| Table
A3-33 Standard Mail Response to Advertising by Shape (If Mail Piece Contained Advertising or Request for Donation) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
BL_B | BL_K | _NAME_ | _LABEL_ | COL1 | COL2 | BL_K | _NAME_ | _LABEL_ | COL1 | COL2 | |||||||||||||||||
| In letter sized envelope | PCT_COL | Percent of Column Frequency | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||
| In letter sized envelope | Yes | PCT_COL | Percent of Column Frequency | 7.294124 | 8.877657 | Yes | PCT_COL | Percent of Column Frequency | 10.63638 | 12.18304 | ||||||||||||||||||
| In letter sized envelope | No | PCT_COL | Percent of Column Frequency | 74.89755 | 74.56362 | No | PCT_COL | Percent of Column Frequency | 62.92047 | 62.71949 | ||||||||||||||||||
| In letter sized envelope | Maybe | PCT_COL | Percent of Column Frequency | 8.725071 | 9.43175 | Maybe | PCT_COL | Percent of Column Frequency | 16.17818 | 16.38403 | ||||||||||||||||||
| In letter sized envelope | No answer | PCT_COL | Percent of Column Frequency | 9.08326 | 7.126976 | No answer | PCT_COL | Percent of Column Frequency | 10.26497 | 8.71344 | ||||||||||||||||||
| Response | Letter Size Envelope | Larger Than
Letter Size Envelope |
Detached Label Postcard | Postcard | In envelope larger than letter size (not catalog) | PCT_COL | Percent of Column Frequency | |||||||||||||||||||||
| In envelope larger than letter size (not catalog) | Yes | PCT_COL | Percent of Column Frequency | 11.04688 | 14.91007 | |||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | In envelope larger than letter size (not catalog) | No | PCT_COL | Percent of Column Frequency | 70.70196 | 70.43852 | |||||||||||
| Yes | 12.8 | 7.3 | 8.9 | 16.5 | 11.0 | 14.9 | 8.6 | 6.0 | 6.1 | 15.4 | 15.2 | 17.2 | In envelope larger than letter size (not catalog) | Maybe | PCT_COL | Percent of Column Frequency | 12.29898 | 11.42245 | ||||||||||
| No | 69.6 | 74.9 | 74.6 | 62.1 | 70.7 | 70.4 | 69.5 | 65.8 | 72.8 | 63.6 | 62.0 | 60.8 | In envelope larger than letter size (not catalog) | No answer | PCT_COL | Percent of Column Frequency | 5.952171 | 3.228956 | ||||||||||
| Maybe | 13.1 | 8.7 | 9.4 | 16.7 | 12.3 | 11.4 | 10.5 | 8.7 | 9.0 | 13.6 | 18.0 | 18.2 | Catalog in envelope | PCT_COL | Percent of Column Frequency | |||||||||||||
| No answer | 4.5 | 9.1 | 7.1 | 4.8 | 6.0 | 3.2 | 11.4 | 19.4 | 12.0 | 7.4 | 4.8 | 3.8 | Catalog in envelope | Yes | PCT_COL | Percent of Column Frequency | 17.56205 | 20.2861 | ||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Catalog in envelope | No | PCT_COL | Percent of Column Frequency | 53.43408 | 51.26026 | ||||||||||
| Catalog in envelope | Maybe | PCT_COL | Percent of Column Frequency | 21.83379 | 23.85241 | |||||||||||||||||||||||
| Response | Catalog Not in Envelope | Flyers | Newspapers/ Magazines | Total 1 | Catalog in envelope | No answer | PCT_COL | Percent of Column Frequency | 7.17008 | 4.601236 | ||||||||||||||||||
| Catalog not in envelope | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | Catalog not in envelope | Yes | PCT_COL | Percent of Column Frequency | 12.58105 | 12.89872 | |||||||||||
| Yes | 16.1 | 12.6 | 12.9 | 15.6 | 12.6 | 14.0 | 10.2 | 10.5 | 12.8 | 14.6 | 10.6 | 12.2 | Catalog not in envelope | No | PCT_COL | Percent of Column Frequency | 49.47469 | 51.91038 | ||||||||||
| No | 46.6 | 49.5 | 51.9 | 54.2 | 58.5 | 59.2 | 44.3 | 54.4 | 51.8 | 58.6 | 62.9 | 62.7 | Catalog not in envelope | Maybe | PCT_COL | Percent of Column Frequency | 28.89601 | 28.25647 | ||||||||||
| Maybe | 32.5 | 28.9 | 28.3 | 21.2 | 16.7 | 16.2 | 16.9 | 19.2 | 19.6 | 19.9 | 16.2 | 16.4 | Catalog not in envelope | No answer | PCT_COL | Percent of Column Frequency | 9.048253 | 6.93443 | ||||||||||
| No answer | 4.8 | 9.0 | 6.9 | 9.1 | 12.2 | 10.6 | 28.6 | 15.9 | 15.8 | 7.0 | 10.3 | 8.7 | Detached label card | PCT_COL | Percent of Column Frequency | |||||||||||||
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | Detached label card | Yes | PCT_COL | Percent of Column Frequency | 6.0193 | 6.095902 | ||||||||||
| Note: Totals may not sum to 100 due to rounding. | Detached label card | No | PCT_COL | Percent of Column Frequency | 65.81386 | 72.84536 | ||||||||||||||||||||||
| 1 Total includes pieces for which no response was given as to shape. | Detached label card | Maybe | PCT_COL | Percent of Column Frequency | 8.741393 | 9.043839 | ||||||||||||||||||||||
| Detached label card | No answer | PCT_COL | Percent of Column Frequency | 19.42545 | 12.0149 | |||||||||||||||||||||||
| Postcard | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| Postcard | Yes | PCT_COL | Percent of Column Frequency | 15.22752 | 17.22663 | |||||||||||||||||||||||
| Postcard | No | PCT_COL | Percent of Column Frequency | 61.97555 | 60.76569 | |||||||||||||||||||||||
| Postcard | Maybe | PCT_COL | Percent of Column Frequency | 17.99617 | 18.16043 | |||||||||||||||||||||||
| Postcard | No answer | PCT_COL | Percent of Column Frequency | 4.800765 | 3.847247 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Yes | PCT_COL | Percent of Column Frequency | 12.59289 | 13.96034 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | No | PCT_COL | Percent of Column Frequency | 58.52279 | 59.20488 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | Maybe | PCT_COL | Percent of Column Frequency | 16.6845 | 16.19739 | |||||||||||||||||||||||
| Addressed flyer/circulars/folded piece | No answer | PCT_COL | Percent of Column Frequency | 12.19982 | 10.63739 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Yes | PCT_COL | Percent of Column Frequency | 10.49676 | 12.83036 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | No | PCT_COL | Percent of Column Frequency | 54.40167 | 51.78139 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | Maybe | PCT_COL | Percent of Column Frequency | 19.16531 | 19.58134 | |||||||||||||||||||||||
| Newspapers/Magazine/Newsletters | No answer | PCT_COL | Percent of Column Frequency | 15.93626 | 15.80691 | |||||||||||||||||||||||
| Unclassified | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| Unclassified | Yes | PCT_COL | Percent of Column Frequency | 16.20959 | 33.72122 | |||||||||||||||||||||||
| Unclassified | No | PCT_COL | Percent of Column Frequency | 65.34583 | 44.57271 | |||||||||||||||||||||||
| Unclassified | Maybe | PCT_COL | Percent of Column Frequency | 12.18075 | 7.380513 | |||||||||||||||||||||||
| Unclassified | No answer | PCT_COL | Percent of Column Frequency | 6.263828 | 14.32555 | |||||||||||||||||||||||
| DK/RF | PCT_COL | Percent of Column Frequency | ||||||||||||||||||||||||||
| DK/RF | Yes | PCT_COL | Percent of Column Frequency | 6.253651 | 9.005889 | |||||||||||||||||||||||
| DK/RF | No | PCT_COL | Percent of Column Frequency | 27.71877 | 12.57274 | |||||||||||||||||||||||
| DK/RF | Maybe | PCT_COL | Percent of Column Frequency | 8.842243 | 4.981578 | |||||||||||||||||||||||
| DK/RF | No answer | PCT_COL | Percent of Column Frequency | 57.18533 | 73.4398 | |||||||||||||||||||||||