Table A3-37 Standard Mail from Department Stores Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	64.77353	66.79447	4.420905	3.313359	57.64068	59.08425	23.17625	25.62925			Letter Size Envelope	PCT_COL	Percent of Column Frequency	12.4041	12.66055
												Larger Envelope	PCT_ROW	Percent of Row Frequency	69.67481	71.89266	3.801291	6.373471	59.55831	69.00847	25.05766	33.83267			Larger Envelope	PCT_COL	Percent of Column Frequency	3.306411	2.645199
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	53.98605	57.87591	11.01337	14.26262	65.13436	64.19414	22.85876	23.79354			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	2.491822	3.734583
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	60.12099	61.06631	12.22258	12.64093	67.15734	72.58211	21.82397	23.97704			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	29.42312	26.6175
												Postcard	PCT_ROW	Percent of Row Frequency	73.07058	76.18029	3.540346	5.051153	72.98058	72.50227	23.93957	25.70415			Postcard	PCT_COL	Percent of Column Frequency	6.592217	6.618268
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	66.13789	68.7893	5.436024	5.617669	66.74207	70.67111	23.41522	25.73592			Flyers/Circulars	PCT_COL	Percent of Column Frequency	42.79583	45.12024
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	65.73376	62.59581	9.07805	12.23592	67.74708	72.10624	21.07205	19.75646			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	2.986496	2.603663
	1987	2008	2009	1987	2008	2009	1987	2008	2009
Letter size envelope	53.3	64.8	66.8	2.5	4.4	3.3	37.4	57.6	59.1
Larger envelope	45.8	69.7	71.9	10.2	3.8	6.4	40.8	59.6	69.0
Postcard	56.9	73.1	76.2	1.3	3.5	5.1	48.5	73.0	72.5
Catalog (not in envelope)	45.9	60.1	61.1	15.8	12.2	12.6	62.5	67.2	72.6
Flyers/Circulars	42.4	66.1	68.8	6.1	5.4	5.6	51.2	66.7	70.7
Shape	Will Respond			Percentage of Pieces Received
	1987	2008	2009	1987	2008	2009
Letter size envelope	12.3	23.2	25.6	8.8	12.4	12.7
Larger envelope	10.9	25.1	33.8	3.6	3.3	2.6
Postcard	12.3	23.9	25.7	3.3	6.6	6.6
Catalog (not in envelope)	17.1	21.8	24.0	40.8	29.4	26.6
Flyers/Circulars	15.4	23.4	25.7	42.5	42.8	45.1
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.