Table A3-42 Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	68.92867	68.26078	47.82316	50.3713	19.97742	22.57977
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	66.06121	65.14603	56.80482	51.22729	24.60513	21.81421
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	67.76229	68.80471	51.83892	66.35434	17.63066	14.02856
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	77.15661	77.3517	68.97896	73.64874	10.51251	11.87539
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	33.13879	29.0584	11.35434	8.175665	2.153711	3.151478
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	26.75708	24.39454	17.72626	10.80439	2.187542	4.757944
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	37.32925	37.71645	16.29815	24.49658	2.188681	7.140634
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	51.01807	62.3402	36.64717	44.23441	3.346458	3.104283
	1987	2008	2009	1987	2008	2009	1987	2008	2009			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	35.60786	44.46401	5.582242	6.601198	3.471244	1.977232
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	26.13566	31.55969	8.88806	6.490474	0	0
Letter size envelope	77.2	68.9	68.3	54.1	47.8	50.4	31.9	20.0	22.6			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	33.50471	56.31502	14.53599	10.73303	3.061044	12.32776
Larger envelope	68.8	66.1	65.1	44.8	56.8	51.2	25.8	24.6	21.8			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	39.73527	33.18173	23.09544	28.45729	2.786374	1.670684
Catalog	78.7	67.8	68.8	72.7	51.8	66.4	22.1	17.6	14.0			Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	14.7241	16.25499	7.389367	10.26847	8.327299	6.489393
Organization known:												Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	25.40884	13.95965	23.68386	15.81059	19.67847	17.91858
Letter size envelope	34.2	33.1	29.1	20.8	11.4	8.2	5.7	2.2	3.2			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	48.21814	49.97404	5.716494	44.7746	5.495661	0
Larger envelope	31.3	26.8	24.4	13.3	17.7	10.8	7.7	2.2	4.8			Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	24.22328	23.9204	19.06089	20.73882	4.403844	4.908676
Catalog	48.3	37.3	37.7	31.1	16.3	24.5	5.4	2.2	7.1
Organization unknown:
Letter size envelope	31.3	35.6	44.5	13.5	5.6	6.6	3.7	3.5	2.0
Larger envelope	35.8	26.1	31.6	13.9	8.9	6.5	7.4	0.0	0.0
Catalog	46.0	33.5	56.3	16.7	14.5	10.7	6.9	3.1	12.3
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.