Table A3-43
Standard Mail from Credit Card Companies
Reaction to Mail Piece by Shape
(Percentage of Pieces)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
BL_B _NAME_ _LABEL_ C1Y1 C1Y2 C2Y1 C2Y2 C3Y1 C3Y2 C4Y1 C4Y2 BL_B _NAME_ _LABEL_ COL1 COL2
Letter Size Envelope PCT_ROW Percent of Row Frequency 25.75389 30.42492 2.30078 1.90187 13.39476 20.98611 3.057469 3.614182 Letter Size Envelope PCT_COL Percent of Column Frequency 89.26559 86.38995
Larger Envelope PCT_ROW Percent of Row Frequency 27.7494 37.16382 1.739361 2.311352 14.63903 23.637 2.90716 1.739147 Larger Envelope PCT_COL Percent of Column Frequency 6.646469 3.370874
Other/Don't Know/No answer PCT_ROW Percent of Row Frequency 20.18723 34.76994 3.167367 0 10.74939 27.10455 3.053832 46.05342 Other/Don't Know/No answer PCT_COL Percent of Column Frequency 0.33224 0.375832
Catalog (not in envelope) PCT_ROW Percent of Row Frequency 39.27255 47.37858 6.292483 8.112531 43.17267 55.49111 10.44078 6.93192 Catalog (not in envelope) PCT_COL Percent of Column Frequency 0.515206 0.569425
Postcard PCT_ROW Percent of Row Frequency 39.68717 57.79025 0 2.244578 39.86469 38.81688 14.82254 23.14869 Postcard PCT_COL Percent of Column Frequency 0.395821 0.526155
Flyers/Circulars PCT_ROW Percent of Row Frequency 47.80801 50.22864 5.896227 3.478646 40.14476 35.00046 7.281444 3.729123 Flyers/Circulars PCT_COL Percent of Column Frequency 2.783863 8.619476
Shape  Read Immediately  Set Aside Found Useful Magazines/Newsletters PCT_ROW Percent of Row Frequency 46.49306 11.30806 0 0 46.49306 35.84776 0 0 Magazines/Newsletters PCT_COL Percent of Column Frequency 0.060813 0.148286
   
1987 2008 2009 1987 2008 2009 1987 2008 2009    
Letter size envelope 43.4 25.8 30.4 4.2 2.3 1.9 28.0 13.4 21.0    
Larger envelope 32.7 27.7 37.2 8.4 1.7 2.3 28.9 14.6 23.6    
Postcard 25.1 39.7 57.8 0.0 0.0 2.2 9.9 39.9 38.8    
Catalog (not in envelope) 43.8 39.3 47.4 21.3 6.3 8.1 45.9 43.2 55.5    
Flyers/Circulars 33.3 47.8 50.2 6.3 5.9 3.5 35.6 40.1 35.0    
   
Shape Will Respond Percentage of Pieces Received    
   
1987 2008 2009 1987 2008 2009    
Letter size envelope 10.4 3.1 3.6 59.5 89.3 86.4    
Larger envelope 3.1 2.9 1.7 28.1 6.6 3.4    
Postcard 0.0 14.8 23.1 0.4 0.4 0.5    
Catalog (not in envelope) 3.2 10.4 6.9 3.1 0.5 0.6    
Flyers/Circulars 12.1 7.3 3.7 8.1 2.8 8.6    
NOTE: Percentages represent row percentages within each shape category;
these do not sum to 100 due to the inclusion of multiple questions in this table.