Table A3-32
Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B BL_I _NAME_ _LABEL_ COL1 COL2 BL_I _NAME_ _LABEL_ COL1 COL2
In letter sized envelope Useful PCT_COL Percent of Column Frequency 25.42068 30.65344 Useful PCT_COL Percent of Column Frequency 37.73998 42.15908
In letter sized envelope Interesting PCT_COL Percent of Column Frequency 10.89441 12.12559 Interesting PCT_COL Percent of Column Frequency 13.0983 13.88516
In letter sized envelope Not interesting PCT_COL Percent of Column Frequency 48.6607 47.25903 Not interesting PCT_COL Percent of Column Frequency 36.12289 34.60883
In letter sized envelope Objectionable PCT_COL Percent of Column Frequency 6.999869 1.13328 Objectionable PCT_COL Percent of Column Frequency 4.704405 0.797596
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 8.024344 8.828661 Don't know/No answer PCT_COL Percent of Column Frequency 8.334419 8.549334
Usefulness Letter Size Envelope Larger Than
Letter Size Envelope		 Detached Label Postcard Postcard In envelope larger than letter size (not catalog) Useful PCT_COL Percent of Column Frequency 36.22853 44.51748  
In envelope larger than letter size (not catalog) Interesting PCT_COL Percent of Column Frequency 13.57744 14.45078  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Not interesting PCT_COL Percent of Column Frequency 41.12711 36.50387  
Useful 32.6 25.4 30.7 36.4 36.2 44.5 26.8 25.2 22.6 38.4 44.8 49.9 In envelope larger than letter size (not catalog) Objectionable PCT_COL Percent of Column Frequency 5.206309 0.802073  
Interesting 21.3 10.9 12.1 27.4 13.6 14.5 16.3 8.0 14.5 20.1 11.0 13.2 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 3.860607 3.725793  
Not interesting 29.0 48.7 47.3 21.1 41.1 36.5 34.7 50.3 52.5 27.7 38.1 33.6 Catalog in envelope Useful PCT_COL Percent of Column Frequency 54.6485 57.6503  
Objectionable 5.7 7.0 1.1 5.8 5.2 0.8 7.5 3.9 0.2 4.9 4.1 0.9 Catalog in envelope Interesting PCT_COL Percent of Column Frequency 18.05416 19.2581  
Don't Know/No answer 11.5 8.0 8.8 9.2 3.9 3.7 14.7 12.7 10.2 8.9 2.1 2.6 Catalog in envelope Not interesting PCT_COL Percent of Column Frequency 18.20379 20.39969  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope Objectionable PCT_COL Percent of Column Frequency 4.529251 0.319864  
Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 4.564301 2.372041  
Usefulness Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog not in envelope Useful PCT_COL Percent of Column Frequency 52.65274 55.63542  
Catalog not in envelope Interesting PCT_COL Percent of Column Frequency 19.92545 21.4832  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Not interesting PCT_COL Percent of Column Frequency 17.51217 16.47498  
Useful 53.8 52.7 55.6 44.7 40.6 44.1 33.3 53.3 55.4 40.2 37.7 42.2 Catalog not in envelope Objectionable PCT_COL Percent of Column Frequency 2.076107 0.276821  
Interesting 26.1 19.9 21.5 19.4 12.0 12.0 16.7 13.4 12.4 22.0 13.1 13.9 Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 7.833533 6.129585  
Not interesting 10.8 17.5 16.5 19.5 34.8 34.4 9.0 19.4 17.9 21.3 36.1 34.6 Detached label card Useful PCT_COL Percent of Column Frequency 25.157 22.59615  
Objectionable 2.3 2.1 0.3 3.8 3.9 0.8 2.5 2.9 0.4 4.6 4.7 0.8 Detached label card Interesting PCT_COL Percent of Column Frequency 7.958478 14.50241  
Don't Know/No answer 7.0 7.8 6.1 12.5 8.8 8.8 38.5 11.0 13.8 12.0 8.3 8.5 Detached label card Not interesting PCT_COL Percent of Column Frequency 50.31145 52.52885  
Total Mail Received by Households 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Objectionable PCT_COL Percent of Column Frequency 3.887539 0.2092  
Note: Totals may not sum to 100 due to rounding. Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 12.68553 10.16338  
1 Total includes pieces for which no response was given as to shape. Postcard Useful PCT_COL Percent of Column Frequency 44.80206 49.85201  
Postcard Interesting PCT_COL Percent of Column Frequency 10.99606 13.15112  
Postcard Not interesting PCT_COL Percent of Column Frequency 38.06814 33.5591  
Postcard Objectionable PCT_COL Percent of Column Frequency 4.07136 0.858129  
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 2.062379 2.579647  
Addressed flyer/circulars/folded piece Useful PCT_COL Percent of Column Frequency 40.55057 44.09141  
Addressed flyer/circulars/folded piece Interesting PCT_COL Percent of Column Frequency 11.96251 11.96277  
Addressed flyer/circulars/folded piece Not interesting PCT_COL Percent of Column Frequency 34.81199 34.36401  
Addressed flyer/circulars/folded piece Objectionable PCT_COL Percent of Column Frequency 3.860887 0.825633  
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 8.814039 8.756186  
Newspapers/Magazine/Newsletters Useful PCT_COL Percent of Column Frequency 53.34699 55.37793  
Newspapers/Magazine/Newsletters Interesting PCT_COL Percent of Column Frequency 13.3836 12.40756  
Newspapers/Magazine/Newsletters Not interesting PCT_COL Percent of Column Frequency 19.35765 17.94683  
Newspapers/Magazine/Newsletters Objectionable PCT_COL Percent of Column Frequency 2.877347 0.424643  
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 11.03441 13.84303  
Unclassified Useful PCT_COL Percent of Column Frequency 52.99411 67.63566  
Unclassified Interesting PCT_COL Percent of Column Frequency 10.13772 4.706468  
Unclassified Not interesting PCT_COL Percent of Column Frequency 24.68877 27.65787  
Unclassified Objectionable PCT_COL Percent of Column Frequency 6.886319 0  
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 5.293087 0  
DK/RF Useful PCT_COL Percent of Column Frequency 8.83125 12.97797  
DK/RF Interesting PCT_COL Percent of Column Frequency 3.882379 2.290029  
DK/RF Not interesting PCT_COL Percent of Column Frequency 6.197391 3.977822  
DK/RF Objectionable PCT_COL Percent of Column Frequency 2.953516 0  
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 78.13546 80.75418