Table A3-40 Standard Mail from Mail Order Companies Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	68.42746	70.45731	49.13517	54.25258	20.3575	25.36932
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	70.71413	78.25216	49.60911	51.82165	19.05407	27.11839
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	74.56406	72.58565	70.3413	69.87978	16.42641	15.20028
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	72.77812	75.60095	67.90192	61.05866	15.41622	15.05147
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	39.86274	44.88035	17.98875	9.259267	1.73094	2.589293
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	40.99187	50.74801	23.39598	30.53907	5.297725	8.75002
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	49.2552	46.91254	29.23402	33.59498	3.028567	2.916695
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	41.81519	46.52693	25.45762	27.06124	9.636293	2.261344
	1987	2008	2009	1987	2008	2009	1987	2008	2009			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	24.99606	33.28854	3.941347	7.308123	1.357381	7.779393
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	26.71261	22.54596	10.0573	0	2.487363	0
Letter size envelope	65.0	68.4	70.5	52.2	49.1	54.3	18.8	20.4	25.4			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	35.05147	32.70207	16.42092	14.88332	1.794473	2.449545
Larger envelope	74.3	70.7	78.3	58.7	49.6	51.8	27.1	19.1	27.1			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	32.54416	26.71078	10.04138	8.868593	2.457614	1.131779
Catalog	74.9	74.6	72.6	70.3	70.3	69.9	25.1	16.4	15.2			Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	21.81775	20.58363	15.09241	10.70039	9.485542	8.690217
Organization known:												Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	45.775	33.64325	12.41288	33.13208	23.8084	12.43478
Letter size envelope	34.2	39.9	44.9	13.3	18.0	9.3	5.6	1.7	2.6			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	16.28372	18.38206	10.47791	12.31512	1.432052	5.99651
Larger envelope	44.5	41.0	50.7	27.0	23.4	30.5	9.7	5.3	8.8			Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	17.6673	12.03535	13.12262	11.27767	12.15307	4.043996
Catalog	44.6	49.3	46.9	31.5	29.2	33.6	6.7	3.0	2.9
Organization unknown:
Letter size envelope	29.4	25.0	33.3	7.0	3.9	7.3	6.7	1.4	7.8
Larger envelope	32.9	26.7	22.5	14.2	10.1	0.0	4.7	2.5	0.0
Catalog	36.8	35.1	32.7	17.7	16.4	14.9	3.5	1.8	2.4
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.