of Column Frequency 41.91497 40.25708  
Don't know/No answer 9.3 7.8 8.6 7.4 3.3 3.1 11.9 12.6 10.2 7.4 2.0 2.0 Catalog in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 11.1948 15.21945  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Looked at PCT_COL Percent of Column Frequency 13.0364 14.29241  
Catalog in envelope Discarded PCT_COL Percent of Column Frequency 18.43876 16.27858  
Treatment Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog in envelope Set aside PCT_COL Percent of Column Frequency 11.26129 11.69528  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.15378 2.257189  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Read by member of household PCT_COL Percent of Column Frequency 36.81376 37.86818  
Read by member of household 42.9 36.8 37.9 40.8 35.2 37.6 30.1 33.0 33.2 41.5 35.2 37.2 Catalog not in envelope Read by more than one member of household 1 PCT_COL Percent of Column Frequency 10.28018 9.003977  
Read by more than one member of household 1 N/A 10.3 9.0 N/A 8.3 7.9 N/A 14.6 15.7 N/A 7.2 7.6 Catalog not in envelope Looked at PCT_COL Percent of Column Frequency 12.54973 14.56551  
Looked at 25.9 12.5 14.6 27.0 16.9 16.4 17.6 13.0 11.0 26.4 16.4 16.1 Catalog not in envelope Discarded PCT_COL Percent of Column Frequency 19.34092 18.65714  
Discarded 9.7 19.3 18.7 15.1 26.6 25.0 9.4 17.9 16.1 14.0 27.0 24.6 Catalog not in envelope Set aside PCT_COL Percent of Column Frequency 13.41148 13.85501  
Set aside 15.9 13.4 13.9 6.7 4.2 4.4 8.1 10.7 10.5 8.1 6.0 6.1 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 7.603924 6.050172  
Don't know/No answer 5.6 7.6 6.1 10.5 8.7 8.6 34.9 10.8 13.5 10.0 8.1 8.4 Detached label card Read by member of household PCT_COL Percent of Column Frequency 24.69967 26.91357  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.571847 5.974651  
Note: Totals may not sum to 100 due to rounding. Detached label card Looked at PCT_COL Percent of Column Frequency 20.44506 21.02528  
1 Total includes pieces for which no response was given as to shape. Detached label card Discarded PCT_COL Percent of Column Frequency 34.19321 30.99046  
Detached label card Set aside PCT_COL Percent of Column Frequency 3.472813 4.932657  
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 12.6174 10.16338  
Postcard Read by member of household PCT_COL Percent of Column Frequency 47.93417 51.44094  
Postcard Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.254261 10.02933  
Postcard Looked at PCT_COL Percent of Column Frequency 15.23639 12.67515  
Postcard Discarded PCT_COL Percent of Column Frequency 24.08737 21.24835  
Postcard Set aside PCT_COL Percent of Column Frequency 2.499793 2.61883  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 1.988014 1.987398  
Addressed flyer/circulars/folded piece Read by member of household PCT_COL Percent of Column Frequency 35.21585 37.64628  
Addressed flyer/circulars/folded piece Read by more than one member of household 1 PCT_COL Percent of Column Frequency 8.348613 7.919637  
Addressed flyer/circulars/folded piece Looked at PCT_COL Percent of Column Frequency 16.94381 16.3937  
Addressed flyer/circulars/folded piece Discarded PCT_COL Percent of Column Frequency 26.61072 24.98453  
Addressed flyer/circulars/folded piece Set aside PCT_COL Percent of Column Frequency 4.188655 4.448643  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 8.692349 8.607211  
Newspapers/Magazine/Newsletters Read by member of household PCT_COL Percent of Column Frequency 32.95749 33.20875  
Newspapers/Magazine/Newsletters Read by more than one member of household 1 PCT_COL Percent of Column Frequency 14.58452 15.6984  
Newspapers/Magazine/Newsletters Looked at PCT_COL Percent of Column Frequency 13.0424 10.98448  
Newspapers/Magazine/Newsletters Discarded PCT_COL Percent of Column Frequency 17.9195 16.05091  
Newspapers/Magazine/Newsletters Set aside PCT_COL Percent of Column Frequency 10.67902 10.54667  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 10.81706 13.5108  
Unclassified Read by member of household PCT_COL Percent of Column Frequency 45.07881 39.88447  
Unclassified Read by more than one member of household 1 PCT_COL Percent of Column Frequency 9.249785 25.32756  
Unclassified Looked at PCT_COL Percent of Column Frequency 14.25107 13.50113  
Unclassified Discarded PCT_COL Percent of Column Frequency 18.0983 14.15674  
Unclassified Set aside PCT_COL Percent of Column Frequency 9.592859 7.130109  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 3.729179 0  
DK/RF Read by member of household PCT_COL Percent of Column Frequency 7.971151 12.61382  
DK/RF Read by more than one member of household 1 PCT_COL Percent of Column Frequency 4.199519 4.317837  
DK/RF Looked at PCT_COL Percent of Column Frequency 5.080013 2.164023  
DK/RF Discarded PCT_COL Percent of Column Frequency 3.1042 1.82066  
DK/RF Set aside PCT_COL Percent of Column Frequency 1.87212 0.510917  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 77.773 78.57274