| Table
A3-32 Standard Mail Usefulness of Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
BL_B | BL_I | _NAME_ | _LABEL_ | COL1 | COL2 | BL_I | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||||
| In letter sized envelope | Useful | PCT_COL | Percent of Column Frequency | 25.42068 | 30.65344 | Useful | PCT_COL | Percent of Column Frequency | 37.73998 | 42.15908 | ||||||||||||||||||
| In letter sized envelope | Interesting | PCT_COL | Percent of Column Frequency | 10.89441 | 12.12559 | Interesting | PCT_COL | Percent of Column Frequency | 13.0983 | 13.88516 | ||||||||||||||||||
| In letter sized envelope | Not interesting | PCT_COL | Percent of Column Frequency | 48.6607 | 47.25903 | Not interesting | PCT_COL | Percent of Column Frequency | 36.12289 | 34.60883 | ||||||||||||||||||
| In letter sized envelope | Objectionable | PCT_COL | Percent of Column Frequency | 6.999869 | 1.13328 | Objectionable | PCT_COL | Percent of Column Frequency | 4.704405 | 0.797596 | ||||||||||||||||||
| In letter sized envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.024344 | 8.828661 | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.334419 | 8.549334 | ||||||||||||||||||
| Usefulness | Letter Size Envelope | Larger Than
Letter Size Envelope |
Detached Label Postcard | Postcard | In envelope larger than letter size (not catalog) | Useful | PCT_COL | Percent of Column Frequency | 36.22853 | 44.51748 | ||||||||||||||||||
| In envelope larger than letter size (not catalog) | Interesting | PCT_COL | Percent of Column Frequency | 13.57744 | 14.45078 | |||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | In envelope larger than letter size (not catalog) | Not interesting | PCT_COL | Percent of Column Frequency | 41.12711 | 36.50387 | |||||||||||
| Useful | 32.6 | 25.4 | 30.7 | 36.4 | 36.2 | 44.5 | 26.8 | 25.2 | 22.6 | 38.4 | 44.8 | 49.9 | In envelope larger than letter size (not catalog) | Objectionable | PCT_COL | Percent of Column Frequency | 5.206309 | 0.802073 | ||||||||||
| Interesting | 21.3 | 10.9 | 12.1 | 27.4 | 13.6 | 14.5 | 16.3 | 8.0 | 14.5 | 20.1 | 11.0 | 13.2 | In envelope larger than letter size (not catalog) | Don't know/No answer | PCT_COL | Percent of Column Frequency | 3.860607 | 3.725793 | ||||||||||
| Not interesting | 29.0 | 48.7 | 47.3 | 21.1 | 41.1 | 36.5 | 34.7 | 50.3 | 52.5 | 27.7 | 38.1 | 33.6 | Catalog in envelope | Useful | PCT_COL | Percent of Column Frequency | 54.6485 | 57.6503 | ||||||||||
| Objectionable | 5.7 | 7.0 | 1.1 | 5.8 | 5.2 | 0.8 | 7.5 | 3.9 | 0.2 | 4.9 | 4.1 | 0.9 | Catalog in envelope | Interesting | PCT_COL | Percent of Column Frequency | 18.05416 | 19.2581 | ||||||||||
| Don't Know/No answer | 11.5 | 8.0 | 8.8 | 9.2 | 3.9 | 3.7 | 14.7 | 12.7 | 10.2 | 8.9 | 2.1 | 2.6 | Catalog in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 18.20379 | 20.39969 | ||||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Catalog in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 4.529251 | 0.319864 | ||||||||||
| Catalog in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 4.564301 | 2.372041 | |||||||||||||||||||||||
| Usefulness | Catalog Not in Envelope | Flyers | Newspapers/ Magazines | Total 1 | Catalog not in envelope | Useful | PCT_COL | Percent of Column Frequency | 52.65274 | 55.63542 | ||||||||||||||||||
| Catalog not in envelope | Interesting | PCT_COL | Percent of Column Frequency | 19.92545 | 21.4832 | |||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Catalog not in envelope | Not interesting | PCT_COL | Percent of Column Frequency | 17.51217 | 16.47498 | |||||||||||
| Useful | 53.8 | 52.7 | 55.6 | 44.7 | 40.6 | 44.1 | 33.3 | 53.3 | 55.4 | 40.2 | 37.7 | 42.2 | Catalog not in envelope | Objectionable | PCT_COL | Percent of Column Frequency | 2.076107 | 0.276821 | ||||||||||
| Interesting | 26.1 | 19.9 | 21.5 | 19.4 | 12.0 | 12.0 | 16.7 | 13.4 | 12.4 | 22.0 | 13.1 | 13.9 | Catalog not in envelope | Don't know/No answer | PCT_COL | Percent of Column Frequency | 7.833533 | 6.129585 | ||||||||||
| Not interesting | 10.8 | 17.5 | 16.5 | 19.5 | 34.8 | 34.4 | 9.0 | 19.4 | 17.9 | 21.3 | 36.1 | 34.6 | Detached label card | Useful | PCT_COL | Percent of Column Frequency | 25.157 | 22.59615 | ||||||||||
| Objectionable | 2.3 | 2.1 | 0.3 | 3.8 | 3.9 | 0.8 | 2.5 | 2.9 | 0.4 | 4.6 | 4.7 | 0.8 | Detached label card | Interesting | PCT_COL | Percent of Column Frequency | 7.958478 | 14.50241 | ||||||||||
| Don't Know/No answer | 7.0 | 7.8 | 6.1 | 12.5 | 8.8 | 8.8 | 38.5 | 11.0 | 13.8 | 12.0 | 8.3 | 8.5 | Detached label card | Not interesting | PCT_COL | Percent of Column Frequency | 50.31145 | 52.52885 | ||||||||||
| Total Mail Received by Households | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Detached label card | Objectionable | PCT_COL | Percent of Column Frequency | 3.887539 | 0.2092 | ||||||||||
| Note: Totals may not sum to 100 due to rounding. | Detached label card | Don't know/No answer | PCT_COL | Percent of Column Frequency | 12.68553 | 10.16338 | ||||||||||||||||||||||
| 1 Total includes pieces for which no response was given as to shape. | Postcard | Useful | PCT_COL | Percent of Column Frequency | 44.80206 | 49.85201 | ||||||||||||||||||||||
| Postcard | Interesting | PCT_COL | Percent of Column Frequency | 10.99606 | 13.15112 | |||||||||||||||||||||||
| Postcard | Not interesting | PCT_COL | Percent of Column Frequency | 38.06814 | 33.5591 | |||||||||||||||||||||||
| Postcard | Objectionable | PCT_COL | Percent of Column Frequency | 4.07136 | 0.858129 | |||||||||||||||||||||||
| Postcard | Don't know/No answer | PCT_COL | Percent of Column Frequency | 2.062379 | 2.579647 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Useful | PCT_COL | Percent of Column Frequency | 40.55057 | 44.09141 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Interesting | PCT_COL | Percent of Column Frequency | 11.96251 | 11.96277 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Not interesting | PCT_COL | Percent of Column Frequency | 34.81199 | 34.36401 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Objectionable | PCT_COL | Percent of Column Frequency | 3.860887 | 0.825633 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Don't know/No answer | PCT_COL | Percent of Column Frequency | 8.814039 | 8.756186 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Useful | PCT_COL | Percent of Column Frequency | 53.34699 | 55.37793 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Interesting | PCT_COL | Percent of Column Frequency | 13.3836 | 12.40756 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Not interesting | PCT_COL | Percent of Column Frequency | 19.35765 | 17.94683 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Objectionable | PCT_COL | Percent of Column Frequency | 2.877347 | 0.424643 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Don't know/No answer | PCT_COL | Percent of Column Frequency | 11.03441 | 13.84303 | |||||||||||||||||||||||
| Unclassified | Useful | PCT_COL | Percent of Column Frequency | 52.99411 | 67.63566 | |||||||||||||||||||||||
| Unclassified | Interesting | PCT_COL | Percent of Column Frequency | 10.13772 | 4.706468 | |||||||||||||||||||||||
| Unclassified | Not interesting | PCT_COL | Percent of Column Frequency | 24.68877 | 27.65787 | |||||||||||||||||||||||
| Unclassified | Objectionable | PCT_COL | Percent of Column Frequency | 6.886319 | 0 | |||||||||||||||||||||||
| Unclassified | Don't know/No answer | PCT_COL | Percent of Column Frequency | 5.293087 | 0 | |||||||||||||||||||||||
| DK/RF | Useful | PCT_COL | Percent of Column Frequency | 8.83125 | 12.97797 | |||||||||||||||||||||||
| DK/RF | Interesting | PCT_COL | Percent of Column Frequency | 3.882379 | 2.290029 | |||||||||||||||||||||||
| DK/RF | Not interesting | PCT_COL | Percent of Column Frequency | 6.197391 | 3.977822 | |||||||||||||||||||||||
| DK/RF | Objectionable | PCT_COL | Percent of Column Frequency | 2.953516 | 0 | |||||||||||||||||||||||
| DK/RF | Don't know/No answer | PCT_COL | Percent of Column Frequency | 78.13546 | 80.75418 | |||||||||||||||||||||||