Table A3-33
Standard Mail Response to Advertising by Shape
(If Mail Piece Contained Advertising or Request for Donation)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
BL_B BL_K _NAME_ _LABEL_ COL1 COL2 BL_K _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency     PCT_COL Percent of Column Frequency  
In letter sized envelope Yes PCT_COL Percent of Column Frequency 7.294124 8.877657 Yes PCT_COL Percent of Column Frequency 10.63638 12.18304
In letter sized envelope No PCT_COL Percent of Column Frequency 74.89755 74.56362 No PCT_COL Percent of Column Frequency 62.92047 62.71949
In letter sized envelope Maybe PCT_COL Percent of Column Frequency 8.725071 9.43175 Maybe PCT_COL Percent of Column Frequency 16.17818 16.38403
In letter sized envelope No answer PCT_COL Percent of Column Frequency 9.08326 7.126976 No answer PCT_COL Percent of Column Frequency 10.26497 8.71344
Response Letter Size Envelope Larger Than
Letter Size Envelope
Detached Label Postcard Postcard In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency    
In envelope larger than letter size (not catalog) Yes PCT_COL Percent of Column Frequency 11.04688 14.91007  
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) No PCT_COL Percent of Column Frequency 70.70196 70.43852  
Yes 12.8 7.3 8.9 16.5 11.0 14.9 8.6 6.0 6.1 15.4 15.2 17.2 In envelope larger than letter size (not catalog) Maybe PCT_COL Percent of Column Frequency 12.29898 11.42245  
No 69.6 74.9 74.6 62.1 70.7 70.4 69.5 65.8 72.8 63.6 62.0 60.8 In envelope larger than letter size (not catalog) No answer PCT_COL Percent of Column Frequency 5.952171 3.228956  
Maybe 13.1 8.7 9.4 16.7 12.3 11.4 10.5 8.7 9.0 13.6 18.0 18.2 Catalog in envelope   PCT_COL Percent of Column Frequency    
No answer 4.5 9.1 7.1 4.8 6.0 3.2 11.4 19.4 12.0 7.4 4.8 3.8 Catalog in envelope Yes PCT_COL Percent of Column Frequency 17.56205 20.2861  
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Catalog in envelope No PCT_COL Percent of Column Frequency 53.43408 51.26026  
Catalog in envelope Maybe PCT_COL Percent of Column Frequency 21.83379 23.85241  
Response Catalog Not in Envelope Flyers Newspapers/ Magazines Total 1 Catalog in envelope No answer PCT_COL Percent of Column Frequency 7.17008 4.601236  
Catalog not in envelope   PCT_COL Percent of Column Frequency    
1987 2008 2009 1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog not in envelope Yes PCT_COL Percent of Column Frequency 12.58105 12.89872  
Yes 16.1 12.6 12.9 15.6 12.6 14.0 10.2 10.5 12.8 14.6 10.6 12.2 Catalog not in envelope No PCT_COL Percent of Column Frequency 49.47469 51.91038  
No 46.6 49.5 51.9 54.2 58.5 59.2 44.3 54.4 51.8 58.6 62.9 62.7 Catalog not in envelope Maybe PCT_COL Percent of Column Frequency 28.89601 28.25647  
Maybe 32.5 28.9 28.3 21.2 16.7 16.2 16.9 19.2 19.6 19.9 16.2 16.4 Catalog not in envelope No answer PCT_COL Percent of Column Frequency 9.048253 6.93443  
No answer 4.8 9.0 6.9 9.1 12.2 10.6 28.6 15.9 15.8 7.0 10.3 8.7 Detached label card   PCT_COL Percent of Column Frequency    
   Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Detached label card Yes PCT_COL Percent of Column Frequency 6.0193 6.095902  
Note: Totals may not sum to 100 due to rounding. Detached label card No PCT_COL Percent of Column Frequency 65.81386 72.84536  
1 Total includes pieces for which no response was given as to shape. Detached label card Maybe PCT_COL Percent of Column Frequency 8.741393 9.043839  
Detached label card No answer PCT_COL Percent of Column Frequency 19.42545 12.0149  
Postcard   PCT_COL Percent of Column Frequency    
Postcard Yes PCT_COL Percent of Column Frequency 15.22752 17.22663  
Postcard No PCT_COL Percent of Column Frequency 61.97555 60.76569  
Postcard Maybe PCT_COL Percent of Column Frequency 17.99617 18.16043  
Postcard No answer PCT_COL Percent of Column Frequency 4.800765 3.847247  
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency    
Addressed flyer/circulars/folded piece Yes PCT_COL Percent of Column Frequency 12.59289 13.96034  
Addressed flyer/circulars/folded piece No PCT_COL Percent of Column Frequency 58.52279 59.20488  
Addressed flyer/circulars/folded piece Maybe PCT_COL Percent of Column Frequency 16.6845 16.19739  
Addressed flyer/circulars/folded piece No answer PCT_COL Percent of Column Frequency 12.19982 10.63739  
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency    
Newspapers/Magazine/Newsletters Yes PCT_COL Percent of Column Frequency 10.49676 12.83036  
Newspapers/Magazine/Newsletters No PCT_COL Percent of Column Frequency 54.40167 51.78139  
Newspapers/Magazine/Newsletters Maybe PCT_COL Percent of Column Frequency 19.16531 19.58134  
Newspapers/Magazine/Newsletters No answer PCT_COL Percent of Column Frequency 15.93626 15.80691  
Unclassified   PCT_COL Percent of Column Frequency    
Unclassified Yes PCT_COL Percent of Column Frequency 16.20959 33.72122  
Unclassified No PCT_COL Percent of Column Frequency 65.34583 44.57271  
Unclassified Maybe PCT_COL Percent of Column Frequency 12.18075 7.380513  
Unclassified No answer PCT_COL Percent of Column Frequency 6.263828 14.32555  
DK/RF   PCT_COL Percent of Column Frequency    
DK/RF Yes PCT_COL Percent of Column Frequency 6.253651 9.005889  
DK/RF No PCT_COL Percent of Column Frequency 27.71877 12.57274  
DK/RF Maybe PCT_COL Percent of Column Frequency 8.842243 4.981578  
DK/RF No answer PCT_COL Percent of Column Frequency 57.18533 73.4398