Table A3-35
Standard Mail Percentage of Pieces Eliciting
Intended Response by Shape and Familiarity With Organization
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B BL_F _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_ROW Percent of Row Frequency  
In letter sized envelope Previous customer PCT_ROW Percent of Row Frequency 23.62213 24.6416
In letter sized envelope Organization known PCT_ROW Percent of Row Frequency 42.71182 37.04524
In letter sized envelope Organization unknown PCT_ROW Percent of Row Frequency 42.27134 30.01581
In letter sized envelope Don't know/No answer PCT_ROW Percent of Row Frequency 38.93183 31.7208
Familiarity Shape In envelope larger than letter size (not catalog)   PCT_ROW Percent of Row Frequency  
Letter Size Envelope Larger Than Letter Size Envelope Postcard In envelope larger than letter size (not catalog) Previous customer PCT_ROW Percent of Row Frequency 4.651598 3.707481
1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Organization known PCT_ROW Percent of Row Frequency 7.557634 8.322596
Previous customer 20.3 23.6 24.6 22.7 4.7 3.7 20.3 5.2 4.6 In envelope larger than letter size (not catalog) Organization unknown PCT_ROW Percent of Row Frequency 6.656672 4.614874
Organization known 5.9 42.7 37.0 7.1 7.6 8.3 8.8 4.3 2.7 In envelope larger than letter size (not catalog) Don't know/No answer PCT_ROW Percent of Row Frequency 5.940918 2.982744
Organization unknown 5.0 42.3 30.0 5.2 6.7 4.6 3.6 9.5 7.6 Catalog in envelope   PCT_ROW Percent of Row Frequency  
Catalog in envelope Previous customer PCT_ROW Percent of Row Frequency 2.012574 1.971947
Familiarity Shape Catalog in envelope Organization known PCT_ROW Percent of Row Frequency 0.606421 1.028034
Catalog Not In Envelope Flyers Newspapers/Magazines Catalog in envelope Organization unknown PCT_ROW Percent of Row Frequency 1.887036 0
1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog in envelope Don't know/No answer PCT_ROW Percent of Row Frequency 1.45852 0.916945
Previous customer 21.5 26.8 24.7 22.3 34.4 37.9 21.8 2.9 2.2 Catalog not in envelope   PCT_ROW Percent of Row Frequency  
Organization known 6.4 20.5 15.4 4.6 22.0 34.2 0.0 2.3 1.3 Catalog not in envelope Previous customer PCT_ROW Percent of Row Frequency 26.79297 24.74721
Organization unknown 5.0 14.1 14.3 4.8 23.8 43.4 4.5 1.8 0.0 Catalog not in envelope Organization known PCT_ROW Percent of Row Frequency 20.53796 15.40866
Note: Percents are row percentages within each familiarity classification.  Catalog not in envelope Organization unknown PCT_ROW Percent of Row Frequency 14.06417 14.34065
Note: Totals may not equal exactly 100% due to unreported categories. Catalog not in envelope Don't know/No answer PCT_ROW Percent of Row Frequency 13.61099 23.93067
Detached label card   PCT_ROW Percent of Row Frequency  
Detached label card Previous customer PCT_ROW Percent of Row Frequency 0.106865 0.115206
Detached label card Organization known PCT_ROW Percent of Row Frequency 0 0
Detached label card Organization unknown PCT_ROW Percent of Row Frequency 0 0
Detached label card Don't know/No answer PCT_ROW Percent of Row Frequency 0.651102 0
Postcard   PCT_ROW Percent of Row Frequency  
Postcard Previous customer PCT_ROW Percent of Row Frequency 5.180712 4.569156
Postcard Organization known PCT_ROW Percent of Row Frequency 4.284146 2.68266
Postcard Organization unknown PCT_ROW Percent of Row Frequency 9.527603 7.608902
Postcard Don't know/No answer PCT_ROW Percent of Row Frequency 0.809353 3.057953
Addressed flyer/circulars/folded piece   PCT_ROW Percent of Row Frequency  
Addressed flyer/circulars/folded piece Previous customer PCT_ROW Percent of Row Frequency 34.42181 37.87119
Addressed flyer/circulars/folded piece Organization known PCT_ROW Percent of Row Frequency 22.011 34.16795
Addressed flyer/circulars/folded piece Organization unknown PCT_ROW Percent of Row Frequency 23.76387 43.41977
Addressed flyer/circulars/folded piece Don't know/No answer PCT_ROW Percent of Row Frequency 26.69593 30.59174
Newspapers/Magazine/Newsletters   PCT_ROW Percent of Row Frequency  
Newspapers/Magazine/Newsletters Previous customer PCT_ROW Percent of Row Frequency 2.857295 2.178971
Newspapers/Magazine/Newsletters Organization known PCT_ROW Percent of Row Frequency 2.291014 1.324342
Newspapers/Magazine/Newsletters Organization unknown PCT_ROW Percent of Row Frequency 1.82931 0
Newspapers/Magazine/Newsletters Don't know/No answer PCT_ROW Percent of Row Frequency 11.52317 5.63278
Unclassified   PCT_ROW Percent of Row Frequency  
Unclassified Previous customer PCT_ROW Percent of Row Frequency 0.231744 0.038379
Unclassified Organization known PCT_ROW Percent of Row Frequency 0 0
Unclassified Organization unknown PCT_ROW Percent of Row Frequency 0 0
Unclassified Don't know/No answer PCT_ROW Percent of Row Frequency 0 0
DK/RF   PCT_ROW Percent of Row Frequency  
DK/RF Previous customer PCT_ROW Percent of Row Frequency 0.122308 0.158852
DK/RF Organization known PCT_ROW Percent of Row Frequency 0 0.020513
DK/RF Organization unknown PCT_ROW Percent of Row Frequency 0 0
DK/RF Don't know/No answer PCT_ROW Percent of Row Frequency 0.378187 1.166369