Table A3-36
Standard Mail Percentage of Pieces Found
Useful by Shape and Familiarity With Organization
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)		 BL_B BL_F _NAME_ _LABEL_ COL1 COL2
In letter sized envelope   PCT_COL Percent of Column Frequency  
In letter sized envelope Previous customer PCT_COL Percent of Column Frequency 80.19171 81.95283
In letter sized envelope Organization known PCT_COL Percent of Column Frequency 12.82618 10.07914
In letter sized envelope Organization unknown PCT_COL Percent of Column Frequency 3.688157 3.161487
In letter sized envelope Don't know/No answer PCT_COL Percent of Column Frequency 3.293959 4.806549
Familiarity Shape In envelope larger than letter size (not catalog)   PCT_COL Percent of Column Frequency  
Letter Size Envelope Larger Than Letter Envelope Postcard In envelope larger than letter size (not catalog) Previous customer PCT_COL Percent of Column Frequency 84.89138 86.58514
1987 2008 2009 1987 2008 2009 1987 2008 2009 In envelope larger than letter size (not catalog) Organization known PCT_COL Percent of Column Frequency 9.950987 8.823482
Previous customer 53.4 80.2 82.0 53.6 84.9 86.6 58.4 85.3 84.8 In envelope larger than letter size (not catalog) Organization unknown PCT_COL Percent of Column Frequency 3.768017 2.731662
Organization known 22.8 12.8 10.1 19.8 10.0 8.8 28.3 7.5 9.2 In envelope larger than letter size (not catalog) Don't know/No answer PCT_COL Percent of Column Frequency 1.389618 1.859716
Organization unknown 12.7 3.7 3.2 13.6 3.8 2.7 10.6 6.1 3.8 Catalog in envelope   PCT_COL Percent of Column Frequency  
Catalog in envelope Previous customer PCT_COL Percent of Column Frequency 88.97881 90.37054
Familiarity Shape Catalog in envelope Organization known PCT_COL Percent of Column Frequency 3.84199 5.565174
Catalog Not In Envelope Flyers Newspapers/Magazines Catalog in envelope Organization unknown PCT_COL Percent of Column Frequency 5.04896 2.397102
1987 2008 2009 1987 2008 2009 1987 2008 2009 Catalog in envelope Don't know/No answer PCT_COL Percent of Column Frequency 2.130241 1.667184
Previous customer 70.5 87.4 87.1 66.6 85.1 83.1 67.4 79.2 76.5 Catalog not in envelope   PCT_COL Percent of Column Frequency  
Organization known 30.2 7.7 7.8 28.7 8.6 9.5 46.0 10.7 10.6 Catalog not in envelope Previous customer PCT_COL Percent of Column Frequency 87.35381 87.11426
Organization unknown 18.9 2.9 2.3 16.3 3.7 4.0 25.9 3.2 2.6 Catalog not in envelope Organization known PCT_COL Percent of Column Frequency 7.682748 7.82461
Note: Totals may not equal exactly 100% due to unreported categories. Catalog not in envelope Organization unknown PCT_COL Percent of Column Frequency 2.886504 2.319845
Catalog not in envelope Don't know/No answer PCT_COL Percent of Column Frequency 2.076942 2.741288
Detached label card   PCT_COL Percent of Column Frequency  
Detached label card Previous customer PCT_COL Percent of Column Frequency 66.75943 86.45458
Detached label card Organization known PCT_COL Percent of Column Frequency 6.67486 9.009478
Detached label card Organization unknown PCT_COL Percent of Column Frequency 5.159173 4.53594
Detached label card Don't know/No answer PCT_COL Percent of Column Frequency 21.40654 0
Postcard   PCT_COL Percent of Column Frequency  
Postcard Previous customer PCT_COL Percent of Column Frequency 85.32645 84.84027
Postcard Organization known PCT_COL Percent of Column Frequency 7.538492 9.165714
Postcard Organization unknown PCT_COL Percent of Column Frequency 6.110604 3.773556
Postcard Don't know/No answer PCT_COL Percent of Column Frequency 1.024458 2.220461
Addressed flyer/circulars/folded piece   PCT_COL Percent of Column Frequency  
Addressed flyer/circulars/folded piece Previous customer PCT_COL Percent of Column Frequency 85.09365 83.09124
Addressed flyer/circulars/folded piece Organization known PCT_COL Percent of Column Frequency 8.647196 9.480826
Addressed flyer/circulars/folded piece Organization unknown PCT_COL Percent of Column Frequency 3.692619 3.99959
Addressed flyer/circulars/folded piece Don't know/No answer PCT_COL Percent of Column Frequency 2.566536 3.428342
Newspapers/Magazine/Newsletters   PCT_COL Percent of Column Frequency  
Newspapers/Magazine/Newsletters Previous customer PCT_COL Percent of Column Frequency 79.17709 76.52465
Newspapers/Magazine/Newsletters Organization known PCT_COL Percent of Column Frequency 10.7045 10.61679
Newspapers/Magazine/Newsletters Organization unknown PCT_COL Percent of Column Frequency 3.1545 2.595198
Newspapers/Magazine/Newsletters Don't know/No answer PCT_COL Percent of Column Frequency 6.963909 10.26336
Unclassified   PCT_COL Percent of Column Frequency  
Unclassified Previous customer PCT_COL Percent of Column Frequency 93.16783 89.37726
Unclassified Organization known PCT_COL Percent of Column Frequency 3.940261 10.62274
Unclassified Organization unknown PCT_COL Percent of Column Frequency 2.89191 0
Unclassified Don't know/No answer PCT_COL Percent of Column Frequency 0 0
DK/RF   PCT_COL Percent of Column Frequency  
DK/RF Previous customer PCT_COL Percent of Column Frequency 68.97235 77.30781
DK/RF Organization known PCT_COL Percent of Column Frequency 10.4908 0
DK/RF Organization unknown PCT_COL Percent of Column Frequency 3.835816 6.623993
DK/RF Don't know/No answer PCT_COL Percent of Column Frequency 16.70104 16.0682